---
title: 'Senior Application Consultant - SFMC at MAP'
canonical: 'https://feeny.ai/job/senior-application-consultant-sfmc-map-barcelona-mjycndy69nc1'
type: 'job'
last_seen: '2026-10-16'
---

# Senior Application Consultant - SFMC at MAP

- **Company:** MAP
- **Location:** Barcelona, Spain
- **Posted:** 2026-09-25
- **Last confirmed live:** 2026-10-16
- **Apply:** https://job-boards.greenhouse.io/map/jobs/8845266002

## Job description

## Who We Are

MAP | WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.

## About WPP

MAP is part of [WPP](https://urldefense.com/v3/__http:/wpp.com/__;!!IfJP2Nwhk5Z0yJ43lA!L_cfT4E3gsmmDY1lVQTB6ihlfPeBl9X4sMM2KI6iWZYexC2nCeZ9oxgP9qvgbrqxIBpx82rGb_mWqh5F0zKxq5_dP7Y$), the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

Are you passionate about guiding enterprise clients through complex marketing automation transformations? Would you like to lead technical implementations, mentor growing developers, and drive the adoption of cutting-edge tools developed by our Catalyst team? Then you might be just the Senior Application Consultant we are looking for!

What will your day look like?

As our new Senior Application Consultant (SFMC), you will play a pivotal technical lead role within our development and consultancy teams. You will deal with complex, moving pieces and lead the creation of highly efficient, scalable marketing campaign solutions for global brands. You will bridge the gap between technology and high-level marketing strategy, working directly with senior client stakeholders to translate complex business objectives into robust SFMC technical architectures.

In addition to hands-on configuration and technical execution, you will serve as a subject matter expert and mentor, guiding cross-functional delivery teams and ensuring technical solutions align with overarching client goals.

More specifically, your tasks include:

- Leading cross-functional collaboration across operations, product, and client teams to ensure seamless enterprise delivery and long-term client success.
- Championing the strategic adoption and expansion of Catalyst tools across our global client base, architecting tailored end-to-end solutions.
- Streamlining complex client operations by designing and configuring advanced business logic, custom scripts (SSJS/AMPscript), and automated workflows in SFMC.
- Translating complex client requirements into scalable technical specifications, architecture blueprints, and data models.
- Establishing quality assurance and testing standards to guarantee the reliability of complex configurations, custom code, and new platform features.
- Serving as a primary point of technical escalation to troubleshoot and resolve high-level application issues across SFMC environments.
- Leading requirements-gathering workshops with senior client marketers to translate business objectives into advanced technical solutions.
- Managing complex data architecture, SQL queries, and audience segmentation while ensuring data integrity, governance, and security.
- Mentoring and upskilling junior Application Consultants and Specialists, fostering technical excellence across the team.
- Proactively identifying opportunities to enhance and optimize the Catalyst platform and its features for enterprise clients.

Who are you going to work with?

You will join a senior team of developers, technical architects, data specialists, product managers, and project managers who are passionate about building enterprise products and customer experiences. You will also work closely with Client Partners, Solutions Architects, and client C-suite/technical leadership.

What do you bring to the table?

As a person, you are a strategic leader, an empathetic mentor, and an influential communicator who can confidently articulate complex technical concepts to non-technical stakeholders. You possess an open-minded, solution-oriented attitude that thrives in dynamic, fast-paced environments. You analyse problems pragmatically and take a big-picture consulting approach, actively advising clients and internal teams on technical best practices.

In addition, you have:

- 5+ years of hands-on experience with Salesforce Marketing Cloud (SFMC) across Journey Builder, Automation Studio, AMPscript, SSJS, and custom API integrations.
- Deep, proven expertise in Marketing Operations, including advanced marketing automation setups and enterprise lifecycle marketing frameworks.
- Extensive track record of designing, building, and optimizing complex, multi-channel customer journeys and trigger-based marketing programs.
- Advanced client-facing consultancy skills, with proven ability to lead technical workshops, manage executive expectations, and adapt to diverse client ways of working.
- Strong technical proficiency in JavaScript, SSJS, AMPscript, and HTML/CSS for building custom solutions inside marketing automation platforms.
- Advanced data management expertise, including complex SQL querying, audience segmentation, data validation, and governance.
- Demonstrated experience acting as a technical lead, mentoring junior team members, and driving quality standards across projects.

A leader in personalized customer experiences

WPP Enterprise Solutions MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper-personalisation at scale, marketing automation, and CRM. With the brain of a consultancy, the heart of an agency, and the power of technology and data, we work with some of the world's most admired brands (including Ford, Jaguar Land Rover, Nespresso, IKEA, Lego, and Coca-Cola) to help them on their transformation journey to becoming truly customer-centric. Together, we are 1,000+ technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

## #LI-EMEA

WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

When you click “Apply now” below, your information is sent to MAP/VML. To learn more about how we process your personal data during when you apply for a role with us, on how you can update your information or have the information removed please read our [Privacy policy](https://wt-map.com/privacy-policy). California residents should read our [California Recruitment Privacy Notice](https://www.wundermanthompson.com/california-recruitment-privacy-notice).

## About MAP

## Company Overview
- **One-liner**: VML MAP is a global marketing consultancy and center of excellence specializing in marketing automation, personalization, loyalty, CRM, and Agentic AI at scale.
- **Entity Type**: Public (Subsidiary of VML, part of WPP plc – NYSE: WPP)
- **Headquarters**: Copenhagen, Denmark
- **Founded**: Not publicly available (transitioned from Wunderman Thompson MAP to VML MAP as of January 1, 2024)
- **Founders**: Not publicly available (the MAP unit evolved within WPP)

## Core Business
- **Primary industry/industries**: Marketing Technology (MarTech), Advertising Technology (AdTech), CRM, Data & AI Consulting, Content & Creative Services
- **Target customers**: B2B, enterprise and global brands across retail, entertainment, beauty, home furnishings, and more
- **Mission or purpose statement**: “Humanize the connection between brands and consumers through data-driven, personalized content across all channels.”

## Products & Services
- **Marketing Automation & Personalization**: Advisory, strategy, and implementation of platforms (Adobe, Salesforce, Braze) to deliver omnichannel, one-to-one experiences.
- **Data & AI**: Data architecture, analytics, AI-driven segmentation, and predictive modeling to power CRM and marketing programs.
- **Content & Creative**: Creative production, copywriting, and content supply chain optimization for personalized campaigns.
- **Identity & 1:1 Paid Media**: First-party data activation, audience targeting, and paid media integration.
- **Technology & Platform**: Adobe Experience Cloud, Salesforce Marketing Cloud, and custom platform architecture and engineering.
- **Operating Models & Processes**: Marketing operations design, governance, and transformation to enable scalability.
- **Loyalty Programs**: Design and execution of loyalty and retention programs driven by CRM and analytics.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (operates as a division of VML/WPP)
- **Key Metric**: 
  - **Annual Revenue**: Not publicly available
  - **Total Employees**: ~795 (+3.6% YoY) [linkedin.com](https://www.linkedin.com/company/vml-map)
- **Notable Investors/Partners**: VML (parent), WPP (parent), Adobe, Salesforce, Braze, Snowflake, Marketo, Shopify, Google Cloud Platform
- **Growth Signals**:
  - Active job postings up **530% YoY** (82 open roles) [builtin.com](https://builtin.com/company/vml-map)
  - Expanded from 5 European markets to 19 markets for a global entertainment client [vml-map.com](https://www.vml-map.com/)
  - Helped a major beauty retailer transform CRM personalization and omnichannel experience
  - Reduced marketing spend by 20% for a global home furnishings retailer while boosting marketing effect by 20% [vml-map.com](https://www.vml-map.com/)
  - Increased purchase frequency and spend by 20% in 20 months for a mobility client

## Competitive Advantages
- **Deep MarTech specialization**: One of the world’s largest dedicated centers of excellence for marketing automation, personalization, and CRM – not a generalist agency.
- **Platform partnerships**: Strategic relationships with all major marketing clouds (Adobe, Salesforce, Braze) enable deep technical expertise.
- **Consultancy + Agency hybrid**: Combines strategic consulting rigor with creative and execution capabilities (described as “the brain of a consultancy, the heart of an agency”).
- **Global but integrated**: 14 fully integrated offices across North/Central America, Europe, and Asia; operates as “one team, multiple locations” with consistent methodologies.
- **Agentic AI focus**: Early investment in Agentic AI for marketing (as featured in their services) positions them at the forefront of the next MarTech wave.

## Strategic Focus
- **Current priorities**: Scaling personalization and loyalty for global brands; operationalizing AI (Agentic AI) to automate and enhance marketing decisions; expanding first-party data capabilities for paid media; deepening Adobe and Salesforce ecosystem expertise.
- **Growth direction**: Winning larger enterprise transformation programs, expanding geographic footprint (particularly APAC and Americas), and integrating creative and data services under one roof.

## Why Work Here
- **Culture**: Diverse, global team representing over 55 nationalities; emphasis on belonging, authenticity, and inclusion. Employees describe a “connected community” across 26,000+ VML staff worldwide.
- **Work model**: Remote-friendly with a “Remote Workspace” designation on job postings; many roles are fully remote, while some offices (e.g., Austin, TX) have in-office expectations for certain positions. The company operates as “one team, multiple locations.”
- **Engineering & tech culture**: Heavy focus on Adobe (AEP, Campaign, AJO, CJA), Salesforce Marketing Cloud, and modern data stacks (Snowflake, Kubernetes, Terraform, Python). Engineers work on client-facing implementations and are encouraged to stay current with certifications and training.
- **Perks & development**: Access to VML’s “Catalyst Academy” for learning and career growth; bespoke career development platforms; emphasis on “Authentic Personal Brand” coaching; resources for mental and physical well-being.
- **Career growth**: Rapid hiring – 82 open roles across technology, data, strategy, operations, and creative. Many senior and director-level positions available, suggesting internal mobility and expansion.

## Sources
1. [vml-map.com](https://www.vml-map.com/) – Company website (services, case studies, transformation)
2. [linkedin.com](https://www.linkedin.com/company/vml-map) – LinkedIn profile (employees, headcount growth, offices, tech stack)
3. [builtin.com](https://builtin.com/company/vml-map) – Built In company overview (culture, jobs, perks)
4. [builtin.com](https://builtin.com/company/vml-map/jobs) – Built In jobs page (open roles, career fair, job descriptions)
5. [vml.com](https://www.vml.com/careers) – VML careers page (culture, Catalyst Academy, benefits)

## Other roles at MAP

- [AI Product Director](https://feeny.ai/job/ai-product-director-map-london-qt90kh0k28rx) — London, United Kingdom
- [DevOps Engineer](https://feeny.ai/job/devops-engineer-map-madrid-hpzntxrk5jyk) — Madrid, Spain
- [Senior Project Manager](https://feeny.ai/job/senior-project-manager-map-austin-sd9he4pcnvxm) — Austin, TX
- [Client Service Director](https://feeny.ai/job/client-service-director-map-austin-1ecwff6qwyg0) — Austin, TX
- [Senior Application Consultant - SFMC](https://feeny.ai/job/senior-application-consultant-sfmc-map-copenhagen-8z1sw2jx6ewf) — Copenhagen, Denmark
- [Senior Application Consultant - SFMC](https://feeny.ai/job/senior-application-consultant-sfmc-map-malaga-zv34h6epav3w) — Málaga, Spain
- [Senior Application Consultant - SFMC](https://feeny.ai/job/senior-application-consultant-sfmc-map-london-2wfnm4mh886q) — London, United Kingdom
- [Senior Application Consultant - SFMC](https://feeny.ai/job/senior-application-consultant-sfmc-map-madrid-2a9h5ctemqkr) — Madrid, Spain
- [Delivery Team Manager](https://feeny.ai/job/delivery-team-manager-map-toronto-tzeawyq4y4tp) — Toronto, Canada
- [Associate Data Engineer](https://feeny.ai/job/associate-data-engineer-map-austin-35qveyd32h4y) — Austin, TX