---
title: 'Senior Art Director, Performance Innovation at HelloFresh'
canonical: 'https://feeny.ai/job/senior-art-director-performance-innovation-hellofresh-new-york-ny-bm7bzgknj0a0'
type: 'job'
last_seen: '2026-09-09'
---

# Senior Art Director, Performance Innovation at HelloFresh

- **Company:** HelloFresh
- **Location:** New York NY, United States
- **Compensation:** $89k–$121k
- **Posted:** 2026-08-21
- **Last confirmed live:** 2026-09-09
- **Apply:** https://careers.hellofresh.com/global/en/job/8135998?gh_jid=8135998

## Job description

HelloFresh is seeking a Senior Art Director to shape and create performance-driven creative across Meta, TikTok and YouTube. Working at the intersection of Growth, brand and culture, you'll turn performance strategy into platform-native creative across video and statics: from concept and visual direction through hands-on design and final execution. This is a player-coach role: you'll set the visual direction for shoots, talent, creators and food, while also getting into the work yourself: designing, building and iterating assets alongside Copy, Video, Production and Creative Strategy. You'll bring strong taste and platform fluency while embracing emerging tools to expand what's creatively possible and scale what works.

You will…

- Concept, art direct and design platform-native paid social creative across Meta, TikTok, YouTube and OTT - video-first, but spanning static too - that aligns with brand objectives and drives measurable performance for Growth
- Translate Growth strategy into compelling visual direction: food styling, set design, talent direction and creator partnerships that feel native to each platform and authentic to our brands
- Collaborate closely with a copywriter to develop strong, cohesive concepts that communicate key messages with clarity and impact
- Work alongside a videographer, editor and producer, providing creative direction on set and in post: from prop styling and location scouting through casting and directing talent
- Partner with the Creative Strategy and Growth to understand campaign goals, audience, and performance metrics, and iterate creative based on what the data tells us
- Review and analyze content performance to identify creative opportunities and provide actionable recommendations for future work
- Set and maintain a high creative bar across a high-volume pipeline, balancing brand craft with the speed and iteration performance marketing demands.
- Advance AI-enabled creative workflows across design and static production, using emerging tools to accelerate exploration, iteration and scalable content creation.
- Stay ahead of platform behavior, visual culture and emerging technology, continuously bringing new creative approaches into the work.
- Manage multiple workstreams simultaneously while maintaining quality, consistency and on-time delivery.

You are…

- Someone who takes a human-first approach and is highly collaborative
- An expert in developing creative for social media platforms, their best practices, and the ability to adapt content for different formats and audiences
- Proficient in leveraging data and analytics to inform creative decision-making and drive performance optimization
- A performance creative: you think in scroll-stop, concept strength and creative efficiency, not just aesthetics, and you know how to use data to make better work
- An exceptional communicator and presenter with the ability to effectively articulate ideas and collaborate with cross-functional teams
- Able to thrive in a fast-paced, deadline-driven environment and manage multiple projects simultaneously
- A strong collaborator with excellent communication skills, and the ability to work effectively with cross-functional teams
- A passion for creativity and a drive to stay updated with industry trends and emerging technologies
- A culture fit; someone who interacts with positivity, professionalism, passion, and kindness

At a minimum, you have…

- 5+ years’ experience as an Art Director at a creative agency or design-led consumer brand
- Strong portfolio demonstrating expertise in video production and art direction, with a focus on paid social campaigns
- Working knowledge of design software and a hands-on approach to the work
- Experience being on set, providing live feedback to stylists and videographers, as well as directing talent
- Ability to work on-site 4 days a week
- Experience in DTC or food and beverage is a major plus
- Proven experience working as an Art Director or in a similar creative role, preferably in the digital advertising or social media marketing industry

You'll get…

- Competitive Salary & 401k company match that vests immediately upon participation
- Generous parental leave of 16 weeks & PTO policy
- $0 monthly premium and other flexible health plans effective first day of employment
- 85% discount on your subscription to HelloFresh (as well as other product initiatives)
- Snacks, cold brew on tap & monthly catered lunches
- Company sponsored outings & Employee Resource Groups
- Collaborative, dynamic work environment within a fast-paced, mission-driven company

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

New York Pay Range $88,935—$121,000 USD

## About HelloFresh

## Company Overview
- **One-liner**: HelloFresh is a global meal-kit and food solutions company that delivers pre-portioned ingredients and recipes directly to consumers, aiming to revolutionize the way people eat by making home cooking accessible, convenient, and sustainable.
- **Entity Type**: Public (Ticker: HFG on the Frankfurt Stock Exchange)
- **Headquarters**: Berlin, Germany
- **Founded**: 2011
- **Founders**: Dominik Richter, Thomas Griesel, Jessica Nilsson

## Core Business
- **Primary Industry**: Meal Kit Delivery / Integrated Food Solutions
- **Target Customers**: B2C – primarily busy households, couples, and individuals looking for convenient, high-quality meal options. Also serves the ready-to-eat and pet food markets.
- **Mission Statement**: "Democratizing access to high-quality food" by allowing everyone to enjoy a varied, tasty diet while helping consumers save money and reduce food waste.

## Products & Services
- **HelloFresh (Core Meal Kits)**: The flagship subscription service offering pre-portioned ingredients and step-by-step recipes for a wide variety of meals. Type: Subscription-based physical goods.
- **Factor_**: A ready-to-eat, chef-prepared meal delivery service (operates in the US, Canada, and Australia). Type: Subscription-based physical goods.
- **Youfoodz**: A ready-to-eat meal brand in Australia. Type: Subscription-based physical goods.
- **EveryPlate**: A budget-friendly meal kit brand in the US and Australia. Type: Subscription-based physical goods.
- **Chefs Plate**: A meal kit brand in Canada. Type: Subscription-based physical goods.
- **Green Chef**: An organic-focused meal kit brand in the US. Type: Subscription-based physical goods.
- **The Pet Food Brands**: Premium pet food delivery services (e.g., The Pets Table in the US). Type: Subscription-based physical goods.

## Market Standing
- **Valuation/Market Cap**: As a public company, market cap fluctuates. As of mid-2025, it is approximately €1.5-2.0 billion (based on public trading data).
- **Key Metric (Annual Revenue)**: €6.76 billion in net revenue in FY 2025.
- **Key Metric (Meals Delivered)**: ~850 million meals delivered in 2025.
- **Key Metric (Employees)**: +29,000 employees globally.
- **Notable Investors/Partners**: The company is publicly traded. Key institutional investors include major European and US asset managers. Strategic partnerships exist with various food suppliers and logistics providers.
- **Growth Signals**: The ready-to-eat segment (Factor, Youfoodz) is a major growth driver, now making up a quarter of total revenue. The company is expanding its ready-to-eat offerings into European markets, building on success in North America and Australia. The company operates in 17 countries with 8 different brands.

## Competitive Advantages
- **Scale & Data**: With over 18,000 recipes in its database and billions of meals delivered, HelloFresh has an immense dataset on consumer preferences, supply chain optimization, and recipe development, creating a significant moat in logistics and personalization.
- **Vertical Integration**: The direct-to-consumer model gives full control over the supply chain, from sourcing to delivery, enabling efficient operations, competitive pricing, and rapid response to customer needs.
- **Multi-Brand Strategy**: By operating a portfolio of brands (from budget-friendly EveryPlate to premium Factor), HelloFresh captures a wide range of customer segments and price points, reducing reliance on a single offering.
- **Global Footprint**: Presence in 16+ geographies provides diversification and allows for the cross-pollination of best practices and technologies across markets.

## Strategic Focus
- **Accelerating Ready-to-Eat**: The company is aggressively growing its ready-to-eat segment (Factor, Youfoodz) and expanding it into new European markets, seeing it as a high-growth, higher-margin opportunity.
- **Sustainability & Efficiency**: Continuous focus on reducing food waste, optimizing packaging, and improving supply chain sustainability. The company highlights its role in reducing household food waste compared to traditional grocery shopping.
- **Technology & Personalization**: Investing in data science and machine learning to improve menu personalization, demand forecasting, and operational efficiency.
- **International Expansion**: Leveraging success in core markets (US, Germany, Australia) to expand into adjacent geographies and product categories.

## Why Work Here
- **Culture**: Described as a "global tech company" with a "local start-up vibe." The company emphasizes a data-driven, entrepreneurial, and ownership-oriented culture. Core values include Ownership, Inclusivity, and Innovation.
- **Diversity & Inclusion**: HelloFresh has over 10 employee resource groups (ERGs) and is committed to fostering a sense of belonging. The careers page states, "Everyone is welcome at our table."
- **Work Environment**: The company operates in 17 countries with multiple offices and distribution centers. Roles range from warehouse operations and logistics to software engineering, marketing, and data science.
- **Perks**: The company offers competitive pay and benefits, though specifics vary by location. The culture is described as collaborative, with a focus on "achieving something delicious, every day."
- **Growth Trajectory**: As a rapidly growing public company with a strong focus on innovation and expansion, employees have opportunities to work on high-impact projects and grow their careers across different brands and geographies.

## Sources
1. [hellofreshgroup.com](https://hellofreshgroup.com/en/)
2. [careers.hellofresh.com](https://careers.hellofresh.com/global/en/)
3. [hellofresh.com](https://www.hellofresh.com/about/working-at-hellofresh)
4. [careers.hellofresh.com/leadership](https://careers.hellofresh.com/global/en/leadership-at-hellofresh)
5. [careers.hellofresh.com/locations](https://careers.hellofresh.com/global/en/locations)

## Other roles at HelloFresh

- [FSQA Technician](https://feeny.ai/job/fsqa-technician-hellofresh-abbotsford-british-columbia-ej130bed6nj7) — Abbotsford British Columbia, Canada
- [Asset Protection Specialist](https://feeny.ai/job/asset-protection-specialist-hellofresh-newark-nj-kes2b8fttv7g) — Newark NJ, United States
- [Warehouse Lead](https://feeny.ai/job/warehouse-lead-hellofresh-aurora-il-3n4zav90se1d) — Aurora IL, United States
- [Quality Lead](https://feeny.ai/job/quality-lead-hellofresh-aurora-il-65wdz4d201ds) — Aurora IL, United States
- [Kitchen Lead](https://feeny.ai/job/kitchen-lead-hellofresh-aurora-il-ethz7y34170m) — Aurora IL, United States
- [IT Manager, Customer Care](https://feeny.ai/job/it-manager-customer-care-hellofresh-manila-y5p1j01djehq) — Manila, Philippines
- [Senior Director, Health & Safety Operations Europe](https://feeny.ai/job/senior-director-health-safety-operations-europe-hellofresh-amsterdam-north-e4qw8djnhz08) — Amsterdam North Holland, Netherlands / Berlin, Germany / United Kingdom / Warszawa Masovian Voivodeship, Poland
- [Kitchen Area Manager (All genders)](https://feeny.ai/job/kitchen-area-manager-all-genders-hellofresh-verden-niedersachsen-zxggmf20m05p) — Verden Niedersachsen, Germany
- [Supply Chain Planner (f/m/x)](https://feeny.ai/job/supply-chain-planner-f-m-x-hellofresh-paris-7dc05aybd7m0) — Paris, France
- [Cash Accounting Allocation Specialist](https://feeny.ai/job/cash-accounting-allocation-specialist-hellofresh-manila-0gcz383fdpng) — Manila, Philippines