--- title: 'Senior ASO & ASA Manager / Platform at AppNation' canonical: 'https://feeny.ai/job/senior-aso-asa-manager-platform-appnation-istanbul-bwgv7vq067bw' type: 'job' last_seen: '2026-10-28' --- # Senior ASO & ASA Manager / Platform at AppNation - **Company:** AppNation - **Location:** İstanbul, Turkey - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-10-13 - **Last confirmed live:** 2026-10-28 - **Apply:** https://jobs.lever.co/appnation/f420f2c9-6f98-4ffd-ab47-76829382a903 ## Job description ## About AppNation We build AI-powered mobile apps that reach millions of users worldwide. Since 2021, AppNation has been creating products across AI, productivity, and mobile experiences. Our apps, including Genie, Translate AI, and Arch, have reached 100M+ users globally and ranked among the top apps in 30+ countries. We are a team of builders, designers, and engineers who move fast, take ownership, and create products used by millions. ## About the Role We’re looking for a Senior ASO & ASA Manager to help us build and scale world-class mobile experiences. As part of the Platform Team, you will be responsible for increasing organic visibility, store conversion rate (CVR), and download performance across all apps in AppNation's portfolio on the App Store and Google Play. Working closely with the Marketing team, Product, Creative Team, Data, you will contribute to portfolio growth and CPI optimization, and provide ASO/ASA consulting to different product teams. ## What You’ll Do - Run end-to-end ASO strategies across all apps in the portfolio; actively execute and track ASO/ASA initiatives for apps prioritized within each defined time period. - Conduct keyword research, identify ranking opportunities, and keep metadata fields such as title, subtitle, and short/long description up to date and optimized. - Perform quarterly audits of the Google Play and App Store pages for all apps and identify areas for improvement. - Conduct keyword research during new app launches to analyze search volume, competition level, and growth opportunities. - Design Custom Product Pages and A/B tests based on defined hypotheses and provide optimization recommendations based on the results. - Set up Brand, Generic, Competitor, and Discovery ASA campaigns; manage budget and bid optimization. - Identify search terms that deliver high LTV and ROAS; keep negative keyword lists and keyword pools up to date. - Coordinate ASA spend with other paid channels such as Meta, Google Ads, and TikTok in collaboration with the Marketing team. - Track store algorithm updates, competitor moves, and market trends, and quickly apply the necessary actions across the portfolio; keep the UA team proactively and regularly informed about these developments. - Analyze ROAS, LTV, Retention, CTR, TTR, CVR, and subscription metrics on a daily, weekly, and monthly basis to turn data into actionable growth strategies; share insights with Product Managers, UA and  Data teams to inform product and creative decisions. ## What We’re Looking For - At least +5 years of experience in mobile Apple Search Ads and ASO - Experience managing end-to-end ASO for both the App Store and Google Play - Proficiency in ASO tools such as AppTweak, MobileAction or similar tools - Strong command of Apple Search Ads, AppsFlyer, Adapty, App Store Connect and Google Play Console - Strong analytical thinking and a hypothesis-driven approach - Ability to work in parallel with multiple products and teams - Good command of English - ASO/ASA experience with subscription-based apps - ## Experience managing a multi-app portfolio - Familiarity with other UA channels such as Meta, Google Ads, and TikTok Why AppNation? - Build and scale products reaching millions of users globally. - Work with talented people in a fast-moving AI-first environment. - Take ownership and see your impact directly in the products you build. - Grow quickly with opportunities to lead projects and shape technical decisions. - Enjoy competitive compensation and benefits, including private health insurance, meal and commute support, relocation support, and flexible working options. Our Hiring Process Application Review → Interview → Technical Assessment → Final Interviews At AppNation, we set ambitious goals and challenge ourselves to build products that reach millions of people. We value curiosity, ownership, and continuous growth. If this role excites you and you're ready to make an impact, we'd love to hear from you. Apply now, we're excited to meet you! ## About AppNation ## Company Overview - **One-liner**: AppNation is a mobile app publisher that creates category‑leading AI‑powered apps, making advanced AI technology easy to use and accessible for everyone. - **Entity Type**: Private (funding stage not publicly available) - **Headquarters**: Şişli, İstanbul, Turkey - **Founded**: 2021 - **Founders**: Yalçın Özdemir (CEO), İbrahim Karahan (CTO), Saffet Arslan (CDO), Mustafa Ayten (COO) ## Core Business - **Primary industries**: Mobile application development, artificial intelligence, consumer software - **Target customers**: B2C – everyday consumers looking for AI‑powered photo/video editing, chatbot assistance, and home design tools - **Mission**: To bring cutting‑edge, AI‑driven technology into the hands of everyday people, unlocking endless possibilities [appnation.co](https://www.appnation.co/) ## Products & Services - **[Genie](https://www.appnation.co/)**: AI chatbot app that offers access to multiple large language models (ChatGPT, DeepSeek, Claude, Gemini, Grok) in a single interface – over 15 million downloads. - **[Fotorama](https://www.appnation.co/)**: AI‑powered photo and video generation app, recognized as a Top 10 AI Photo App worldwide in the Rise of AI Apps Report 2025 by AppFigures. - **[Arch](https://www.appnation.co/)**: AI‑powered home design tool that reached over 5 million downloads and ranked #1 design tool in more than 30 countries. ## Market Standing - **Valuation**: Not publicly available - **Key Metric**: Total app portfolio exceeds 40 apps; cumulative user base includes over 15 million downloads for Genie, 5 million for Arch, and millions of AI predictions/tokens processed daily [appnation.co](https://www.appnation.co/) - **Notable Investors/Partners**: Not publicly available - **Growth Signals**: Headcount expanded to 60+ team members (currently 69 total employees per Built In); consistent new app launches and feature updates (e.g., integrating DeepSeek into Genie in early 2025) [builtin.com](https://builtin.com/company/appnation) ## Competitive Advantages - **Platform approach**: Standardized app‑development platform that enables rapid prototyping and publishing of multiple AI‑driven apps. - **Multi‑model integration**: Genie aggregates five leading AI models, offering users a one‑stop chatbot experience. - **Category leadership**: Multiple apps rank among the top in their respective App Store categories (photo, design, AI assistant). ## Strategic Focus - Continue creating category‑defining AI mobile apps and expanding the technology platform that powers them. - Deepen integration of emerging AI models (e.g., DeepSeek) and strengthen the existing portfolio’s market position. ## Why Work Here - **Culture**: Described as a forward‑thinking, innovative team that constantly challenges itself and the limits of technology [appnation.co](https://www.appnation.co/careers). - **Work model**: Hybrid – open positions in İstanbul are listed as “Hybrid — Full‑time” on Lever; company also offers optional work‑from‑home days [jobs.lever.co](https://jobs.lever.co/appnation) [appnation.co](https://www.appnation.co/careers). - **Perks**: Competitive compensation, private health insurance, access to learning platforms, and a supportive work environment with “better‑than‑average” benefits [appnation.co](https://www.appnation.co/careers). ## Sources 1. [appnation.co](https://www.appnation.co/) – Company homepage with product details and latest updates 2. [appnation.co](https://www.appnation.co/about) – About page with founding story, founders, and timeline 3. [appnation.co](https://www.appnation.co/careers) – Careers page with perks and open positions 4. [jobs.lever.co](https://jobs.lever.co/appnation) – Active job listings showing hybrid roles 5. [builtin.com](https://builtin.com/company/appnation) – Company profile with employee count, office location, and culture summary ## Other roles at AppNation - [Software Engineer (Backend)](https://feeny.ai/job/software-engineer-backend-appnation-istanbul-q380gekfy4hm) — İstanbul, Turkey - [Senior Software Engineer (Backend)](https://feeny.ai/job/senior-software-engineer-backend-appnation-istanbul-yawyky7q1x4a) — İstanbul, Turkey - [Senior DevOps Engineer](https://feeny.ai/job/senior-devops-engineer-appnation-istanbul-c19ezy74d1db) — İstanbul, Turkey - [Senior IT Specialist](https://feeny.ai/job/senior-it-specialist-appnation-istanbul-7pr7wmz7e9ak) — İstanbul, Turkey - [Brand Manager](https://feeny.ai/job/brand-manager-appnation-istanbul-avvermpr7vcd) — İstanbul, Turkey - [Marketing Manager](https://feeny.ai/job/marketing-manager-appnation-istanbul-kf8zw317tjdy) — İstanbul, Turkey - [Legal & Compliance Counsel](https://feeny.ai/job/legal-compliance-counsel-appnation-istanbul-k4h1xytv0dqs) — İstanbul, Turkey - [Senior Android Developer / Platform](https://feeny.ai/job/senior-android-developer-platform-appnation-istanbul-htqest900ba4) — İstanbul, Turkey - [Senior iOS Developer / Platform](https://feeny.ai/job/senior-ios-developer-platform-appnation-istanbul-xe8xwgkehaga) — İstanbul, Turkey - [QA Engineer](https://feeny.ai/job/qa-engineer-appnation-istanbul-gxk3jf5q0d1g) — İstanbul, Turkey