---
title: 'Senior Associate, Email Marketing at Hinge Health'
canonical: 'https://feeny.ai/job/senior-associate-email-marketing-hinge-health-san-francisco-y394yfhtbzwp'
type: 'job'
last_seen: '2026-09-10'
---

# Senior Associate, Email Marketing at Hinge Health

- **Company:** [Hinge Health](https://feeny.ai/companies/hinge-health)
- **Location:** San Francisco, CA
- **Compensation:** $96k–$144k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-06-24
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.ashbyhq.com/hinge-health/ed38858d-d8cc-46a5-ab4e-d29f73fa0aa3/application

**Skills:** B2B Email Marketing, Email Database Management, Audience Segmentation, Sales Funnel Segmentation, Pardot, Marketo, HubSpot, Salesforce, HTML, AI Tools, Healthcare industry experience, Digital health experience

> The Senior Associate, Email Marketing will own the development and execution of email programs to drive engagement, pipeline, and revenue across the buyer journey. This hands-on role involves partnering with cross-functional teams to build audience segmentation strategies, manage email databases, and optimize c...

## Job description

Opportunity Hinge Health is looking for a B2B Email Marketing Associate to join our Demand Generation team and help execute our email strategy across the buyer journey.

This role will own the development and execution of email programs that drive engagement, pipeline, and revenue across multiple audience segments and sales funnel stages. You’ll bring expertise in audience segmentation, email database strategy, content marketing, and campaign execution to help us deliver more relevant, timely, and effective communications.

This is a hands-on, cross-functional role. You’ll partner closely with demand generation, design, copy, sales enablement, sales leaders, and BDRs to build and optimize email programs that support key go-to-market priorities. You’ll help translate campaign goals into smart segmentation, strong messaging, and scalable execution that reaches the right audience at the right moment.

## What You’ll Accomplish

- Partner with the marketing and demand generation team to create an email calendar and own execution of email programs against that calendar to drive maximum email volume across multiple audience segments
- Build and execute emails with key stakeholders across campaigns including events, product launches, content marketing, marketing nurture, and more.
- Develop audience segmentation strategies based on sales funnel stage, persona, account type, and campaign goals
- Manage email database hygiene and support scalable audience targeting to improve reach, engagement, and conversion
- Partner cross-functionally with designers, copywriters, sales enablement, sales leaders, and BDRs to bring email campaigns to market effectively
- Deliver email performance insights to creative teams to inform design and copy, and to marketing teams to inform email strategy
- Report on email marketing impact, including contribution to engagement, pipeline progression, and broader demand generation goals

## Basic Qualifications

- 3–6 years of relevant experience in B2B email marketing; healthcare or digital health experience is a plus
- Expertise in full-funnel email marketing strategy and execution, including nurture, promotional, event, product, and content-driven campaigns
- Strong understanding of email database management, audience segmentation, and sales funnel stage segmentation
- Strong writing, editing, and project management skills, with the ability to manage multiple priorities and turn complex ideas into clear, compelling campaigns
- Comfortable using email marketing tools such as Pardot, Marketo, or HubSpot, along with Salesforce; basic HTML experience preferred
- Strong cross-functional collaboration and stakeholder management skills
- AI-forward: experience using AI tools in your marketing work to support content development, research, synthesis, or workflow efficiency
- Proactive, detail-oriented, and execution-focused

Hinge Health Hybrid Model We believe that remote work and in-person work have their own advantages and disadvantages, and we want to be able to leverage the best of both worlds. Employees in hybrid roles are required to be in the office 3 days per week, for the full 8 hours of a typical business day. The San Francisco office has a dog-friendly workplace program.

## About Hinge Health

At Hinge Health, we’re using technology to scale and automate the delivery of healthcare – starting with musculoskeletal (MSK) conditions, which affect over 1.7 billion people worldwide. With an AI-powered human-centered care model, Hinge Health leverages cutting-edge technology to improve outcomes, experiences and costs to help people move beyond their pain. The platform addresses a broad spectrum of MSK care – from acute injury, to chronic pain, to post-surgical rehabilitation – through personalized, evidence-based care. As the preferred partner to 50+ health plans, PBMs and other ecosystem partners, Hinge Health is available to over 20 million people across more than 2,550 employers. The company is headquartered in San Francisco with additional offices in Montreal and Bangalore. Learn more athttp://www.hingehealth.com.

## What You’ll Love About Us

- Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live.
- Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.
- Modern life stipends: Manage your own learning and development.
- Grow with us: Grow with us through discounted company stock through our ESPP with easy payroll deductions.

Culture & Engagement Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We provide reasonable accommodations for candidates with disabilities. If you feel you need assistance or an accommodation due to a disability, let us know by reaching out to your recruiter. By submitting your application you are acknowledging we are using your personal data as outlined in the personnel and candidate privacy policy. Beware of Phishing Attempts: We’ve noticed an increase in phishing where fraudsters impersonate employees and send fake job offers to steal sensitive information. We’ll never ask for financial details during the hiring process and only use “@[hingehealth.com](http://hingehealth.com)” emails. If you receive a suspicious offer, stop communication and report it to the US FBI Internet Crime Complaint Center. To verify an email from our recruiting team, forward it to security@hingehealth.com.

Beware of Phishing Attempts: We've noticed an increase in phishing where fraudsters impersonate employees and send fake job offers to steal sensitive information. We'll never ask for financial details during the hiring process and only use "@[hingehealth.com](http://hingehealth.com)" emails. If you receive a suspicious offer, stop communication and report it to the US FBI Internet Crime Complaint Center. To verify an email from our recruiting team, forward it to [security@hingehealth.com](https://app.ashbyhq.com/admin/organizational-settings/theme#).

## About Hinge Health

## Company Overview
- **One-liner**: Hinge Health delivers personalized virtual physical therapy and musculoskeletal (MSK) care by combining AI-powered motion tracking, an FDA-cleared wearable device, and a dedicated clinical care team.
- **Entity Type**: Public (NYSE: HNGE)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2014
- **Founders**: Gabriel Mecklenburg (Co-founder & Executive Chairman / CTO)

## Core Business
- **Primary Industry**: Digital Healthcare – Musculoskeletal (MSK) and pelvic health.
- **Target Customers**: B2B – employers, health plans, and benefits brokers. Indirectly B2C through members.
- **Mission**: To create a new healthcare system built around the individual – moving beyond traditional physical therapy to deliver accessible, scalable, evidence-based pain care.

## Products & Services
- **Virtual Physical Therapy Program**: Personalized care plans with guided exercise sessions using 3D motion tracking for real-time feedback and precision movement analysis. Includes access to a physical therapist, health coach, and orthopedic specialist.
- **Enso® Wearable Device**: FDA-cleared device that uses patented waveforms for drug-free pain relief; exclusive to Hinge Health.
- **AI Care Assistant**: An AI agent that helps members stay on track with their care plans.
- **Pelvic Floor Therapy**: Virtual care for pelvic health, integrated with MSK services.
- **Enterprise Implementation**: Seamless eligibility, billing, and reporting through partnerships with 5 out of 5 national health plans and 3 out of 3 PBMs. Value-based pricing and frictionless contracting.

## Market Standing
- **Valuation / Market Cap**: Not publicly available (post-IPO; specific market cap not disclosed in provided sources).
- **Key Metric**: Annual Revenue of **$587.9M** (2025) – [linkedin.com](https://www.linkedin.com/company/hinge-health). Total funding raised: **$1.46B**.
- **Notable Investors / Partners**: Tiger Global Management, Coatue, Alkeon Capital, Whale Rock Capital Management.
- **Growth Signals**: IPO in May 2025; headcount of 1,254 (+1.2% YoY); 75 active job postings (+31.6% year over year); expanded into pelvic floor therapy; operates in 11 countries.

## Competitive Advantages
- **Clinically validated ROI** – independently validated 2.4x hard dollar return on investment for employers.
- **AI-first care model** – uses 3D motion tracking, autonomous AI agents for reasoning and feedback, and regulatory-grade systems.
- **Exclusive FDA-cleared device** (Enso®) that differentiates from traditional PT offerings.
- **Deep integration** with major national health plans and PBMs, creating high switching costs.
- **Business model aligned with outcomes** – revenue is tied to healing people, not billing procedures, enabling investment in direct care automation.

## Strategic Focus
- Scale and automate healthcare delivery by building AI agents that perceive movement, reason biomechanics, and adapt clinical guidance in real time.
- Expand into adjacent conditions (pelvic health) and deepen partnership integrations.
- Continue engineering a culture where “designers code” and “engineers build interactive prototypes,” deploying agent-first workflows across hundreds of engineers.

## Why Work Here
- **Culture**: Emphasis on autonomy, mastery, and purpose. The R&D blog describes an environment where engineers review reasoning logs instead of diffs and where AI agents ship PRs without human line edits.
- **Work Model**: Hybrid/office presence – HQ in San Francisco with offices in India, Canada, UK, and Colombia. Specific remote policy not detailed in sources.
- **Impact**: Opportunity to work on regulatory-grade AI that directly improves clinical outcomes for millions of people.
- **Reviews**: Employer rating of 3.8/5 on LinkedIn; strong scores for work-life balance (3.7) and compensation (3.7).
- **Notable Perks**: Not explicitly listed, but the culture of “impact at scale” and investment in R&D suggests strong engineering support.

## Sources
1. [hingehealth.com](https://www.hingehealth.com/)
2. [hingehealth.com/about](https://www.hingehealth.com/about/)
3. [rnd.hingehealth.com](https://rnd.hingehealth.com/)
4. [linkedin.com/company/hinge-health](https://www.linkedin.com/company/hinge-health)
5. [jobs.ashbyhq.com/hinge-health](https://jobs.ashbyhq.com/hinge-health)

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