---
title: 'Senior Associate, Marketing Analytics at Good Inside'
canonical: 'https://feeny.ai/job/senior-associate-marketing-analytics-good-inside-new-york-paf6bc8sj982'
type: 'job'
last_seen: '2026-09-15'
---

# Senior Associate, Marketing Analytics at Good Inside

- **Company:** Good Inside
- **Location:** New York, NY
- **Work type:** hybrid
- **Posted:** 2026-02-25
- **Last confirmed live:** 2026-09-15
- **Apply:** https://job-boards.greenhouse.io/goodinside/jobs/5061590007

## Job description

## Who We Are

Good Inside is redefining parenting - not as something that should “just come naturally,” but as a skill to learn and practice. Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we combine sturdy leadership with innovative technology to give parents personalized guidance, AI-powered support, and a global community.

Our mission: help parents raise resilient, confident kids in a changing world. We’ve already reached millions, and we’re just getting started.  We’re refining our product and expanding our reach to empower even more families.

We’re looking for bold, high-ownership problem-solvers who want to build something new, tackle big challenges, and be at the forefront of change.

The Opportunity

Good Inside is seeking a Senior Associate, Marketing Analytics to own and elevate analytics across our full marketing conversion funnel from first click to paid subscription to long term retention.

This is a high-impact role at the center of Growth and Data. You’ll analyze paid acquisition performance, sharpen our understanding of CAC and LTV, and connect marketing spend to real revenue outcomes.

We’re looking for someone who currently sits at the intersection of data and marketing and owns full funnel performance, understands subscription businesses, thinks in unit economics, and moves quickly. If you love turning messy funnel data into clear direction, and helping a team spend smarter, this role is for you.

This is a hybrid role based in Manhattan with three days onsite.

## What You’ll Own

Full-Funnel Performance Own marketing analytics from first click to lifetime value. Define and track the metrics that actually matter, CAC, LTV, retention, payback, and connect campaign performance to real revenue outcomes.

Smarter Spend Partner with Growth to evaluate channels (Meta, Google, TikTok, affiliates) through a long-term profitability lens. Recommend where to double down, pull back, or test next.

Measurement That Tells the Truth Improve attribution, design incrementality tests, and ensure reporting reflects true incremental revenue, not just platform numbers.

Subscription Economics Connect acquisition to retention and LTV. Model payback, forecast growth, and pressure-test investment assumptions.

Experimentation & Insight Analyze A/B tests across creative, landing pages, and pricing. Deliver clear recommendations that drive decisions, not just dashboards.

Strategic Influence

Translate complex data into executive-ready narratives. Shape budget allocation, growth strategy, and board-level reporting.

## Your Skills & Experience

- 3+ years in marketing, growth, or performance analytics
- Experience in subscription, DTC, or app-based businesses
- Understanding of unit economics (CAC, LTV, payback, marginal vs. blended)
- Experience doing analysis relating to paid spend
- Intermediate SQL + modern data warehouse experience (Snowflake)
- Strong Python skills for modeling, incrementality, and scenario analysis
- Build clear, stakeholder-ready dashboards (We use Omni, but ok with similar BI tools)
- Experience with attribution, paid channel analysis, and experimentation design
- Familiarity with Amplitude, Segment, and dbt
- Clear communicator who is comfortable sharing performance data with senior leaders
- Commercially minded, proactive, and comfortable challenging assumptions

## What We Offer

- Compensation: Annual salary for this role will be $125k - $135k
- Company Equity
- Comprehensive benefits package
- 401k + Company match
- Time off to recharge
- Hybrid work environment
- A high-ownership, high-performance, high-collaboration culture

## Equal Employment Opportunity

Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.

We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job. We’re dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive—believing in and bringing out the good inside of everyone..

If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.

For information about Good Inside's privacy practices, see our [Privacy Policy](https://www.goodinside.com/privacy-policy/). California applicants, please also see our [CA Applicant Privacy Notice](https://www.goodinside.com/privacy-policy/#california-applicant-privacy-notice).

## About Good Inside

## Company Overview
- **One-liner**: Good Inside is a global parenting movement that gives parents a better way to see and solve challenges by focusing on the parent behind the parenting and the child behind the behavior.
- **Entity Type**: Private (Seed VC stage)
- **Headquarters**: New York, New York, United States (1450 Broadway, Floor 29)
- **Founded**: 2020
- **Founders**: Dr. Becky Kennedy and Dr. Erica Belsky

## Core Business
- **Primary industry/industries**: Parenting guidance and support, personal development, family services, digital content & community.
- **Target customers**: B2C – parents, caregivers, and families globally.
- **Mission or purpose statement**: Help families heal by bringing out the good inside everyone, redefining parenting as a learnable skill rather than an innate instinct.

## Products & Services
- **Good Inside Method**: A clinical and evidence-based framework for addressing behavioral challenges, fostering connection, and building sturdy parenting skills. Delivered through books, courses, and coaching.
- **24/7 Membership & Community**: A subscription-based platform offering personalized guidance, AI-powered support (chatbot), access to experts (e.g., baby, tween/teen, feeding specialists), and a global community of parents.
- **Digital Content & Resources**: Blog posts, videos, social media content, and Dr. Becky Kennedy’s #1 *New York Times* bestselling book.

## Market Standing
- **Valuation**: Not publicly available
- **Key Metric**: Total Funding – Seed VC round (amount not disclosed) from Inspired Capital and Offline Ventures.
- **Notable Investors/Partners**: Inspired Capital, Offline Ventures.
- **Growth Signals**:  
  - Community of over 2 million parents (as of careers page)  
  - Linkedin followers: 13,922 (up 51.6% YoY)  
  - Headcount: 72 employees (up 56.9% YoY, +41 people)  
  - 9 active job postings (up 125% YoY)  
  - Monthly headcount growth of +8.7%

## Competitive Advantages
- Founder-led credibility: Dr. Becky Kennedy is a clinically trained psychologist and #1 *NYT* bestselling author, giving the brand deep authority in the parenting space.
- Unique “parent + child” dual focus that differentiates from one-sided behavior management approaches.
- Proprietary AI‑powered chatbot and technology that scales personalized support.
- Established emotional brand connection and loyal community (millions of parents).

## Strategic Focus
- Refining and expanding the product (AI coaching, platform features) to serve more families.  
- Scaling reach through content, community growth, and strategic hires in engineering, product, and marketing.  
- Building a high‑ownership, bold team to drive innovation in the parenting‑tech space.

## Why Work Here
- **Culture**: Emphasizes open, honest communication, personal growth, self‑care, work‑life balance, and boundaries – aligned with the company’s parenting principles.
- **Flexible hybrid work**: Office located near Bryant Park in Manhattan; remote options for some roles.
- **Perks & Benefits** (from careers page):  
  - Competitive salary plus company equity  
  - Medical, dental, vision, disability & life insurance  
  - 16 weeks of parental leave  
  - 3 weeks vacation + sick leave + 11 paid holidays  
  - Two “Quiet Weeks” per year for rest  
  - Quarterly Self‑Care Fridays (fall, winter, spring) and Summer Fridays  
  - Career development and self‑development intertwined
- **Engineering culture**: Roles like Senior Machine Learning Engineer and Senior Platform Engineer indicate a tech-forward, data-driven environment.

## Sources
1. [careers page](https://www.goodinside.com/careers/)
2. [goodinside.com](https://www.goodinside.com/)
3. [Greenhouse job board](http://job-boards.greenhouse.io/goodinside)
4. [CB Insights](https://www.cbinsights.com/company/good-inside)
5. [LinkedIn](https://www.linkedin.com/company/goodinside)

## Other roles at Good Inside

- [Director of Emerging Business](https://feeny.ai/job/director-of-emerging-business-good-inside-new-york-40v5ew5jk151) — New York, NY
- [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-good-inside-new-york-t1brws7r2vr2) — New York, NY
- [Machine Learning Engineer](https://feeny.ai/job/machine-learning-engineer-good-inside-new-york-63b7zn2wh7aq) — New York, NY
- [Talent Pool](https://feeny.ai/job/talent-pool-good-inside-new-york-xqgyr4gfhyg3) — New York, NY