--- title: 'Senior Associate, PR at SmartAsset' canonical: 'https://feeny.ai/job/senior-associate-pr-smartasset-united-states-k5ab9fc7xtkh' type: 'job' last_seen: '2026-09-16' --- # Senior Associate, PR at SmartAsset - **Company:** SmartAsset - **Location:** United States - **Posted:** 2026-09-14 - **Last confirmed live:** 2026-09-16 - **Apply:** https://job-boards.greenhouse.io/smartasset/jobs/8726441002 ## Job description ## About SmartAsset SmartAsset is an online destination for consumer-focused financial information, educational content, personalized calculators, and tools. Our mission is to help people make smart financial decisions, reaching an estimated 23 million people each month through our educational content, publishing partners, calculators, and tools.* To extend that mission, we also operate the SmartAsset Advisor Marketing Platform (AMP), which helps connect consumers with participating fiduciary financial advisors. SmartAsset has been recognized as a 2025 ThinkAdvisor Luminaries winner in the Firm Award - Product or Service Innovation category and was ranked #2574 on the Inc. 5000 list in 2023. SmartAsset has also been featured on Y Combinator's list of Top Companies.** In 2021, SmartAsset completed a $110 million Series D funding round that valued the company at over $1 billion. *Based on average monthly reach data for 2025 across SmartAsset-owned properties and publishing partners. **Other than application, licensing, or similar administrative fees, SmartAsset did not provide compensation in connection with the referenced awards or recognitions. About the Job: This is a hands-on role that will help shape SmartAsset’s brand presence and online reputation among both consumers and the RIA industry. Your primary responsibility will be to research and produce personal finance data studies and conduct media outreach to win coverage of your work. You must be comfortable sourcing and analyzing data sets and developing novel insights from them. A traditional PR or communications background is not required. What is required is the ability to find a defensible story in a dataset, write it cleanly, and get a reporter to care. You will also oversee reputation management across key digital platforms and forums, working closely with Compliance. Lastly, you will help execute our organic social strategy across LinkedIn and other social media. Responsibilities: - Brand Journalism - Write several original data studies per month, from hypothesis and data sourcing through final draft - Pitch data studies to trade, financial, and consumer press; track and log placements - Edit data studies produced by other team members for accuracy, clarity, and pitch-readiness - Interpret and represent data accurately - including in follow-up conversations with reporters - Digital Reputation - Track comments and feedback regarding the SmartAsset brand across the web. Work with Compliance to draft replies to both consumers and financial advisor customers. - Facilitate online dialog among financial advisor customers in high visibility forums such as Reddit regarding SmartAsset products and services - Social Media - Own content creation, publishing, and performance tracking for SmartAsset's X and LinkedIn presence - Adapt data studies and company news into channel-native formats for a wealth management audience - Report on engagement and reach; identify what is working and reallocate effort accordingly - Corporate Communications - Environmental scanning: monitor competitor announcements, trade press narratives, regulatory developments, and industry conversation; surface findings to the PR and marketing teams on a regular cadence Skills/Experience you have: - 2-4 years of experience in a public-facing writing role — PR, communications, journalism, content marketing, or wealth management marketing - Demonstrated ability to write publishable copy on a deadline; a portfolio of published or placed work - Comfort interpreting and relaying data accurately (think: percentage versus point; median versus mean) and the discipline to check a number before it goes to a reporter - Working fluency with spreadsheets; ability to take a raw dataset and find the story in it without hand-holding - Familiarity with personal finance, fintech, wealth management, or financial advisory subject matter - Ability to engage target demographics and maximize exposure on LinkedIn and X - Familiarity with LLMs across multiple use cases — research, drafting, editing, and workflow automation - Familiarity with SEO fundamentals, particularly as they relate to earned backlinks and referring domain authority - Basic video and graphic editing with tools like Canva - A thorough, thoughtful, and curious researcher who works independently and ships on schedule Skills/Experience preferred: - Experience pitching cold and building reporter relationships from a standing start - Experience producing original research or data-driven editorial at volume - Experience operating in a compliance-reviewed environment (financial services, healthcare, legal) and managing content through an approval workflow - Familiarity with media monitoring, outreach, or list-building software (e.g., Yesware, Cision, Muck Rack) - Familiarity with AI answer-engine visibility and how brands are cited in LLM outputs Interview process may include: Recruiter Screen → Hiring Manager Interview + Work Sample Submission → Team Interview → References → Offer + Background Check Physical Requirements: - Prolonged periods of sitting at a desk and working on a computer - Must be able to communicate via phone calls and/or video conferences Available Benefits and Perks: - Fully Remote Work: All roles are fully remote within the contiguous U.S., giving you flexibility to do your best work from where you thrive. - Comprehensive Health Coverage: Multiple Medical, Dental, and Vision plan options through trusted national carriers—so you can choose what fits your needs. - Life & Disability Protection: Company-paid Life/AD&D coverage, with options to add supplemental life and disability plans for extra peace of mind. - Financial Wellness: 401(k) with employer match, pre-tax savings through FSA and HSA options, and equity packages offered for every role. - Time Off That Works: Generous vacation, sick, and parental leave policies—because balance matters. - Additional Perks: Pet insurance, home office stipend, and Employee Assistance Program (EAP) SmartAsset is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact us at Recruiting@smartasset.com. California, Colorado, Connecticut, Maryland, Nevada, Rhode Island, Washington, and New York City residents* $75,500-$124,500 + Variable + RSUs + benefits. Salary at SmartAsset is determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location within the contiguous United States. ## About SmartAsset ## Company Overview - **One-liner**: SmartAsset is an online destination for consumer-focused financial information and advice, also operating a marketplace that connects consumers with fiduciary financial advisors. - **Entity Type**: Private (Series D, valued at over $1 billion as of 2021) - **Headquarters**: New York, NY, USA (122 E 42nd St., Suite 4300, New York, NY 10168) - **Founded**: 2012 - **Founders**: Michael Carvin (CEO & Co-Founder) ## Core Business - **Primary industry**: Financial technology (FinTech) – personal finance education and advisor marketing platform. - **Target customers**: B2C (consumers seeking financial guidance) and B2B (fiduciary financial advisors using the SmartAsset Advisor Marketing Platform). - **Mission**: To help people make smart financial decisions by providing educational content, personalized calculators, and tools. ## Products & Services - **[SmartAsset.com](https://smartasset.com)**: A free consumer-facing website offering data-driven articles, calculators, and tools covering home buying, retirement, taxes, insurance, investing, and more. Reaches an estimated 59 million people monthly (as of January 2025). - **[SmartAsset AMP (Advisor Marketing Platform)](https://www.smartasset.com/about)**: A subscription-based marketplace that connects financial advisors with pre-qualified prospects. Plans include Discover, Accelerate, and Scale, offering referral generation, nurture campaigns, and live connections. In 2025, the platform helped advisors close over an estimated $33 billion in new AUM. ## Market Standing - **Valuation/Market Cap**: Over $1 billion (unicorn status, following a $110 million Series D in 2021) - **Key Metric**: Total Funding – $110 million+ (Series D); earlier rounds undisclosed. - **Notable Investors/Partners**: Y Combinator (YC Top 100 Company), and a roster of fiduciary financial advisors as platform partners. - **Growth Signals**: - 59 million monthly users (up from ~23 million in 2024). - Recognized on Inc. 5000 (#2574 in 2023) and Deloitte Technology Fast 500 (#250 in 2022). - Winner of ThinkAdvisor Luminaries Awards (Product Innovation) and OnCon Icon Top 50 HR Professional Award. - Actively hiring for remote roles (Senior ML Engineer, Account Executive, Sales Development Representative). ## Competitive Advantages - **Massive Consumer Reach**: One of the largest personal finance content destinations in the U.S., driving strong organic traffic and brand awareness. - **Data-Driven Decision Making**: A dedicated Data & AI organization (led by a Chief Data & AI Officer) that powers personalization and advisor matching. - **Integrated Marketplace**: SmartAsset AMP creates a two-sided network effect – consumers get vetted advisors, advisors get qualified leads. - **Brand Mascot "Buck"**: A memorable and engaging brand avatar that differentiates the company in a crowded space. ## Strategic Focus - **Data & AI Expansion**: Investing in machine learning, analytics, and AI to enhance consumer tools and advisor matching. - **Scaling the Advisor Platform**: Growing AMP’s subscription tiers and enterprise offerings to capture more of the wealth management market. - **Content & Tool Innovation**: Continuing to develop new calculators and educational resources to maintain user engagement and traffic. ## Why Work Here - **Culture**: Values include “We Empower Users,” “Trust Each Other,” “Data Fuels Our Decisions,” and “Collaborate.” Emphasizes diversity and inclusion. - **Remote/Hybrid Policy**: Multiple remote roles listed (Contiguous United States), suggesting a flexible work environment. HQ in NYC with some roles likely office-based. - **Benefits**: Competitive compensation, 401(k) employer match, equity, and the opportunity to work at a Y Combinator Top 100 company with a clear mission. - **Engineering Culture**: Strong focus on data and AI; roles like Senior ML Engineer indicate a technical, data-centric engineering team. Collaborative environment with cross-functional teams. - **Growth Trajectory**: As a well-funded unicorn with expanding products, employees have opportunities to impact scaling and innovation. ## Sources 1. [smartasset.com/careers](https://smartasset.com/careers) 2. [smartasset.com/about](https://www.smartasset.com/about) 3. [smartasset.com](https://smartasset.com/) 4. [job-boards.greenhouse.io/smartasset](https://job-boards.greenhouse.io/smartasset/jobs/8433974002) 5. [indeed.com/cmp/Smartasset](https://www.indeed.com/cmp/Smartasset) ## Other roles at SmartAsset - [Advisor Marketing Senior Manager](https://feeny.ai/job/advisor-marketing-senior-manager-smartasset-united-states-zkcwr4q21r8a) — United States - [Senior Software Engineer](https://feeny.ai/job/senior-software-engineer-smartasset-remote-prx4qey7b42j) - [Client Experience Specialist](https://feeny.ai/job/client-experience-specialist-smartasset-remote-f08wh32ffnc8)