--- title: 'Senior Associate- Product & Channel Marketing (Remote) at Protective' canonical: 'https://feeny.ai/job/senior-associate-product-channel-marketing-remote-protective-remote-xnh717pay7fm' type: 'job' last_seen: '2026-09-09' --- # Senior Associate- Product & Channel Marketing (Remote) at Protective - **Company:** Protective - **Location:** Remote - **Compensation:** $77k–$115k - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-08-28 - **Last confirmed live:** 2026-09-09 - **Apply:** https://jobs.lever.co/protective/f086ae37-2468-433d-8862-9379c024811c ## Job description The work we do has an impact on millions of lives, and you can be a part of it. We help protect our customers against life’s uncertainties. Regardless of where you work within the company, you’ll be helping provide protection and peace of mind when our customers need it most. ## Role Purpose The Senior Competitive Intelligence Analyst will provide an unbiased view of the competitive landscape of competitors’ product offerings, capabilities, and complete value proposition. Their analysis will help give Protective insights into the multiple components competitors bring to their products and overall value proposition for annuities and the retirement savings marketplace. This role collaborates within the Competitive Intelligence team to execute on research. To be successful, they need the ability to think both strategically and tactically about competitor products, services, and actions, and articulate the implications for Protective Life. ***This role will be titled Sr Associate Market Research within our organization.*** ## Key Responsibilities Strategic Marketing Planning: - Collaborate with the Line-of-Business (LOB) team to define business objectives, customer segments, and product offerings. - Develop marketing plans that support sales and growth goals, leveraging market insights, competitor analysis, and customer behavior trends. - Play key role in developing strategic briefs to guide marketing plans and go-to-market strategy. - Engage research, stakeholders, and LOB teams to develop strategic messaging platforms to guide development of campaigns, content, and creative design. Plan Monitoring: - Ensure all campaigns are aligned with marketing plans, LOB objectives, and messaging platforms. - Review and communicate campaign performance, identifying improvement and optimization opportunities. - Works within project management system to track progress of marketing projects and serves as the subject matter expert for all channel marketing projects. - Monitor LOB budgets ensuring alignment with annual plans and GTM activities. Stakeholder Collaboration: - Act as a liaison between the LOB team, marketing teams, and external partners to ensure alignment on goals and deliverables. - Support internal communication efforts to keep stakeholders informed about marketing initiatives and results. KNOWLEDGE, SKILLS, ATTRIBUTES Industry Expertise: - Solid understanding of the Insurance and Retirement lines of business and their market environments. - Familiarity with customer demographics, behavior, and key competitors. Marketing Concepts: - Proficiency in marketing strategy development, campaign planning, and execution. - Knowledge of customer lifecycle marketing, segmentation, and targeting. - Comprehensive knowledge of digital marketing channels, including social media, email, SEO/AEO, PPC, and content marketing. - Expertise in leveraging paid, earned, and owned media for brand growth. Data, Analytics, and Legal Standards: - Strong understanding of metrics, including ROI, CAC, LTV, and engagement rates. - Knowledge of A/B testing, audience segmentation, and personalization techniques. - Awareness of data privacy regulations (e.g., GDPR, CCPA) and marketing compliance rules. - Familiarity with ad and content guidelines for different platforms. Strategic Planning: - Ability to contribute to long-term marketing strategies that align with business objectives. - Skills in prioritizing projects to achieve maximum impact within budget constraints. Project Management: - Expertise in managing cross-functional campaigns with multiple deliverables and deadlines. - Strong organizational skills to oversee project timelines, budgets, and resources. - Excellent written and verbal communication skills for creating compelling content and presentations. - Ability to adapt messaging for different channels and audiences. Collaboration and Analytical Thinking: - Demonstrated ability to influence stakeholders, build alignment, and gain support for marketing strategies and priorities across Lines of Business and cross-functional teams. - Experience mentoring junior associates or collaborating with teams across functions. - Strong interpersonal skills to manage relationships with internal stakeholders and external partners. ## Qualifications & Experience - Bachelor's degree in Marketing, Business, Communications, or related field required. - 7+ years of experience in marketing, product marketing, channel marketing, or related disciplines, preferably in a B2B environment. - Experience developing and executing strategic marketing plans and go-to-market initiatives that support business growth objectives. - Financial services, insurance, retirement, or other regulated industry experience preferred. - Proven ability to translate business objectives and market insights into effective marketing strategies, messaging, and value propositions. - Demonstrated ability to build strong relationships, influence decision-making, and drive alignment across cross-functional stakeholders without direct authority. - Experience using marketing analytics and performance metrics to measure results and optimize outcomes. - Experience managing marketing budgets and ensuring alignment with annual business and go-to-market plans. - Experience managing multiple complex projects simultaneously and balancing competing priorities in a fast-paced environment. - Proficiency with enterprise project management platforms (e.g., Workfront) and Microsoft Office Suite. - Excellent verbal, written, presentation, and interpersonal communication skills. ## #LI-VD1 IND123 Employee Benefits: We aim to protect the wellbeing of our employees and their families with a broad benefits offering. In addition to offering comprehensive health, dental and vision insurance, we support emotional wellbeing through mental health benefits and an employee assistance program. Work/life balance is important and Protective offers a variety of paid time away benefits (e.g., paid time off, paid parental leave, short-term disability, and a cultural observance day). The financial health of our employees is just as important as physical and emotional health.  Some of the financial wellbeing benefits include contributions to healthcare accounts, a pension plan, and a 401(k) plan with Company matching. All employees are encouraged to protect their overall wellbeing by engaging in ProHealth Rewards, Protective’s platform to improve wellbeing while earning cash rewards. Eligibility for certain benefits may vary by position in accordance with the terms of the Company’s benefit plans. Accommodations for Applicants with a Disability: If you require an accommodation to complete the application and recruitment process due to a disability, please email eric.hess@protective.com. This information will be held in confidence and used only to determine an appropriate accommodation for the application and recruitment process. Please note that the above email is solely for individuals with disabilities requesting an accommodation.  General employment questions should not be sent through this process. We are proud to be an equal opportunity employer committed to being inclusive and attracting, retaining, and growing an inclusive workforce. ## About Protective ## Company Overview - **One-liner**: Protective is a financial services company providing life insurance, retirement solutions, employee benefits, and asset protection products to individuals and businesses. - **Entity Type**: Private (Subsidiary of Dai-ichi Life Holdings, Inc., TSE:8750) - **Headquarters**: Birmingham, Alabama, United States - **Founded**: 1907 - **Founders**: Not publicly available ## Core Business - **Primary industry/industries**: Insurance (Life, Annuity, Asset Protection, Employee Benefits) - **Target customers**: B2C (individuals) and B2B (employers, partners) - **Mission or purpose statement**: "To help everyone deserve confidence through life's moments — big, small and everything in between." [protective.com](https://www.protective.com/about-us) ## Products & Services - **[Life Insurance]**: Offers term life, whole life, and universal life policies for individuals and families. - **[Retirement Solutions]**: Fixed and variable annuities, retirement income planning products. - **[Asset Protection]**: Commercial mortgage investments, structured settlements, and stable value products via Protective Asset Division. - **[Employee Benefits]**: Group life, disability, and other workplace benefit programs for employers. - **[Acquisitions & Stable Value]**: Manages and acquires in-force blocks of life insurance and annuity policies. ## Market Standing - **Valuation/Market Cap**: Not publicly available (subsidiary of Dai-ichi Life Holdings, TSE:8750) - **Key Metric**: $6.4B annual revenue (PLICO financials) [wellfound.com](https://linkedin.com/company/protective-life) - **Total Assets**: $142 billion as of December 31, 2025 [protective.com](https://investor.protective.com/Company-Overview/default.aspx) - **Net Income**: $389 million USD (2024) [linkedin.com](https://linkedin.com/company/protective-life) - **Notable Investors/Partners**: Parent company Dai-ichi Life Holdings (Japan), one of the largest life insurers globally. - **Growth Signals**: - Over 14.4 million customers served. - 61 acquisitions in company history. [protective.com](https://investor.protective.com/Company-Overview/default.aspx) - ~32 million policies and contracts in force. - $1 trillion life insurance in force. - 3,800+ employees as of Jan 1, 2026 (up from 3,800 reported in 2023). - Fastest growing core site in the greater Cincinnati area. [protective.com](https://www.protective.com/about-us/careers) ## Competitive Advantages - **115+ Years of Stability**: Founded in 1907, the company has a long track record of financial strength and reliability. - **Parent Backing**: As part of Dai-ichi Life Group, a global top-tier insurer, Protective has access to significant capital and a long-term strategic focus. - **Diversified Portfolio**: Multiple business segments (Protection, Retirement, Asset Protection, Acquisitions) create revenue stability and cross-selling opportunities. - **Strong Financial Ratings**: A focus on conservative risk management and a large asset base ($142B) provides market confidence. - **Scale and Distribution**: A massive in-force block ($1T life insurance) and a large, established customer base. ## Strategic Focus - **Organic & Inorganic Growth**: Continues to acquire blocks of policies and companies (61 in history) while expanding its core product lines. - **Virtual Workforce Expansion**: More than half of employees are now remote, signaling a commitment to a flexible, distributed workforce. [protective.com](https://www.protective.com/about-us/careers) - **Digital Transformation**: Investments in technology and data to improve customer experience and operational efficiency. - **Talent Development**: Strong focus on internal mobility, continuous learning, and career enrichment programs. ## Why Work Here - **Culture**: Emphasizes a "protector" mindset, focusing on service to customers, colleagues, and communities. Recognized for workplace engagement and inclusivity. [protective.com](https://www.protective.com/about-us/careers) - **Hybrid/Remote Work**: Over 50% of the workforce is remote/virtual. Three core sites in Birmingham (HQ), Greater Cincinnati, and St. Louis offer hybrid options. [protective.com](https://www.protective.com/about-us/careers) - **Benefits**: Comprehensive package including medical/dental/vision with HSA/FSA, a pension plan funded by the company, 401(k) with employer match, paid time off, paid parental leave, short- and long-term disability, adoption assistance, and life insurance. [protective.com](https://www.protective.com/about-us/careers) - **Career Development**: Company-sponsored education courses, tuition reimbursement, scholarship opportunities for dependents, and a semi-annual "Pulse Survey" to shape culture and learning opportunities. [protective.com](https://www.protective.com/about-us/careers) - **Notable Perk**: Pension plan remains a differentiator in the current job market. ## Sources 1. [protective.com - Company Overview](https://www.protective.com/about-us) 2. [protective.com - Careers Page](https://www.protective.com/about-us/careers) 3. [investor.protective.com - Company Overview](https://investor.protective.com/Company-Overview/default.aspx) 4. [linkedin.com - Protective Life](https://linkedin.com/company/protective-life) 5. [jobs.lever.co/protective - Job Listings](https://jobs.lever.co/protective) ## Other roles at Protective - [2027 Actuarial Summer Internship Program](https://feeny.ai/job/2027-actuarial-summer-internship-program-protective-birmingham-6yfqs6xv0apg) — Birmingham, AL - [2027 Business Analytics Summer Internship](https://feeny.ai/job/2027-business-analytics-summer-internship-protective-birmingham-qyr213smb8pz) — Birmingham, AL - [Commercial Real Estate Legal Assistant (Hybrid Birmingham, Alabama)](https://feeny.ai/job/commercial-real-estate-legal-assistant-hybrid-birmingham-alabama-protective-p4qgzbw9a5dy) — Birmingham, AL - [Installation Technician- StarGard](https://feeny.ai/job/installation-technician-stargard-protective-los-angeles-brgqd300jmkv) — Los Angeles, CA - [Regional Finance & Insurance Performance Manager](https://feeny.ai/job/regional-finance-insurance-performance-manager-protective-california-z7skhck3jka0) — California - [Customer Service Specialist](https://feeny.ai/job/customer-service-specialist-protective-chesterfield-1jrhtr6y1a6k) — Chesterfield, MO - [Customer Service Specialist- Bilingual](https://feeny.ai/job/customer-service-specialist-bilingual-protective-remote-hqk4bq4v4r1d) - [Senior Sales Consultant – Inside Sales](https://feeny.ai/job/senior-sales-consultant-inside-sales-protective-remote-zpt9wapz8qby) - [Customer Experience Advocate](https://feeny.ai/job/customer-experience-advocate-protective-nebraska-1zf6rtw0mf9b) — Nebraska - [Associate Counsel](https://feeny.ai/job/associate-counsel-protective-birmingham-20atjpf6dqp6) — Birmingham, AL