---
title: 'Senior Associate, VIP Retention Strategy at Fanatics Betting & Gaming'
canonical: 'https://feeny.ai/job/senior-associate-vip-retention-strategy-fanatics-betting-gaming-new-york-etm1740szx6m'
type: 'job'
last_seen: '2026-10-26'
---

# Senior Associate, VIP Retention Strategy at Fanatics Betting & Gaming

- **Company:** Fanatics Betting & Gaming
- **Location:** New York, NY
- **Compensation:** $88k–$107k
- **Posted:** 2026-10-20
- **Last confirmed live:** 2026-10-26
- **Apply:** https://job-boards.greenhouse.io/fanaticsfbg/jobs/4460116009

## Job description

## About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

## About the Team

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.

## Overview

Fanatics Betting & Gaming is seeking a Senior Associate, VIP Retention Strategy to support the strategy behind how our highest-value customers are hosted. Our Account Management and Fanatics ONE Host teams exist to deliver service excellence to VIP customers across sportsbook and casino, and both are evolving quickly as we grow the population we cover.

This role is the strategy and operations engine behind that work. You will help raise the standard of our hosting program, translate the commercial strategies set by the sportsbook and casino teams into what hosts actually do day to day, and build the measurement and process that tell us whether it is working. You will partner closely with host leadership, analytics, and product, and your work will be visible to senior leadership.

## Key Responsibilities

- Support the strategy and performance of the Fanatics ONE Host program, raising the standard of service it delivers at scale.
- Translate sportsbook and casino commercial strategies into clear plans and playbooks for the Account Management and host teams.
- Build and maintain the reporting that measures hosting performance, retention, and customer engagement.
- Define and document the processes, standards, and playbooks hosts work from, including tone and quality standards.
- Help design and test new hosting approaches, and measure results against a control.
- Partner with analytics and product on the tooling and AI-assisted workflows that make hosts more effective.
- Build the briefing and insight materials hosts use to prepare for customer contact.
- Support the operating cadence of the retention team: recurring reporting, performance reviews, and leadership updates.
- Ensure Responsible Gaming standards are built into hosting programs rather than applied after the fact.

## Experience & Skills

- 2+ years in betting, gaming, hospitality, or a comparable consumer business, ideally in a strategy, operations, analytics, or VIP-facing role.
- Strong analytical foundation, comfortable working directly in data, building reporting, and defining metrics. Working fluency with Excel and exposure to SQL or a BI environment.
- Clear writer, able to turn a strategy into a playbook that a front-line team can actually follow.
- Highly organized, with the discipline to keep recurring reporting and process documentation current.
- Comfortable partnering with front-line teams and senior stakeholders outside your direct reporting line.
- Interest in how service and relationships drive customer loyalty, and in the tooling that makes service scalable.
- Commitment to Responsible Gaming and to keeping customer wellbeing ahead of commercial outcomes.
- Self-starter, detail-oriented, and comfortable with ambiguity in a function that is still being built.

Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.

For information about our benefits, please visit https://benefitsatfanatics.com/ Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

Salary Range $88,000—$107,000 USD

By submitting your application, you agree to our terms of service and acknowledge you have read our [Candidate Privacy Policy.](https://static1.squarespace.com/static/5ff494b9931735466ce28d5b/t/69de53bde2c02c25e9c38758/1776178110037/Candidate+Privacy+Policy+April+2026.pdf)

Fanatics will never ask candidates for money, banking information, or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting, please do not respond and report it here.

## About Fanatics Betting & Gaming

## Company Overview
- **One-liner**: Fanatics Betting & Gaming is the online and retail sports betting and iGaming subsidiary of Fanatics, building a real-money wagering platform that integrates with the broader Fanatics ecosystem of commerce and collectibles.
- **Entity Type**: Private (subsidiary of Fanatics Inc., which is also private)
- **Headquarters**: New York, New York, USA
- **Founded**: 2021
- **Founders**: Michael Rubin (Founder & CEO of Fanatics)

## Core Business
- **Primary industry**: Online Sports Betting & iGaming (Real-Money Wagering)
- **Target customers**: B2C — sports fans and bettors in the United States
- **Mission or purpose statement**: "Relentlessly enhancing the fan experience" by allowing sports fans to buy, collect, and bet through a unified digital platform.

## Products & Services
- **Fanatics Sportsbook**: A native iOS and Android mobile app for online sports betting, available in 23 states and Washington D.C., covering approximately 95% of the U.S. addressable online sports bettor market. Features include "Fair Play" (refunds single-player prop bets if a player is ruled out early) and "FanCash" (up to 10% cashback on every bet, win or lose, redeemable for merchandise, collectibles, and bonus bets).
- **Fanatics Casino**: An online casino platform available in Michigan, New Jersey, Pennsylvania, and West Virginia, offering slots, blackjack, roulette, live dealer games, and exclusive titles from Fanatics Game Studios (e.g., Fanatics Blackjack, Field Goal Frenzy).
- **Retail Sportsbooks**: Operates 22 retail sports betting locations, including the only sportsbook inside an NFL stadium (Northwest Stadium).

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed for Fanatics Betting & Gaming as a standalone entity. Fanatics Inc. was valued at $31 billion in a 2022 funding round, though more recent reports suggest a lower valuation in private markets.
- **Key Metric**: Total Funding — Fanatics Inc. has raised significant capital (over $7 billion in total) from investors; FBG is funded internally by Fanatics.
- **Notable Investors/Partners**: Fanatics Inc. investors include Silver Lake, Fidelity Management & Research, SoftBank Vision Fund, BlackRock, and the National Football League (NFL). FBG partners with over 900 sports properties, including major leagues (NFL, NBA, MLB, NHL), players associations, teams, and colleges.
- **Growth Signals**: Claims to be "the fastest growing sportsbook in America." Acquired PointsBet's U.S. business in August 2023 (final state closed April 2024), accelerating market expansion and integrating PointsBet's risk management and trading technology from Banach Technology. 75% of Sportsbook customers use FanCash monthly, with up to 10% of FanCash redeemed on Fanatics.com.

## Competitive Advantages
- **Ecosystem Integration**: Uniquely positioned as the first true sports brand to enter legal sports betting, FBG is tightly integrated with Fanatics Commerce (licensed fan gear, Lids retail stores) and Fanatics Collectibles (trading cards, memorabilia). FanCash can be used across the entire ecosystem, creating a powerful loyalty loop.
- **Massive Existing User Base**: Fanatics has a database of over 100 million global sports fans, providing a built-in acquisition channel that competitors lack.
- **Proprietary Technology**: Built natively on iOS and Android for superior user experience. Acquired Banach Technology (via PointsBet) for advanced quantitative trading and risk management models.
- **Innovative Product Features**: "Fair Play" and "FanCash" are unique differentiators that reduce bettor frustration and increase loyalty.

## Strategic Focus
- **Market Expansion**: Continuing to launch in new states as legalization expands. Recently launched Fanatics Casino web version and standalone app (March 2025).
- **Product Enhancement**: Deepening personalization through the Fanatics ecosystem, leveraging data from commerce and collectibles to offer tailored betting experiences. Investing in exclusive casino game development via Fanatics Game Studios.
- **Technology Leadership**: Building on the Banach Technology acquisition to improve trading, risk management, and in-play betting capabilities.
- **Prediction Markets**: Expanding into prediction markets as part of the broader Fanatics platform.

## Why Work Here
- **Culture**: Described as "fast-paced," "intense," and "relentless" — employees are expected to "jump in at a moment's notice to deliver the win." The company emphasizes a "By Fans, For Fans" ethos and seeks high performers who are passionate about sports and technology.
- **Remote/Hybrid Policy**: Many engineering and corporate roles are listed as "Remote (US)" on the careers page, though some roles may be office-based in New York, Denver, Leeds, or Dublin.
- **Notable Perks**: Opportunity to work at the intersection of sports, technology, and gaming. Employees get to be part of a company that owns the only sportsbook inside an NFL stadium. The company emphasizes employee welfare, wellness, and professional development.
- **Engineering Culture**: Heavy investment in native mobile development (iOS/Android), data engineering, machine learning, and trading systems. Roles include Analytics Engineer, Machine Learning Engineer, Data Platform Engineer, and Engineering Manager for Market Maker.

## Sources
1. [fanaticsinc.com](https://www.fanaticsinc.com/fanatics-betting-gaming)
2. [fanaticsinc.com](https://www.fanaticsinc.com/fanatics-sportsbook-online-experience)
3. [fanaticsinc.com](https://www.fanaticsinc.com/join-our-team)
4. [greenhouse.io](https://job-boards.greenhouse.io/fanaticsfbg)
5. [fanaticsinc.com](https://www.fanaticsinc.com/)

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