---
title: 'Senior B2B CRM Executive at Deliveroo'
canonical: 'https://feeny.ai/job/senior-b2b-crm-executive-deliveroo-london-357ak19vxvhg'
type: 'job'
last_seen: '2026-09-13'
---

# Senior B2B CRM Executive at Deliveroo

- **Company:** [Deliveroo](https://feeny.ai/companies/deliveroo)
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-08-27
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.ashbyhq.com/deliveroo/34f28e7d-9fef-4133-ba78-7ada33f22c74

## Job description

## About the team

B2B Marketing Operations sits within Commercial Operations, and owns the end-to-end execution and orchestration of partner communications across email, WhatsApp and tablet notifications. We also own the lifecycle and automation stack behind those communications (Salesforce Marketing Cloud), and the campaign performance reporting that shows what's working. In 2026, the team is shifting from operational excellence to strategic orchestration: connecting channels, segmentation and measurement to drive partner growth.

## About the role

We're hiring a Senior B2B Marketing Operations Executive to own both the technical build and the strategic design of our partner lifecycle programmes. In the first 90 days, you'll get hands-on with our Salesforce Marketing Cloud builds, audience SQL and campaign QA process, taking ownership of live campaign execution. Over the following months, you'll take on end-to-end ownership of lifecycle programme design — using performance data to shape segmentation, messaging and cadence — while continuing to support ad-hoc partner sends as they come up. You will report into the Marketing Operations Manager on our B2B Marketing Operations team in our Commercial Operations organization.

## What you'll be doing

- Own end-to-end execution of partner lifecycle and ad-hoc email/WhatsApp campaigns, from audience build through to send and QA
- Design and continuously improve lifecycle programmes, using performance data to iterate on messaging, cadence and segmentation
- Build and maintain SQL-based audience queries, AMPscript personalisation and HTML email templates within Salesforce Marketing Cloud
- Track and report on campaign and lifecycle performance metrics, turning results into clear recommendations for the wider team
- Partner with stakeholders across Commercial, Content and Data teams to scope and prioritise campaign requests

## Requirements

- Experience building and executing email campaigns in an enterprise marketing automation platform (e.g., Salesforce Marketing Cloud highly preferred)
- Proficiency writing SQL queries to build and troubleshoot audience segments
- Experience with HTML and a scripting/templating language (e.g., AMPscript, Liquid) for email personalisation
- Experience designing lifecycle or CRM marketing programmes and tracking their performance against defined metrics
- Strong written communication skills and the ability to manage multiple concurrent campaign requests
- 3 days a week in our London HQ

## Why Deliveroo

At Deliveroo, you’ll do work that matters, solving real-world problems in a three-sided marketplace that’s constantly evolving. We’re food lovers, problem solvers, community builders and more, brought together by a shared drive to make things better. Working here you can expect to:

🔧 Make a visible impact every day Your work directly improves experiences for customers, partners and riders. 🌱 Learn fast in an entrepreneurial environment Work close to the market with autonomy, pace and real responsibility. 🧠 Build a career, not just a role Stretch yourself, develop new skills and grow as the business evolves. 🌎 Deliver together in an inclusive culture Collaborative, values-driven teams that support how you work best. We aim to create a fair process that lets your skills shine—our interview typically includes 3-4 stages. Find more about how we hire [here](https://careers.deliveroo.co.uk/how-we-hire/).

Our Global Structure Deliveroo is now part of DoorDash, bringing together teams with even greater reach, scale, and ambition. Depending on your role, you may collaborate with teammates, systems, and leaders across DoorDash and Wolt. Together, we’re unlocking new possibilities as one global team.

Diversity, Equity and Inclusion At Deliveroo, we know that a great workplace reflects the world around us and that true diversity and inclusion make us stronger, more creative, and better at what we do. We’re committed to fostering an environment where everyone can do their best work and feel they belong.

We believe in equality of opportunity and welcome candidates from all backgrounds regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion, or belief.

If you have a disability or long-term health condition and need support to apply for one of our roles, or require any reasonable adjustments during the recruitment process, you’ll have the opportunity to let us know once you’ve submitted your application. We’ll share details on how to request support so we can ensure you have a fair and equitable experience.

If you’re excited about making a real impact in a fast-moving marketplace and growing your career alongside ambitious, supportive teams, we’d love to hear from you!

## About Deliveroo

## Company Overview
- **One-liner**: Deliveroo operates a hyperlocal three-sided marketplace that connects consumers, restaurants and grocers, and riders to deliver food and other neighbourhood goods in under 30 minutes.
- **Entity Type**: Public (London Stock Exchange: ROO)
- **Headquarters**: London, United Kingdom
- **Founded**: 2013
- **Founders**: Will Shu

## Core Business
- **Primary industry**: Online food delivery and on-demand grocery / local commerce
- **Target customers**: B2C (consumers), B2B (restaurants, grocers, retailers), and B2C (riders as independent contractors)
- **Mission or purpose**: To transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders.

## Products & Services
- **Restaurant Delivery**: Core service delivering meals from over 160,000 restaurant and grocery partners, many of which never offered delivery before.
- **Deliveroo Hop**: Rapid on-demand grocery delivery from a network of delivery-only sites, rolling out in several markets.
- **Deliveroo Shopping**: Non-food retail delivery, bringing items from local shops (e.g., flowers, cards, electronics) to consumers.
- **Editions**: Delivery-only kitchens that help restaurants expand to new areas at lower cost and risk, powered by Deliveroo’s data insights.

## Market Standing
- **Valuation/Market Cap**: Publicly traded – market cap not provided in available materials; check financial sources for latest figure.
- **Key Metric**: Operates in 10 markets worldwide, serving millions of consumers with thousands of riders and 160,000+ restaurant/grocery partners.
- **Notable Investors/Partners**: Key grocery partners include Co-op, Conad, Carrefour, Casino, Marks and Spencer, Picard, Waitrose, and Whole Foods Market. (Prior venture investors not detailed in provided sources.)
- **Growth Signals**: Expanding on-demand grocery via Deliveroo Hop; launching Deliveroo Shopping for non-food items; continuous investment in machine learning logistics (Frank algorithm); growing Editions network.

## Competitive Advantages
- **Hyperlocal logistics technology**: Proprietary Frank algorithm uses machine learning to optimise routing, preparation times, and delivery efficiency neighbourhood by neighbourhood.
- **Three-sided marketplace**: Deep network effects connecting consumers, merchants, and riders – hard to replicate at scale.
- **Editions (delivery-only kitchens)**: Lowers barrier for restaurant expansion and increases selection in underserved areas.
- **Rider value proposition**: Free personal accident and third-party liability insurance for all self-employed riders from day one, flexible work, and good earnings.

## Strategic Focus
- **Grocery and retail expansion**: Scaling Deliveroo Hop and Deliveroo Shopping to become the definitive online food and neighbourhood commerce platform.
- **Technology leadership**: Continued investment in real-time coordination, machine learning, and logistics optimisation.
- **Market penetration**: Deepening presence in existing 10 markets while improving selection, experience, and value for consumers.

## Why Work Here
- **Culture**: Values-driven, innovative, and inclusive – Employee Resource Groups, regular social events, and a focus on career-defining work.
- **Work environment**: Offices across the UK (London HQ, Birmingham, Bristol, Edinburgh, Leeds, Manchester) with excellent kit for remote work and a parent-friendly culture.
- **Benefits (UK)**:
  - 25 days annual leave + bank holidays, increasing with tenure; one paid volunteer day per year.
  - Competitive compensation, annual cash bonus, sign-on bonus, relocation support, and up to 5% matched pension.
  - Equity awards for eligible roles.
  - Private healthcare (single cover funded), gym access (HQ on-site, discounted external), wellbeing apps (LesMills+, Strava, Headspace, Yogaia) via GymPass.
  - Life assurance, discounted dental, critical illness cover, travel insurance.
  - Free Deliveroo Plus (free delivery), team lunches from local restaurants.
  - Cycle to Work Scheme, Season Ticket Loans, free mortgage advice.
  - Excellent learning & development via RooLearn platform.
- **Engineering culture**: Tackle complex scale and machine learning problems coordinating millions of real-time interactions across a three-sided marketplace.

## Sources
1. [deliveroo.co.uk](https://deliveroo.co.uk/about-us) – Company overview, history, products, and values.
2. [careers.deliveroo.co.uk](https://careers.deliveroo.co.uk/) – Career page with mission, culture, and team size.
3. [careers.deliveroo.co.uk](https://careers.deliveroo.co.uk/locations/united-kingdom/) – UK-specific benefits, office locations, and compensation details.
4. [careers.deliveroo.co.uk](https://careers.deliveroo.co.uk/how-we-hire/) – Hiring process and interview tips.

## Other roles at Deliveroo

- [Integrated Marketing Manager](https://feeny.ai/job/integrated-marketing-manager-deliveroo-milan-2nkaw5mzr6mf) — Milan, Italy
- [Corporate Account Manager](https://feeny.ai/job/corporate-account-manager-deliveroo-london-6kvsjt0seq27) — London, United Kingdom
- [Staff Machine Learning Engineer - Ads Bidding](https://feeny.ai/job/staff-machine-learning-engineer-ads-bidding-deliveroo-london-qvsebp47gxxn) — London, United Kingdom
- [Senior Machine Learning Engineer - Conversational AI](https://feeny.ai/job/senior-machine-learning-engineer-conversational-ai-deliveroo-london-vzjkrxxjmvr6) — London, United Kingdom
- [Software Engineer, Backend (BI Platform)](https://feeny.ai/job/software-engineer-backend-bi-platform-deliveroo-london-vwt4ayxtmd9v) — London, United Kingdom
- [BI Engineer](https://feeny.ai/job/bi-engineer-deliveroo-london-y11gcbxtfhn1) — London, United Kingdom
- [Rider Onboarding Operations Representative](https://feeny.ai/job/rider-onboarding-operations-representative-deliveroo-london-q4cge4yjpjna) — London, United Kingdom
- [Strategy & Operations Manager](https://feeny.ai/job/strategy-operations-manager-deliveroo-london-b45f4d1w47k9) — London, United Kingdom
- [Corporate Commercial Manager](https://feeny.ai/job/corporate-commercial-manager-deliveroo-london-4xdazw1qbw69) — London, United Kingdom
- [Corporate Sales Team Lead](https://feeny.ai/job/corporate-sales-team-lead-deliveroo-london-9s2z3dna85tg) — London, United Kingdom