---
title: 'Senior B2B Marketing Manager at Addi'
canonical: 'https://feeny.ai/job/senior-b2b-marketing-manager-addi-latin-america-avqpy9fmrs7z'
type: 'job'
last_seen: '2026-09-13'
---

# Senior B2B Marketing Manager at Addi

- **Company:** Addi
- **Location:** Latin America
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-06-24
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.ashbyhq.com/addi/46830975-7138-41aa-a606-749dd0d2141f/application

**Skills:** Salesforce, Prompt engineering, Agentic frameworks, Claude agents, LangGraph, Meta Ads, LinkedIn Ads, Programmatic advertising, In-app advertising, Attribution modeling, CRM architecture

> Lead Addi’s B2B Marketing function by scaling the Activation and Growth Playbook to drive merchant GMV growth. This role involves building paid media, architecting Salesforce CRM journeys, and deploying AI-first operating systems to unify B2B and consumer marketing efforts.

## Job description

## About Addi

We are a leading financial platform, building the future of payments, shopping, and banking—a world where consumers and merchants can transact effortlessly and grow together. Today, we serve over 2 million customers and partner with more than 20,000 merchants, making Addi Colombia’s fastest-growing marketplace.

With a state-of-the-art, technology-first approach, we provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing), bridging the financial gap for millions and redefining how people experience financial freedom. As the country’s leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably.

Our mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more, who back our vision for the future. With their support, we are not just growing—we are transforming Latin America’s financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia.

But what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services and products, and we live by[our values](https://co.addi.com/trabaja-con-nosotros#:~:text=%E2%80%A2%20We%20are%20owners,dentro%20del%20equipo.) every day.

## About the Role

This is where you come in. Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi. If you’re ready to be part of something big, keep reading.

What’s the mission you’ll drive Lead Addi’s B2B Marketing function as an AI-first operating system, driving merchant GMV growth by scaling the Activation and Growth Playbook (PAC) end-to-end. This role unifies B2B merchant activation with Consumer CRM amplification while architecting a fully automated, agentic, and data-driven growth infrastructure to maximize commercial output per FTE.

## What you will do

- Deploy a Tiered PAC Framework: Design and operationalize a three-tier PAC model (Premium, Standard, Base) by Q3, driving measurable merchant growth and increased participation across strategic accounts.
- Launch Merchant Performance Media: Build the paid media function from scratch, launching the first wave of co-campaigns in Q3 and shipping a centralized playbook with merchant-facing ROI reporting by Q4.
- Stand up the Merchant Lifecycle CRM: Architect and launch the merchant onboarding, activation, and retention journeys in Salesforce, deploying the foundational layer by Q3 and full lifecycle orchestration by Q4.
- Unify the B2B–Consumer Loop: Integrate quarterly PAC planning with the Consumer CRM team by Q3, establishing an automated "B2B Deal → Targeted CRM Amplification → Unified Attribution" feedback loop.
- Strengthen Marketing-Sales Alignment: Establish a formal marketing-to-sales handoff with the commercial team by Q4, increasing collaboration, pipeline visibility, and engagement across priority accounts.
- Build an AI-First Operating System: Deploy production-ready AI agents to support key marketing workflows, including account research, content creation, and CRM journey quality assurance.

## What we’re looking for

- Proven Track Record in B2B & Merchant Marketing at Scale (MUST HAVE)
- Demonstrates +6 years of B2B marketing leadership in fast-scaling environments, with deep specialization in marketplace, BNPL, or retail platform ecosystems.
- Mastered the design of complex co-marketing models, joint-investment economics, and partner attribution structures.
- Translates commercial priorities directly into revenue-generating programs rather than just asset production.
- Operates as an AI-First Marketer & Systems Architect (MUST HAVE)
- Deeply technical and hands-on with prompt engineering, agentic frameworks (e.g., Claude agents, LangGraph), and model selection trade-offs.
- Applies an explicit "AI as headcount" lens to team design, evaluating every new workflow for automation viability before posting a human opening.
- Demonstrates at least one live, measurable example of using production AI agents to compound B2B marketing throughput.
- Possesses Strong CRM Architecture & Salesforce Mastery (MUST HAVE)
- Experienced in building B2B lifecycle infrastructure (onboarding, activation, retention, expansion) from the ground up on Salesforce.
- Controls complex data models, audience segmentation, journey logic, and multi-channel orchestration.
- Track Record of Commercial Fluency & Sales Partnership (MUST HAVE)
- Speaks fluent pipeline metrics, deal velocity, ICP criteria, and account tiering alongside commercial teams.
- Direct experience being measured on hard B2B funnel contributions (opportunities sourced/influenced, pipeline acceleration).
- Demonstrates Excellence in Performance Media & Attribution (MUST HAVE)
- Hands-on mastery of scaling paid media channels (Meta, LinkedIn, programmatic, in-app) for targeted B2B or co-op merchant audiences.
- Defends and refines complex incrementality and attribution models directly with merchant partners to prove ROI.
- Proven Capability in Brand Building & B2B Storytelling (PREFERRED)
- Strong instinct for category creation, thought leadership, and shaping ecosystem narrative through proprietary flagship moments.
- Experienced in Team Leadership & Cross-Functional Influence (PREFERRED)
- Navigates multi-sided business loops and influences matrixed stakeholders across Product, Risk, Legal, and Consumer squads.

Why join us?

- Work on a problem that truly matters – We are redefining how people shop, pay, and bank in Colombia, breaking down financial barriers and empowering millions. Your work will directly impact customers' lives by creating more accessible, seamless, and fair financial services.
- Be part of something big from the ground up – This is your chance to help shape a company, influencing everything from our technology and strategy to our culture and values. You won’t just be an employee—you’ll be an owner
- Unparalleled growth opportunity – The market we’re tackling is massive, and we’re growing faster than almost any fintech lender at our stage. If you’re looking for a high-impact role in a company that’s scaling fast, this is it.
- Join a world-class team – Work alongside top-tier talent from around the world, in an environment where excellence, ownership, and collaboration are at the core of everything we do. We care deeply about what we build and how we build it—and we want you to be a part of it.
- Competitive compensation & meaningful ownership – We believe in rewarding our talent. You’ll receive a generous salary, equity in the company, and benefits that go beyond the basics to support your growth.

How the hiring process looks like We believe in a fast, transparent, and engaging hiring experience that allows both you and us to determine if there's a great fit. Here’s what our process looks like:

- Step 1: People Interview (30 min) A conversation with a recruiter to get to know you, your experience, and what you're looking for. We’ll also share more about Addi, our culture, and the role.
- Step 2: Initial Interview (45 min) A more in-depth conversation with the hiring manager, where we explore your skills, experience, and problem-solving approach. We want to understand how you think and work.
- Step 3: Deep Dive Interviews (30-45 min each) You'll meet future colleagues and cross-functional team members to get a feel for how we work together. We’re looking for strong contributors and cultural fits, so bring your questions, too!
- Step 4: Live Business Case (60 minutes) You may receive a real-world challenge or case study to complete. This is a chance to showcase your expertise and how you approach key problems relevant to the role.
- Step 5: Co-Founder Interview If there’s a strong match, you’ll have a final conversation with our Founder to align on expectations, cultural fit and ensure

We value efficiency and respect for your time, so we aim to complete the process as quickly as possible. Our goal is to make this experience insightful and exciting for you, just as much as it is for us. Regardless of the outcome, we are committed to always providing feedback, ensuring that you walk away with valuable insights from your experience with us.

## About Addi

## Company Overview
- **One-liner**: Addi provides a buy now, pay later (BNPL) platform that enables consumers in Latin America to finance purchases at partner stores through flexible installment loans.
- **Entity Type**: Private (Series C)
- **Headquarters**: Bogotá, Colombia
- **Founded**: 2018
- **Founders**: Santiago Suárez and Daniel Vallejo

## Core Business
- **Primary industries**: Fintech – Consumer Finance, Buy Now, Pay Later (BNPL), Point-of-Sale Financing
- **Target customers**: B2C (consumers purchasing from partner merchants) and B2B (merchant partners seeking to increase conversion and average order value); primarily focused on Latin America
- **Mission or purpose statement**: “We are building the best digital purchase experience in Latin America through technology” (from careers page)

## Products & Services
- **BNPL Platform**: A digital financing solution that allows consumers to split purchases into interest-bearing or zero-interest installments at checkout. Merchants integrate Addi’s API or SDK to offer instant credit decisions. Type: SaaS + embedded finance

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (latest valuation not revealed, Tracxn lists valuation as undisclosed)
- **Key Metric**: Total funding of **$238M** across 14 rounds (as of April 2026). Latest round: Conventional Debt of **$150M** led by J.P. Morgan on April 20, 2026. Additionally, a $70M credit line from Goldman Sachs and Fasanara Capital in April 2025.
- **Notable Investors/Partners**: Andreessen Horowitz, Union Square Ventures, GIC, J.P. Morgan, Goldman Sachs, Fasanara Capital, Victory Park Capital Advisors
- **Growth Signals**: Headcount grew to **900 employees** as of May 2026 (up from earlier years). Secured two significant credit lines in 2025–2026, indicating strong lender confidence and scaling capacity.

## Competitive Advantages
- **LatAm‑focused BNPL**: Deep local knowledge and regulatory compliance in multiple Latin American markets (Colombia, Brazil, Mexico, etc.).
- **Flexible installment plans**: Offers multiple interest rate options and repayment terms, adapting to local credit behaviors.
- **Strong investor backing**: Backed by top-tier global VCs and debt providers, providing ample capital for growth.
- **End‑to‑end technology**: Proprietary underwriting engine and seamless merchant integration via API/SDK.

## Strategic Focus
- **Expand credit lines and merchant partnerships**: Recent debt rounds from J.P. Morgan and Goldman Sachs signal scaling of lending capacity.
- **Geographic expansion**: Deepening presence in existing markets and entering new Latin American countries.
- **Product innovation**: Improving user experience and credit models to reduce default rates and increase approval rates.
- **Talent acquisition**: Actively hiring for engineering, product, finance, and partnerships roles to support growth.

## Why Work Here
- **Culture**: Be part of a mission‑driven team building digital commerce infrastructure in Latin America; values include “We get the impossible done,” “We start from and with the customer,” and “We are owners.”
- **Remote/Hybrid policy**: Fully remote‑first with optional office space in Bogotá (“works from anywhere” policy). On‑site roles exist for some positions, but the default is remote.
- **Benefits**: 100% company‑paid health insurance (medical, dental, vision) for employee and 50% for family; stock ownership (equity grants); flexible hours; English classes; learning budget.
- **Work environment**: Flat hierarchy, continuous feedback culture, and a focus on craft and integrity.

## Sources
1. [Tracxn – Addi Company Profile](https://tracxn.com/d/companies/addi/__nqhol1mcfOgMBPgfbQLR-cCUSyos0yPvtEFeIDWBBDg)
2. [Built In – Addi Careers & Culture](https://builtin.com/company/addi)
3. [Addi Careers on Ashby](https://jobs.ashbyhq.com/addi)
4. [Addi Colombia – Trabaja con nosotros](https://co.addi.com/sobre-addi/trabaja-con-nosotros)
5. [Addi AI Careers (note: separate company, not used for fintech Addi)](https://addi.ai/careers/)
6. [LatamList – Addi secures $70M credit line from Goldman Sachs](https://latamlist.com/addi-secures-70m-credit-line-from-goldman-sachs-and-fasanara-capital/)
7. [Valora Analitik – Addi secures US$150m new credit line led by J.P. Morgan](https://www.valoraanalitik.com/addi-secures-us150-million-in-new-credit-line-led-by-j-p-morgan/)

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