---
title: 'Senior Backend Developer, Behavioural Team at Movable Ink'
canonical: 'https://feeny.ai/job/senior-backend-developer-behavioural-team-movable-ink-toronto-sdpj2hg0gg59'
type: 'job'
last_seen: '2026-09-06'
---

# Senior Backend Developer, Behavioural Team at Movable Ink

- **Company:** Movable Ink
- **Location:** Toronto, Canada
- **Work type:** remote
- **Posted:** 2026-04-08
- **Last confirmed live:** 2026-09-06
- **Apply:** https://movableink.com/job-listing?gh_jid=7776353

## Job description

Movable Ink scales content personalization for marketers through data-activated content generation and AI decisioning. The world’s most innovative brands rely on Movable Ink to maximize revenue, simplify workflow and boost marketing agility. Headquartered in New York City with close to 600 employees, Movable Ink serves its global client base with operations throughout North America, Central America, Europe, Australia, and Japan.

We’re looking for a Senior Software Engineer to join the Behavioural team, responsible for turning raw customer signals into meaningful marketing triggers. This team builds the behavioural intelligence layer of our platform—systems that detect patterns in customer activity and inactivity (such as cart abandonment, price drops, or loyalty milestones) and translate them into automated messaging opportunities.

This is a hands-on role where you will contribute to the architecture and implementation of critical platform capabilities. You’ll design robust systems, write high-quality code, and ensure our services are scalable, reliable, and maintainable.

You’ll work on challenging distributed systems problems involving high-volume event data, event correlation, temporal windows, stateful evaluation, trigger eligibility, account-specific readiness, idempotency, reliability, observability, and downstream activation. The systems you help build will power use cases like cart abandonment, browser abandonment, checkout abandonment, price drops, back-in-stock alerts, loyalty milestones, replenishment reminders, and audience membership changes.

You will report to the Behavioural Team Engineering Manager in this role.

## What You’ll Do

- Contribute to Behavioural Platform Design and Implementation: Design and implement services that detect behavioral patterns across events, correlate signals across time windows, and determine trigger eligibility.
- Build Systems with Stateful Context: Build systems that maintain the behavioral state and lookback windows needed to evaluate patterns such as “action without completion”, multi-event intent signals and state-change-driven triggers.
- Own Feature Delivery: Act as a responsible hands-on contributor who delivers complex backend features from technical design through implementation, testing, deployment, and production support.
- Establish a Reusable Pattern Framework: Develop declarative or rule-based capabilities that allow new behavioral triggers to be defined, configured, evaluated, and extended efficiently.
- Partner Across the Platform: Collaborate with Product and engineering teams to ensure behavioral signals integrate cleanly into campaign orchestration and message delivery systems.
- Drive Operational Excellence: Ensure Behavioural services operate reliably at scale. Use observability, metrics, traces, logs, and alerts to maintain system quality and shared on-call responsibilities.

## What You Bring

- 5+ years of professional software engineering experience, with a strong track record of building and operating backend or platform systems in production.
- Solid experience designing and operating distributed, event-driven, or high-scale backend systems.
- Hands-on experience building stateful services, real-time decisioning, asynchronous processing, system reliability, and production operations.
- Proficiency with Kafka and gRPC for event streaming and microservices communication.
- Experience with high-performance analytics databases like ClickHouse.
- Understanding of distributed systems concerns such as partitioning, retries, duplicate events, ordering, idempotency, backfills, and data consistency tradeoffs.
- Hands-on experience building scalable backend services in cloud environments like GCP and AWS.
- A strong focus on operational excellence—building reliable systems with monitoring, alerting, logging, and incident response.
- Collaborative, product-minded approach: balancing technical quality with customer value.

Nice to have:

- Experience with Rust or Elixir.
- Experience with Customer Behavioural Tracking SDK.

The base pay range for this position is $140,000-$180,000/year CAD, which can include additional bonus depending on the position ultimately offered, in addition to a full range of medical, financial, and/or other benefits. The base pay offered may vary depending on job-related knowledge, skills, and experience. Studies have shown that women, communities of color, and historically underrepresented people are less likely to apply to jobs unless they meet every single qualification. We are committed to building a diverse and inclusive culture where all Inkers can thrive. If you’re excited about the role but don’t meet all of the abovementioned qualifications, we encourage you to apply. Our differences bring a breadth of knowledge and perspectives that makes us collectively stronger.

We welcome and employ people regardless of race, color, gender identity or expression, religion, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, ethnicity, family or marital status, physical and mental ability, political affiliation, disability, Veteran status, or other protected characteristics. We are proud to be an equal opportunity employer.

## About Movable Ink

## Company Overview
- **One-liner**: Movable Ink delivers AI-powered content personalization and decisioning software that helps brands create individualized customer engagements at scale.
- **Entity Type**: Private (acquired by Symphony Technology Group (STG) in June 2025)
- **Headquarters**: New York City, USA
- **Founded**: 2010
- **Founders**: Not publicly available from provided sources

## Core Business
- **Primary industry**: Marketing technology (martech), AI-powered personalization, CRM automation
- **Target customers**: B2B – enterprise brands, marketers in retail, e-commerce, financial services, etc.
- **Mission / Purpose**: To help businesses earn attention in a world where time is precious and creativity is power – enabling marketers to amplify their voice and delight customers.

## Products & Services
- **Movable Ink Studio**: A 1:1 content personalization platform that transforms data into unique, personalized content at the moment of engagement (SaaS).
- **Movable Ink Da Vinci**: An AI-decisioning solution that curates content for each customer, optimizing batch messaging programs to drive revenue lift and improve experiences (SaaS).
- **Programmatic CRM by Movable Ink**: Automated, AI-driven orchestration of content variations, message curation, send-time and frequency optimization (SaaS).

## Market Standing
- **Valuation / Market Cap**: Not disclosed (acquired by STG in June 2025 for an undisclosed amount)
- **Key Metric**: Over 500 employees (global); 200+ product + tech employees (as of 2025)
- **Notable Investors / Partners**: Symphony Technology Group (STG) – acquirer; partner network of nearly 100 verified integrations (e.g., ESPs, CDPs, analytics tools)
- **Growth Signals**: Named one of BuiltIn’s “Best Places to Work” in 2025 across multiple cities; won AI Breakthrough and AdExchanger AI Innovator awards; acquired by STG in June 2025; Adam Stambleck named CEO in March 2026; served as “the world’s most innovative brands” globally

## Competitive Advantages
- **AI-native personalization** with proprietary decisioning engine (Da Vinci) that differentiates from rule-based or static personalization tools.
- **Deep partner ecosystem** – nearly 100 verified integrations, allowing seamless fit into existing martech stacks.
- **Proven ROI** – Forrester TEI study found customers achieved over $20M in benefits over three years with payback under six months.
- **Enterprise scale** – powers high-volume, real-time personalization for global brands (e.g., Hibbett boosted email revenue 46% per send).

## Strategic Focus
- Continuing to scale AI-driven automation for customer engagement, especially in batch and triggered messaging.
- Expanding international presence (North America, Central America, Europe, Australia) and deepening partner integrations.
- Post-acquisition integration with STG while maintaining innovation in AI-decisioning and content generation.

## Why Work Here
- **Culture**: Emphasizes curiosity, grit, empathy, and collaboration; employee-owned culture with active ERGs (Movable Pink, Inklusive, LatINK, Black-Ink, Movable Ink Asians) and a company-wide culture committee (BCC).
- **Work Flexibility**: Hybrid work model; offices in New York (HQ), Chicago, Boston, San Francisco, and other global locations.
- **Benefits**: Comprehensive health, dental, vision; generous PTO (including holidays, birthdays, weddings); mental health and well-being benefits; 401K contribution (US); competitive parental leave and support; volunteer opportunities; social events and company talent show.
- **Recognition**: BuiltIn Best Places to Work 2025 (multiple cities), Inc. Magazine Best Workplaces, Fortune 100 Best Midsize Companies to Work For 2025, National Retail Federation’s “Best Marketing Automation Solution”.
- **Interview Process**: Focus interviews using A-Method (Top Grading); reference checks; virtual interviews via Zoom; encourages candidates to ask questions.

## Sources
1. [movableink.com - Careers](https://movableink.com/careers)
2. [movableink.com - About](https://movableink.com/about)
3. [movableink.com - Home](https://movableink.com/)
4. [movableink.com - Hiring FAQ](https://movableink.com/careers/faq)
5. [builtin.com - Movable Ink Jobs](https://builtin.com/company/movable-ink/jobs)

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