---
title: 'Senior Backend Developer, Campaigns Team (Remote) at Movable Ink'
canonical: 'https://feeny.ai/job/senior-backend-developer-campaigns-team-remote-movable-ink-toronto-a38zrn8vvv53'
type: 'job'
last_seen: '2026-11-01'
---

# Senior Backend Developer, Campaigns Team (Remote) at Movable Ink

- **Company:** Movable Ink
- **Location:** Toronto
- **Posted:** 2026-10-23
- **Last confirmed live:** 2026-11-01
- **Apply:** https://movableink.com/job-listing?gh_jid=8318136

## Job description

Movable Ink scales content personalization for marketers through data-activated content generation and AI decisioning. The world’s most innovative brands rely on Movable Ink to maximize revenue, simplify workflow and boost marketing agility. Headquartered in New York City with close to 600 employees, Movable Ink serves its global client base with operations throughout North America, Central America, Europe, Australia, and Japan.

We’re looking for a Senior Software Engineer to join the Campaigns team, which builds the infrastructure that lets marketers create, schedule, and deliver messages across multiple channels on our platform. Join us to make your mark on a fast-growing team, take ownership of innovative projects, and work closely with cross-functional partners to build a product that marketing teams rely on daily.

This is a hands-on role where you will contribute to the architecture and implementation of critical platform capabilities. You'll design robust systems, write high-quality code, and ensure our services are scalable, reliable, and maintainable. The systems you help build power core campaign capabilities like audience targeting, multi-channel content assembly, and reliable scheduling for one-time, recurring, or triggered campaigns.

You will report to the Engineering Manager in this role.

What You’ll Do:

- Design and Build Campaign Workflows: Design and implement the core systems that let marketers create, configure, and schedule campaigns across multiple channels (email, SMS, push, etc.).
- Own Campaign Authoring & Content Assembly: Build the systems that turn authored creatives, templates, and targeting rules into a finalized, ready-to-send campaign — resolving content variants and audience eligibility ahead of delivery.
- Ensure Reliable Handoff to Delivery: Own the layer that prepares and monitors campaigns as they move to delivery, with visibility and alerting to catch failures or delays before they impact customers.
- Enable Audience Targeting & Personalization: Collaborate with Product and other engineering teams to integrate audience segmentation and personalization signals into campaign targeting, so the right content reaches the right recipient.
- Build for Extensibility: Develop flexible, configurable systems that allow new campaign types, channels, and scheduling rules to be added with minimal engineering overhead.
- Drive Operational Excellence: Maintain high system reliability through observability, metrics, alerting, and shared on-call responsibilities, ensuring campaigns are delivered accurately and on time.
- Own Feature Delivery End-to-End: Take ownership of complex backend features from technical design through implementation, testing, deployment, and production support.
- Champion Engineering Best Practices: Advocate for strong code quality, testing, and system health, and mentor junior engineers to raise the team's overall technical bar.

What You Bring:

- 5+ years of software engineering experience
- Experience building and maintaining large distributed systems at scale that are fault tolerant and highly concurrent
- Exemplary software engineering skills (design, unit testing, git, code review, CI/CD)
- Strong foundation in modern backend development (e.g. Python, Ruby, etc. - we mostly use Python alongside other languages and frameworks)
- Strong experience with relational databases, schema design, and query optimization (we use PostgreSQL)
- An understanding of common web based API architectures (RESTful, GraphQL) and technologies (gRPC)
- Experience with a cloud provider e.g. AWS, Azure, GCP (we use Google Cloud Platform)
- Experience with modern distributed and microservice technologies (we use Kubernetes, Kafka, RabbitMQ)
- Familiar with Software Development Lifecycle practices, such as continuous integration/continuous delivery and automated deployment (we use tools such as Docker, Kubernetes, GitHub Actions, etc.)
- Strong technical leadership skills with the ability to collaborate with others, communicate effectively, advocate appropriately and mentor more junior engineers to improve team efficiency
- Exceptional problem-solving skills, including the ability to efficiently identify, analyze, and resolve complex issues, and communicate to others on the team how to contribute to the solutions for these issues
- A willingness and eagerness to continuously learn, adapt to evolving technologies, and strive for personal and professional improvement.

The base pay range for this position is $140,000-$180,000 CAD/ year , which can include additional bonus depending on the position ultimately offered, in addition to a full range of medical, financial, and/or other benefits. The base pay offered may vary depending on job-related knowledge, skills, and experience. Studies have shown that women, communities of color, and historically underrepresented people are less likely to apply to jobs unless they meet every single qualification. We are committed to building a diverse and inclusive culture where all Inkers can thrive. If you’re excited about the role but don’t meet all of the abovementioned qualifications, we encourage you to apply. Our differences bring a breadth of knowledge and perspectives that makes us collectively stronger.

We welcome and employ people regardless of race, color, gender identity or expression, religion, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, ethnicity, family or marital status, physical and mental ability, political affiliation, disability, Veteran status, or other protected characteristics. We are proud to be an equal opportunity employer.

## About Movable Ink

## Company Overview
- **One-liner**: Movable Ink delivers AI-powered content personalization and decisioning software that helps brands create individualized customer engagements at scale.
- **Entity Type**: Private (acquired by Symphony Technology Group (STG) in June 2025)
- **Headquarters**: New York City, USA
- **Founded**: 2010
- **Founders**: Not publicly available from provided sources

## Core Business
- **Primary industry**: Marketing technology (martech), AI-powered personalization, CRM automation
- **Target customers**: B2B – enterprise brands, marketers in retail, e-commerce, financial services, etc.
- **Mission / Purpose**: To help businesses earn attention in a world where time is precious and creativity is power – enabling marketers to amplify their voice and delight customers.

## Products & Services
- **Movable Ink Studio**: A 1:1 content personalization platform that transforms data into unique, personalized content at the moment of engagement (SaaS).
- **Movable Ink Da Vinci**: An AI-decisioning solution that curates content for each customer, optimizing batch messaging programs to drive revenue lift and improve experiences (SaaS).
- **Programmatic CRM by Movable Ink**: Automated, AI-driven orchestration of content variations, message curation, send-time and frequency optimization (SaaS).

## Market Standing
- **Valuation / Market Cap**: Not disclosed (acquired by STG in June 2025 for an undisclosed amount)
- **Key Metric**: Over 500 employees (global); 200+ product + tech employees (as of 2025)
- **Notable Investors / Partners**: Symphony Technology Group (STG) – acquirer; partner network of nearly 100 verified integrations (e.g., ESPs, CDPs, analytics tools)
- **Growth Signals**: Named one of BuiltIn’s “Best Places to Work” in 2025 across multiple cities; won AI Breakthrough and AdExchanger AI Innovator awards; acquired by STG in June 2025; Adam Stambleck named CEO in March 2026; served as “the world’s most innovative brands” globally

## Competitive Advantages
- **AI-native personalization** with proprietary decisioning engine (Da Vinci) that differentiates from rule-based or static personalization tools.
- **Deep partner ecosystem** – nearly 100 verified integrations, allowing seamless fit into existing martech stacks.
- **Proven ROI** – Forrester TEI study found customers achieved over $20M in benefits over three years with payback under six months.
- **Enterprise scale** – powers high-volume, real-time personalization for global brands (e.g., Hibbett boosted email revenue 46% per send).

## Strategic Focus
- Continuing to scale AI-driven automation for customer engagement, especially in batch and triggered messaging.
- Expanding international presence (North America, Central America, Europe, Australia) and deepening partner integrations.
- Post-acquisition integration with STG while maintaining innovation in AI-decisioning and content generation.

## Why Work Here
- **Culture**: Emphasizes curiosity, grit, empathy, and collaboration; employee-owned culture with active ERGs (Movable Pink, Inklusive, LatINK, Black-Ink, Movable Ink Asians) and a company-wide culture committee (BCC).
- **Work Flexibility**: Hybrid work model; offices in New York (HQ), Chicago, Boston, San Francisco, and other global locations.
- **Benefits**: Comprehensive health, dental, vision; generous PTO (including holidays, birthdays, weddings); mental health and well-being benefits; 401K contribution (US); competitive parental leave and support; volunteer opportunities; social events and company talent show.
- **Recognition**: BuiltIn Best Places to Work 2025 (multiple cities), Inc. Magazine Best Workplaces, Fortune 100 Best Midsize Companies to Work For 2025, National Retail Federation’s “Best Marketing Automation Solution”.
- **Interview Process**: Focus interviews using A-Method (Top Grading); reference checks; virtual interviews via Zoom; encourages candidates to ask questions.

## Sources
1. [movableink.com - Careers](https://movableink.com/careers)
2. [movableink.com - About](https://movableink.com/about)
3. [movableink.com - Home](https://movableink.com/)
4. [movableink.com - Hiring FAQ](https://movableink.com/careers/faq)
5. [builtin.com - Movable Ink Jobs](https://builtin.com/company/movable-ink/jobs)

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