--- title: 'Senior Brand Consultant, PR & Influencer (Contractor) at Glossier' canonical: 'https://feeny.ai/job/senior-brand-consultant-pr-influencer-contractor-glossier-united-states-8vmjn350jd6a' type: 'job' last_seen: '2026-11-09' --- # Senior Brand Consultant, PR & Influencer (Contractor) at Glossier - **Company:** Glossier - **Location:** United States - **Work type:** remote - **Posted:** 2026-11-05 - **Last confirmed live:** 2026-11-09 - **Apply:** https://boards.greenhouse.io/glossier/jobs/8356596?gh_jid=8356596 ## Job description ## WHO WE ARE Glossier is a people-powered ecosystem, brought to life by engaging online and offline experiences. In 12 years, we have built an iconic brand that goes far beyond beauty. Our brand is built on trusted emotional connection, empathy, and consistency in how we show up for people every day. We are woven into everyday moments of people’s lives, becoming part of their routines, their self-expression, and their confidence. We are defined not just by what we make, but by how we make people feel and the relationships we build over time. Our north-star values are to be Human, Curious, Playful, and Helpful. We are driven by a shared mission to become the Most Loved Lifestyle Brand in the World. ## THE ROLE Glossier is seeking a senior brand consultant to help accelerate the brand's cultural & PR relevance, creator ecosystem, and breakthrough marketing initiatives during a pivotal period of growth and evolution. This is not a traditional influencer marketing or PR role. We are looking for a strategic, creatively minded marketer with exceptional cultural instincts, deep relationships across creators, talent, and emerging cultural communities, and a track record of turning ambitious brand ideas into meaningful cultural moments. Working closely with the CMO and cross-functional marketing leadership, this person will bring an outside-in perspective, fresh thinking, and an entrepreneurial approach to building brand heat, relevance, and advocacy. The immediate focus will be an upcoming launch, alongside longer-term brand-first opportunities. ## Key Areas of Focus - New Launch: - Develop and help activate an earned-first cultural amplification strategy that extends the launch beyond traditional product marketing. - Identify unexpected creators, talent, cultural partners, and communities that can bring the campaign to life in distinctive ways. - Originate high-impact brand moments, partnerships, and activations designed to drive conversation, organic advocacy, and cultural relevance. - Lead press strategy in partnership with external agency partners - Collaborate with Brand Marketing, Influencer, PR, Social, and Creative teams to integrate opportunities into the broader launch plan. - Creator & Cultural Ecosystem - Help build Glossier's approach to creators and influencers beyond transactional partnerships toward meaningful, sustained brand relationships. - Identify emerging cultural voices and tastemakers across beauty, fashion, art, music, lifestyle, and adjacent communities. - Develop opportunities for creator-led storytelling, organic advocacy, and innovative collaborations that reinforce Glossier's unique place in culture. - Partner with the existing influencer team to elevate strategic thinking and unlock new opportunities. - Brand-First Marketing & Narrative - Partner with CMO on reinforcing Brand Narrative - Collaborate with the CMO and Brand Marketing leadership to identify opportunities for Glossier to show up in culture beyond traditional product launches. - Develop compelling ideas for cultural collaborations, community initiatives, and brand platforms that deepen emotional connection with consumers. - Explore how Glossier's flagship stores can become meaningful cultural and community destinations through relevant partnerships and programming. - Bring fresh inspiration, emerging trends, and outside perspectives to challenge conventional beauty marketing approaches. Compensation for the role will be determined based on permissible, nondiscriminatory factors such as a candidate’s qualifications, skills, and experience. [Click here to view the candidate privacy policy under FAQs](https://life.glossier.com/) We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of Glossier not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination. ## About Glossier ## Company Overview - **One-liner**: Glossier is a direct-to-consumer beauty brand that builds skincare, makeup, bodycare, and fragrance products inspired by real people and their routines. - **Entity Type**: Private (Venture-backed; last known round: Series E, July 2021) - **Headquarters**: New York, New York, United States - **Founded**: 2014 - **Founders**: Emily Weiss (Founder, Executive Chairwoman) ## Core Business - Primary industry: Personal Care Product Manufacturing / Beauty & Cosmetics - Target customers: B2C (primarily direct-to-consumer online, plus retail partnerships with Sephora and pop-ups) - Mission statement: “Skin First. Makeup Second.” — beauty built to be accessible, uncomplicated, and celebratory of individuality. ## Products & Services - **Skincare**: Cleansers, moisturizers, serums, and masks (e.g., Milky Jelly Cleanser, Solution, Priming Moisturizer) - **Makeup**: Lip products (Balm Dotcom, Lip Glaze), complexion (Stretch Concealer, Wowder), eyes (Lash Slick, Boy Brow) - **Bodycare**: Body lotions, washes, and the new Body Spritz (hair + body mists) - **Fragrance**: Signature scents (You, Fleur, Orange Blossom Neroli) and limited collaborations (e.g., Magnolia Bakery Banana Pudding Balm Dotcom) - **Retail Experience**: Permanent stores in select US cities (NYC, LA, etc.) and international pop-ups (Paris, London) ## Market Standing - **Valuation**: Not publicly disclosed (last primary round in 2021 was Series E at a reported valuation of ~$1.8B, though current valuation may differ) - **Key Metric**: Annual revenue – conflicting reports: $275M (RocketReach) or $227.8M in 2025 (LinkedIn). [rocketreach.co](https://rocketreach.co/glossier-inc-profile_b54abfcff6d28e0c) - **Total Funding**: $266.4M across 5 rounds - **Notable Investors**: Tiger Global Management, Sequoia Capital, Thrive Capital, IVP, Index Ventures, Lone Pine Capital - **Growth Signals**: New CEO Colin Walsh (former Procter & Gamble exec) appointed October 2025; expansion into fragrance with Body Spritz; international retail partnership with Sephora in France; continued WNBA partnership; new product drops (e.g., limited-edition basketballs, Lip Glaze with KATSEYE). [linkedin.com](https://www.linkedin.com/company/glossier) ## Competitive Advantages - **Strong Brand Community**: Built from the ground up via the blog Into The Gloss; loyal customer base that co-creates product feedback. - **Skin First Philosophy**: Differentiates from traditional makeup-first brands; emphasizes skincare as the foundation. - **Design & Customer Experience**: Thoughtful packaging, retail spaces, and a highly curated digital experience. - **Direct-to-Consumer Model**: Allows for deep margin control and customer data ownership; supplemented by strategic retail partnerships. ## Strategic Focus - **Product Expansion**: Growing fragrance and body care lines; entering new categories (e.g., Body Spritz). - **International Growth**: Expanding physical retail in Europe (France) and other markets. - **Omnichannel Presence**: Balancing DTC with selective wholesale (Sephora) and owned stores. - **Brand Partnerships**: Collaborations with culturally relevant partners (WNBA, KATSEYE, Magnolia Bakery) to drive buzz. - **Talent & Culture**: Recent CMO hire (Nicole Solórzano) and focus on leadership stability post-founder transition. ## Why Work Here - **Culture**: “Beauty about you” ethos; inclusive, design-forward, and community-driven. Emphasis on individuality and fun. - **Work Policy**: Retail/store roles are on-site; corporate roles appear hybrid (HQ in NYC). Remote options not widely advertised. - **Perks & Compensation**: Salary ranges provided for some roles (e.g., Coordinator ~$55K, Editor ~$72K, Product Development ~$73K). [rocketreach.co](https://rocketreach.co/glossier-inc-profile_b54abfcff6d28e0c) - **Engineering & Product Culture**: Tech stack includes Shopify, React, Looker, Figma, GitHub, and modern tools; small but dedicated technical team (~9 people). Focus on e-commerce and data-driven decisions. - **Employee Sentiment**: Overall rating 3.1/5 (342 reviews) – work-life balance 3.1, compensation 3.3, culture 3.0, career development 2.4. [rocketreach.co](https://rocketreach.co/glossier-inc-profile_b54abfcff6d28e0c) - **Current Openings**: 18 active jobs as of mid-2026, including Store Director, Key Lead, Vice President of Product, and part-time Sales Associates. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/glossier) ## Sources 1. [glossier.com](https://www.glossier.com/) 2. [life.glossier.com](https://life.glossier.com/) 3. [linkedin.com](https://www.linkedin.com/company/glossier) 4. [rocketreach.co](https://rocketreach.co/glossier-inc-profile_b54abfcff6d28e0c) 5. [leadiq.com](https://leadiq.com/c/glossier/5a1d973a2300005e0085c766) 6. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/glossier) ## Other roles at Glossier - [Associate Store Director, Atlanta](https://feeny.ai/job/associate-store-director-atlanta-glossier-atlanta-tnzs4w0yvxp6) — Atlanta, GA - [(Seasonal Sales Associate, Part-Time) Editor, Atlanta](https://feeny.ai/job/seasonal-sales-associate-part-time-editor-atlanta-glossier-atlanta-mqpk1a9xtseh) — Atlanta, GA - [Senior Manager, Packaging Development](https://feeny.ai/job/senior-manager-packaging-development-glossier-new-york-z9w6g4kqgdbp) — New York, NY - [Director, Product Development](https://feeny.ai/job/director-product-development-glossier-new-york-f14jsb986d2k) — New York, NY - [Senior Manager, Fragrance Development](https://feeny.ai/job/senior-manager-fragrance-development-glossier-new-york-kfwsfgb26d2g) — New York, NY - [Director of Co-Manufacturing & Procurement](https://feeny.ai/job/director-of-co-manufacturing-procurement-glossier-united-states-p3z8p2fyrka6) — United States - [Key Lead, Philadelphia](https://feeny.ai/job/key-lead-philadelphia-glossier-philadelphia-vna2z4m0d24a) — Philadelphia, PA - [Key Lead, London](https://feeny.ai/job/key-lead-london-glossier-london-svaw50kfjfed) — London, United Kingdom - [(Seasonal Sales Associate, Part-Time) Editor, Soho](https://feeny.ai/job/seasonal-sales-associate-part-time-editor-soho-glossier-new-york-7t4yhf2fvgzf) — New York, NY - [Manager, Creative Operations](https://feeny.ai/job/manager-creative-operations-glossier-new-york-sg9kj28q1nv9) — New York, NY