---
title: 'Senior Brand Designer at Boldin'
canonical: 'https://feeny.ai/job/senior-brand-designer-boldin-remote-r94n55t0vjyx'
type: 'job'
last_seen: '2026-09-25'
---

# Senior Brand Designer at Boldin

- **Company:** Boldin
- **Location:** Remote
- **Work type:** remote
- **Posted:** 2026-09-24
- **Last confirmed live:** 2026-09-25
- **Apply:** https://job-boards.greenhouse.io/boldin/jobs/4420462009

## Job description

Senior Brand Designer

Full Time • Remote

Boldin helps anyone build a comprehensive financial plan and understand how today's decisions shape their future. We've recently raised $20M+ from top investors, seen exponential growth, and are scaling the team to meet the moment.

## About This Role

We're hiring a Senior Brand Designer to own how Boldin shows up in the world — from first impression to everyday use of the product.

Financial planning is emotional, high-stakes, and historically cold. Your job is to build a brand that makes it feel human, leaving people confident, informed, and empowered to make great financial decisions. You'll own the evolution and vision of Boldin's visual expression across every touchpoint, from marketing to product, from social to motion, while working directly with founders and leadership to shape where the brand goes next.

This role is for a designer who builds systems, not just assets. You'll create the workflows, templates, and AI-driven pipelines that keep every generated asset unmistakably Boldin — so the whole company can move fast without the brand fracturing. You'll also raise the bar for craft and brand story in everything we ship.

You'll do well here if you care deeply about helping people make better financial decisions, you operate with high agency, and are energized by a startup environment where you'll wear many hats and own outcomes.

## Key Responsibilities

- Own the brand vision: Lead the evolution of Boldin's visual identity and brand story across every touchpoint, from web and social to product and motion, partnering with founders and leadership to shape the brand's future.
- Build the brand engine: Create and maintain the workflows, tools, and templates that keep generated brand assets consistent at scale.
- Fuel marketing: Partner with the marketing team on creative directions, campaigns, and end deliverables while testing to optimize outcomes.
- Bridge product & brand: Work closely with the product team to create one cohesive brand experience across the platform.
- Co-own design systems: Co-create and maintain Boldin's brand and product design systems, optimizing both for human and AI-driven workflows to produce on-brand work.
- Accelerate with AI: Embrace new technology to move faster on production and exploration, while pushing past generic AI output with taste, judgment, and critical thinking.
- Raise the bar: Empathize deeply with our customers and obsess over how the Boldin brand is expressed in every detail we ship.

## Qualifications

- 7+ years of brand design experience, including meaningful in-house work at product companies (fintech or other trust-heavy domains a plus)
- A portfolio showing exceptional craft across typography, layout, color, and motion, including brand systems you built, scaled, or evolved
- Experience owning a brand's creative direction, including at least one rebrand or brand evolution you led from concept through rollout
- Active use of AI in your creative workflow, from ideation to production pipelines, with shipped work and a clear point of view on where AI accelerates and where human judgment matters
- Outcomes driven: comfortable tying creative work to marketing tests and business results, and adjusting based on what you learn
- Experience partnering directly with founders, executives, and cross-functional teams in a fast-moving startup environment

Salary

$160,000 – $180,000 + Equity + Performance Based Bonus - DOE

We want to be as inclusive as possible in our hiring process. If you don’t have 100% of what we’re looking for, but feel like you’re pretty close to growing into the role — please still apply. If a candidate has only 80% of the skills but a fantastic attitude and perspective, they might be the perfect fit.

Boldin values the unique perspectives and contributions of all individuals and we strive to foster a diverse and inclusive culture. We encourage applications from individuals of all backgrounds, including and not limited to people of any race, ethnicity, or national origin, individuals with differing abilities, members of the LGBTQ+ community, veterans, gender minorities, women and people from underrepresented communities.We are committed to providing reasonable accommodations for applicants with differing abilities throughout the recruitment process. If you require any accommodations, please let us know, and we will work with you to meet your needs. We are committed to fostering an environment where everyone can bring their authentic selves to work. If you are comfortable doing so we invite you to share your preferred pronouns in your application.

## About Boldin

## Company Overview
- **One-liner**: Boldin is a do-it-yourself retirement and financial planning platform that combines AI-powered calculations, comprehensive scenario modeling, and human coaching to help individuals build and manage personalized financial plans.
- **Entity Type**: Private (operating as NewRetirement, Inc.)
- **Headquarters**: Remote-first; United States (specific city not disclosed)
- **Founded**: Year not publicly available (company story began when founder Stephen Chen helped his mother with retirement planning)
- **Founders**: Stephen Chen (Founder & CEO)

## Core Business
- **Primary industry**: Consumer financial planning & retirement software
- **Target customers**: B2C (individuals of all ages and income levels) and B2B (financial advisors, insurers, pension providers, employers offering financial wellness benefits)
- **Mission or purpose statement**: “Help anyone get confident and achieve financial independence so they can make the most of their money and time.”

## Products & Services
- **Boldin Platform (SaaS)**: A comprehensive DIY financial planning tool that models taxes, Social Security, real estate, healthcare, long-term care, income, debt, and budgets. Includes Monte Carlo analyses, real-time monitoring, and personalized recommendations.
- **Boldin AI**: An AI-powered retirement planning assistant that answers questions in plain language based on the user’s actual plan.
- **Coaching, Classes & Community**: Paid coaching sessions, educational classes, and group support to complement the software.
- **API & Branded Planning Solutions**: White‑label widgets and APIs for financial advisors, insurers, and pension providers to embed planning capabilities into their own offerings.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metrics**:
  - 450,000+ users ([boldin.com/retirement/about/](https://www.boldin.com/retirement/about/))
  - Over 5 million financial plans built on the platform
  - Plans managing more than $300 billion in total assets
  - 85% of users report feeling more confident about their money
- **Notable Investors/Partners**: Not publicly listed; company works with financial advisors, insurers, and pension providers
- **Growth Signals**: Active hiring across multiple remote roles (video specialist, senior social media strategist, data analysts, engineers); expanding B2B partnerships; global team spanning US, Costa Rica, and Brazil

## Competitive Advantages
- **Comprehensiveness**: Considers taxes, healthcare, Medicare, long-term care, real estate, debt, and state‑specific modeling – a “panoramic” view not limited to savings and investments.
- **Affordability**: Uses technology to deliver high‑quality, unbiased guidance at a fraction of the cost of traditional financial advisors.
- **Human + AI blend**: Combines automated calculations with live coaching, classes, and 1:1 sessions, making complex planning accessible.
- **Personalization**: Adapts to any life stage or income level, from young adults to retirees.

## Strategic Focus
- Deepening B2B partnerships with financial advisors, insurers, and employers to scale financial wellness offerings.
- Expanding AI capabilities (Boldin AI) to answer user questions directly from their plans.
- Continuing to grow the user base while maintaining a remote-first, globally distributed team.

## Why Work Here
- **Mission-driven culture**: Employees are motivated by “making a real difference in people’s lives by helping them reduce financial stress” ([boldin.com/retirement/careers/](https://www.boldin.com/retirement/careers/)).
- **Remote-first**: Team members work from the United States, Costa Rica, Brazil, and even “floating on a boat in the Mediterranean” – as long as there’s a good internet connection ([boldin.com/retirement/team/](https://www.boldin.com/retirement/team/)).
- **Engineering & product focus**: Roles include VP of Engineering, CTO, Lead Software Engineer, Front‑End Engineering Lead, and multiple data analyst positions. The product itself is data‑intensive and algorithmic.
- **Perks & environment**: Flexible remote work, global team, and a supportive, purpose‑driven atmosphere. Open positions are posted on [newretirement.applytojob.com](https://newretirement.applytojob.com/).

## Sources
1. [boldin.com](https://www.boldin.com/)
2. [boldin.com/retirement/about/](https://www.boldin.com/retirement/about/)
3. [boldin.com/retirement/careers/](https://www.boldin.com/retirement/careers/)
4. [boldin.com/retirement/team/](https://www.boldin.com/retirement/team/)
5. [newretirement.applytojob.com](https://newretirement.applytojob.com/)

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