---
title: 'Senior Brand Designer at Vestwell'
canonical: 'https://feeny.ai/job/senior-brand-designer-vestwell-new-york-ms1cwp9vz7bc'
type: 'job'
last_seen: '2026-09-06'
---

# Senior Brand Designer at Vestwell

- **Company:** Vestwell
- **Location:** New York, NY
- **Posted:** 2026-06-05
- **Last confirmed live:** 2026-09-06
- **Apply:** https://job-boards.greenhouse.io/vestwell/jobs/7753891003

## Job description

Vestwell is the financial technology company powering the new savings economy. Our platform redefines how people save for the critical aspects of life across retirement, education, and healthcare savings needs.

Today, Vestwell enables over 350,000 businesses and over 2M active savers, with over $50B in assets saved across all 50 states.

Vestwell's platform serves a diverse clientele, including financial advisers, employers, third-party administrators, financial institutions, payroll providers, government agencies, and individual savers. To learn more, visit [vestwell.com](http://vestwell.com/)

Who Are We Looking For?

Vestwell is looking for a Senior Brand Designer to own creative execution across every channel and surface — from integrated campaigns and event experiences to web, email, social, and sales collateral. This is a high-ownership, high-volume role on the Marketing team: you will independently manage a multi-workstream design queue, bring a clear visual POV to every brief, and be the connective tissue between strategy and finished creative.

You will partner with Content, Demand Generation, Product Marketing, Sales, and external vendors, while also running the design intake process that keeps the whole marketing org moving. The right person is equally at home concepting a campaign and shipping a co-branded one-pager before noon.

What Will You Be Doing?

Design Creative Strategy

- Experience building and maintaining design systems — you create reusable components, enforce visual consistency, and evolve the system as the brand grows
- Strong creative concepting skills — you can take a brief from whiteboard to moodboard to finished campaign with a clear point of view
- Demonstrated ability to build visual brand recall in market across campaigns, channels, and audiences
- High-volume, multi-workstream ownership — you manage several concurrent projects across different teams and deadlines without losing quality or momentum
- Independently own a brief end-to-end: intake, concept, stakeholder alignment, production, and delivery
- Experience across print, physical, and digital mediums — you are as comfortable designing a conference booth as a display ad
- Brings a clear POV through visual storytelling — your work has a perspective, not just execution
- Co-brand fluency — experience managing partner or co-branded materials programs, including versioning, approvals, and brand governance across a partner ecosystem
- Comfortable managing and directing external vendors: photographers, videographers, illustrators, and web developers

Events & Physical

- End-to-end design for the Vestwell event experience
- Conference booth activations, signage, and environmental design
- Branded merchandise and swag
- OOH campaign assets

Campaigns & Brand

- GTM creative for new product and feature launches
- Integrated brand campaign assets across channels
- Brand system extensions
- Creative concepting: moodboards, visual directions, and campaign frameworks

Growth & Digital

- Growth channel digital ads: display, Meta, Reddit, and other paid formats — multiple sizes and personas
- Ongoing social media creative for Instagram, LinkedIn, and other platforms
- Landing pages for campaigns, gated content, and partner-specific experiences
- Email design and HubSpot template build/deployment

Sales Enablement & Collateral

- One-pagers, decks, and webinar visuals
- RFP and proposal design
- Co-branded partner materials — logos, collateral, and partner-specific versioning
- App screen and product UI support as needed

Design Operations

- Own and manage the marketing design request intake process — triage the Asana queue, prioritize across stakeholders, and run a weekly design sync
- Onboard new teammates and stakeholders to the design request workflow
- Maintain and organize Figma files and the shared media library
- Coordinate with external vendors and freelancers on timelines and deliverables

## Requirements

The Necessities

- 5+ years of brand or marketing design experience, ideally in B2B SaaS or fintech
- A portfolio that demonstrates both creative range and consistent brand thinking — across digital and physical
- Experience working in a fast-paced, cross-functional environment where you are managing multiple projects and stakeholders simultaneously
- Strong written and verbal communication — you give clear feedback, write tight creative briefs, and can explain your design decisions
- Low-ego collaborative style: you work well with opinionated stakeholders and know when to hold your ground and when to flex
- High attention to detail and a strong visual standard — you notice when something is off and you fix it
- Figma (Pro) — expert-level, including components, auto-layout, prototyping, and file organization for team use
- Adobe Creative Suite — Photoshop, Illustrator, and related tools for production-level work
- InDesign — for print-ready collateral, sales materials, and multi-page documents
- HubSpot CMS — designing and building/deploying landing pages and email templates directly in HubSpot

This role will be based in Vestwell’s New York office, and will be part of Vestwell's hybrid in-office operation.

The expected base salary range for this position is a minimum of $95K - $105K, plus performance based bonus. This position is eligible to receive new hire equity in the Company. Please note that salary bands are based on NY and other similar metro areas and may differ based on where the role is ultimately hired. Employee Benefits We’re an innovative, high-growth company with an exciting future ahead. At Vestwell, we prioritize employee wellbeing through comprehensive health benefits, generous time off, and a dedicated Employee Wellbeing Committee. Our hybrid work model offers flexibility while providing access to our collaborative offices in Midtown Manhattan, Austin, King of Prussia, and Scottsdale. And, of course, as a company focused on helping people save for the future, we offer a competitive 401(k) plan.

Interview Process Our interview process starts the same for every candidate with 1-2 introductory conversations to learn more about your background, interests, and what you're looking for, while also giving you the opportunity to learn more about Vestwell and the team. From there, the process varies by role but typically includes a skills or experience-based assessment, such as a coding interview, portfolio review, or deeper discussion of your relevant experience. Successful candidates then move on to a virtual or in-person interview panel. Before extending an offer, we complete a reference check with a current or former manager and a peer. Throughout the process, we prioritize transparency, clear communication, and minimizing surprises.

For your awareness you will only receive correspondence from recruiting@vestwell.com any other domain not ending in [vestwell.com](http://vestwell.com/) is not our Recruitment team.

Vestwell’s [Privacy Policy.](https://www.vestwell.com/privacy-policy) Attention California residents: In the course of conducting our business and complying with federal, state, and local government regulations governing such matters as employment, tax, insurance, etc., we must collect Personal Information from you. Should you accept employment with Vestwell you may view our California Privacy Rights Act here: [Vestwell’s California Privacy Rights Policy.](https://docs.google.com/document/d/1lKSzA8qE7YIAJe2ZZahLWzFp9EZP1IuS/edit?usp=sharing&ouid=111643980444675168924&rtpof=true&sd=true)

## About Vestwell

## Company Overview
- **One-liner**: Vestwell is a financial technology platform that powers workplace savings programs including retirement, education, emergency, and disability savings for individuals, employers, financial advisors, and government agencies.
- **Entity Type**: Private (Series E)
- **Headquarters**: 360 Madison Avenue, New York, New York 10017, United States
- **Founded**: 2016
- **Founders**: Not publicly available from search results

## Core Business
- **Primary industry/industries**: Financial technology (Fintech), Workplace savings, Retirement services
- **Target customers**: B2B – financial advisors, employers (small to large), payroll providers, financial institutions, government agencies; B2C – individual savers
- **Mission or purpose statement**: To close the savings gap and build a culture of financial wellness for all.

## Products & Services
- **Retirement Plans (401(k), Safe Harbor 401(k), State Auto IRA)**: Workplace-delivered retirement savings plans with automated payroll sync, compliance, and administration.
- **Student Loan Repayment**: Employer benefit that helps employees pay off student loans faster, often integrated with retirement savings.
- **529 Education Savings**: Tax-advantaged accounts for future education costs.
- **ABLE Disability Savings**: Savings accounts designed for individuals with disabilities, offering tax advantages.
- **Emergency Savings**: Accounts for unexpected expenses, often offered as an employer benefit.
- **Tuition Reimbursement**: Employer benefit for education expenses.
- **White-Labeled Partnership Solutions**: Co-branded portals for advisors, flexible investment options, and integrated compliance support.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Total Funding – $625M raised (last round: $385M Series E ~1 year ago)
- **Notable Investors/Partners**: Blue Owl Capital, SLW, Morgan Stanley, HarbourVest Partners, TIAA Ventures, and 31+ other investors.
- **Growth Signals**: 
  - Powers over 85% of government retirement savings programs.
  - 2M+ active savers, 500K+ businesses enabled, $50B+ assets saved across all 50 states.
  - Recognized on CNBC’s World’s Top Fintech Companies, Inc. 5000 (fastest-growing), Forbes America’s Best Startup Employers, Built In’s Best Places to Work, PLANSPONSOR’s Top 10 Recordkeepers.

## Competitive Advantages
- Trusted infrastructure: Backs over 85% of state-run retirement programs.
- Comprehensive, unified platform covering retirement, education, emergency, and disability savings.
- Multilingual, mobile-first design focused on financial equity and underserved populations.
- Deep integrations with 190+ payroll providers and automated compliance at scale.

## Strategic Focus
- Continue expanding the suite of workplace savings products (student loan, emergency, ABLE, 529).
- Scale government partnerships and white-label offerings for advisors and financial institutions.
- Drive financial inclusion through accessible, multilingual technology.
- Invest in AI and engineering talent to personalize and modernize the savings experience.

## Why Work Here
- **Culture**: Hybrid work environment with offices in New York, Austin, King of Prussia, and Scottsdale. Typical on-site expectation is 4 days per week; remote program also offered.
- **Perks**: Competitive health coverage, generous vacation and safe/sick time, paid parental leave, strong 401(k) plan, employee wellbeing committee, and a focus on learning & development.
- **Engineering culture**: Emphasis on innovation, taking on complex challenges, and acting like an owner. 160 product + tech employees out of ~500 total.
- **Values**: “Act like an owner,” “Embrace the difficult,” “Look for the better way,” and “Help me, help you, help us.”

## Sources
1. [vestwell.com](https://vestwell.com/)
2. [greenhouse.io – Vestwell Careers](http://job-boards.greenhouse.io/vestwell)
3. [cbinsights.com – Vestwell Profile](https://www.cbinsights.com/company/vestwell)
4. [builtin.com – Vestwell Profile](https://builtin.com/company/vestwell)

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