---
title: 'Senior Brand&Growth Manager-ANZ at Binance'
canonical: 'https://feeny.ai/job/senior-brand-growth-manager-anz-binance-sydney-8nyfkfpt9smh'
type: 'job'
last_seen: '2026-09-08'
---

# Senior Brand&Growth Manager-ANZ at Binance

- **Company:** Binance
- **Location:** Sydney, Australia
- **Work type:** remote
- **Posted:** 2026-01-30
- **Last confirmed live:** 2026-09-08
- **Apply:** https://jobs.lever.co/binance/f0c00da5-f556-4789-82b0-569a7bdf2512

## Job description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

## About the Role

We are looking for a Senior Marketing Manager to lead brand-led growth for Binance Australia. This role sits at the intersection of brand strategy, integrated campaigns, and localized execution, ensuring Binance’s global brand is translated into a trusted, culturally relevant presence in the Australian market.You will own brand consistency, narrative, and campaign excellence, while working closely with global marketing, product, PR, compliance, and local partners. This is a senior, hands-on role requiring strong judgment, structure, and maturity in a regulated financial environment.

## Key Responsibilities

- Brand Strategy & Positioning
- Own and evolve Binance Australia’s brand strategy, ensuring alignment with global brand standards while localizing for the Australian market
- Translate complex crypto concepts into clear, credible, and consumer-friendly messaging
- Act as brand guardian across all channels (ATL, BTL, digital, partnerships, community, events, content)
- Integrated Marketing Campaigns
- Lead end-to-end planning and execution of integrated campaigns (brand, product, education, partnerships)
- Develop campaign narratives, creative briefs, and go-to-market plans across paid, owned, and earned channels
- Ensure campaigns balance brand building + measurable growth outcomes
- Local Market Leadership
- Be the key marketing lead for Australia, with strong understanding of local consumer behavior, media landscape, and cultural nuances
- Partner with PR, legal, and compliance teams to ensure messaging is accurate, responsible, and regulator-ready
- Manage local agencies and creative partners (media, creative, production)
- Stakeholder & Cross-Functional Collaboration
- Work closely with global marketing, regional leadership, product, and comms teams
- Clearly articulate local needs and feedback to global stakeholders
- Collaborate with partnerships and community teams to amplify brand presence
- Performance & Brand Health
- Track and report on brand health metrics (awareness, consideration, trust) alongside campaign KPIs
- Use insights to refine messaging, channels, and investment strategy
- Balance long-term brand equity with short-term performance goals

## Requirements

- 8–12+ years of marketing experience, ideally in financial services, fintech, crypto, technology, or regulated industries
- Proven track record in brand marketing and integrated campaigns, not just performance marketing
- Experience working with global brands and adapting them for local markets
- Strong agency management experience (creative, media, PR)
- Excellent brand judgment – understands tone, narrative, and long-term equity
- Strong strategic thinking with the ability to structure complex problems clearly
- Comfortable owning messaging in sensitive or regulated contexts
- Execution & LeadershipHighly self-motivated, structured, and execution-oriented
- Able to operate independently while aligning with global frameworks
- Strong communication skills – confident presenting to senior stakeholders

## Why Binance

- Shape the future with the world’s leading blockchain ecosystem
- Collaborate with world-class talent in a user-centric global organization with a flat structure
- Tackle unique, fast-paced projects with autonomy in an innovative environment
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning
- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.

## About Binance

## Company Overview
- **One-liner**: Binance is the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider, operating the largest digital asset exchange by volume.
- **Entity Type**: Private (Venture-backed; Series A, ICO, and later venture rounds)
- **Headquarters**: United States (with global offices in Cayman Islands, Lithuania, and over 100 locations worldwide)
- **Founded**: 2017
- **Founders**: Changpeng Zhao (CZ)

## Core Business
- **Primary industry/industries**: Cryptocurrency exchange, blockchain infrastructure, decentralized finance (DeFi), digital asset trading and custody.
- **Target customers**: B2C (retail traders and investors), B2B (institutional clients, market makers, and partners), and developers (via blockchain APIs and SDKs).
- **Mission or purpose statement**: “Increase the freedom of money” by accelerating the adoption of crypto assets, blockchain, and distributed ledger technology.

## Products & Services
- **Binance Exchange**: The flagship centralized cryptocurrency trading platform supporting spot, margin, futures, options, and staking. (Type: Trading platform)
- **Binance Chain / BNB Smart Chain**: High-performance blockchain for decentralized applications (dApps) and DeFi protocols, with BNB as the native token. (Type: Blockchain infrastructure)
- **Binance Wallet**: Self-custody wallet for managing crypto assets, interacting with dApps, and accessing DeFi. (Type: Software wallet)
- **Binance Labs**: Venture capital arm investing in early-stage blockchain and crypto projects. (Type: VC/Incubation)
- **Binance Academy**: Free educational platform covering blockchain, crypto trading, and Web3 topics. (Type: Education)
- **Binance Research**: In-depth market analysis and reports on the crypto industry. (Type: Research)
- **Binance Pay & Binance Card**: Fiat on/off ramp and payment solutions for merchants and users. (Type: Payment services)

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company)
- **Key Metric**: Annual Revenue of ~$20B (LinkedIn estimate as of 2025) and Total Funding of $2.025B (including $10M Series A in 2017, $15M ICO in 2017, and a $2B venture round in March 2025).
- **Notable Investors/Partners**: Over 5 investors in Series A; the $2B venture round (2025) had one lead investor (name not disclosed). Partners include CoinMarketCap (acquired), WazirX (acquired), and various blockchain projects.
- **Growth Signals**: Headcount grew 24.5% YoY to ~4,845 employees; serves over 200 million users worldwide; active job postings up 44.2% year-over-year (907 open roles as of mid-2026). Expanded into DeFi, AI, and crypto infrastructure.

## Competitive Advantages
- **Scale & Liquidity**: The world’s largest crypto exchange by trading volume, offering deep liquidity across hundreds of pairs.
- **Product Ecosystem**: A comprehensive suite of products (exchange, blockchain, wallet, research, education, venture) creates strong network effects and user stickiness.
- **Global Reach**: Operations in over 100 countries with a diverse, multilingual workforce (110+ nationalities), enabling localized compliance and user support.
- **Speed of Innovation**: Flat organizational structure and a “results-driven” culture allow rapid iteration and launch of new features (e.g., DeFi, AI integrations).

## Strategic Focus
- **Decentralized Finance (DeFi)**: Building and supporting DeFi protocols on BNB Smart Chain and other chains.
- **Artificial Intelligence**: Integrating AI into risk operations, backend engineering, and product personalization (e.g., Risk Operations AI Specialist, Backend Engineer + LLM roles).
- **Infrastructure & Compliance**: Scaling fiat on/off ramps, regulatory compliance, and institutional-grade custody solutions.
- **Talent Development**: Expanding the Binance Seeds program (Pioneer Talent & Accelerator) to nurture early-career crypto talent.

## Why Work Here
- **Culture**: Flat hierarchy, fast-paced, outcome-focused environment where “your voice matters” and ideas drive action.
- **Remote & Flexibility**: Many roles are fully remote with flexible working hours; option to be paid in crypto.
- **Benefits**: Competitive salary, health insurance, company-sponsored holidays, team-building activities, free language classes, and relocation support.
- **Learning & Growth**: Tailored training, 1:1 mentorship, and access to a global network of experts through Binance Seeds; internal mobility across teams and international transfers.
- **Diversity**: 110+ nationalities represented; distributed across 138 countries with a strong remote-first ethos.

## Sources
1. [jobs.lever.co/binance](https://jobs.lever.co/binance)
2. [binance.com/en-BH/careers/](https://www.binance.com/en-BH/careers/)
3. [linkedin.com/company/binance](https://www.linkedin.com/company/binance)
4. [binance.com/en](https://www.binance.com/en)
5. [binance.com/en/careers/seeds](https://www.binance.com/en/careers/seeds)

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