---
title: 'Senior Brand & GTM Campaign Lead at Gen Digital Inc.'
canonical: 'https://feeny.ai/job/senior-brand-gtm-campaign-lead-gen-digital-inc-united-states-mountain-view-ca-04xk6aj27p2t'
type: 'job'
last_seen: '2026-11-05'
---

# Senior Brand & GTM Campaign Lead at Gen Digital Inc.

- **Company:** [Gen Digital Inc.](https://feeny.ai/companies/gen-digital-inc)
- **Location:** United States / Mountain View, CA
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-12
- **Last confirmed live:** 2026-11-05
- **Apply:** https://jobs.ashbyhq.com/gen-digital/05121cfb-c3ca-4d99-a52d-cac513228684

## Job description

About Gen: Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, LifeLock, Avast, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection, and financial wellness solutions to nearly 500 million users in more than 150 countries. Together, we share a collective passion and vision to protect consumers and help them grow, manage, and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results. When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs. At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage. If this sounds like you, we’d love you to be part of Gen. About the Role: This role sits at the center of Brand, Creative, GTM, Growth, Analytics, Regional Marketing, and Channel teams for LifeLock, owning the development and production of breakthrough creative that brings brand strategy and messaging to life across every major campaign and launch. The role combines creative development and production leadership with brand campaign strategy and GTM integration, ensuring LifeLock's storytelling is insight-driven, differentiated, and executed with the operational discipline needed to drive measurable business impact. Key Responsibilities: Brand & Campaign Strategy

- Translate LifeLock's brand positioning, audience insights, and competitive dynamics into messaging architecture and scalable campaign platforms.
- Own messaging development for key initiatives, crafting value propositions, key selling points, and product narratives that translate brand and product strategy into clear, differentiated positioning.
- Design campaign architecture for key initiatives, defining strategic platforms, messaging hierarchies, and audience segmentation.
- Ensure brand principles and guardrails are reflected in every campaign brief and creative territory.
- Author comprehensive campaign briefs grounded in audience insight, product differentiation, and measurable business goals. Creative Development & Production
- Champion bold, insight-driven creative thinking, pushing beyond category norms to develop breakthrough campaign platforms and brand moments that differentiate LifeLock in market and in culture.
- Generate and shape high-impact creative territories for key initiatives and launches, translating brand and GTM strategy into concepts that inspire teams and drive measurable brand and business results.
- Partner closely with in-house agency and creative teams to concept, develop, and produce video, digital, social, and paid media assets that are both brand-elevating and performance-oriented.
- Own the creative production process end-to-end, from briefing and concepting through review, approval, and final asset delivery, ensuring quality and brand consistency at every stage.
- Build scalable creative toolkits and playbooks that enable efficient cross-channel and cross-geo production in a modern, AI-first way. GTM & Launch Integration
- Partner with Go-to-Market and Product Marketing teams to ensure creative and campaign execution align with launch positioning, key messages, and business objectives.
- Ensure campaign creative integrates seamlessly across paid, owned, earned, lifecycle, web, partner, and regional channels.
- Support launch cadence and choreography by delivering creative assets on time and on strategy across the end-to-end customer journey. Cross-Functional Alignment
- Partner closely with Product Marketing, Acquisition Strategy, Media & Performance, Social, Web, PR, Analytics, and Regional Marketing teams to align on strategy before execution begins.
- Facilitate cross-functional alignment meetings to drive clarity, sequencing, and creative consistency across initiatives. Measurement & Optimization
- Partner with Analytics to define creative and campaign KPIs, connecting brand health metrics with performance outcomes.
- Monitor in-market results post-launch and translate performance insights into strategic and creative refinements for future initiatives. Innovation & AI Enablement
- Leverage AI tools to accelerate creative ideation, asset variation and production, messaging iteration, and campaign scenario planning.
- Identify opportunities to continuously modernize creative development and production processes to increase speed and strategic clarity.

About you:

- 10+ years of experience in creative development, brand campaign strategy, or integrated marketing, ideally within subscription software, cybersecurity, identity protection, or financial services.
- Proven experience leading creative development and production for large-scale brand campaigns or major product launches.
- Strong creative judgment with a track record of partnering with in-house or external agencies to produce breakthrough, performance-oriented creative.
- Strong expertise in brand positioning, messaging architecture, and integrated campaign systems.
- Experience balancing long-term brand building with short-term GTM and business goals.
- Strong understanding of full-funnel marketing and GTM integration.
- Experience working within complex, global, matrixed organizations.
- Strong communication and storytelling skills with the ability to influence senior stakeholders without direct authority.
- Analytical fluency and ability to connect creative and brand strategy to measurable outcomes.
- Demonstrated curiosity and applied use of AI in creative and campaign workflows preferred. Personal Attributes:
- Visionary creative leader with a strategic mindset and a passion for leveraging data and insight to drive breakthrough ideas.
- Ability to thrive in a fast-paced, high-growth environment and manage complex, ambiguous problems. Location: Tempe, Mountain View, CA (Onsite 3 days per week) The annual base salary for this position is expected to be between $175,000 and $200,000. Base salary is one component of Gen's total compensation package, which includes 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off. Actual salaries will vary based on a candidate’s qualifications, experience, skills, and competencies related to the role. What’s Next…. After you submit your application, you can expect the following steps in the recruitment process:
- TA Call
- Hiring Manager (Virtual)
- Department Head (Virtual)
- Senior Leadership (Virtual)
- Final Interview - Hiring Manager (Virtual or face-to-face)

## About Gen Digital Inc.

## Company Overview
- **One-liner**: Gen is a global leader in Cyber Safety, powering Digital Freedom through its trusted consumer brands Norton, Avast, LifeLock, and MoneyLion.
- **Entity Type**: Public (ticker not confirmed in provided sources; refer to SEC filings)
- **Headquarters**: Dual headquarters in Tempe, Arizona, United States, and Prague, Czech Republic
- **Founded**: Not explicitly disclosed; the merged entity (Gen) was formed in 2022 following the combination of NortonLifeLock and Avast
- **Founders**: Not publicly available for the merged company; predecessor brands were founded by Peter Norton (Norton) and Pavel Baudiš & Eduard Kučera (Avast)

## Core Business
- **Primary industry**: Cybersecurity (Cyber Safety), digital privacy, identity protection, and financial wellness
- **Target customers**: B2C (individuals and families), with some B2B2C offerings for enterprises and institutions (breach response, employee benefits)
- **Mission or purpose statement**: “Powering Digital Freedom” – giving people the confidence, tools, and insights to control, manage, and grow their digital and financial lives

## Products & Services
- **Norton**: Award-winning cybersecurity, online privacy, and device protection for individuals and families (SaaS security suites, VPN, password manager, etc.)
- **Avast**: AI-powered threat detection and digital security products focused on malware, privacy, and real-time protection (freemium model, top-ranked by industry experts)
- **LifeLock**: Identity theft protection with proactive monitoring, alerts, and dedicated Identity Restoration Specialists (U.S. leader)
- **MoneyLion**: Digital financial wellness platform offering Instacash, RoarMoney, Credit Builder Plus, and a marketplace for financial products (B2C and B2B2C)

## Market Standing
- **Valuation/Market Cap**: Not provided in search results; as a publicly traded company, refer to SEC filings for current market cap
- **Key Metric**: Nearly 500 million global users across the brand ecosystem; MoneyLion has processed $7.5B+ in transaction volume and served 81M+ users since launch
- **Notable Investors/Partners**: No specific investors cited; the company partners with leading institutions for breach response, employee benefits, and identity protection
- **Growth Signals**: 
  - Total cyberattacks blocked in 2024 is a key metric (exact number not shared)
  - MoneyLion’s rapid growth in transaction volume and user base
  - Expanding from protection into financial wellness and AI-driven personalization

## Competitive Advantages
- Family of trusted, globally recognized consumer brands (Norton #1 top-of-mind Cyber Safety brand, LifeLock leader in identity protection)
- Deep visibility into a vast threat network (machine learning and AI across ~500M users) enables superior threat detection and personalization
- Unique platform combining cybersecurity, privacy, identity restoration, and financial wellness – a “trust layer” for the digital economy
- Dual HQ presence (U.S. and Europe) provides diverse talent and regulatory insight

## Strategic Focus
- Building a unified AI-powered platform that delivers personalized, proactive, and automated Cyber Safety and financial empowerment
- Deepening leadership in Cyber Safety while extending into financial wellness to compound lifetime customer value
- Positioning Gen as the “trust layer” for the AI economy – bridging what AI can do and what consumers trust it to do
- Expanding B2B2C partnerships (breach response, employee benefits, identity protection for institutions)

## Why Work Here
- **Culture**: Emphasizes collaboration, innovation, a giving mindset, and customer obsession. Values include “Think Big. Be Bold.”, “Be Scrappy. Make it Happen.”, and “Play to Win. Together.”
- **Work model**: Hybrid – choose which days to be in the office with an expectation of three days per week; unlimited paid time off; recognized holidays; parental leave and leaves of absence
- **Benefits**: 
  - Employee Stock Purchase Plan (ESPP) 
  - Performance-based bonuses
  - Learning & development (Learn@Gen, mentorship, degree/certification reimbursement, 24/7 eLearning)
  - Wellness: virtual fitness, on-site gyms, Employee Assistance Program (EAP) extending to dependents
  - Adoption, foster care, fertility, and surrogacy benefits in 15+ countries
  - Global recognition program (“Inspire”) and diverse employee communities
- **Interview process**: Transparent – 15-30 min recruiter chat, 2-3 skill/team interviews (may include a task), then offer. Reflects the company’s collaborative culture.

## Sources
1. [gendigital.com](https://www.gendigital.com/us/en/) – Company overview, brand family, mission, and metrics
2. [gendigital.com](https://www.gendigital.com/us/en/who-we-are/) – Who We Are, strategy, and solution details
3. [gendigital.com](https://www.gendigital.com/us/en/life-gen/) – Careers page with culture, values, and interview process
4. [gendigital.com](https://www.gendigital.com/us/en/life-gen/jobs/) – Open roles listing
5. [gendigital.com](https://www.gendigital.com/us/en/benefits/) – Benefits overview (hybrid work, wellness, learning, compensation)

## Other roles at Gen Digital Inc.

- [Machine Learning Manager - MoneyLion](https://feeny.ai/job/machine-learning-manager-moneylion-gen-digital-inc-kuala-lumpur-zg8cqg5n9135) — Kuala Lumpur, Malaysia
- [Senior Principal Product Manager - MoneyLion (Rewards)](https://feeny.ai/job/senior-principal-product-manager-moneylion-rewards-gen-digital-inc-kuala-lumpur-afac1xa189z5) — Kuala Lumpur, Malaysia
- [Creative Director Gen Studio](https://feeny.ai/job/creative-director-gen-studio-gen-digital-inc-united-states-new-york-ny-17nfnk3bq0zh) — United States / New York, NY
- [Associate Creative Director - Copy](https://feeny.ai/job/associate-creative-director-copy-gen-digital-inc-united-states-new-york-ny-yb48r4s85t4v) — United States / New York, NY
- [Machine Learning Engineer - MoneyLion](https://feeny.ai/job/machine-learning-engineer-moneylion-gen-digital-inc-kuala-lumpur-6b7rzz97t62t) — Kuala Lumpur, Malaysia
- [Lead AI Scientist - MoneyLion](https://feeny.ai/job/lead-ai-scientist-moneylion-gen-digital-inc-kuala-lumpur-p26a1fja7fe2) — Kuala Lumpur, Malaysia
- [Senior Product Designer](https://feeny.ai/job/senior-product-designer-gen-digital-inc-london-6cztgra31q85) — London, United Kingdom
- [Senior Backend Engineer (Java/Spring)](https://feeny.ai/job/senior-backend-engineer-java-spring-gen-digital-inc-united-states-new-york-ny-ke13at53t8jv) — United States / New York, NY
- [Senior Backend Engineer - (Java/Spring Boot)](https://feeny.ai/job/senior-backend-engineer-java-spring-boot-gen-digital-inc-united-states-new-york-0a02b0t5cjdk) — United States / New York, NY
- [Principal Product Manager - MoneyLion Marketplace](https://feeny.ai/job/principal-product-manager-moneylion-marketplace-gen-digital-inc-united-states-gx5gtgp2ntgv) — United States / New York, NY