--- title: 'Senior Brand Insights & Governance Manager at Xometry' canonical: 'https://feeny.ai/job/senior-brand-insights-governance-manager-xometry-waltham-gytvcan2v34a' type: 'job' last_seen: '2026-09-07' --- # Senior Brand Insights & Governance Manager at Xometry - **Company:** Xometry - **Location:** Waltham, MA - **Posted:** 2026-09-01 - **Last confirmed live:** 2026-09-07 - **Apply:** https://job-boards.greenhouse.io/xometry/jobs/5227591007 ## Job description Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry’s digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity. Xometry is looking for a Senior Brand Insights & Governance to own how the organization understands its audiences and how the brand shows up because of it. You will own segmentation and personas across audience segments, keep a continuous read on brand health, and build the governance and tools that let the rest of the org apply brand and audience knowledge correctly on their own. This role is part systems, part teaching. You keep the personas and guidelines accurate and up to date, and you make sure teams across the business know how to actually use them. You'll own the tools that guide our strategy — personas, guidelines, health tracking, — and help teams put the insights into practice day to day. How You’ll Contribute: Segmentation & Personas - Own segmentation and personas for audience segments—keeping them accurate, current, and grounded in real audience behavior - Build and evolve the insight base on what moves each audience, synthesizing research, data, and signal as the marketplace shifts - Teach the org how to apply personas in practice—through enablement, documentation, and hands-on support—so teams use them correctly rather than as static reference material - Translate persona and audience work into messaging inputs and practical tools other teams can pick up and run with Brand Health - Maintain an ongoing, consistent pulse on brand health across relevant metrics and signals - Stay closely attuned to NPS trends and incorporate them into your learnings to inform insights and actions - Turn brand health findings into clear, prioritized recommendations for stakeholders and leadership - Track trends over time and flag emerging risks or opportunities before they become urgent Brand Asset Management & Governance - Own and maintain brand guidelines, Confluence documentation, and governance processes that keep brand and persona usage consistent across the org - Build Claude skills and other tools that democratize access to brand and audience knowledge, reducing reliance on this team for every decision - Set and enforce quality standards for how brand and persona assets are used, updated, and retired What You’ll Bring to Xometry: - 8+ years in brand strategy, audience insights, or market research, ideally in a B2B, marketplace, or two-sided platform business - Proven experience building and scaling segmentation and personas from research through org-wide adoption - Comfort with both qualitative and quantitative research methods, and the ability to translate findings into recommendations non-researchers can act on - Experience owning governance systems—brand guidelines, documentation platforms, approval workflows—that hold up as an org scales - Experience running campaign measurement and post-mortems, with comfort in marketing analytics tools and turning results into recommendations that shape the next campaign - Familiarity with AI tools (e.g., Claude) and genuine interest in building internal tools that scale insight and governance across teams - Strong teaching and enablement instincts; you measure success by whether others use personas well, not just whether personas exist The estimated base salary range for new hires into this role is $132,000-150,000 annually + bonus depending on factors such as job-related skills, relevant experience, and location. We also offer a competitive benefits package, including 401(k) match, medical, dental and vision insurance; life and disability insurance; generous paid time off including vacation, sick leave, floating and fixed holidays, maternity and bonding leave; EAP, other wellbeing resources; and much more. #LI-Hybrid #Promoted Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. For US based roles: Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. ## About Xometry ## Company Overview - **One-liner**: Xometry operates a global AI-powered marketplace for custom manufacturing, connecting buyers (from startups to Fortune 500s) with a network of certified suppliers for on-demand production. - **Entity Type**: Public (NASDAQ: XMTR) [investors.xometry.com](https://investors.xometry.com/static-files/183ddf2d-8042-403a-9cc7-cd2633042c4a) - **Headquarters**: North Bethesda, Maryland, USA (with offices in Lexington, KY; Waltham, MA; Munich, Lyon, Shanghai, and more) [xometry.com/careers](https://www.xometry.com/careers/) - **Founded**: 2013 [xometry.com/about-us](https://www.xometry.com/about-us/) - **Founders**: Not publicly available in provided materials ## Core Business - **Primary industry**: Custom manufacturing, on-demand manufacturing, industrial supply chain digitization - **Target customers**: B2B – engineers, product designers, and procurement teams at enterprises (including Fortune 500 companies), SMBs, and startups - **Mission**: “To make the world’s manufacturing capacity accessible to all.” [xometry.com/about-us](https://www.xometry.com/about-us/) ## Products & Services - **Xometry Instant Quoting Engine**: AI-powered platform that provides instant pricing and lead times for CNC machining, 3D printing, injection molding, sheet metal, and more. Supports prototype to production volumes with no minimums. [xometry.com](https://www.xometry.com/) - **Thomas – Sourcing & Marketing Platform**: A leading industrial sourcing platform that connects buyers with suppliers and offers marketing services for manufacturers. Acquired by Xometry. [xometry.com](https://www.xometry.com/about-us/) - **Workcenter Platform**: Cloud-based software for suppliers to manage jobs, operations, and cash flow. [investors.xometry.com](https://investors.xometry.com/static-files/183ddf2d-8042-403a-9cc7-cd2633042c4a) ## Market Standing - **Valuation / Market Cap**: Not disclosed in provided materials; public company with LTM (Last Twelve Months) revenue of **$687M** as of 2026. [investors.xometry.com](https://investors.xometry.com/static-files/183ddf2d-8042-403a-9cc7-cd2633042c4a) - **Key Metrics**: - 85,000+ active buyers globally [xometry.com/about-us](https://www.xometry.com/about-us/) - 5,000 global suppliers in the partner network [investors.xometry.com](https://investors.xometry.com/static-files/183ddf2d-8042-403a-9cc7-cd2633042c4a) - 1,500+ team members [xometry.com/about-us](https://www.xometry.com/about-us/) - $1.5B+ total revenue generated for suppliers [investors.xometry.com](https://investors.xometry.com/static-files/183ddf2d-8042-403a-9cc7-cd2633042c4a) - **Notable Investors / Partners**: Not explicitly listed, but certifications include ISO 9001, AS9100D, ISO 13485, IATF 16949, ITAR, and CMMC Level 2. [xometry.com](https://www.xometry.com/) - **Growth Signals**: - Listed on Deloitte Technology Fast 500 for six consecutive years [xometry.com/about-us](https://www.xometry.com/about-us/) - IPO in June 2021 [xometry.com/about-us](https://www.xometry.com/about-us/) - Expanding international footprint (offices in Europe and Asia) and deepening enterprise account engagement [investors.xometry.com](https://investors.xometry.com/static-files/183ddf2d-8042-403a-9cc7-cd2633042c4a) ## Competitive Advantages - **AI-Native Marketplace**: Uses proprietary AI for instant quoting, job matching, pricing, and capacity utilization – a digital moat in a traditionally analog industry. - **Network Effects**: Two-sided marketplace with thousands of buyers and suppliers; scale drives faster, more accurate quotes and better capacity for all participants. - **Trust and Compliance**: Holds critical certifications (ITAR, AS9100, ISO 13485, etc.), enabling defense, aerospace, and medical customers to use the platform. - **Data Flywheel**: Over 3M+ sourcing evaluations and vast order data continuously improve AI models, making the platform smarter over time. ## Strategic Focus - Expand global supplier and buyer networks, particularly in Europe and Asia. - Increase enterprise account penetration and deepen relationships with large, complex customers. - Grow international footprint through local offices and regional supplier onboarding. - Enhance services layer (e.g., DFM feedback, quality assurance, managed programs). [investors.xometry.com](https://investors.xometry.com/static-files/183ddf2d-8042-403a-9cc7-cd2633042c4a) ## Why Work Here - **Culture & Mission**: “Make the world’s manufacturing capacity accessible to all.” Employees work on products that power spacecraft, medical devices, electric vehicles, and robotics. [xometry.com/careers](https://www.xometry.com/careers/) - **Work Environment**: Hybrid work model; offices with free snacks and drinks. Flexible time off and paid holidays. [xometry.com/careers](https://www.xometry.com/careers/) - **Benefits**: Competitive compensation, equity grants, comprehensive medical/dental/vision insurance, 401(k) with company match, life/STD/LTD insurance, and mental health resources (Employee Assistance Program). [xometry.com/careers](https://www.xometry.com/careers/) - **Employee Resource Groups (ERGs)**: Seven ERGs (Asian, Black, Latino/Hispanic, LGBTQIA+, Women, Military/Veterans, and more) support inclusion and community. [xometry.com/careers](https://www.xometry.com/careers/) - **Growth**: Fast-paced, hyper-growth environment with 1,500+ employees and a public company trajectory. The company emphasizes a “founder’s mindset” and collaboration. [xometry.com/careers](https://www.xometry.com/careers/) - **Current Openings**: 268 jobs listed across Finance, Marketing, Operations, Engineering, and more (as of search date). [job-boards.greenhouse.io/xometry](http://job-boards.greenhouse.io/xometry) ## Sources 1. [xometry.com/about-us](https://www.xometry.com/about-us/) 2. [xometry.com/careers](https://www.xometry.com/careers/) 3. [xometry.com](https://www.xometry.com/) 4. [job-boards.greenhouse.io/xometry](http://job-boards.greenhouse.io/xometry) 5. [investors.xometry.com](https://investors.xometry.com/static-files/183ddf2d-8042-403a-9cc7-cd2633042c4a) ## Other roles at Xometry - [Senior Data Scientist](https://feeny.ai/job/senior-data-scientist-xometry-bengaluru-49w61qan8f6s) — Bengaluru, India - [Staff Product Manager](https://feeny.ai/job/staff-product-manager-xometry-bengaluru-naaxshpppwpm) — Bengaluru, India - [Senior Product Designer](https://feeny.ai/job/senior-product-designer-xometry-bengaluru-9zb93s2qhdv5) — Bengaluru, India - [Staff Software Engineer](https://feeny.ai/job/staff-software-engineer-xometry-north-bethesda-m3pf31qvw9sn) — North Bethesda, MD - [Staff Software Engineer](https://feeny.ai/job/staff-software-engineer-xometry-waltham-pmt2rrrn48f3) — Waltham, MA - [Senior Brand Insights & Governance Manager](https://feeny.ai/job/senior-brand-insights-governance-manager-xometry-north-bethesda-ajes7zwn3kgf) — North Bethesda, MD - [Site Reliability Engineer II (SRE)](https://feeny.ai/job/site-reliability-engineer-ii-sre-xometry-boston-v4a9pnpyc864) — Boston, MA - [Site Reliability Engineer II (SRE)](https://feeny.ai/job/site-reliability-engineer-ii-sre-xometry-north-bethesda-rpkaamckz9r8) — North Bethesda, MD - [Staff Software Engineer](https://feeny.ai/job/staff-software-engineer-xometry-north-bethesda-b008066rz9gg) — North Bethesda, MD - [Staff Software Engineer](https://feeny.ai/job/staff-software-engineer-xometry-waltham-cg38kprt5rjf) — Waltham, MA