--- title: 'Senior Brand & Integrated Marketing Manager at Roo' canonical: 'https://feeny.ai/job/senior-brand-integrated-marketing-manager-roo-remote-1sqwy26j7e4e' type: 'job' last_seen: '2026-10-13' --- # Senior Brand & Integrated Marketing Manager at Roo - **Company:** Roo - **Location:** Remote - **Compensation:** $110k–$185k - **Work type:** remote - **Posted:** 2026-10-09 - **Last confirmed live:** 2026-10-13 - **Apply:** https://job-boards.greenhouse.io/roo/jobs/5449547008 ## Job description ## What We Do We’re on a mission to empower animal healthcare professionals with opportunities to earn more and achieve greater flexibility in their careers and personal lives. Powered by groundbreaking technology, Roo has built the industry-leading veterinary staffing platform, connecting Veterinarians, Technicians, and Assistants with animal hospitals for relief work and hiring opportunities. Roo empowers the largest network of over 20,000 veterinary professionals to help more than 9,000 animal hospitals provide quality care to more pets. Together, we’ve provided more than  3 million hours of healthcare, helping Veterinarians earn more than $200 million. ## About the Role We're looking for a Senior Brand & Integrated Marketing Manager to build the big moments that define Roo's brand. You'll lead the launches, campaigns, and stories that shape how veterinary professionals and animal hospitals experience Roo. Your work will build awareness, trust, and affinity while supporting Roo's broader growth through strong strategy, storytelling, execution, and measurement. ## Responsibilities Integrated Campaigns & Launches - Lead Roo's biggest launches and company-level brand campaigns end-to-end: audience insight, narrative, briefs, channel planning, cross-functional orchestration, execution, and measurement. - Own Roo's brand campaign calendar and measurement standard, partnering with brand, product marketing, lifecycle, partnerships, and other functions so every campaign feels like Roo. - Lead brand research and benchmarks that show how campaigns move awareness and perception, and use them to guide where brand investment goes next. - Turn industry moments (conferences, recognition weeks, and seasonal moments) into signature Roo moments. - Bring strong creative ideas and storytelling to every campaign, including new formats and channels. - Lead a steady cadence of co-marketing campaigns with Roo's strategic partners, and turn customer and success stories into integrated campaigns, press, and thought leadership. - Lead brand growth in new markets, adapting campaigns, PR, and industry presence for each market as Roo expands. - Own and track campaign and PR agency budgets, and build repeatable systems for campaign planning, briefing, and measurement. Thought Leadership & PR - Partner with our PR agency on earned media, trade media, and sponsored content, turning Roo's proof points into stories that strengthen our credibility. - Build Roo's thought leadership program, bringing Roo's point of view on the future of veterinary work to the industry through research, content, and speaking opportunities. - Elevate the voices of veterinary professionals, hospital leaders, and Roo's executives so Roo's story is told by the people who live it. ## Qualifications - You have deep experience in integrated, brand, or campaign marketing, including leading major multi-channel launches from strategy through measurement. - You bring cross-functional teams together around a shared plan and keep complex launches on track. - You've managed PR agencies or earned-media programs and built thought leadership that lands with a professional audience. - You've owned brand research, budgets, and agency relationships, and make smart trade-offs with each. - A strong storyteller with creative judgment and a clear point of view on how to measure whether a campaign worked. - Thoughtful about where AI and emerging tools improve how marketing teams work, and where human judgment matters most. - Experience in veterinary medicine, healthcare, tech, marketplaces, labor platforms, or mission-driven companies is a plus. While we are a remote first company, if you are based in San Francisco this will be a hybrid role. Please see below for compensation ranges based on our geographical tiering system recommended by external benchmark data (with example cities listed). Note: We’ve recently been made aware of a job scam where scammers are posing as Roo employees and conducting fake text interviews. Please note that any communication from @lifeatroo.com is not legitimate. All official Roo communication will always come from @roo.vet. Exact compensation may vary based on skills, experience, and location. Tier 1 Pay Range (examples: San Francisco, NYC) $145,000—$185,000 USD Tier 2 Pay Range (examples: LA, Boston, Seattle, DC, San Diego, Chicago) $130,000—$170,000 USD Tier 3 Pay Range (examples: Austin, Dallas, Portland, Denver, Philadelphia, Baltimore, Sacramento) $120,000—$160,000 USD Tier 4 Pay Range (examples: Minneapolis, Miami, Atlanta, Phoenix, Orlando, Las Vegas, Salt Lake City) $115,000—$150,000 USD Tier 5 Pay Range (examples: Madison, Birmingham, San Antonio, Spokane, Toronto) $110,000—$140,000 USD Core Values Our Core Values are what shape us as an organization and we're looking for people who exhibit the same values in their professional life; Bias to Urgency, Drive Measurable Impact, Seek Understanding, Solve Customer Problems and Have Fun! What to expect from working at Roo! For permanent, full time employees, we offer: - Accelerated growth & learning potential. - Stipends for home office setup, continuing education, and monthly wellness. - Comprehensive health benefits to fit your needs with base medical plan covered at 100% with optional premium buy up plans. - 401K - Unlimited Paid Time Off. - Paid Maternity/Paternity and reproductive care leave. - Gifts on your birthday & anniversary. - Opportunity for domestic travel, including for regional team building events. Overall, you would be part of a mission-driven company that will significantly empower the lives of all veterinary professionals and the health of the overall animal industry that seeks massive innovation. We have diverse, passionate & driven team members from a variety of backgrounds, and Roo is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. We are committed to creating an inclusive environment for all employees and candidates.  We understand that your individual experience may not check every box but we still encourage you to apply even if you are not confident in every expectation listed. Ready to join the Roo-volution?! ## About Roo ## Company Overview - **One-liner**: Roo is a veterinary relief platform that connects animal healthcare professionals with hospitals for flexible, on-demand staffing to combat burnout and talent shortages in the industry. - **Entity Type**: Private (Venture-backed) - **Headquarters**: San Francisco, California, United States - **Founded**: 2019 - **Founders**: Danny Leffel, Audrey Wu, Stephany Lawrence, John Stearns, Sam Friedman, Jeffrey Bishop-Hill, Albert Mangahas, Dean Ramadan, Jenny Dubowski, Charlotte Weir ## Core Business - **Primary industry**: Veterinary Healthcare / Healthcare Staffing Technology - **Target customers**: B2B (animal hospitals) and B2C (veterinarians, vet techs, assistants, vet students) - **Mission statement**: “Happier Healthcare Together” — to revolutionize veterinary medicine by building an innovative platform connecting top veterinary talent with hospitals, liberating and empowering animal healthcare professionals. ## Products & Services - **Roo Relief Platform (Marketplace)**: A SaaS/mobile platform that enables vets, techs, and assistants to browse and book relief shifts at hospitals. Features include transparent upfront pay, map-based shift search, schedule management from a phone, and fast payment (as little as 2 days). Hospitals use it to post shifts, reduce burnout, and fill coverage gaps. - **Relief-to-Hire™**: A unique process allowing hospitals to trial a professional through relief shifts before committing to a full-time hire, reducing hiring risk. - **Externship Marketplace**: Connects vet students with 800+ externship opportunities across the country to gain hands-on experience and build career confidence. - **Free Continuing Education**: Offers free CE resources for veterinary professionals. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed - **Key Metric**: Total Funding — $16.6M across 2 prior funding rounds; Annual Revenue — $4.0M (estimated by LinkedIn) - **Notable Investors/Partners**: Not publicly named (the company is private; investors not disclosed in available sources) - **Growth Signals**: - Headcount: 499 employees (+45.3% YoY, +234 people) — rapid scaling - Provided over 2 million hours of relief coverage; Roo veterinarians have earned over $200 million - Community includes thousands of veterinarians, technicians, assistants, and hospitals - Operates in 6 countries (including Canada, United Kingdom, Mexico, and Netherlands) - LinkedIn followers: 28,659 (+32% yearly growth) ## Competitive Advantages - **Large Network Effect**: “Vet Med’s Largest Relief & Hiring Community” — 20,000+ veterinary professionals on the platform, giving it scale and liquidity that competitors would struggle to match. - **Industry-Insider Founding Team**: Built by veterinarians, techs, and practice managers who experienced burnout firsthand, giving Roo deep empathy and credibility in the market. - **Transparency-First Design**: Upfront pay, shift details, and hospital profiles — reducing friction and trust issues common in staffing. - **Relief-to-Hire™ Innovation**: A differentiated hiring funnel that turns temp shifts into permanent placements, solving a core pain point for hospitals. - **AI-Forward Approach**: Explicitly states they are “AI-forward, constantly pushing boundaries, and building cutting-edge solutions.” ## Strategic Focus - **Scale the Marketplace**: Continue growing the supply of relief professionals and hospital demand to deepen liquidity. - **Expand Geographic Reach**: Already in 6 countries, likely targeting more markets. - **Product-Led Growth**: Investing in AI, platform automation, and mobile tools to make shift matching faster and more efficient. - **Enterprise & Partnerships**: Hiring a Director of Sales Operations and Business Development Managers, signaling a push into larger hospital chains and strategic partnerships. - **Student Pipeline**: Externship marketplace aims to capture vet students early, creating a lifelong user funnel. ## Why Work Here - **Remote-First Culture**: All job listings (Director of Sales Operations, Sales Operations Manager, Business Development Manager, etc.) are remote. The company is headquartered in San Francisco but operates nationally. - **Generous Benefits**: - **Parental Leave**: 18 weeks paid - **Health Coverage**: Base medical plan covered at 100% for employees; dental and vision at 90% - **401K & Stock Options**: 401K through Betterment, stock options included in comp packages - **Family Planning**: Lifetime fertility and family planning stipend of up to $10,000 per employee - **Unlimited PTO**: Emphasized as key to work-life balance - **Monthly Stipends**: For health/wellness, home office, internet, and more - **Engineering & Innovation Culture**: Described as “AI-forward” and “cutting-edge,” with cross-functional teams and a focus on measurable impact. - **Mission-Driven**: Every role contributes to “liberating and empowering animal healthcare professionals” — strong purpose appeal for animal lovers. - **Core Values**: Seek Understanding, Solve Customer Problems, Drive Measurable Impact, Bias to Urgency, Have Fun — blend of empathy and high performance. - **Growth Trajectory**: 45% headcount growth YoY signals a fast-scaling environment with career advancement opportunities. ## Sources 1. [roo.vet](https://www.roo.vet/) 2. [roo.vet/careers](https://www.roo.vet/careers) 3. [roo.vet/about](https://www.roo.vet/about-roo-veterinary-relief-services) 4. [Greenhouse Jobs](http://job-boards.greenhouse.io/roo) 5. [LinkedIn](https://www.linkedin.com/company/roovets) ## Other roles at Roo - [Staff Product Manager](https://feeny.ai/job/staff-product-manager-roo-remote-n8j20ga9j8tq) - [Senior Growth Analyst](https://feeny.ai/job/senior-growth-analyst-roo-remote-wdvq9b4ynwa5) - [Product Design Manager](https://feeny.ai/job/product-design-manager-roo-remote-p2vbzyvw9k81) - [Veterinary Account Manager](https://feeny.ai/job/veterinary-account-manager-roo-remote-pktmgdagynbt) - [Enterprise Account Manager](https://feeny.ai/job/enterprise-account-manager-roo-remote-mee56hzwemgn) - [VP of Sales](https://feeny.ai/job/vp-of-sales-roo-remote-2ep1tsa4vrg6) - [Relief Veterinarian](https://feeny.ai/job/relief-veterinarian-roo-remote-f7jr2gy79r5d) - [University/Student Veterinary Ambassador (Consultant Basis)](https://feeny.ai/job/university-student-veterinary-ambassador-consultant-basis-roo-remote-k7wcy3v4b99q)