--- title: 'Senior Brand Manager at Blood' canonical: 'https://feeny.ai/job/senior-brand-manager-blood-bangkok-0m5q430wd5sg' type: 'job' last_seen: '2026-09-11' --- # Senior Brand Manager at Blood - **Company:** Blood - **Location:** Bangkok, Thailand - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-03-30 - **Last confirmed live:** 2026-09-11 - **Apply:** https://jobs.lever.co/pslove-pte/4a02874e-6c90-4004-a5a0-d7dce7293b6b ## Job description Hello. We’re Blood. Our purpose is to revolutionize periods. Who are we? Blood is a challenger brand in the period care space. We exist to challenge taboos, push boundaries, and help people with periods to bleed unapologetically. Our focus on deeply understanding our users drives our innovation in creating products that are both high performing, and better for their bodies and skin. Blood is the creator of the world’s first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief). We’re scaling fast across Southeast Asia with our core markets in Indonesia, Malaysia, Singapore and our newest market, Thailand. Selling online and across more than 9,000 retail stores - making more than 12 million periods better so far. Today was good. Tomorrow will bleed better. ## The Role Overview As Senior Brand Manager, you will sit at the intersection of brand building and commercial performance. Working hand-in-hand with Senior/National KAM and Ecommerce Manager, you will develop and execute the full-funnel brand strategy to drive awareness → trial → conversion → repeat → advocacy. You will be the marketing engine that fuels commercial growth, turning Blood into Thailand’s most recognisable and unapologetic challenger in period care. This role blends brand strategy, growth marketing, activation, category understanding, consumer insights, and hands-on execution. If you love building brands from scratch, pushing boundaries, and owning the full growth loop end-to-end, this role is for you. Core Responsibilities - Commercial Brand Strategy & Localisation (15%) - Translate Blood’s regional brand strategy into a Thailand-specific marketing roadmap - Identify key consumer segments, shopper behaviour insights, and cultural nuances to develop a brand narrative that truly resonates with Thai consumers - Identify whitespace opportunities, category tensions, and local trends to sharpen brand positioning and messaging - Brand & Product Awareness & Consumer Trials (30%) - Lead nationwide 360° brand campaigns across digital, social, influencer, OOH, sampling, and PR channels to drive buzz and talkability - Design and execute initiatives to drive consumer trial and product demos such as campus activations, workplace outreach, social campaigns, samplings, etc. - Retail and Trade Alignment (30%) - Collaborate with Senior/National KAM to develop sell-in pitches with marketing plans and consumer insights for KA listings - Develop retailer JBPs, promo plans, campaign decks and POSM toolkits to maximise brand visibility and drive in-store conversion - Strengthen visibility in-store and online to ensure all shopper touchpoints reflect our brand promise while supporting sell-in and sell-through (planograms, promotions, extra displays, in-store activations, PDP, brand pages etc.) - Consumer Insights (15%) - Regularly gather insights (both quals and quants) on category trends, competitor moves, shopper behaviour, brand performance etc to inform of brand actions. - Use consumer data to shape marketing content, retail messaging, and activation tactics. - Support the Global NPD team with market / consumer insights to localise new product launches and build local brand strategies/messaging around new products - Cross-Functional Collaboration & Reporting (10%) - Collaborate with HQ and regional functional teams to ensure smooth product launches and close alignment between marketing plan and operational readiness. - Manage external marketing and media agencies, and build in-house capabilities to deliver high-impact programmes within budget - Track, analyze and report marketing performance metrics, and propose areas to double-down on growth opportunities or adjust strategy/execution ## Skills & Qualifications Must-Haves - Comfort with ambiguity, speed, and zero-to-one environments - Strong understanding of Thai consumer culture, creators, trends and marketing channels - At least 5–8 years’ experience in brand management or marketing in FMCG/CPG, DTC brand, or high-growth consumer-centric environment - Experience managing campaign calendars, agencies, and partners - Strong data literacy (able to interpret ROAS, CTR, CAC, OSA, POSM, promo compliance) - Native Thai speaker + fluent in English Great-to-Haves - Experience in beauty, personal care, or women-focused brands - ## Experience launching new markets or challenger brands - ## Experience working in a startup environment - Digital-native marketer who thrives on fast content iteration Make a difference - As a fast-growing consumer start-up, joining us is both an opportunity to make a real difference in the lives of millions of women, as well as experience unique learnings first-hand as we scale up Great team - We have a diverse team across Asia-Pacific where you will get to work alongside bright and driven individuals with proven experience in high-growth environments in both startups and MNCs alike. Strong backing - We are funded and backed by top angel investors in SE-Asia. Working flexibility - We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between. ## About Blood ## Company Overview - **One-liner**: Blood is a skin-first, high-performance period care company that designs and provides innovative products for people who bleed, including pads, cramp relief patches, and baby diapers. - **Entity Type**: Private (funding stage: Series B – last round led by DSG Consumer Partners, March 2025) - **Headquarters**: Singapore, Singapore - **Founded**: 2014 - **Founders**: Caleb Leow (Co-Founder, Business & Product) and Peck Ying Tan (Co-Founder, Growth & Product) ## Core Business - Primary industry/industries: Wellness and Fitness Services, Consumer Health & Wellness, Personal Care - Target customers: B2C (direct-to-consumer via e-commerce and retail), B2B (corporate wellness programs, workplace period care) - Mission or purpose statement: “Revolutionize periods” – making period care accessible, inclusive, and high-performance through innovative, skin-friendly products. ## Products & Services - **[Blood Pads]**: The world’s first 100% corn topsheet sanitary pads, available in multiple lengths (25cm–41cm). Focused on skin comfort and sustainability. Sold direct-to-consumer and through channels across Southeast Asia and India. - **[MenstruHeat]**: A drug-free, heat-based cramp relief patch for menstrual pain management. Also marketed for neck, back, and knee aches. - **[No Days Off (NDO) Diapers]**: Better-for-baby diapers, a newer product line launched to expand beyond period care into broader personal care. - **[Free Pads Day Corporate Program]**: A B2B wellness initiative providing free pads to offices; reached over 250 workplaces and 50,000+ female employees in Singapore and Malaysia (2024-2025). ## Market Standing - **Valuation/Market Cap**: Not publicly available (private company) - **Key Metric**: Total Funding – USD 4,001,840 across multiple rounds. Series A (USD 2.5M, led by AngelCentral and DSG Consumer Partners, Jan 2024); Series A (USD 1.5M, led by DSG Consumer Partners, May 2023); Series B (led by DSG Consumer Partners, Mar 2025 – amount undisclosed). Also reported over 1M units sold to date. - **Notable Investors/Partners**: DSG Consumer Partners (lead investor), AngelCentral - **Growth Signals**: 25.8% YoY headcount growth (53 employees as of late 2025); presence in 5 countries (Singapore, Indonesia, Malaysia, India, Bangladesh); expansion into baby diapers (No Days Off); strong social media traction (LinkedIn followers: ~28,975, up 31.1% YoY); active hiring for Head of AI and Regional Head of Brand & Innovation. ## Competitive Advantages - Product innovation – first 100% corn topsheet pad, drug-free heat patch for cramps, focus on skin-first materials. - Strong brand identity and community engagement (Free Pads Day, period-positive messaging). - Culturally rooted in Southeast Asia with bottom-up understanding of local consumer needs; expanding from period care to adjacent personal care categories. - Lean, ownership-driven culture that allows fast iteration and direct customer obsession. ## Strategic Focus - Expand product portfolio beyond period care (baby diapers, new personal care items). - Scale B2B corporate wellness channel (Free Pads Day) across more markets. - Invest in AI and data to personalize health insights (hiring Head of AI). - Grow omnichannel presence (quick commerce, DTC, marketplace) and strengthen distribution in Indonesia, India, and the US. ## Why Work Here - Culture highlights: Values include “Customer Obsession,” “Ownership,” “Push Boundaries,” and “Open-minded.” Flat hierarchy; no emphasis on where you studied; structured hiring process focused on skills and values alignment. Interns treated equally to full-timers (minimum 4-6 month commitment). - Hybrid/Remote policy: Based in Singapore with offices in Jakarta and remote presence across SEA; role-dependent (likely hybrid for Singapore roles). - Notable perks: Free period products for employees; high work-life balance score (5.0/5.0 on employer reviews); total employer rating 4.2/5.0 (8 reviews) – Culture 4.3, Compensation 3.6, Career 3.6. - Growth trajectory: Rapidly scaling startup with clear product-market fit, strong funding from specialist investors, and a mission-driven team. ## Sources 1. [jobs.lever.co](https://jobs.lever.co/pslove-pte) – Open positions and career page 2. [getblood.com](https://sg.getblood.com/pages/career-our-team) – Company culture and values 3. [linkedin.com](https://linkedin.com/company/getblood) – LinkedIn company page and posts 4. [craft.co](https://craft.co/pslove) – Company profile, funding, units sold ## Other roles at Blood - [Order Fulfilment Officer](https://feeny.ai/job/order-fulfilment-officer-blood-kuala-lumpur-k2b230gcvx2v) — Kuala Lumpur, Malaysia - [Growth & Social Media Manager](https://feeny.ai/job/growth-social-media-manager-blood-bangkok-et7bq4x46zgv) — Bangkok, Thailand - [Senior Brand Executive / Brand Manager](https://feeny.ai/job/senior-brand-executive-brand-manager-blood-bangkok-0zq6hryxya0b) — Bangkok, Thailand - [Senior Key Account Executive / Key Account Manager](https://feeny.ai/job/senior-key-account-executive-key-account-manager-blood-bangkok-bcrr67h8cv4t) — Bangkok, Thailand - [Senior E-Commerce Executive](https://feeny.ai/job/senior-e-commerce-executive-blood-bangkok-jht1jggryap5) — Bangkok, Thailand - [Performance Marketer - ID](https://feeny.ai/job/performance-marketer-id-blood-jakarta-7d988j114k82) — Jakarta, Indonesia - [General Manager (Thailand)](https://feeny.ai/job/general-manager-thailand-blood-bangkok-k4g24j1yt06s) — Bangkok, Thailand - [Trade Marketing Manager](https://feeny.ai/job/trade-marketing-manager-blood-jakarta-mh0a00mfmgr4) — Jakarta, Indonesia - [MTI and New Channel Account Manager](https://feeny.ai/job/mti-and-new-channel-account-manager-blood-jakarta-dnaws43qvy28) — Jakarta, Indonesia - [Operations Manager (Quick Commerce, Marketplace, DTC)](https://feeny.ai/job/operations-manager-quick-commerce-marketplace-dtc-blood-bengaluru-e9f0hce3cbcf) — Bengaluru, India