---
title: 'Senior Brand Manager, Campaigns & Strategy at Strava'
canonical: 'https://feeny.ai/job/senior-brand-manager-campaigns-strategy-strava-strava-874cx5zds36e'
type: 'job'
last_seen: '2026-10-20'
---

# Senior Brand Manager, Campaigns & Strategy at Strava

- **Company:** Strava
- **Location:** Strava, NY
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-14
- **Last confirmed live:** 2026-10-20
- **Apply:** https://jobs.ashbyhq.com/strava/f17e3488-2c9b-4399-a9bf-4fb30cf6f88f

## Job description

## About Strava

Strava is the app for active people. With over 200 million athletes in more than 185 countries, it’s more than tracking workouts—it’s where people make progress together, from new habits to new personal bests. No matter your sport or how you track it, Strava’s got you covered. Find your crew, crush your goals, and make every effort count. [Start your journey](https://www.strava.com/subscription) with Strava today. Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward.

## About This Role

Strava's Brand & Social team sets and drives the brand marketing strategy behind Strava's growth, from campaign strategy and creative production to social and partnerships. We've built our approach around a simple thesis: consistency compounds, and disciplined investment in brand awareness pays off in measurable acquisition efficiency. Heading into 2027, that means a flagship brand platform launch and a portfolio of high-stakes go-to-market moments that need dedicated, senior ownership.

As Senior Brand Marketing Manager, you'll own our flagship brand campaigns end-to-end, from brief through execution and measurement, spanning paid media, organic social, influencer marketing, and partnerships. You'll partner closely with Product Marketing, who lead our go-to-market launches, to keep brand work and launch timing moving in lockstep, and with Athlete & Community Partnerships (ACP) to bring brand strategy into athlete, creator, and community programs and amplify what they source. Rather than managing social channels day to day, you'll brief and direct our external social and creative partners. You'll also help carry our brand platform build forward as it moves toward launch, and take ownership of major campaigns currently sitting with our Director of Brand & Social, freeing up capacity for higher-level strategy.

We follow a flexible hybrid model that translates to more than half of your time on-site in our New York City office, three days per week.

## What You'll Do

- Own our flagship brand campaigns end-to-end, from brief through execution and measurement, in close partnership with Product Marketing, who lead go-to-market launches
- Write and drive campaign briefs that translate brand strategy into integrated, multi-channel executions across paid media, organic social, influencer marketing, and partnerships
- Partner with Athlete & Community Partnerships (ACP) to bring brand strategy into athlete, creator, and community programs, and amplify ACP-sourced content across paid and organic channels
- Brief and direct external social and creative partners on organic execution, rather than managing channels directly
- Contribute to our brand platform build as it moves toward launch
- Bring data and analytical rigor to campaign planning and post-mortems, using performance and brand health data to inform investment decisions
- Take ownership of select flagship campaigns currently held by the Director of Brand & Social, freeing up capacity for platform and portfolio-level strategy
- Report on campaign performance and brand impact to marketing leadership

## What You'll Bring to the Team

- Substantial experience in brand or integrated marketing, with ownership of campaign strategy from brief through execution at a flagship or portfolio level
- Comfort partnering closely with product marketing and other cross-functional teams on go-to-market timing, without owning launch mechanics yourself
- Working knowledge of both paid media planning and organic growth tactics, including social, influencer marketing, and partnership marketing
- Strong analytical instincts; you're comfortable working with performance and brand health data to make and defend investment decisions
- A creative eye and comfort directing external agency, creator, and production partners
- Excellent written communication; you can write a brief that gives creative, media, and partnership teams real direction
- Experience partnering with community, partnerships, or athlete/creator relations functions is a strong plus

For information on benefits, please[click here](https://docs.google.com/document/d/e/2PACX-1vTkFMPz3eCjd0FgQ28VWnK4d2BEnzGyaSFGwATR-dQdBb9HxZgay6kboqnT0-V-qaBDzSvYIzI76vT5/pub).

Why Join Us?

Movement brings us together. At Strava, we’re building the world’s largest community of active people, helping them stay motivated and achieve their goals. Our global team is passionate about making movement fun, meaningful, and accessible to everyone. Whether you’re shaping the technology, growing our community, or driving innovation, your work at Strava makes an impact. When you join Strava, you’re not just joining a company—you’re joining a movement. If you’re ready to bring your energy, ideas, and drive, let’s build something incredible together. Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together. Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

[California Consumer Protection Act Applicant Notice](https://docs.google.com/document/d/e/2PACX-1vSc8y6On4NlP5s12hf4kmWe_pvenVyQ78TbtVaz_clROhj9ADQ6kY4YScglBIuY2joKFKalOReX7vP_/pub)

## About Strava

## Company Overview
- **One-liner**: Strava is an American internet service and mobile app for tracking physical exercise that incorporates social networking features, connecting millions of athletes worldwide.
- **Entity Type**: Private (funded with $151.8M total funding; most recent round likely Series F or equivalent, last major round was Series E in 2017)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2009
- **Founders**: Mark Gainey, Michael Horvath, Davis Kitchel, Chris Donahue, Mark Shaw, and Pelle Sommansson

## Core Business
- Primary industry/industries: Fitness technology, Social networking, Consumer software
- Target customers: B2C (individual athletes — runners, cyclists, hikers) and small B2B (employer wellness programs, fitness brands)
- Mission or purpose: To connect athletes to what motivates them and help them find their personal best

## Products & Services
- **Strava (Free Tier)**: Mobile and web app that uses GPS to track outdoor and indoor activities (running, cycling, hiking, swimming, yoga, and dozens more). Includes social feed, leaderboards, and segment challenges.
- **Strava Subscription (Summit/Paid)**: Premium features such as route planning, advanced analytics, segment leaderboard insights, safety features (Beacon), and training log.
- **Strava API & Platform**: Used by third-party apps (e.g., Garmin, Wahoo) and device makers to integrate workout data; also powers brand challenges and employer wellness integrations.
- **Strava Metro**: Aggregate data product for city planners and transportation departments to improve cycling and pedestrian infrastructure.
- **Recover Athletics (acquired 2022)**: Injury prevention and recovery programming integrated into the app.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (most recently valued at $1.5B+ in earlier rounds per news reports)
- **Key Metric**: Annual Revenue ~$163.5M; Total Funding $151.8M across 9 rounds (including debt financing in 2025)
- **Notable Investors/Partners**: Sequoia Capital, Madrone Partners, Jackson Square Ventures
- **Growth Signals**: +63.3% employee headcount growth YoY (363 to 496 employees); 31 active job postings (+63.2% YoY); billions of activity uploads from global community; growing international presence (23+ countries); acquiring talent from top tech firms (Apple, Google, Meta, Airbnb)

## Competitive Advantages
- **Network Effects**: Massive global community of athletes generates billions of activity uploads; leaderboards, segments, and social features create a powerful engagement loop that new entrants cannot easily replicate.
- **Data Moat**: World’s largest database of athletic activity data (GPS routes, effort metrics, weather conditions); this data is used for route recommendations, safety features, and infrastructure planning.
- **Strong Brand & Community Loyalty**: High NPS and brand recognition among runners, cyclists, and outdoor enthusiasts; the app is synonymous with fitness tracking for millions.
- **Platform Lock-In**: Deep integration with Garmin, Wahoo, Apple Watch, and hundreds of other devices makes switching costs high for athletes.

## Strategic Focus
- **AI/ML Personalization**: Heavy investment in AI (hiring Staff AI Engineer, Senior Engineer for ML/Data Products, Platform Engineer for GenAI/ML) to power smarter route recommendations, personalized training insights, and automated content.
- **Safety & Community**: Growing safety features (Beacon, incident detection) and community moderation to maintain trust.
- **International Expansion**: Opening offices in Dublin, Bristol, Denver, and Hanover; hiring regional account managers for APAC and LATAM.
- **B2B & Monetization**: Growing employer wellness partnerships and brand challenge sponsorships to diversify revenue beyond consumer subscriptions.
- **Platform Ecosystem**: Strengthening the developer platform and data partnerships (Strava Metro, third-party integrations).

## Why Work Here
- **Hybrid Work Model**: Employees work from physical offices (San Francisco HQ, Bristol, Denver, Dublin, Hanover) with a hybrid schedule (typical time onsite varies by role).
- **Career Growth**: Provides customized development tracks; many roles offer hands-on impact with a 500-person company that has scale (billions of data points) and startup energy.
- **Compensation**: Competitive salaries (Sr. SWE ~$188K avg, PM ~$142K avg), equity, and comprehensive benefits including dental, health, FSA, mobile phone discount, pet-friendly office, and free snacks/drinks.
- **Diversity & Inclusion**: Offers Employee Resource Groups and is actively hiring diverse talent (explicitly states commitment in career page).
- **Work-Life Balance**: Glassdoor rating of 3.7/5 (Work-Life 3.8, Culture 3.5); the company mission aligns with an active lifestyle (employees encouraged to use the product).
- **Team & Talent**: Strong engineering culture with many hires from Apple, Google, Meta, Airbnb; alumni network includes top tech companies.
- **Internship Program**: 12-week summer internship for software engineering (mentioned in recent posts).

## Sources
1. [strava.com](https://www.strava.com/about)
2. [strava.com](https://www.strava.com/careers)
3. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/Strava)
4. [builtin.com](https://builtin.com/company/strava)
5. [linkedin.com](https://www.linkedin.com/company/strava-inc.)

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