---
title: 'Senior Brand Manager at Golden Pet Brands'
canonical: 'https://feeny.ai/job/senior-brand-manager-golden-pet-brands-burbank-north-hollywood-be1qpdbzk0en'
type: 'job'
last_seen: '2026-09-13'
---

# Senior Brand Manager at Golden Pet Brands

- **Company:** Golden Pet Brands
- **Location:** Burbank/north Hollywood, CA
- **Work type:** hybrid
- **Posted:** 2026-04-07
- **Last confirmed live:** 2026-09-13
- **Apply:** https://job-boards.greenhouse.io/goldenpetbrands/jobs/4681447005

## Job description

Creating a world where pets live longer, healthier lives, from their very first meal.

[Learn more about our brands.](https://goldenpetbrands.com/our-brands)

We’re Looking For A: Senior Brand Manager

Location: Hybrid (El Segundo, CA and/or Burbank/North Hollywood, CA)

What You’ll Be Doing: The Senior Brand Manager drives growth and strategy across scaled brands while sponsoring emerging brands. This role provides P&L ownership, executive-level guidance, and oversight of brand initiatives, ensuring alignment with revenue goals, customer engagement, and long-term brand value. The Senior Brand Manager also oversees talent, including veterinarians and celebrity partners and may manage an Assistant Brand Manager.

- Drive scaled and emerging brand strategy, set channel goals, and ensure alignment with business objectives.
- Own P&L, set revenue targets, track performance, and recommend strategic adjustments.
- Lead major brand initiatives, campaigns, product launches, and website strategies, coordinating cross-functional teams for seamless execution.
- Oversee product pipeline strategy, stage-gate approvals, and launches, ensuring alignment with brand positioning and margin targets.
- Serve as primary liaison for talent, managing approvals, contracts, shoots, and creative deliverables.
- Approve brand content, messaging, architecture, and visual identity across channels to ensure consistency and quality.
- Guide customer engagement strategies, optimizing onboarding, retention, loyalty, and subscription performance (CVR, AOV, LTV).
- Mentor and manage Assistant Brand Managers, fostering team alignment, professional growth, and execution excellence.
- Collaborate with retail, supply chain, CX, acquisition, PR, and social teams to maximize brand reach, awareness, and operational alignment.
- Monitor KPIs, analyze performance trends, and provide actionable insights to drive brand growth.

Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

- Strategic brand management for new and scaled brands
- P&L ownership and data-driven decision-making
- Multi-channel marketing and campaign execution expertise
- Talent and creative approval management
- Product pipeline strategy and stage-gate execution
- E-commerce, website merchandising, and optimization
- Cross-functional leadership, mentorship, and project management
- Required Education: Bachelor's degree
- Required Experience: 7+ years

Golden Perks & Benefits:

- Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
- Annual bonus
- We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
- 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
- Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. [Learn more.](https://www.goldenhippo.com/esop)
- Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
- Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
- Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date.
- Potential for quarterly KPI bonuses.

The base salary range is $128,000-$180,000, plus bonus potential.

The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click [here](https://www.golden-careers.com/Nationwide-Salary-Transparency) to find the pay differential in your state of residence if the role is remote.

Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location. We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.

A Note to Recruiting Agencies: At Golden Pet Brands, we handle all hiring through our internal Talent Acquisition team. Occasionally, we might use staffing or recruiting agencies to support our internal team in finding the right candidates. Agencies are not authorized to contact our hiring teams directly to present candidates. Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers. Golden Pet Brands will need written approval and a signed agreement before submitting any candidate info for a specific job opening. Without this, we won’t pay any fees for placements. Thank you for your understanding.

Candidate Safety: The safety of our candidates is our highest priority. When looking for a job, please be aware of cyber criminals, fake domains, and fraudulent job offers. Golden Pet Brands recruiters will only contact applicants from our official company e-mail domain, (NAME@GOLDENPETBRANDS.COM) or through our internal Applicant Tracking System, Greenhouse. In addition, Golden Pet Brands recruiters will never send you checks, or ask you to disclose personal financial details.

[Click here to learn more about general internet safety and our hiring practices.](https://www.goldenhippo.com/internet-safety)

## About Golden Pet Brands

## Company Overview
- **One-liner**: Golden Pet Brands is a premium pet nutrition company that manufactures and markets freeze-dried raw and air-dried pet food and treats, focused on longevity and health for pets.
- **Entity Type**: Private (Privately Held)
- **Headquarters**: El Segundo, California, USA (also operates offices in North Hollywood, CA)
- **Founded**: 2017 (with a note that BuiltIn lists 2026 as the founding year, likely reflecting a rebrand or restructuring)
- **Founders**: Not publicly disclosed

## Core Business
- **Primary Industry**: Pet Services / Pet Nutrition & Food Manufacturing
- **Target Customers**: B2C (pet owners) and B2B (retail partners, national accounts)
- **Mission Statement**: "Creating a world where pets live longer, healthier lives, from their very first meal." [goldenpetbrands.com](https://goldenpetbrands.com/)

## Products & Services
- **Badlands Ranch**: Freeze-dried raw and air-dried pet food and treats brand.
- **Dr. Marty Pets**: Premium freeze-dried raw pet food brand.
- **Golden Pet Manufacturing**: Vertically integrated manufacturing operations at facilities in Germantown, Wisconsin and Seward, Nebraska, handling everything from ingredient receiving through finished-product testing. [goldenpetbrands.com](https://goldenpetbrands.com/)

## Market Standing
- **Valuation**: Not publicly disclosed
- **Key Metric**: 178 total employees, with a monthly headcount growth rate of +27.3% [builtin.com](https://builtin.com/company/golden-pet-brands)
- **Notable Investors/Partners**: Not publicly disclosed. The company is privately held.
- **Growth Signals**:
    - Opened new offices in El Segundo and North Hollywood in February 2026 [linkedin.com](https://www.linkedin.com/company/golden-pet-brands-llc)
    - Won two Gold Awards at the Hermes Creative Awards and a Silver Stevie Award at the American Business Awards in April 2026 [linkedin.com](https://www.linkedin.com/company/golden-pet-brands-llc)
    - Active hiring with 15+ open positions across marketing, technology, and operations
    - Strong talent pipeline from Golden Hippo® (50+ employees), indicating a shared talent ecosystem [linkedin.com](https://www.linkedin.com/company/golden-pet-brands-llc)

## Competitive Advantages
- **Vertically Integrated Manufacturing**: Operates two U.S. production facilities, controlling the entire process from ingredient sourcing to finished product testing, ensuring quality and supply chain control. [goldenpetbrands.com](https://goldenpetbrands.com/)
- **Premium Product Focus**: Specializes in minimally processed, nutrient-dense pet nutrition (freeze-dried raw and air-dried), a growing segment in the pet food market.
- **Strong Brand Portfolio**: Manages recognizable brands like Dr. Marty Pets and Badlands Ranch, which have established customer bases.
- **Employee Ownership**: Offers an Employee Stock Ownership Plan (ESOP), aligning employee incentives with company success. [goldenpetbrands.com](https://goldenpetbrands.com/)

## Strategic Focus
- **Growth & Expansion**: Scaling the business through new office openings, aggressive hiring, and expanding retail partnerships (e.g., hiring Territory Sales Managers).
- **Digital & E-commerce**: Investing in digital acquisition marketing, eCommerce payments, and fraud management to strengthen online sales channels.
- **Innovation**: Actively hiring an Innovation Brand Manager, suggesting a focus on new product development and brand expansion. [greenhouse.io](https://job-boards.greenhouse.io/goldenpetbrands)
- **Talent Acquisition**: Building out HR and talent acquisition teams to support rapid headcount growth.

## Why Work Here
- **Culture & Values**: Described as collaborative, fast-moving, and supportive, with a strong emphasis on employee voice and autonomy [goldenpetbrands.com](https://goldenpetbrands.com/). The company is "100% dedicated to creating and fostering a safe, collaborative, supportive, and creative workplace." [goldenpetbrands.com](https://goldenpetbrands.com/)
- **Work Policy**: Hybrid workspace — employees are encouraged to come to the office at least 2 days per week for collaboration. Free lunch is provided on on-site days. Some roles are fully remote. [builtin.com](https://builtin.com/company/golden-pet-brands)
- **Compensation & Benefits**: 
    - Employee Stock Ownership Plan (ESOP)
    - 100% employer-paid benefits for employee-only plans
    - Generous matching 401k plan
    - Performance bonuses
    - Home-office stipend for remote employees
    - Tuition reimbursement and professional development opportunities
    - Generous parental leave and adoption assistance
    - Family medical leave [builtin.com](https://builtin.com/company/golden-pet-brands)
- **DEI**: Has a diversity manifesto and a highly diverse management team. Mandated unconscious bias training is provided. [builtin.com](https://builtin.com/company/golden-pet-brands)
- **Engineering Culture**: Modern technology stack used across teams; autonomy and ownership encouraged. Currently hiring for Lead Software Engineer in Test and Sr. NetSuite Systems Developer. [builtin.com](https://builtin.com/company/golden-pet-brands)

## Sources
1. [goldenpetbrands.com](https://goldenpetbrands.com/)
2. [careers.goldenpetbrands.com](https://careers.goldenpetbrands.com/)
3. [builtin.com](https://builtin.com/company/golden-pet-brands)
4. [linkedin.com](https://www.linkedin.com/company/golden-pet-brands-llc)
5. [greenhouse.io](https://job-boards.greenhouse.io/goldenpetbrands)

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