---
title: 'Senior Brand Manager at Highland Electric Fleets'
canonical: 'https://feeny.ai/job/senior-brand-manager-highland-electric-fleets-beverly-8ra0xa4q3cg4'
type: 'job'
last_seen: '2026-09-10'
---

# Senior Brand Manager at Highland Electric Fleets

- **Company:** Highland Electric Fleets
- **Location:** Beverly, MA
- **Compensation:** $160k–$175k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-21
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.lever.co/highlandfleets-2/71552435-02a6-40da-b20d-0de96a6bc730

## Job description

## About Us

Highland Electric Fleets’ mission is to make electric fleets accessible and affordable for all, enabling communities to realize the benefits of cleaner, quieter and healthier fleets. Highland is North America’s leading provider of Electrification-as-a-Service (EaaS). Founded in 2019, Highland partners with school districts, municipalities, and fleet operators to make the transition to electric fleets simple and affordable.

Highland proudly serves as the Official Electric School Bus Provider of the LA28 Olympic and Paralympic Games and Team USA. From pioneering vehicle-to-grid technology to managing some of the nation’s largest electric school bus fleets, Highland delivers reliable, cost-effective solutions that support local communities and drive the future of transportation.

Summary: We're looking for a strategic, story-driven Senior Brand Manager to lead how Highland’s brand shows up in market. This role owns Highland’s content engine and integrated campaigns, including activation of our LA28 Olympic & Paralympic sponsorship. The Senior Brand Manager is responsible for setting the narrative, briefing and directing our internal creative team, agency partners, and external production crews, and running the production & content calendar so the right assets land on time and on message. Beyond brand, this person helps drive the product narrative: translating what Highland delivers into clear positioning and messaging, and equipping our sales teams with the collateral they need to win. The ideal candidate pairs creative instinct with commercial focus, and knows how to turn a complex offering into a story that resonates with school districts, municipalities, fleet operators, and community stakeholders.

Job Overview:

Content Creation & Production

- Own Highland's content engine end to end — from narrative and concept through production, launch, and repurposing across channels
- Build and maintain the content calendar to drive an integrated message across channels
- Partner with the Creative Director on video and photoshoots with Team USA athletes, and customer events & testimonials, owning planning, logistics, and execution
- Lead content review and approvals, including customer, legal, and sponsorship compliance sign-off
- Manage the content library to support future activation and sales enablement

Campaign & Sponsorship Activation

- Lead activation of integrated brand campaigns from brief and creative development through launch, optimization, and reporting, working closely with cross-functional teams to maximize consistency and impact. Campaigns to include tentpole events, current-customer engagement, and demand generation programs
- Deliver Highland's LA28 Olympic & Paralympic activation with internal and external teams, ensuring assets, content, and messaging connect with both national and local audiences
- Maximize the value of the LA28 partnership across brand awareness, demand generation, and customer engagement while maintaining USOPP/IOC compliance
- Build local activation and co-marketing moments with school districts, from ribbon cuttings to community events

Brand Steward & Narrative

- Serve as a steward of the Highland brand, holding a consistent voice, look, and experience across every channel and touchpoint
- Bring Highland's established brand strategy to life through campaigns, content, and activation — sharpening how the story gets told
- Partner with leadership on thought leadership and stakeholder advocacy moments that build Highland's reputation in a competitive, fast-moving market

Product Marketing & Narrative

- Help drive Highland's product narrative translating our Electrification-as-a-Service offering and product capabilities into clear, differentiated positioning and messaging for priority audiences
- Partner cross-functionally to develop messaging frameworks and value propositions that connect product features to customer outcomes
- Own the development of product-facing sales collateral (e.g. decks, one-pagers, and talk track) that help commercial teams engage district and municipal decision-makers

Performance Measurement

- Track, analyze, and report on campaign effectiveness, adjusting as needed to meet and exceed KPIs
- Translate performance data into clear recommendations that sharpen future brand and product marketing investments

Qualifications:

- Bachelor's degree in Marketing, Communications, or a related field
- 7+ years of  brand, content, and/or product marketing experience
- Strong track record of developing and executing integrated marketing campaigns, preferably in support of high-profile sponsorships
- Demonstrated experience owning content production end to end — briefing creative, directing agencies and production crews
- Experience developing product positioning, messaging, and sales enablement materials that connect a product or service to customer outcomes
- Proven ability to lead cross-functional initiatives across content, digital, paid media, events, and PR
- Demonstrated experience with sponsorship activation and major brand events preferred
- Outstanding communication, project management, and stakeholder management skills
- Ability to synthesize complex information into compelling benefits, messaging, and presentations
- Experience in B2B or public sector marketing a plus

What You Can Expect from Highland: Competitive base salary and performance-based bonus program A supportive, highly collaborative, team-oriented environment Ability to work with bright, innovative, and forward-thinking colleagues Health, Vision, and Dental coverage for employees & their dependents Generous Paid Time Off 401(k) program and company match

Highland Electric Fleets provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Highland Electric Fleets complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

## About Highland Electric Fleets

## Company Overview
- **One-liner**: Highland Electric Fleets is North America’s leading provider of Electrification-as-a-Service (EaaS), partnering with school districts, municipalities, and fleet operators to transition diesel fleets to electric.
- **Entity Type**: Private (Venture-backed; latest round: $75M preferred equity, June 2026)
- **Headquarters**: Beverly, Massachusetts, United States
- **Founded**: 2019
- **Founders**: Duncan McIntyre

## Core Business
- **Primary industry/industries**: Transportation Programs, Fleet Electrification, Clean Energy Infrastructure
- **Target customers**: B2G (Business-to-Government) — primarily school districts, municipalities, and municipal fleet operators across North America
- **Mission or purpose statement**: "Make electric fleets accessible and affordable for all communities" [highlandfleets.com](https://highlandfleets.com/about-us/)

## Products & Services
- **Electrification-as-a-Service (EaaS)**: A full-service, long-term contract model covering planning, procurement, implementation, and ongoing optimization of electric fleets. Includes vehicles, charging infrastructure, software, and operational support — all bundled at a cost comparable to traditional diesel.
- **Vehicle-to-Grid (V2G) Integration**: Technology enabling electric school bus batteries to feed power back to the grid, creating an additional revenue stream for fleet operators and supporting grid stability.
- **Major Event Transportation Operations**: Managing large-scale electric fleet operations for events, including serving as the Official Electric School Bus Provider for the LA28 Olympic and Paralympic Games.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: **Total Funding** — $478M across 4 rounds (most recent: $75M from Galvanize Climate Solutions in June 2026)
- **Notable Investors/Partners**:
  - Galvanize Climate Solutions (lead, 2026 preferred equity)
  - Aiga Capital Partners (lead, prior preferred equity)
  - LA28 Olympic and Paralympic Games (official provider)
  - Team USA
- **Growth Signals**:
  - Electric school buses have traveled **over 10 million miles** to date [cbinsights.com](https://www.cbinsights.com/company/highland-electric-transportation)
  - Active deployments in California, Colorado, Massachusetts, Michigan, New Jersey, New York, and Texas
  - 121 employees (stable headcount, +0.6% YoY)
  - 12,934 LinkedIn followers (+10.5% yearly growth)
  - $150M in total preferred equity commitments structured for long-term asset-backed deployment

## Competitive Advantages
- **First-mover scale**: Manages some of the nation’s largest electric school bus fleets, with proven reliability across diverse climates (Florida to Michigan to California).
- **EaaS business model**: Long-term service agreements create predictable, recurring revenue and reduce financial risk for customers by matching electric fleet costs to traditional fuel costs.
- **Vertical integration**: Owns the full stack — vehicles, charging, software, V2G, and operations — making switching costs very high for clients.
- **Major event credential**: The LA28 Olympic selection provides unmatched brand validation and operational experience at global scale.
- **Asset-backed financing**: Capital structure designed specifically for long-term, large-scale infrastructure deployment, a moat against undercapitalized competitors.

## Strategic Focus
- **National expansion**: Deploying electric school buses and charging infrastructure into new U.S. markets.
- **Municipal fleet diversification**: Broadening capabilities beyond school buses into other municipal fleet and energy applications.
- **Energy infrastructure integration**: Advancing projects that combine charging infrastructure with on-site energy resources (solar + storage) for customers.
- **Scaling asset portfolio**: Using the latest $75M capital injection to accelerate vehicle and charger deployments.

## Why Work Here
- **Mission-driven impact**: Directly contributes to reducing childhood asthma, improving local air quality, and combating climate change — measurable community outcomes.
- **Hybrid work model**: Flexible remote/office balance; headquarters in Beverly, MA, with roles listed as hybrid or remote.
- **Exceptional benefits**:
  - **100% premium coverage** for medical, dental, and vision (employees + dependents)
  - Long-Term Disability & Life Insurance
  - Flexible Spending/Saving Accounts
  - 3% Employee-Sponsored 401k Match
  - Stock Options
  - $100/mo Cell Phone Reimbursement
- **Work-life balance**:
  - 15 Paid Vacation Days
  - 10 Paid Holidays
  - 6 Paid Sick Days
  - Bonus week off between Christmas and New Year’s
  - 8 Weeks Paid Parental Leave (birthing parents get up to 16 weeks total)
- **Culture**: "Everybody serves" — each employee gets one paid day of service per year. Innovation and practical ingenuity are core values. In-person employee engagement annually. DEI opportunities available.
- **Current open roles** (as of search date): EV Field Service Technician (Hybrid, Boston), Project Finance Analyst (Hybrid, Beverly), Sr. Manager FP&A and Treasury (Remote, Beverly), General Manager Major Event Operations [jobs.lever.co](https://jobs.lever.co/highlandfleets-2)

## Sources
1. [highlandfleets.com - About Us](https://highlandfleets.com/about-us/)
2. [highlandfleets.com - Careers](https://highlandfleets.com/careers/)
3. [jobs.lever.co - Open Positions](https://jobs.lever.co/highlandfleets-2)
4. [cbinsights.com - Company Profile](https://www.cbinsights.com/company/highland-electric-transportation)
5. [linkedin.com - Company Page](https://linkedin.com/company/highlandelectricfleets)

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