---
title: 'Senior Brand Manager (m/w/d) at Zeal Network'
canonical: 'https://feeny.ai/job/senior-brand-manager-m-w-d-zeal-network-hamburg-nkj1kv2mpf74'
type: 'job'
last_seen: '2026-11-09'
---

# Senior Brand Manager (m/w/d) at Zeal Network

- **Company:** Zeal Network
- **Location:** Hamburg, Germany
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-11-06
- **Last confirmed live:** 2026-11-09
- **Apply:** https://jobs.ashbyhq.com/zeal-network/8965ee51-b97e-4ba8-9ee2-99bc86e83158

## Job description

ZEAL Network SE is a leading international provider of online lottery products, operating for over 20 years with brands like LOTTO24 and Tipp24. As Germany’s largest digital lottery operator and a trusted partner of Spain’s ONCE, we are passionate about shaping the future of lottery experiences.

LOTTO24 is Germany’s leading online provider of state-licensed lottery products, offering customers convenient and secure access to popular games like LOTTO 6aus49, Eurojackpot, and GlücksSpirale. As a trusted partner of the state lotteries, LOTTO24 ensures that every ticket sold helps support charitable, social, and community projects across Germany. By combining ease of play, trusted security, and meaningful social contributions, LOTTO24 exemplifies ZEAL’s vision of making lottery participation more accessible while giving back to society.

The role: As our Senior Brand Manager, you take end-to-end ownership of bringing our brand and marketing strategy to life through impactful, large-scale consumer campaigns. You translate strategic priorities and brand challenges into concrete campaign strategies and own their end-to-end execution. Working closely with cross-functional teams, agencies, and external partners, you combine strategic thinking, creativity, and data-driven decision-making to strengthen brand positioning, drive growth, and deliver measurable business impact.

Your tasks:

- Translate brand and marketing priorities into campaign strategies, creative concepts and actionable briefs
- Collaborate closely with Media, CRM, Creative and Product teams to ensure a consistent brand experience
- Own and execute large-scale, integrated consumer campaigns across high-reach channels such as TV, online video and OOH
- Own creative development and production, managing agencies, partners and our internal Creative Studio
- Use consumer research, customer insights and competitive analysis to identify Brand challenges and opportunities
- Define campaign objectives and KPIs and optimize activities based on data, results and learnings
- Align marketing initiatives with Product, Legal and Compliance requirements
- Manage marketing budgets and ensure efficient resource allocation
- Report campaign performance and key learnings to senior leadership

What you offer us:

- At least 5 years of in-house Brand Marketing experience for a consumer-facing brand
- Strong understanding of brand strategy, positioning and integrated consumer marketing
- Strong analytical mindset with experience using data, research and customer insights to drive Brand Marketing decisions
- Strong understanding of high-reach media channels and how they contribute to Brand and business objectives
- Proven hands-on experience owning and executing large-scale, integrated B2C campaigns end-to-end
- Strong hands-on experience in creative development and complex campaign productions, including moving image
- Strong project management skills and confidence independently driving complex projects
- Experience independently managing significant campaign and production budgets
- Experience defining campaign KPIs and measuring Brand and business impact through campaign research, brand tracking and performance data
- Professional proficiency in German, both written and spoken
- Experience in Performance Marketing, CRM or evidence-based marketing is a plus
- Experience in e-commerce and start-up or scale-up environments is a plus

What we offer:

- A modern, dynamic culture grounded in the success of a leading-edge e-commerce company.
- A talented team of ambitious, like-minded colleagues where your knowledge and ideas truly make an impact.
- Ongoing personal growth, supported by an annual development budget of €1,500 to invest in your professional development.
- Trust and autonomy, no micromanagement, just confidence in your ability to deliver and excel.
- Flexible work options with a hybrid setup focused on results.
- Unlimited vacation days in addition to your yearly 30-day vacation allowance.
- Opportunity for workations abroad using our WorkFlex tool.
- Monthly mobility allowance of €30 to use on the mobility option of your choice (e.g., the Deutschlandticket), plus access to a company bike leasing program.
- Company pension scheme, provided in partnership with Degura, to support your future financial security.
- Subsidized EGYM WELLPASS membership, with a contribution of only €25 per month, giving you access to a wide range of gyms and sports options across Germany.
- Quarterly company events, along with regular team activities and informal gatherings, a favorite being our Healthy Tuesday lunches or Treat Thursdays in the office!

## About Zeal Network

## Company Overview
- **One-liner**: ZEAL Network SE is the leading German online provider of lottery products, operating brands like LOTTO24 and Tipp24 to broker state-licensed lottery tickets to consumers.
- **Entity Type**: Public (Frankfurt Stock Exchange – Ticker: TIMA)
- **Headquarters**: Hamburg, Germany
- **Founded**: 1999
- **Founders**: Not publicly disclosed

## Core Business
- **Primary industry**: Online lottery brokering, e-commerce, and venture investing in lottery-related startups.
- **Target customers**: B2C (adult consumers in Germany and Spain who play lottery games).
- **Mission or purpose statement**: “Encourage people to dream” by innovating and driving change in the lottery sector while expanding market leadership.

## Products & Services
- **LOTTO24**: Online lottery brokerage for German state lottery products (LOTTO 6aus49, Eurojackpot, Spiel 77, Super 6, GlücksSpirale, Keno, etc.). Revenue comes from brokerage commissions; no book-making risk.
- **Tipp24**: Second brand offering the same lottery products, part of the multi-brand strategy.
- **Freiheit+**: A life-changing lottery concept (subscription-based).
- **Traumhausverlosung (Dream Car Raffle)**: Charity lottery launched in the regulated German market, offering dream homes and cars.
- **ZEAL Ventures**: Corporate venture arm investing in lottery-related startups (e.g., Omaze, DAYMADE) using a risk-managed portfolio approach.
- **International partnerships**: Collaborates with Spain’s ONCE (second-largest national lottery).

## Market Standing
- **Valuation/Market Cap**: Approximately €1,000 million (market capitalisation reached, as per official site); exact figure varies with share price.
- **Key Metric**: Annual revenue of €218 million (2025/2026 figures; €1,101 million in total billings). Public company – financials reported in quarterly/annual reports.
- **Notable Investors/Partners**: Public shareholders; strategic partners include ONCE (Spain). Key institutional investors not listed in provided sources.
- **Growth Signals**:
  - Market leader in Germany with 44% market share (online lottery brokerage).
  - Revenue grew ~180% since business model change (from previous Tipp24 model).
  - Expanded portfolio with charity lottery (Dream Car Raffle) in 2026.
  - 4 active startup investments via ZEAL Ventures.
  - Employee count of 265 (official) – LinkedIn data suggests 109 with +21.5% YoY growth (conflicting reports; official figure likely more accurate).

## Competitive Advantages
- **Market leadership**: No. 1 German online lottery provider with strong brand recognition (LOTTO24, Tipp24).
- **Diversified revenue model**: Brokerage commissions eliminate book-making risk; high margins from regulated products.
- **Innovation engine**: ZEAL Ventures provides exposure to lottery-tech startups and potential integrations.
- **Regulatory incumbency**: Deep expertise in Germany’s strict lottery regulatory environment.
- **Cash generation**: €51 million dividend paid (recent); strong financial health.

## Strategic Focus
- **Product expansion**: Launching new charity lotteries (Dream Car Raffle) and exploring additional licensed verticals.
- **International growth**: Deepening Spanish partnership with ONCE; potential entry into other regulated markets.
- **Digital innovation**: Improving user experience, mobile-first approach, and data-driven marketing.
- **Venture investing**: Continuing to back lottery-adjacent e-commerce startups to learn and capture new opportunities.

## Why Work Here
- **Culture**: Described as “outcomes, innovation, and trust” with a flat, cross-functional team structure. Emphasis on ownership, transparency, and “getting shit done.”
- **Hybrid & flexibility**: Hybrid work model (office in Hamburg, London, Madrid); fully flexible working hours; up to 4 weeks per year remote from anywhere.
- **Unlimited vacation**: No fixed cap on vacation days.
- **Other perks**: Financial and recreational benefits; a close-knit team of ~265 employees.
- **Engineering culture**: Cross-functional product teams; opportunities to work on high-traffic consumer platforms; tech stack not specified but likely modern web/mobile.
- **Diversity**: International team (locations in DE, UK, ES, PL); departments span technology, product, marketing, finance, legal, operations.

## Sources
1. [ZEAL Network Official Website – Company Overview](https://www.zealnetwork.de/)
2. [ZEAL Network At a Glance – Key Figures](https://www.zealnetwork.de/about-us/at-a-glance)
3. [ZEAL Career Page – Culture & Benefits](https://career.zealnetwork.de/)
4. [ZEAL Network LinkedIn Profile – Company Data & Headcount](https://de.linkedin.com/company/zealnetwork)
5. [ZEAL Network Corporate News – Q1 2026 Results & Product Expansion](https://www.zealnetwork.de/news)

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