---
title: 'Senior Brand Manager (SKS) at LG Electronics'
canonical: 'https://feeny.ai/job/senior-brand-manager-sks-lg-electronics-englewood-cliffs-fmnm3f1cx9rx'
type: 'job'
last_seen: '2026-10-29'
---

# Senior Brand Manager (SKS) at LG Electronics

- **Company:** LG Electronics
- **Location:** Englewood Cliffs, NJ
- **Compensation:** $140k–$180k
- **Posted:** 2026-10-23
- **Last confirmed live:** 2026-10-29
- **Apply:** https://job-boards.greenhouse.io/lgelectronics/jobs/5461549008

## Job description

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations.  Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions.  Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment.  Join us and become a part of a company that is shaping the future of technology.  At LG, we strive to make Life Good for Everyone.

Responsibilities:

- Lead brand strategy and integrated marketing execution for SKS and LG Pro Builder, including digital, media, channel, experiential, and local marketing.
- Manage digital demand generation, CRM, SEO/AEO, website operations, and lead development to drive brand awareness and showroom traffic.
- Oversee marketing agencies, creative asset development, media campaigns, and promotional programs for retail and trade partners.
- Manage marketing budgets, vendor relationships, invoice processing, and campaign ROI measurement.
- Support Sales through lead management, trade programs, customer engagement initiatives, and sales enablement tools.

Qualifications:

- Bachelor's Degree in Marketing or a related field

- 10+ years experience in marketing roles with major consumer brand

- Experience in Product Marketing as it pertains to product marketing communications and product management

- Experience in managing complex projects with national advertising agency, external marketing teams, and distributor partners to maximize ROI and deliver the branding strategy

- Demonstrable decision-making skills and intuition to deliver impactful brand building communications and insightful Voice of Consumer (VOC) messaging and positioning

- Demonstrated successes working effectively with sales teams is required
- Budget and agency management experience, including PR, advertising, creative services and production is required
- Proven leadership/management skills with effective oral, written and interpersonal communication skills is required
- Must be a highly engaged leader who is cognizant of the changes in the marketplace
- Ability to build consensus and obtain organizational alignment for initiatives is required
- A demonstrated track record of influencing priorities and motivating cross-functional partners for support is preferred

Recruiting Range $140,000—$180,000 USD

Benefits Offered Full-Time Employees:

- No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
- Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
- Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
- Performance based Short-Term Incentives (varies by role).
- Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.
- Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
- Group Rate Life and Disability Insurance.

Benefits Offered Temporary/Contractors:

- Eligible for the relevant benefit programs offered through our partner agencies.

[Privacy Notice to California Applicants](https://lge-careers.com/wp-content/themes/lg-career/assets/privacy-notice.pdf)

Applicants who need assistance or a reasonable accommodation during the hiring process may contact our team by phone at: 973-477-7090 or support@lg4me.freshdesk.com. This email and phone number will only reply to accommodation requests and is not intended for general employment inquiries.

All qualified applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.

## About LG Electronics

## Company Overview
- **One-liner**: LG Electronics is a global leader in consumer electronics, home appliances, and smart life solutions, operating across four core divisions: Home Appliance, Media Entertainment, Vehicle Solutions, and Eco Solutions.
- **Entity Type**: Public (KRX: 066570)
- **Headquarters**: Seoul, South Korea ([lg.com](https://www.lg.com/global/about-lg/corporate-information/))
- **Founded**: 1958 (as Goldstar) ([lg.com](https://www.lg.com/global/about-lg/company-history/))
- **Founders**: Koo In‑hwoi (founder of LG Group, who established Goldstar)

## Core Business
- **Primary industry**: Consumer electronics, home appliances, automotive components, HVAC, and clean-tech solutions.
- **Target customers**: B2C (households) and B2B (enterprises, automotive OEMs, commercial facilities, industrial clients).
- **Mission / purpose**: “Life’s Good” – human‑centered innovation to deliver Smart Life Solutions across home, commercial, mobility, and business infrastructure ([lg.com](https://www.lg.com/global/about-lg/corporate-information/)).

## Products & Services
Major offerings by division:

- **Home Appliance Solution (HS)**: AI‑powered kitchen and laundry appliances (refrigerators, washers, dryers, vacuum cleaners, LG Styler), robotics (LG CLOi), components (compressors, motors), and AI Home ecosystem.
- **Media Entertainment Solution (MS)**: AI TVs, smart monitors, audio systems, laptops, commercial displays, and the webOS smart TV platform.
- **Vehicle Solution (VS)**: In‑vehicle infotainment (IVI), EV powertrains, automotive lighting, head‑up displays, telematics, ADAS, and software for software‑defined vehicles.
- **Eco Solution (ES)**: Heating, ventilation, air conditioning (HVAC) systems and B2B clean‑tech solutions.

## Market Standing
- **Valuation / Market Cap**: Not publicly available in provided sources; publicly traded on the Korea Exchange.
- **Key Metric**: Annual Revenue – not disclosed in search results (refer to LG Electronics 2024 Annual Report).
- **Notable Investors / Partners**: Public shareholders; affiliates include LG Display and LG Energy Solution; key partnerships with global automotive manufacturers for Vehicle Solutions; joint ventures (e.g., historical LG.Philips LCD).
- **Growth Signals**: Reorganization in 2024 from product‑centered to customer‑oriented solution structure; AI transformation (AX) across all divisions; launched world’s first wireless transparent OLED TV (2024) and AI home robot LG CLOiD (CES 2026); LG Smart Park and Tennessee factory recognized as Lighthouse Factories by the World Economic Forum ([lg.com](https://www.lg.com/global/about-lg/company-history/)).

## Competitive Advantages
- Strong brand recognition and global distribution network (142+ subsidiaries, 170+ countries).
- Proprietary technologies: OLED displays, Direct Drive motors, Inverter Linear Compressor, webOS platform.
- Integrated AI across product lines (AI Home, AI data center cooling, smart factories).
- Long‑standing R&D capability and manufacturing excellence (Lighthouse Factory designations).

## Strategic Focus
- Transform into a “Smart Life Solution Company” by deepening AI integration and expanding B2B solutions (vehicle components, HVAC, clean‑tech).
- Strengthen core competitiveness through AI transformation and operational discipline.
- Expand presence in automotive, commercial HVAC, and industrial markets while maintaining consumer leadership.

## Why Work Here
- **Culture**: LG promotes a “Life’s Good” philosophy for employees, offering “satisfying challenges, opportunities to advance, and exceptional rewards and recognition” ([recruit.lg.com](https://recruit.lg.com/content/life_at_lg/?locale=en_US)). Core values include self‑management, respect for diversity, and belief in individual competence.
- **Hiring process**: Six‑step procedure (application → document review → written screening → first interview → follow‑up interview → confirmation).
- **Global presence**: Operations in 117 locations worldwide across Asia, Europe, Americas, Middle East, Africa, and India ([globalcareers.lge.com](https://globalcareers.lge.com/)).
- **Work environment**: Hybrid/remote policy not specified in provided sources; offices in major cities globally; emphasis on teamwork and innovation.

## Sources
1. [lg.com – Corporate Information](https://www.lg.com/global/about-lg/corporate-information/)
2. [lg.com – Company History](https://www.lg.com/global/about-lg/company-history/)
3. [recruit.lg.com – Life at LG](https://recruit.lg.com/content/life_at_lg/?locale=en_US)
4. [globalcareers.lge.com – LGE Global Careers](https://globalcareers.lge.com/)
5. [Greenhouse – LG Electronics Careers (user‑provided)](https://job-boards.greenhouse.io/lgelectronics)

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