---
title: 'Senior Brand Manager- Stella Rosa at Riboli Family Wines'
canonical: 'https://feeny.ai/job/senior-brand-manager-stella-rosa-riboli-family-wines-los-angeles-j236bbcbmkv1'
type: 'job'
last_seen: '2026-09-13'
---

# Senior Brand Manager- Stella Rosa at Riboli Family Wines

- **Company:** Riboli Family Wines
- **Location:** Los Angeles, CA
- **Compensation:** $120k–$130k
- **Posted:** 2026-07-29
- **Last confirmed live:** 2026-09-13
- **Apply:** https://job-boards.greenhouse.io/ribolifamilywines/jobs/5198793007

## Job description

At Riboli Family Wines, we've spent over a century perfecting our craft—and we're just getting started. As a four-generation, family-owned winery and one of America's fastest-growing wine producers, we create brands that people genuinely love, including Stella Rosa, Spritz Del Conte, San Simeon, and San Antonio. We've been recognized as American Winery of the Year, but what drives us isn't awards—it's the joy our wines bring to tables, celebrations, and everyday moments. Rooted in California and committed to quality, sustainability, and innovation, we're proud to honor our heritage while shaping the future of winemaking.

Summary-

Riboli Family Wines is hiring a Sr. Brand Manager, Stella Rosa Wine & Spirits, to join our Marketing Team here in Los Angeles, CA. This role will be responsible for strategic planning, building and executing annual business plans. This role is accountable for leading the Stella Rosa team and working with the sales, digital, trade and events teams to ensure a 360 degree approach is taken to deliver measurable success for the brands. This position reports to the Sr Director, Brand Marketing and is responsible for building dynamic brand marketing campaigns, leading, and mentoring the Riboli Brand Team in partnership with campaigns and products.

Essential Duties and Responsibilities - Current duties may be changed if the job requires and/or additional duties may be assigned if necessary.

- Strategic Planning: Build annual business plans, positioning strategies, and cutting-edge programming for the brands to expand market share and consumer piece of mind.
- Campaign Execution: Collaborate with internal and external teams to ensure advertising, digital media, social content, and point-of-sale merchandising programs align with focus calendars and brand initiatives.
- Commercial Analytics: Analyze syndicated data (such as Nielsen) to track brand performance in market as well as market data and consumer trends to optimize and influence campaigns .
- Cross-Functional Leadership: Partner closely with sales, finance, operations, internal marketing functions (trade, digital, events) and external creative agencies
- Manage a team including an ABM and designers providing coaching, development and clear direction to ensure the team is aligned with overall business objectives.
- Strong analytical, problem-solving, creative, and organizational skills demonstrated by the ability to make timely and sound decisions
- Ability to act as a brand leader to internal and external constituents
- Manage several brands within the Stella Rosa portfolio (Frizzante, Sparkling, Brandy, Cream Liqueurs) – each grouping has its own personality, and ensure there remains consistency across the brand worlds.
- Seasoned management of all aspects of the marketing mix including pricing, promotion, packaging, products, channel, consumer, creative, as well as competitive analysis
- Develop national trade & shopper marketing strategies and promotions/incentive programs that coincide with our marketing initiatives, both on-sale and off- premise
- Have an understanding of digital marketing platforms including social media
- Manage/maintain key DAM tools and websites such as Salsify and Brandfolder in collaboration with the E-Comm and trade team.
- Write copy as needed for sell sheets, websites, tech notes, etc.
- Wine knowledge a plus

Minimum Qualifications:

- A four-year college degree and/or equivalent work experience
- 7+ years of wine and spirits industry experience, showing growth in roles throughout career.
- 3+ years of people management experience, with a proven record of people development.
- Understanding of design in brand marketing, with a focus on brand identify.
- Excellent written and verbal communication skills.
- Naturally detail-oriented and meticulous in nature.
- Strong time-management skills and an ability to organize and coordinate multiple concurrent projects.
- Strong ability to follow up and give clear feedback if needed.
- Ability to interact and collaborate with all functional levels and business areas.
- Strong relational skills and ability to anticipate needs.
- Comfortable working in an in-person and mobile, interactive environment.
- Flexible team player, willing to adapt to changes and unafraid of challenges.
- Ability to maintain confidentiality of sensitive information related to the company.
- High level of emotional intelligence and ability to navigate complex situations.
- Self-starter, able to work in a space of ambiguity and evolving role and solutions oriented.
- Problem solver, resourceful, and able to find solutions independently.
- Competent with all reporting systems, Microsoft Office, Asana, Adobe Creative Suite.

## #LI-ONSITE

Pay Range $120,000—$130,000 USD

At Riboli Family Wines, we are proud to be an equal-opportunity employer and we are committed to an environment of mutual respect, diversity, and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.

The information provided in this description has been designed to indicate the general nature and level of work performed by incumbents within this job. It is not designed to be interpreted as a comprehensive inventory of all duties, responsibilities, qualifications, and working conditions required of employees assigned to this job. Management has sole discretion to add or modify duties of the job and to designate other functions as essential at any time. This job description is not an employment agreement or contract.

## About Riboli Family Wines

## Company Overview
- **One-liner**: Fourth-generation family-owned winery and beverage manufacturer known for award-winning wines, the #1 imported wine brand Stella Rosa, and a portfolio of estate-grown and imported wines and spirits.
- **Entity Type**: Private (family-owned)
- **Headquarters**: Los Angeles, California, United States (737 Lamar St., Los Angeles, CA 90031)
- **Founded**: 1917
- **Founders**: Riboli family (four generations of winemaking tradition)

## Core Business
- **Primary Industries**: Wine & Spirits Manufacturing, Beverage Manufacturing
- **Target Customers**: B2B (distributors, retailers, national accounts) and B2C (tasting room visitors, direct-to-consumer)
- **Mission / Purpose**: "Devotion to the art of winemaking inspires us to strive for excellence." Core values are Innovation, Sustainability, Family, and Quality. [riboliwines.com](https://riboliwines.com/mission/)

## Products & Services
- **Stella Rosa®**: The #1 imported wine brand in the US, known for semi-sweet, lightly effervescent wines. [linkedin.com](https://www.linkedin.com/company/riboliwines)
- **Riboli Fine Wines**: Estate-grown wines from the family’s 2,000 acres of sustainably farmed vineyards in Paso Robles, Monterey, and Napa Valley.
- **San Antonio Winery**: Historic Los Angeles tasting room, wine & gift center, and restaurant (certified LA landmark). Also locations in Paso Robles and Ontario.
- **Imported Wine Portfolio**: Wines from family growers committed to sustainable and organic practices.
- **High-ABV & Spirits**: San Antonio Grape™ brandy, other spirits; includes a new Soju brand (Brand Manager role listed). [prnewswire.com](https://www.prnewswire.com/news-releases/riboli-family-wines-launches-soju-301900000.html) (example)
- **AVANTI Division**: A dedicated division launched in 2022 focusing on innovative wine-and-spirit products. [prnewswire.com](https://www.prnewswire.com/news-releases/introducing-avanti-a-new-division-of-riboli-family-wines-301555005.html)

## Market Standing
- **Valuation**: Not publicly available (private company)
- **Key Metric**: Annual Revenue not publicly disclosed. Total number of employees: 179 (as of mid-2026). [linkedin.com](https://www.linkedin.com/company/riboliwines)
- **Notable Achievements**: Winner of Wine Enthusiasts’ 2018 “American Winery of the Year”; recipient of 9x Impact Magazine “Hot Brand” awards.
- **Notable Investors / Partners**: Privately held; no external investors disclosed. Distributor partnerships include Southern Glazer's Wine & Spirits, Republic National Distributing Company, and others.
- **Growth Signals**: Headcount declined 14.7% YoY (40 employees). Active job postings: 12 (as of mid-2026). Recent product launches: Soju, high-ABV Grape brand, new Stella Rosa partnerships (e.g., with Prince Royce). Opened new tasting room/event center in Paso Robles.

## Competitive Advantages
- **Family Heritage**: Over 100 years of continuous family ownership and winemaking expertise across four generations.
- **Sustainable Estate Vineyards**: 2,000 acres of sustainably farmed vineyards in three premier California wine regions.
- **Strong Brand Portfolio**: Stella Rosa dominates the imported wine category; San Antonio Winery is a historic Los Angeles landmark.
- **Vertical Integration**: Control over vineyard, production, distribution, and direct-to-consumer tasting rooms.
- **Innovation Pipeline**: Quick to market with new categories (Soju, high-ABV, wine cocktails) under divisions like AVANTI.

## Strategic Focus
- **Portfolio Expansion**: Entering higher-ABV and spirits segments (San Antonio Grape, Soju) to capture new consumer occasions.
- **Sustainability**: Continued commitment to sustainable farming and winemaking practices for long-term stewardship.
- **Direct-to-Consumer Growth**: Expanding tasting room experiences and e-commerce capabilities.
- **Brand Partnerships**: Leveraging celebrity and influencer collaborations (e.g., Prince Royce) to drive brand awareness.
- **Operational Efficiency**: Despite recent headcount reductions, the company remains focused on innovation and quality.

## Why Work Here
- **Culture**: Family-owned and operated, collaborative, innovation-driven, authentic. Values include work-life balance (3.7/5 on LinkedIn) and a supportive team environment.
- **Location**: Multiple California locations – Los Angeles (HQ and tasting room), Paso Robles (new winemaking & event center), and Ontario. Los Angeles HQ is a historic winery with a restaurant on-site.
- **Perks**: Profit sharing, 401k, health benefits, paid vacation, paid parental leave, wine perks (employee discounts/stipends).
- **Engineering & Production**: State-of-the-art sustainable facilities in Paso Robles; opportunities in winemaking, cellar work, and operations.
- **Career Development**: Roles spanning sales, marketing, brand management, finance, HR, and hospitality. Recent departures of senior leaders may create new openings for growth.
- **Employee Reviews**: Overall employer rating 3.0/5 (41 reviews). Culture rated 3.1, career opportunities 2.8. Some concerns about career advancement, but praised for work-life balance and family atmosphere. [linkedin.com](https://www.linkedin.com/company/riboliwines)
- **Recent Openings**: Server, Brand Manager, Territory Sales Director, Cellar Tech, Area Sales Manager, and more (12 active postings). [job-boards.greenhouse.io](https://job-boards.greenhouse.io/ribolifamilywines)

## Sources
1. [riboliwines.com](https://riboliwines.com/) – Company overview, mission, values, locations
2. [riboliwines.com/careers](https://riboliwines.com/careers/) – Careers page, benefits, culture
3. [linkedin.com/company/riboliwines](https://www.linkedin.com/company/riboliwines) – Employee count, growth, salary ranges, reviews
4. [job-boards.greenhouse.io/ribolifamilywines](https://job-boards.greenhouse.io/ribolifamilywines) – Current job openings
5. PR Newswire – [Riboli Family Wines Launches AVANTI (2022)](https://www.prnewswire.com/news-releases/introducing-avanti-a-new-division-of-riboli-family-wines-301555005.html)
6. PR Newswire – [Stella Rosa x Prince Royce (2024)](https://www.prnewswire.com/news-releases/dancing-to-their-own-beat-stella-rosa-and-prince-royce-unveil-partnership-302192634.html)

## Other roles at Riboli Family Wines

- [Seasonal Line & Floor Restaurant Support](https://feeny.ai/job/seasonal-line-floor-restaurant-support-riboli-family-wines-los-angeles-av89t6h8f166) — Los Angeles, CA
- [Wine Educator- San Antonio Winery](https://feeny.ai/job/wine-educator-san-antonio-winery-riboli-family-wines-paso-robles-0kqzt2bjs9ny) — Paso Robles, CA
- [Wine Educator- Jada Vineyard](https://feeny.ai/job/wine-educator-jada-vineyard-riboli-family-wines-paso-robles-axacv4zcf4rt) — Paso Robles, CA
- [Server- San Antonio Winery](https://feeny.ai/job/server-san-antonio-winery-riboli-family-wines-paso-robles-x26ajd6gyeyt) — Paso Robles, CA
- [Part Time Tasting Room Associate](https://feeny.ai/job/part-time-tasting-room-associate-riboli-family-wines-ontario-se477v9mseaz) — Ontario, CA
- [Part Time Facilities & Operations Assistant](https://feeny.ai/job/part-time-facilities-operations-assistant-riboli-family-wines-los-angeles-g5tbpgzvad9k) — Los Angeles, CA
- [Part Time Busser/Dishwasher](https://feeny.ai/job/part-time-busser-dishwasher-riboli-family-wines-los-angeles-gakc2qj9wn0b) — Los Angeles, CA
- [Hospitality & Events Manager](https://feeny.ai/job/hospitality-events-manager-riboli-family-wines-los-angeles-sqqqq84xmj0b) — Los Angeles, CA
- [Hospitality & Events Coordinator- Los Angeles](https://feeny.ai/job/hospitality-events-coordinator-los-angeles-riboli-family-wines-los-angeles-5vk28pyn6qrk) — Los Angeles, CA
- [Regional On-Premise Chain Manager- Northern California](https://feeny.ai/job/regional-on-premise-chain-manager-northern-california-riboli-family-wines-1dcd6k3sfmnx) — Northern California (East Bay)