---
title: 'Senior Brand Marketing Executive at LiveScore Group'
canonical: 'https://feeny.ai/job/senior-brand-marketing-executive-livescore-group-london-england-badp6n39sv92'
type: 'job'
last_seen: '2026-09-12'
---

# Senior Brand Marketing Executive at LiveScore Group 

- **Company:** LiveScore Group 
- **Location:** London England, United Kingdom
- **Posted:** 2026-06-25
- **Last confirmed live:** 2026-09-12
- **Apply:** https://job-boards.greenhouse.io/livescore9/jobs/8607557002

## Job description

Senior Brand Marketing Executive

Soho, London

Hybrid working: 3 days in the office (Tuesday - Thursday)

## The Role

Working within the brand marketing team across Virgin Bet, the Senior Brand Marketing Executive will support the Senior Brand Marketing Manager in planning and executing brand strategies within the markets.

The role will be split across six core areas:

- Brand development and guardianship
- Communications, campaign and media planning
- Creative development and delivery
- Co-ordination and execution of sponsorship portfolio
- Co-ordination and execution of PR and brand
- Marketing effectiveness measurement

At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and fueling fan’s passion for sport driving us to the top.

We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition.

As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users.

## Key Responsibilities

- Supporting the media planning and delivery of any media deals (in conjunction with the agency)
- Playing a key role in shaping the creative output of the brand by leading briefing and delivery with internal design teams and external agencies.
- Lead the planning and delivery of sponsorship inventory, marketing collateral, and related event-led brand activations with racecourses across the UK.
- Playing a key role in developing and implementing best-in-class research and measurement frameworks to evaluate brand performance, marketing effectiveness, earned media, sponsorship evaluation and inform strategic decision-making
- Regularly monitoring and analysing and reporting on marketing performance metrics, including ROI, KPIs, and campaign effectiveness, to assess the success of brand initiatives and identify areas for improvement
- Taking ownership of updating the master brand budget and associated financial trackers
- Cultivating and maintaining relationships with key stakeholders, including external partners, agencies, and vendors, to support brand initiatives and drive collaborative opportunities
- Serving as a key point of contact internally and externally for all brand marketing-related activities, providing expert guidance and support to stakeholders at all levels

## Skills, Knowledge and Experience

- Experience within a similar brand/marketing role (client side or agency)
- Experience/knowledge of the sports betting industry would be advantageous
- Experienced in managing agencies and working closely with / leading internal teams
- An effective communicator, well versed in stakeholder management
- Demonstratable experience of campaign planning and project management
- Creative experience, working across design based projects
- Broad channel experience (both media and creative)
- Strong commercial acumen

What can we offer?

- Company Performance Bonus
- Flexible Working Agreements where applicable
- Private Healthcare Scheme + Employee Enhanced Assistance
- Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
- Subsidised Gym Membership
- Annual Travel Card Loan & Ride to Work Scheme
- Life Assurance (x3 salary)
- Contributory Pension Plan
- Virgin Family: Giving you access to exclusive Virgin offers and experiences
- Thursday drinks in the office and regular socials

## About LiveScore Group 

## Company Overview
- **One-liner**: LiveScore Group converges the worlds of sports media and sports betting through its owned ecosystem of brands LiveScore, LiveScore Bet, and Virgin Bet.
- **Entity Type**: Private (privately held)
- **Headquarters**: London, United Kingdom
- **Founded**: 2019 (LiveScore Group formed after demerger from Gamesys; the LiveScore brand dates back to 1998)
- **Founders**: Not publicly available

## Core Business
- **Primary industry/industries**: Sports media, online sports betting, online gambling
- **Target customers**: B2C sports fans and bettors globally; also B2B advertising and software development clients
- **Mission or purpose statement**: “Fuelling Fans’ Passion for Sport” — delivering a frictionless, converged experience that combines real-time sports content with a world-class sportsbook

## Products & Services
- **LiveScore**: Real-time sports scores, free-to-air live streaming (e.g., Champions League, FIFA Club World Cup), free-to-play games like LiveScore 6. Available in over 200 territories. Type: Mobile app and web platform.
- **LiveScore Bet**: Online sportsbook offering betting opportunities, launched in UK (2021), Nigeria (2020), Ireland, and briefly in Netherlands (exited 2024). Type: Sportsbook.
- **Virgin Bet**: Online sportsbook brand launched in 2019, operates in UK and South Africa (launched 2025). Type: Sportsbook.
- **B2B Services**: Advertising revenue from sports media and software development (50% YoY growth in FY25). Type: Service.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Annual Revenue of £206.3m for FY25 (12 months to 31 March 2025), up 15.3% YoY [next.io](https://next.io/news/results/livescore-group-cuts-net-loss-fy25/)
- **Notable Investors/Partners**:
  - Ringier AG — £50m strategic investment in 2022 [livescoregroup.com](https://livescoregroup.com/)
  - Virgin Group — invested as a shareholder in October 2024 [livescoregroup.com](https://livescoregroup.com/)
  - Kambi — completed migration to Kambi sportsbook platform in July 2024 [livescoregroup.com](https://livescoregroup.com/)
  - X and xAI — announced a transformational partnership in 2025 [livescoregroup.com](https://livescoregroup.com/)
- **Growth Signals**:
  - Revenue growth of 15.3% in FY25; B2C online gambling revenue up 18.3% to £185.1m [next.io](https://next.io/news/results/livescore-group-cuts-net-loss-fy25/)
  - 45M+ LiveScore users globally [livescoregroup.com](https://livescoregroup.com/)
  - Record 165K betting actives on LiveScore Bet in 2022 [livescoregroup.com](https://livescoregroup.com/)
  - Expanded into Bulgaria (2024) and South Africa (Virgin Bet, 2025) [livescoregroup.com](https://livescoregroup.com/)
  - Net loss reduced from £48.9m to £28.6m YoY; EBITDA loss improved 60.8% [next.io](https://next.io/news/results/livescore-group-cuts-net-loss-fy25/)
  - LinkedIn followers grew 20.5% year-over-year to 14,020 [linkedin.com](https://uk.linkedin.com/company/livescoregroup)

## Competitive Advantages
- **Convergence model**: Own and operate a fully integrated ecosystem where sports media content (LiveScore) drives betting engagement (LiveScore Bet, Virgin Bet), reducing customer acquisition costs and improving retention.
- **In-house tech stack**: Purpose-built, proprietary technology delivering a seamless user experience across apps and web.
- **Industry-first four-day work week**: Announced in 2025, a strong employer branding differentiator [livescoregroup.com](https://livescoregroup.com/).
- **Strategic partnerships**: With Virgin Group, Ringier, and X/xAI provide brand credibility, distribution, and AI capabilities.
- **Global reach**: Offices in 7 countries (UK, Gibraltar, Malta, South Africa, Nigeria, Ireland, Austria) and LiveScore available in 200+ territories.

## Strategic Focus
- Continue scaling the convergence model in regulated markets (UK, Ireland, South Africa) while exiting less favourable markets (Netherlands, Bulgaria).
- Invest in marketing and brand building to drive user growth, particularly in the UK where revenue increased 26% in FY25.
- Leverage AI and data partnerships (e.g., with xAI) to enhance personalisation and product innovation.
- Expand Virgin Bet into new geographies (South Africa launched 2025) and deepen B2B software development revenue.

## Why Work Here
- **Culture**: “Fueled by shared passion for sports and innovation” — collaborative, energetic environment with a focus on personal and professional development [livescoregroup.com](https://livescoregroup.com/careers/).
- **Flexible work**: “Flexible work arrangements allow for a healthy work-life balance” [livescoregroup.com](https://livescoregroup.com/). Notably, the company introduced a **four-day work week** in 2025, a rare perk in the industry.
- **Offices**: Global presence with hubs in London, Stoke-on-Trent, Gibraltar, Malta, Cape Town, Lagos, and Vienna. Roles span technology, product, marketing, compliance, and commercial.
- **Tech-driven**: Engineering roles include Data Engineer, Infrastructure Engineer, Senior Software Engineer — working on a purpose-built tech stack at scale.
- **Growth trajectory**: Rapidly expanding private company with increasing revenue and improving profitability, offering career advancement opportunities.
- **Employee rating**: 3.4/5.0 on LinkedIn (170 reviews), with work-life balance at 3.4 [linkedin.com](https://uk.linkedin.com/company/livescoregroup).

## Sources
1. [livescoregroup.com](https://livescoregroup.com/) — Company overview, milestones, office locations, convergence model
2. [livescoregroup.com/careers](https://livescoregroup.com/careers/) — Careers page, culture, four-day work week
3. [linkedin.com](https://uk.linkedin.com/company/livescoregroup) — Company details, employee count, reviews, open positions
4. [next.io](https://next.io/news/results/livescore-group-cuts-net-loss-fy25/) — FY25 financial results (revenue, net loss, EBITDA)
5. [job-boards.greenhouse.io/livescore9](https://job-boards.greenhouse.io/livescore9) — Current job openings (9 roles as of July 2026)

## Other roles at LiveScore Group 

- [Payments and Fraud Analyst](https://feeny.ai/job/payments-and-fraud-analyst-livescore-group-st-julian-s-n32c6va3hc1v) — St. Julian's, Malta
- [Senior Data Engineer](https://feeny.ai/job/senior-data-engineer-livescore-group-london-england-jtejxg4r2xan) — London England, United Kingdom
- [Senior CRM Executive](https://feeny.ai/job/senior-crm-executive-livescore-group-london-england-n83c98707w2p) — London England, United Kingdom
- [Payments and Fraud Operations Analyst - Night Shift](https://feeny.ai/job/payments-and-fraud-operations-analyst-night-shift-livescore-group-gibraltar-cjnetbajaajb) — Gibraltar, Cádiz, Gibraltar
- [Player Protection Analyst](https://feeny.ai/job/player-protection-analyst-livescore-group-stoke-on-trent-england-h2zvdgemspv2) — Stoke-On-Trent England, United Kingdom
- [Junior Data Scientist](https://feeny.ai/job/junior-data-scientist-livescore-group-london-england-j2xwb7wr3d7t) — London England, United Kingdom
- [Product Manager](https://feeny.ai/job/product-manager-livescore-group-london-england-fwb7gefaemwq) — London England, United Kingdom
- [Social Media Lead](https://feeny.ai/job/social-media-lead-livescore-group-london-england-xyxw5kys87df) — London England, United Kingdom
- [Programmatic Account Manager](https://feeny.ai/job/programmatic-account-manager-livescore-group-london-england-0dpv95xnbewc) — London England, United Kingdom
- [Infrastructure Engineer](https://feeny.ai/job/infrastructure-engineer-livescore-group-cape-town-g8cy9zm9z76q) — Cape Town, South Africa