---
title: 'Senior Brand Marketing Manager at CircleCI'
canonical: 'https://feeny.ai/job/senior-brand-marketing-manager-circleci-san-francisco-ar0krzn84vpg'
type: 'job'
last_seen: '2026-11-10'
---

# Senior Brand Marketing Manager at CircleCI

- **Company:** CircleCI
- **Location:** San Francisco, CA
- **Compensation:** $128k–$184k
- **Posted:** 2026-11-06
- **Last confirmed live:** 2026-11-10
- **Apply:** http://www.circleci.com/careers/jobs/8881662002/?gh_jid=8881662002

## Job description

Senior Manager, Brand Marketing

CircleCI helps more than two million developers ship software confidently. The way software gets built and shipped is getting turned on its head, and our brand has to meet the moment. It has a clear center: the developer is the hero of our story. We're looking for a Senior Manager, Brand Marketing to lead it into its next chapter. Our team is small by design, the category is at an inflection point, and you'll be close to the decisions that shape what comes next.

This is a strategic individual contributor role on the Content team, reporting to the Senior Director of Marketing and Communications. You'll work every day with Content and Visual Design, which together act as an in-house agency for the rest of marketing. You'll be the steward of our customer and of our copy. We're investing in brand, and you'll have a focused budget and leadership behind you.

## What You'll Do

A day might start with a launch headline that isn't landing and an hour showing the writer why. Then a working session with the Senior Creative Director on a campaign concept, a pass on the narrative leadership will use with the company, and a late check on what AI assistants are telling developers about us. The next day looks different.

- Guide the brand. Shape our strategy, positioning, and narrative through this next chapter. Start with what we've built, and help us see where it should evolve as the way software gets built changes.
- Shape the company's voice. Choose when to lead with personality and when to lead with proof. Own our positioning in the market and carry the story across every global touchpoint from our homepage, holistic web experience, events, sales comms and paid advertising. Show its impact through conversion rates and other measurable results.
- Steward our copy. Be the final read on the work that matters most, from campaign concepts to launch headlines to sales decks. Use one test: would an engineer here send it to a friend? Write the biggest pieces yourself.
- Enable marketing. Content is produced across all of marketing, so enabling writers is as much your job as reviewing their work. Review fewer things, and make the rest better.
- Be a creative partner. Work side by side with Visual Design from the first idea. Be a generous brainstorm partner who builds on rough concepts, and give feedback that makes the work better.
- Know who we are and what we do. Learn the product, the company, and the developers we serve. Spend time with the people who build and sell CircleCI, follow where developers talk to each other, and watch what competitors say, then bring it back to the team.
- Keep the brand easy to use. Write guidelines and build assets simple enough that teams use them without asking, and manage the brand budget, agencies, and freelancers.
- Track brand health. Follow branded search, share of voice, developer sentiment, and whether AI assistants give developers the right answer about us. Report what you find honestly, and adjust.

## What We're Looking For

You have 10+ years in brand, product marketing, or creative marketing, ideally for a B2B, developer, or technical audience. You write well, you've guided an established brand through a period of change, and you have guts, taste, and EQ. You'll argue for your idea and be glad when a better one wins. You care about the outcome, not just your piece of it, and you bring people along because you know this is a team sport.

- Excellent writing, shown in samples. You can move from a precise technical explanation to a one-line headline without losing the voice, and you can say exactly why a sentence falls flat.
- The confidence to say "this isn't us" and the patience to teach why.
- Agency experience, or real enthusiasm for the pace: many internal clients, quick turnarounds, shared credit.
- Experience enabling a distributed content model through guidelines, examples, and coaching, rather than by rewriting everything yourself.
- A feel for what matters to software developers. Coding experience is optional. Empathy for the developer is required.
- Uses AI as a tool, and knows when to throw out what doesn't meet the mark.
- Experience with positioning and messaging, and presenting both to executives.
- Experience influencing partners across a matrixed company and building a brand with focused resources.
- A track record of writing that moves the numbers: web conversion, pipeline growth, and campaign performance with results you can show.
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.

How to Apply

Share an example of work you created or led, including at least one piece of writing you're proud of. Briefly (under 50 words) describe your role and why you're proud to share it with us.

United States Base Pay Range $127,500—$159,000 USD

Expected salary range for San Francisco and the surrounding area.

US SF Bay Area (Metro Zone 3) $147,500—$183,500 USD

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

## About CircleCI

CircleCI is the world’s largest continuous integration/continuous delivery (CI/CD) platform, and the hub where code moves from idea to delivery. As one of the most-used DevOps tools - processing more than 3 million jobs a day - CircleCI has unique access to data on how the most effective engineering teams work, and the tools to help software companies successfully leverage the power of AI into their commercial applications. Companies like Hinge, HuggingFace, and Samsung use us to improve engineering team productivity, release better products, and get to market faster.

Founded in 2011 and headquartered in downtown San Francisco with a global, remote workforce, CircleCI is venture-backed by Base10, Greenspring Associates, Eleven Prime, IVP, Sapphire Ventures, Top Tier Capital Partners, Baseline Ventures, Threshold Ventures, Scale Venture Partners, Owl Rock Capital, Next Equity Partners, Heavybit, and Harrison Metal Capital.

CircleCI is an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

How CircleCI Uses AI in Hiring

At CircleCI, people make our hiring decisions. We use technology to support our recruiting team so they can spend more time on what matters most: getting to know you.

Where we may use AI

- Job descriptions and messaging: AI may help draft job descriptions and role-specific messaging so they are clear and accurate.
- Application review: For some roles, we use an AI tool to review applications, including resumes and application responses, against criteria our hiring team sets for the role. The tool generates a fit score and summary to help recruiters organize and prioritize applications.
- Interview notes: With advance notice, an AI note-taking tool may join interviews to record, transcribe, and summarize the conversation. This lets interviewers focus on talking with you. You will be told before each interview, and you may opt out at any stage by letting your recruiter know. If you opt out, the tool will not join, and your candidacy is not affected.
- Outreach: AI may help draft candidate outreach and scheduling messages, which our team reviews before sending.

Our commitment

AI does not make hiring decisions at CircleCI. Our recruiters and hiring teams review candidates and make every decision to advance or reject an application. No candidate is rejected based solely on an AI score. We have tools and processes in place to test for bias and to review how these tools perform, and we adjust our approach as AI technology and the laws that govern it change.

## Your choices

You can ask for human-only review of your application, opt out of AI interview note-taking, request an accommodation, or ask questions about how we use AI. Contact recruiting@circleci.com.  For how we handle your data, including retention, see our Privacy Policy.

## About CircleCI

## Company Overview
- **One-liner**: CircleCI provides a continuous integration and continuous delivery (CI/CD) platform that enables software teams to automate their build, test, and deployment processes with AI-powered intelligence.
- **Entity Type**: Private
- **Headquarters**: San Francisco, California, USA (with a globally distributed workforce across the US, Canada, UK, Ireland, Germany, Mexico, and Japan)
- **Founded**: 2011
- **Founders**: Paul Biggar and Allen Rohner

## Core Business
- Primary industry: DevOps and CI/CD (Continuous Integration/Continuous Delivery) Platform
- Target customers: B2B, serving engineering teams from startups to the Fortune 500, including software engineers, platform engineers, security engineers, and engineering managers
- Mission: To manage change so software teams can innovate faster — enabling engineers to deliver high-quality products reliably and efficiently

## Products & Services
- **CircleCI CI/CD Platform**: A cloud-based and on-premise continuous integration and delivery service that automates the building, testing, and deployment of software. The core offering includes intelligent test splitting, parallel execution, and support for Linux, macOS, Android, and Windows environments.
- **AI-Powered Agentic CI/CD**: A new generation of the platform featuring autonomous validation, AI agents that diagnose and fix pipeline failures, rollback pipelines for safe recovery, and model evaluation for LLM applications. This includes the CircleCI MCP Server to connect AI tools (like Claude Code) to pipeline data.
- **Platform Toolkit**: A set of tools and policies (including no-think CI/CD, golden paths, and policy enforcement) designed to help platform engineers standardize best practices at scale across their organizations.
- **Orbs**: Reusable, shareable packages of configuration (YAML) that simplify and streamline CI/CD setup for common deployment targets (AWS, GCP, Azure, Heroku, etc.) and tools.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Over 2 million developers use the platform. The platform has achieved 97% faster test runs.
- **Notable Investors/Partners**: Investors include Top Tier Capital Partners, IVP, Sapphire Ventures, and Scale Venture Partners (from the $100M Series F raised in 2021). Key technology partners include AWS, Google Cloud, Microsoft Azure, and major VCS providers like GitHub and GitLab.
- **Growth Signals**: Forbes named CircleCI to "America’s Best Startup Employers" list. The company is actively investing in AI-native features (autonomous agents, MCP integration) and has launched a new CLI and a redesigned Pipelines page. Headcount continues to grow with active hiring across engineering, product, and go-to-market roles.

## Competitive Advantages
- **Agent-Powered Automation**: A first-to-market move into "autonomous validation" and AI-agent-driven CI/CD, distinguishing CircleCI from traditional, purely script-based CI/CD tools.
- **Enterprise-Grade Scale & Trust**: Built to handle the demands of large, complex organizations with rigorous security, compliance, and policy enforcement needs — a critical moat against simpler, less mature alternatives.
- **Multi-Platform & Hybrid Cloud Support**: Supports the widest range of environments (Linux, macOS, Android, Windows) in both cloud and self-hosted (on-prem) configurations, giving enterprises flexibility.
- **Developer Experience Focus**: Features like Smarter Testing, Chunk testing, and the new Pipelines page emphasize a frictionless, high-velocity developer experience, which drives adoption within engineering teams.

## Strategic Focus
- **AI-Native CI/CD**: The company's roadmap is heavily centered on "AI speed." The focus is on integrating AI agents directly into the pipeline (for diagnosis, rollback, and even prompt engineering), making the platform autonomous and "no-think" for developers.
- **Platform Engineering & Standardization**: Empowering platform teams to define golden paths and enforce policies, balancing developer velocity with organizational control and safety.
- **Expanding the Ecosystem**: Deepening integrations with major cloud providers (AWS, GCP, Azure) and AI tooling (MCP Server, LLM app support) to become the default CI/CD layer for the AI era.

## Why Work Here
- **Culture & Flexibility**: CircleCI operates on a hybrid model (office-from-home flexibility) designed to balance collaboration with personal productivity. The culture is built on guiding principles: "Learn fast," "Own the outcome," "Understand the problem," "Do our best work," and "Think like the customer."
- **Professional Development**: Employees have access to comprehensive training programs, leadership development opportunities, and a clear focus on career pathing (e.g., redesigned engineering career paths).
- **Community & Inclusion**: Active Employee Resource Groups (ERGs) include Circle[SHE]i (women and allies), The Onyx Circle (Black employees and allies), CircleAPI (Asian voices), Circle-Sí-I (Latino/LatinX), CircleMinds (neurodiversity), Queer Sphere (LGBTQIA+), and CircleGI (Veterans).
- **Benefits & Perks**: Comprehensive benefits package including generous PTO, holistic mental health support, and global health and wellness coverage.

## Sources
1. [circleci.com](https://circleci.com/) — Official website with product overview, brand positioning, and "Join 2mil+ devs" tagline
2. [circleci.com/careers](https://circleci.com/careers/) — Careers page with mission, culture, guiding principles, ERG descriptions, and benefits information
3. [circleci.com/about](https://circleci.com/about/) — About page with leadership team (CEO Jim Rose, CTO Rob Zuber, CFO Chitra Balasubramanian, etc.), company history (founded 2011 in San Francisco), and values
4. [linkedin.com/company/circleci](https://www.linkedin.com/company/circleci) — LinkedIn company page with open positions (10 current job listings including Software Engineer, PM, Product Designer)
5. [circleci.com/docs](https://circleci.com/docs/guides/about-circleci/about-circleci/) — Official documentation providing technical overview, CI/CD definitions, supported platforms (Linux, macOS, Android, Windows), and deployment targets (AWS S3, EC2, GCP, Azure, Heroku, Firebase)

## Other roles at CircleCI

- [Support Engineer](https://feeny.ai/job/support-engineer-circleci-united-kingdom-pk38qhecgya7) — United Kingdom
- [Strategic Client Account Executive](https://feeny.ai/job/strategic-client-account-executive-circleci-san-francisco-b883x6cyg434) — San Francisco, CA
- [VP, Customer Engineering & Success](https://feeny.ai/job/vp-customer-engineering-success-circleci-san-francisco-mx2j8mhk2n7m) — San Francisco, CA
- [Staff Software Engineer, Delivery Engineering](https://feeny.ai/job/staff-software-engineer-delivery-engineering-circleci-canada-est-or-us-est-or-vqsr025sbbv9) — Canada Est OR US Est OR, United Kingdom
- [Staff Software Engineer, On-Prem](https://feeny.ai/job/staff-software-engineer-on-prem-circleci-canada-or-united-states-or-mexico-city-9qstax84p5w7) — Canada OR United States OR Mexico City, Mexico
- [Senior Software Engineer, Query](https://feeny.ai/job/senior-software-engineer-query-circleci-canada-united-states-united-kingdom-z1ctvdazczwv) — Canada United States United Kingdom Mexico City, Mexico
- [Agentic Operator, Growth Marketing](https://feeny.ai/job/agentic-operator-growth-marketing-circleci-united-states-g70g1bkhgww8) — United States
- [Staff Software Engineer](https://feeny.ai/job/staff-software-engineer-circleci-canada-united-states-united-kingdom-mexico-city-eemg47j3d784) — Canada United States United Kingdom Mexico City, Mexico
- [Senior GTM Strategy & Operations Manager](https://feeny.ai/job/senior-gtm-strategy-operations-manager-circleci-san-francisco-snrj9qf533hs) — San Francisco, CA
- [Strategic Sales Manager](https://feeny.ai/job/strategic-sales-manager-circleci-san-francisco-9kp9v1bxv0sb) — San Francisco, CA