---
title: 'Senior Brand Marketing Manager (R-19895) at Dun & Bradstreet'
canonical: 'https://feeny.ai/job/senior-brand-marketing-manager-r-19895-dun-bradstreet-jacksonville-w7mp0m87sq40'
type: 'job'
last_seen: '2026-09-07'
---

# Senior Brand Marketing Manager (R-19895) at Dun & Bradstreet

- **Company:** Dun & Bradstreet
- **Location:** Jacksonville, FL
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-02
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.lever.co/dnb/a2ce4368-a4ea-498b-9315-6441e995001f

## Job description

Shape the Future with Dun & Bradstreet At Dun & Bradstreet, we believe data has the power to create a better tomorrow. As a global leader in business decisioning data and analytics, we help companies worldwide grow, manage risk, and innovate. Since 1841, businesses have trusted us to turn uncertainty into opportunity. We’re a diverse, global team that values creativity, collaboration, and bold ideas. Are you ready to make an impact and help shape what’s next? Join us! Explore opportunities at dnb.com/careers.

The Senior Brand Marketing Manager leads the development, activation, and governance of brand initiatives that strengthen awareness, consistency, and perception across channels. This role owns the brand narrative and strategy, drive campaigns that build awareness and affinity, and ensure consistency in how we show up in the market. This role helps shape the company’s brand architecture and brand naming approach—ensuring the master brand, sub-brands, products, solutions, programs, campaigns, and partner offerings are expressed and branded in a clear, cohesive, and customer- relevant way. The role works cross-functionally with creative, communications, portfolio marketing and additional marketing teams from media, to events, to digital, etc. to translate business objectives into compelling brand experiences.

Essential Key Responsibilities

- Develop and refine the brand strategy, including positioning, messaging, voice, and narrative. Ensure the brand narrative is clear, differentiated, and aligned with the company visual and business goals.

- Help define, document, and govern brand architecture, including how the master brand, sub-brands, product, solutions, capabilities, program, campaign, and partner offerings related to one another – and earn branding.

- Support brand naming strategy and governance for new products, solutions, data offerings, agents, capabilities etc. – ensuring names align to the brand architecture and strategic naming conventions.

- Lead the planning and execution of brand campaigns and initiatives that support awareness, positioning, and differentiation – including media, events, digital, social, etc.

- Create and maintain brand governance materials, including brand guidelines, naming conventions, decision trees, templates, training materials, and enablement resources for internal teams and agency partners.

- Serve as the primary brand steward, reviewing materials to ensure the brand was applied correctly and consistently - including advertising, events, web, internal communications, and customer-facing experiences

- Define KPIs for brand health, including awareness, consideration, sentiment, and share of voice.

- Establish tracking and reporting frameworks, using data to inform decisions.

- Stay current with trends in branding, design, and consumer behavior to inform creative direction.

- Collaborate with internal stakeholders and creative teams to ensure alignment and execution of brand standards.

- Manage timelines, budgets, and resources to deliver high-quality brand assets and experiences.

Essential Skills and/or Certifications

- Bachelor’s degree in marketing, communications, or a related field.

- 8+ years of experience in brand marketing; experience in B2B or technology industries is a plus.

- Proven success in developing and executing brand strategies across channels.

- Strong understanding of brand identity, messaging, visual systems, and brand governance.

- Experience supporting brand architecture, portfolio architecture, product hierarchy, naming conventions, or brand house governance.

- Ability to translate complex product, solution, data, capability, and partner structures into simple, customer-relevant naming frameworks.

- Experience participating in or leading naming workstreams, including naming briefs, discovery, stakeholder alignment, SEO or competitive review, and legal/trademark coordination.

- Excellent written and verbal communication skills, including the ability to create concise executive-ready recommendations, decision frameworks, and guidance documents.

- Data-driven approach with experience using brand, campaign, customer, competitive, AEO/SEO, and market insights to inform strategy and optimize impact.

- Strong organizational and project management skills.

- Strong facilitation and stakeholder management skills, with the ability to align cross-functional teams and influence decisions without direct authority.

- Proficiency in Microsoft Office Suite skills.

- Understands and embraces AI tools. Demonstrates curiosity, adaptability, and ethical awareness in navigating AI-driven environments.

- Show an ownership mindset in everything you do. Be a problem solver, be curious and be inspired to take action. Be proactive, seek ways to collaborate and connect with people and teams in support of driving success.

- Continuous growth mindset, keep learning through social experiences and relationships with stakeholders, experts, colleagues and mentors as well as widen and broaden your competencies through structural courses and programs.

- Where applicable, fluency in English and languages relevant to the working market.

Physical Requirements

- Ability to sit, speak and operate telephone and/or computer for long periods of time

- Ability to handle pressure, stressful conditions, and conflict resolution

- Ability to work day, evening and/or weekend hours as needed

- Regular attendance in the office

## Benefits We Offer

- Generous paid time off in your first year, increasing with tenure.
- Up to 16 weeks 100% paid parental leave after one year of employment.
- Paid sick time to care for yourself or family members.
- Education assistance and extensive training resources.
- Do Good Program: Paid volunteer days & donation matching.
- Competitive 401k with company matching.
- Health & wellness benefits, including discounted Wellhub membership rates.
- Medical, dental & vision insurance for you, spouse/partner & dependents.

All Dun & Bradstreet job postings can be found at https://jobs.lever.co/dnb. Official communication from Dun & Bradstreet will come from an email address ending in @dnb.com.

Notice to Applicants: Please be advised that this job posting page is hosted and powered by Lever, a subsidiary of Employ Inc. Your use of this page is subject to Employ's Privacy Notice and Cookie Policy, which governs the processing of visitor data on this platform.

Equal Employment Opportunity (EEO): Dun & Bradstreet provides equal employment opportunities to applicants and employees without regard to race, color, religion, creed, sex, age, national origin, citizenship status, disability status, sexual orientation, gender identity or expression, pregnancy, genetic information, protected military and veteran status, ancestry, marital status, medical condition (cancer and genetic characteristics) or any other characteristic protected by law. Know Your Rights: Workplace Discrimination is Illegal - The current poster can be found here. We participate in E-Verify - The current poster can be found here.

Accommodations information for applicants with disabilities: Dun & Bradstreet is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with Dun & Bradstreet, please send an e-mail to AcquisitionT@dnb.com to let us know the nature of your accommodation request and your contact information.

## About Dun & Bradstreet

## Company Overview
- **One-liner**: Dun & Bradstreet provides business decisioning data, analytics, and a global identity layer (the D-U-N‑S Number) to help companies manage risk, accelerate growth, and operationalize trusted context across sales, finance, compliance, and supply chains.
- **Entity Type**: Public (NYSE: DNB)
- **Headquarters**: Jacksonville, Florida, USA
- **Founded**: 1841
- **Founders**: Not publicly available (historical formation through mergers of Lewis Tappan’s Mercantile Agency and R.G. Dun & Co.)

## Core Business
- **Primary industries**: Information Services, Business Data & Analytics, Credit Risk, Compliance, Supply Chain Management
- **Target customers**: B2B – enterprises, SMBs, financial institutions, government agencies, procurement and risk teams
- **Mission / purpose**: “Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity.” [dnb.com](https://www.dnb.com/en-us/?cachebust=0.17253344090823353)

## Products & Services
- **D&B Data Cloud**: A governed foundation of verified business identity and continuously updated context, used to enrich CRM, ERP, and AI workflows.
- **D-U-N-S® Number**: A free, globally recognized unique business identifier that establishes a credit profile and unlocks access to suppliers, lenders, and government contracts.
- **D&B Commercial Graph**: A governed data layer delivering traceable, auditable business context for analytics and AI.
- **D&B AI Connectors**: Pre-built integrations that deliver decision-ready business insight into Salesforce, SAP, and other enterprise tools.
- **D&B MCP Server**: Enables AI agents to connect directly to governed business insight for auditability and reliable execution.
- **Risk & Compliance Solutions**: Third-party onboarding, monitoring, and enhanced due diligence.
- **Sales & Marketing Solutions**: Account-based data, lead scoring, and territory insights.
- **Finance Solutions**: Credit risk assessment, cash flow optimization, and financial signals.

## Market Standing
- **Valuation / Market Cap**: Not publicly disclosed in search results (publicly traded on NYSE; market cap can be looked up but not provided in the retrieved data).
- **Key Metric**: Annual revenue of **$2.4B** (latest full fiscal year). Q2 FY2025 (ended June 30, 2025) revenue was **$585.2M** with a net loss of **$33.7M**. [linkedin.com](https://www.linkedin.com/company/dun-&-bradstreet)
- **Notable Investors / Partners**: Parent company **Clearlake Capital Group, L.P.** (majority shareholder). Other institutional investors not listed in the search results.
- **Growth Signals**:
  - Headcount: **4,130 employees** (monthly growth +0.2%)
  - Active job postings: **87** (monthly growth +20.8%, quarterly growth +67.3%)
  - Operating in 28 countries, with data covering many more.
  - Recent emphasis on AI connectors and the MCP server to embed verified business context into agentic workflows.

## Competitive Advantages
- **Persistent Identity (D-U-N-S Number)**: A unique, globally recognized business identifier that provides a single source of truth across systems and use cases, creating a strong switching cost.
- **Longevity & Breadth**: Founded in 1841, the company has accumulated decades of business data and relationships, making it one of the most comprehensive business intelligence providers.
- **Governance & Traceability**: Unlike generic data lakes, the D&B Commercial Graph is designed for auditability, compliance, and AI readiness – a differentiator in regulated industries.
- **Wide Ecosystem Integration**: Native connectors to major platforms (Salesforce, SAP, Tableau, etc.) reduce friction for enterprise adoption.

## Strategic Focus
- **AI as a Context Layer**: Position “verified business context” as the missing link for enterprise AI success, emphasizing governed, traceable data over fragmented inputs.
- **Product Innovation**: Continued development of the MCP Server and AI connectors to enable agentic workflows in procurement, compliance, and sales.
- **Risk & Compliance Expansion**: Deepening capabilities in third-party risk management and enhanced due diligence to meet rising regulatory demands.
- **Data Modernization**: Investing in cloud-native infrastructure and real-time data updates to stay ahead of competitors like Experian and Moody’s.

## Why Work Here
- **Culture & Rating**: Employer rating of **3.8/5** (2,861 reviews on LinkedIn) with strong marks for work-life balance (4.0) and culture (3.7). Compensation scores 3.6 and career development 3.6. [linkedin.com](https://www.linkedin.com/company/dun-&-bradstreet)
- **Work Model**: **Hybrid** – employees typically work on-site **2 days a week** at their Jacksonville HQ or one of 32 global offices. [builtin.com](https://builtin.com/company/dun-bradstreet)
- **Notable Perks**:
  - Performance bonuses and employee discounts
  - Adoption assistance, generous parental leave, and family medical leave
  - Dental, health, and FSA benefits
  - Job training, conferences, and customized development tracks
  - Diverse workforce: talent sourced from top companies (IBM, Oracle, Cognizant, Deloitte, etc.)
- **Technical Environment**: Engineering teams work on large-scale data platforms, AI/ML models, and data pipelines. Open roles include Data Scientists, AI Security Engineers, and Principal Systems Engineers.

## Sources
1. [dnb.com – Company Overview](https://www.dnb.com/en-us/?cachebust=0.17253344090823353)
2. [dnb.com – Careers](https://www.dnb.com/en-us/about/careers.html)
3. [jobs.lever.co – Open Positions](https://jobs.lever.co/dnb)
4. [linkedin.com – Company Profile](https://www.linkedin.com/company/dun-&-bradstreet)
5. [builtin.com – Culture & Perks](https://builtin.com/company/dun-bradstreet)

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