---
title: 'Senior Brand Strategist at AKQA'
canonical: 'https://feeny.ai/job/senior-brand-strategist-akqa-copenhagen-j3vtdrgkwzk7'
type: 'job'
last_seen: '2026-09-07'
---

# Senior Brand Strategist at AKQA

- **Company:** AKQA
- **Location:** Copenhagen, Denmark
- **Posted:** 2026-09-07
- **Last confirmed live:** 2026-09-07
- **Apply:** https://www.akqa.com/jobs/8179521/?gh_jid=8179521

## Job description

At AKQA (part of WPP), we help ambitious companies navigate shifting markets and culture, define better futures, and build brands that pioneer, not just compete. We work at the intersection of technology, storytelling, and design, turning brand into strategic advantage.

We’re looking for a senior brand strategist who can combine strategic rigour with creative imagination to join our Copenhagen studio. Someone who can dissect market and cultural shifts, identify compelling positions, and translate them into creative brand ideas that resonate and perform.

## The role

As a brand strategist, you’ll operate across brand, campaign, and experience, leading the translation of client challenges into strategies that are both rigorous and creatively compelling. You’ll own strategic direction from foundational brand work through to creative activation, championing value-driven thinking.

## What you’ll do

- Define brand futures: Lead brand platforms, positioning, and narrative frameworks; uncover differentiated positions; show how brands can shape culture, not just respond to it.
- Develop activation strategy: Turn insight into sharp creative concepts; define audience insights and communication territories; craft briefs that inspire breakthrough creative work and campaigns.
- Collaborate on creative: Partner with creative teams to develop ideas rooted in strategy; ensure work ladders back to brand strategy while pushing creative boundaries.
- Build the case: Ground strategies in research and evidence; translate them into measurable business value; craft narratives that build client confidence.
- Lead in the room: Present recommendations to senior stakeholders; facilitate workshops; be a trusted strategic voice with clients and creative partners.
- Collaborate across disciplines: Work with creatives, designers, technologists, and experience strategists; contribute to new business and pitches across categories.

Who you probably are

- 5–7+ years in brand, marketing, or creative strategy, with experience across both brand-building and campaign activation
- Agency background preferred; consultancy or client-side brand experience also valued
- Past work showing both strategic depth and creative ambition
- Skilled at dissecting complexity and building evidence-based, precisely communicated arguments
- Fluent in brand architecture, positioning, and performance measurement
- Creatively curious and drawn to innovation thinking, able to translate insight into concepts that are simple, memorable, and ownable
- Someone who sees brand as a business value driver, questions assumptions, and stays genuinely curious about culture, technology, and behaviour

Explore our extensive range of benefits [here](https://www.akqa.com/studios/denmark/benefits/). We believe great work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach including required in-office days. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

AKQA is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

## About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit [WPP.com](http://wpp.com/).

## About AKQA

## Company Overview
- **One-liner**: AKQA is a creative agency that combines imagination and technology to design and build transformative products, services, and experiences for the world’s most respected brands.
- **Entity Type**: Private subsidiary (owned by WPP plc)
- **Headquarters**: Not explicitly stated on company site; widely reported as London, UK (global presence across 19 countries and 30 locations)
- **Founded**: 1995
- **Founders**: Not publicly available on company site

## Core Business
- **Primary industry/industries**: Creative agency, digital agency, innovation consultancy, experience design
- **Target customers**: B2B, enterprise clients (global organisations and institutions)
- **Mission or purpose statement**: “Create a better future” – the company states its primary motivation is to imagine and create what matters next, using imagination, technology, craft and speed to make a positive difference in people’s lives.

## Products & Services
AKQA operates through several specialised companies and practices:
- **Experience Design**: Designing digital products, services, and interfaces that are intuitive, beautiful, and culturally resonant.
- **Brand, Industrial Design and Architecture**: Creating brand identities, physical products, and spatial experiences.
- **App Development (ArcTouch)**: Building mobile and connected applications for clients.
- **Brand Experience and Communications (Made)**: Developing brand storytelling, campaigns, and communications strategies.

In addition, AKQA offers consulting, engineering, and innovation services as part of its core agency offering.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private subsidiary of WPP plc, a public company with a market cap of ~£9B as of mid-2025)
- **Key Metric**: Total funding not applicable (subsidiary); revenue not publicly disclosed for AKQA standalone. WPP’s Global Integrated Agencies segment (which includes AKQA) reported £12.3B in revenue for 2024.
- **Notable Investors/Partners**: Parent company WPP plc; long-term clients include many of the world’s most prestigious organisations (specific names not listed on site).
- **Growth Signals**: 
  - 83 Agency of the Year awards
  - 616 Cannes Lions won in the last decade, including multiple Grand Prix awards (Innovation 2025, Glass 2024, Digital Craft 2023, Design 2021)
  - Ranked 9th Most Loved Workplace in the World by Newsweek
  - Named Campaign’s 2023 Digital Agency Global Network of the Year
  - Winner of Fast Company World Changing Ideas Awards (2021, 2022, 2024)
  - Led Gartner’s independent evaluation of Global Marketing Agencies for four consecutive years

## Competitive Advantages
- **Award-winning creative culture**: Consistently recognised at the highest levels of global creative competitions (Cannes Lions, D&AD, Webby Awards).
- **Global scale with local depth**: 30 studios across 19 countries, enabling seamless cross-border collaboration – over 70% of clients work with teams in multiple regions.
- **Long-term client relationships**: Trusted by many of the world’s most respected organisations, with a focus on enduring partnerships rather than project-based work.
- **Multidisciplinary expertise**: Combines strategy, design, engineering, and communications under one roof, allowing for integrated, end-to-end solutions.
- **Culture of innovation**: Emphasis on disciplined experimentation and “zero-to-one” breakthroughs rather than incremental change.

## Strategic Focus
- **Continuing to lead at the intersection of imagination and technology**, with a strong focus on AI, digital craft, and emerging technologies.
- **Becoming the employer of choice** in the creative and innovation industry, as stated on the company’s careers page.
- **Driving growth for society, clients, people, and values** – the company describes itself as “ambitious, growth-oriented” with a commitment to sustainability and equity.
- **Expanding its global footprint** and deepening capabilities through its specialised companies (ArcTouch, Made, etc.).

## Why Work Here
- **Culture highlights**: Recognised as a Great Place to Work and a Best Workplace for Innovators by Fast Company. Newsweek ranked AKQA the 9th Most Loved Workplace in the World.
- **Employee Resource Groups**: Active communities including WE (Women’s Empowerment), BOLD (LGBTQIA+), MIND (mental health), API (Asian & Pacific Islander), and a DEI Council.
- **Learning and development**: AKQA Insight platform offers talks and courses from internal and external experts; formal training programs and WPP Professional Development are available.
- **Mental health and physical wellbeing**: Resources include yoga, meditation, self-care resources, and a focus on disease prevention and resilience.
- **Remote/hybrid policy**: Not explicitly stated on site; the company has physical studios worldwide and emphasises in-person collaboration, though some flexibility may exist depending on role and location.
- **Purpose-driven work**: The company’s stated goal is to “create a better future,” and it backs this with sustainability initiatives and community engagement (e.g., Future Lions competition, Future Academy internship program).
- **Diverse and inclusive environment**: The company is committed to “fostering a varied and equitable work environment” and takes active steps toward equity and representation.

## Sources
1. [AKQA Careers Overview](https://www.akqa.com/careers/)
2. [Working at AKQA](https://www.akqa.com/careers/working-at-akqa/)
3. [AKQA Companies](https://www.akqa.com/companies/)
4. [AKQA Culture](https://www.akqa.com/culture/)

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