---
title: 'Senior Business Consultant - Marketing Automation at VML/WPPEnterprise Solutions'
canonical: 'https://feeny.ai/job/senior-business-consultant-marketing-automation-vml-wppenterprise-solutions-rqrq50dxw5s8'
type: 'job'
last_seen: '2026-10-14'
---

# Senior Business Consultant - Marketing Automation at VML/WPPEnterprise Solutions 

- **Company:** VML/WPPEnterprise Solutions 
- **Location:** Amsterdam, Netherlands
- **Posted:** 2026-10-14
- **Last confirmed live:** 2026-10-14
- **Apply:** https://job-boards.greenhouse.io/vmlenterprisesolutions/jobs/8587690002

## Job description

## Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

## What's Happening

The line between marketing strategy, technology infrastructure, and data is disappearing. Enterprise clients need more than campaign execution; they need scalable growth architectures anchored in robust platforms like Salesforce, alongside modern engagement and personalization engines like Braze, Bloomreach, and Klaviyo.

At WPP ES, our Marketing Automation & CRM team architects, scales, and optimizes these enterprise MarTech solutions for leading global agency clients. We bridge the gap between complex technical setups and high-impact customer experiences across large, complex B2B and consumer environments.

We need a Senior/Lead Business Consultant who can act as our primary technical and strategic authority—someone who can lead complex engagements with confidence, champion domain excellence, and drive measurable business growth.

## What You'll Do

- This is a senior client-facing leadership role. You don't just recommend tools - you architect ecosystem strategies, align executive stakeholders, and steer enterprise clients toward high-value digital maturity.
- Act as the Primary Strategic & Technical Authority: Serve as the trusted sparring partner for senior client leads, translating business requirements into scalable MarTech strategies across Salesforce, Braze, Bloomreach, Klaviyo, and peripheral technologies.
- Lead Complex Client Engagements: Manage large projects within enterprise environments, proposing best-practice solutions, mapping progress against client KPIs, and serving as a mediator and decision-maker during escalations.
- Drive Business Growth & Pitches: Directly contribute to scoping, pitching, and solutioning for prospective and existing enterprise clients, proactively identifying new growth opportunities.
- Deliver High-Impact Advisory: Facilitate strategic workshops, create rollout plans, design adapted or new processes, and present research-backed recommendations to guide client decision-making.
- Nurture & Elevate Talent: Partner with the Solution Team Lead to review work, coach medior and junior specialists, provide cross-disciplinary education, and uphold high quality standards across the domain.
- Shape Domain Leadership: Advocate for the MarTech domain internally and externally through thought leadership, vendor alignment (e.g., Salesforce), marketing events, and knowledge-sharing across WPP ES' international network.

## Who You Are

- A Senior Strategic Partner, Not Just an Executer: You navigate client governance seamlessly, challenge assumptions constructively, and communicate complex technical concepts with clarity and influence at the executive level.
- A MarTech Architecture Expert: You bring deep expertise in CRM, Marketing Automation, and Service/Sales Automation platforms, with proven experience balancing legacy enterprise tools with modern engagement engines.
- A Growth Driver & Facilitator: You thrive in pitches, discovery sessions, and scoping scenarios, turning client challenges into creative, structured business solutions.
- A People Multiplier: You take pride in reviewing work, mentoring colleagues, and elevating the capabilities of the team around you.

## What You'll Need

- 10+ years of professional experience, including 3+ years in senior or executive management roles within a B2B services/agency environment.
- Deep knowledge of CRM and Marketing Automation platforms, with proven expertise in Salesforce and familiarity with platforms like Braze, Bloomreach, or Klaviyo.
- Demonstrated success in scoping, pitching, and delivering solutions for enterprise-level clients.
- Strong conceptual, analytical, research, and problem-solving skills.
- Exceptional communication skills with fluency in English. Fluent in Dutch is preferred.
- Bachelor’s or Master’s degree in a relevant field is preferred.
- Currently residing in the Netherlands with a valid right to work.

The Team

You will join our Marketing Automation & CRM domain, partnering closely with the CXM Director, Capability Team Lead, project managers, and delivery teams. You will also collaborate regularly with internal marketing, technology vendors (like Salesforce), and global WPP/VML peers to elevate our overall practice.

## What We Offer

Our Compensation:

- Highly competitive market salary based on senior experience.
- An additional gross annual 8% holiday allowance pay.
- A comprehensive mobility package tailored to your commuting needs.
- Competitive pension benefits.
- Choice of a Mac or Windows laptop.

Our Culture:

- A flexible hybrid work model prioritizing work-life balance.
- An international, inclusive environment built on trust and collaboration.
- Mental Health Support: Complimentary access to Employee Assistance Programme (EAP) counseling services.
- Wellness Offerings: Access to in-building wellness initiatives (yoga, pilates, in-house chair masseuse, bootcamp sessions where available).
- Work & Culture Events: High-profile B2B and B2C client portfolio, team events, and Friday social drinks.
- The Real Draw: You will serve as the technical and strategic authority shaping how global enterprise brands build, scale, and connect their MarTech ecosystems for the next generation of customer engagement.

## About WPP ES

Part of WPP, 26,000 people, 55+ markets. Clients include AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestle, The Coca-Cola Company, and Wendy's. Recognized by Forrester as a Leader across marketing, commerce, and digital experience services.

Note to recruitment agencies: this vacancy is not open for collaboration, unsolicited contact will not be acknowledged.

## About WPP

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit [WPP.com](http://wpp.com/).

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

When you click "Submit Application", this will send any information you add below to WPP (VML/WPP Enterprise Solutions). Before you do this, we think it's a good idea to read through our [Recruitment Privacy Policy](https://www.vml.com/recruitment-privacy-policy). California residents should read our [California Recruitment Privacy Notice](https://www.vml.com/california-recruitment-privacy-notice). This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

## About VML/WPPEnterprise Solutions 

## Company Overview
- **One-liner**: VML Enterprise Solutions is the technology and data consulting arm of global creative agency VML, delivering digital transformation, customer experience, commerce, and AI-driven solutions for the world’s largest brands.
- **Entity Type**: Division of VML, a subsidiary of WPP plc (NYSE: WPP, LSE: WPP). WPP is publicly traded.
- **Headquarters**: London, United Kingdom
- **Founded**: 2023 (formed as a unified unit within VML, inheriting legacy from Wunderman Thompson Commerce and VMLY&R)
- **Founders**: Not applicable (organizational unit); leadership includes Global CEO Jeff Geheb (Enterprise Solutions) and UK CEO Joe Petyan.

## Core Business
- **Industries**: IT Services and IT Consulting, Digital Transformation, Customer Experience (CX), Commerce, Marketing Technology, AI
- **Target customers**: Large enterprise and multinational B2C and B2B brands across retail, CPG, automotive, financial services, and technology
- **Mission**: *“We are driven by technology, but inspired by people – customers, clients, partners and colleagues.”* Focus on closing the gap between AI ambition and AI readiness.

## Products & Services
For each major offering:
- **Technology Transformation**: Modernizing legacy systems, implementing AI-driven operating models, and migrating platforms (e.g., Adobe Experience Cloud) to unlock new capabilities.
- **Customer Experience (CX)**: End-to-end CX design and implementation, including CRM, loyalty solutions, personalization at scale, and digital product innovation.
- **Commerce**: Omnichannel retail and B2B commerce experiences across DTC, marketplace, and B2B channels; powered by Adobe Commerce, Shopify, and Salesforce.
- **Consulting**: Strategy, innovation, analytics, and marketing effectiveness measurement to drive business impact.
- **Data & AI**: Advanced analytics, data clean rooms, AI-mediated recommendation, and scaled automation.

## Market Standing
- **Valuation/Market Cap**: Not publicly available for the division. Parent WPP’s market cap is approximately £8–9 billion (as of mid-2025). VML itself is a top global agency network.
- **Key Metric**: Total headcount of **10,000+ experts** across 40+ global offices (vml.com). Active job postings as of mid-2025: 201, with year-over-year posting growth of **+428.9%** (LinkedIn).
- **Notable Clients**: The Coca-Cola Company, Ford, Mars, Nestlé, Unilever, Sainsbury’s, KFC, Microsoft (Xbox Design Lab), United Rentals.
- **Notable Partners**: Adobe, Salesforce, Google, Microsoft, Braze, Shopify, MACH Alliance (over 50 technology vendor partnerships).
- **Growth Signals**: Rapid hiring surge (+428.9% YoY); new AI-focused whitepapers (“Share of Decision”, “Mastering Modernization”); expansion of Enterprise Solutions as a distinct operating unit under VML; recent CEO appointments (Joe Petyan as UK CEO in 2025).

## Competitive Advantages
- **Scale & Integration**: Combines deep creative capabilities of VML (award-winning global agency) with dedicated technology and data teams, allowing clients to move from strategy to execution under one roof.
- **Platform Ecosystems**: Long‑standing, certified partnerships with the largest enterprise platforms (Adobe, Salesforce, Shopify, Google, Microsoft) enable best‑in‑class delivery.
- **Proven Track Record**: Delivered “world’s largest grocery eCommerce replatform” (Sainsbury’s) and transformed customer experiences for Ford across Europe.
- **AI‑First Focus**: Actively publishing frameworks and whitepapers on AI readiness, LLM integration, and data clean rooms – positioning as a thought leader in enterprise AI.

## Strategic Focus
- Scaling AI‑driven transformation and automation for enterprise clients.
- Deepening omnichannel commerce capabilities (B2B, DTC, marketplace).
- Expanding consulting and CX services alongside technology delivery.
- Building out global delivery centers (India, Poland, Portugal, Hungary, US) to increase cost‑effective capacity.
- Investing in talent acquisition – especially in engineering, data, and AI roles – reflected in the surge of job postings.

## Why Work Here
- **Culture**: Emphasizes transformation of both client businesses and employee careers. Described as supportive, inclusive, and committed to personal growth. “[We] cherish unique perspectives” (vml.com/es-emea-careers).
- **Learning & Development**: Ongoing targeted learning, development opportunities, and a graduate programme for early‑career talent.
- **Work Policy**: Not explicitly stated, but offices exist across 40+ locations (London, New York, Bengaluru, Warsaw, Lisbon, etc.) with flexible/remote practices common in agency/consulting environments.
- **Notable Perks**: Work with iconic global brands (Coca-Cola, Ford, Microsoft); access to cutting‑edge technology stacks; high growth trajectory with increasing headcount and project demand.
- **Engineering Culture**: Strong focus on modern engineering (cloud, AI, headless commerce, MACH architecture) and cross‑functional collaboration between designers, engineers, and strategists.

## Sources
1. [vml.com – Enterprise Solutions](https://www.vml.com/expertise/enterprise-solutions)
2. [vml.com – Enterprise Solutions EMEA Careers](https://www.vml.com/es-emea-careers)
3. [LinkedIn – VML Enterprise Solutions](https://www.linkedin.com/company/vml-enterprise-solutions)
4. [Greenhouse – VML Enterprise Solutions Jobs](http://job-boards.greenhouse.io/vmlenterprisesolutions)

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