---
title: 'Senior Business Development Manager, Banking & Investing at Launch Potato'
canonical: 'https://feeny.ai/job/senior-business-development-manager-banking-investing-launch-potato-halifax-vwsgj0zz422n'
type: 'job'
last_seen: '2026-11-09'
---

# Senior Business Development Manager, Banking & Investing at Launch Potato

- **Company:** Launch Potato
- **Location:** Halifax, Canada / Mississauga, Canada / Montréal, Canada / Ottawa, Canada / Quebec, Canada / Toronto, Canada / Vancouver, Canada / Victoria, Canada
- **Work type:** remote
- **Posted:** 2026-11-06
- **Last confirmed live:** 2026-11-09
- **Apply:** https://job-boards.greenhouse.io/launch2/jobs/6251197004

## Job description

WHO ARE WE?

[Launch Potato](https://launchpotato.com/careers?utm_source=greenhouse&utm_medium=jobpost&utm_campaign=careers-back-to-careers) is the discovery and conversion company. We reach tens of millions of people every month through our brands, including [FinanceBuzz](https://financebuzz.com/?utm_source=greenhouse&utm_medium=jobpost&utm_campaign=careers-to-brand), [All About Cookies](https://allaboutcookies.org/?utm_source=greenhouse&utm_medium=jobpost&utm_campaign=careers-to-brand), and [OnlyInYourState](https://www.onlyinyourstate.com/?utm_source=greenhouse&utm_medium=jobpost&utm_campaign=careers-to-brand). We turn that attention into real outcomes for our partners, some of the world's leading companies.

Our mission: create predictable, high-value customer acquisition at scale by connecting discovery, intent, and performance across category-leading consumer brands in finance, travel, and entertainment.

We run profitable and bootstrapped, with a South Florida HQ and a remote-first team across 18 countries.

WHY JOIN US?

You own outcomes here, not tasks. We measure work by impact, not activity. The pace is real, and change is constant, so the people who do best turn change into opportunity instead of waiting for it to settle. Feedback runs direct and lands with respect. Ordinary people make themselves extraordinary at Launch Potato.

## THE ROLE

We're looking for a hands-on Partnerships & BD expert to grow our banking, deposits, and investing partners, and to bring on the ones we haven't met yet. Most of the job, roughly 70 to 80 percent, is growing the partners we already have: bigger budgets, better economics, broader distribution. The rest is net new, mostly warm, with real outreach on the investing side where the relationships don't exist yet.

You'll work alongside our Head of Partnerships, who will continue to focus on our largest strategic partners. On those strategic partners, you'll run the operations. Across the rest of banking, deposits, and investing, you own it fully, operationally and strategically. That's what gives the Head of Partnerships room for the biggest bets, and it's what makes this seat yours.

This isn't a support role, and it isn't customer service. The job is to grow relationships, not just service them.

## WHY THIS SEAT

- A category to own. Banking, deposits, and investing partners outside our largest strategic accounts are yours, start to finish.
- A partner, not a handoff. Our Head of Partnerships works closely alongside you for your first 90 days, and the goal is full independence by about day 120.
- Room to shape it. You'll inherit real momentum, but the strategy in these categories is still being written, and you'll help write it.
- Close to the media. You'll connect what partners need to placements across FinanceBuzz and our publisher network, which is where a good partnership becomes an extraordinary one.
- Direct exposure to senior leadership on the deals that matter.

## WHAT YOU'LL BRING

- Direct experience on the advertiser side of a financial comparison publisher, marketplace, or performance network, managing bank, deposit, or investing partners.
- A record of growing accounts, not just servicing them. You can walk through a partner whose budget you grew and what moved it.
- Sales DNA. You open doors and close. Warm relationships are most of it, but you're comfortable with cold outreach, especially to investing apps.
- Ownership of the details. URL approvals, budget changes, CPA moves, placement and widget coordination: you run them yourself and nothing drops.
- You figure it out without being pushed, and you pull in account management, product, media, analytics, compliance, legal, and finance to get it done.
- Fluency in performance economics, including CPA, CPL, CPC, and revenue share, and the business acumen to use performance, revenue, and unit-economic data in a negotiation.
- Strong communication, relationship building, and negotiation across several partners and opportunities at once.

## NICE TO HAVE

- Publisher experience, or enough of the language to hold the conversation.
- Experience in wealth management, financial advisory, RIAs, or advisor networks.
- Existing relationships with banks, fintech companies, investment platforms, or related financial-services companies.
- Experience selling customer acquisition, media, lead generation, or performance-based marketing.

## WHAT YOU'LL OWN

Existing partners

- Budget growth, better unit economics, broader product coverage, and a bigger share of wallet with the partners you own.
- The operations on our largest strategic banking partners, alongside the Head of Partnerships.
- Partner operations from onboarding through campaign management, reporting, issue resolution, and optimization.
- Proposals that connect a partner's goals to placements, audiences, and distribution across FinanceBuzz and our publisher network.
- Accurate pipeline, forecasts, partner updates, and next steps.
- Launch Potato's presence at industry events and partner meetings.

New partners

- A pipeline across banking, deposits, investing, and wealth.
- Reaching the right decision makers through relationships, referrals, events, and outbound.
- Partner conversations from first outreach through pitch, deal negotiation, contracting, and launch.
- A clear read on each partner's growth goals, economics, products, and target customers.

## WHAT GREAT LOOKS LIKE

- First 90 days: you're learning the book side by side with the Head of Partnerships and running operations on the partners you'll own.
- By about day 120: you run your partners independently.
- By month 6: you're directing internal traffic and connecting partner activity to media opportunity.
- Year one: larger budgets and stronger economics across existing partners, new banks and investing advertisers live, and the Head of Partnerships focused on our largest, most strategic deals.

## THIS ISN'T THE RIGHT SEAT IF YOU

- Want to hunt, close, and hand the account to someone else.
- Want someone else to own the operations.
- Need a playbook handed to you before you move.
- Would rather service an account than grow it.

Want to accelerate your career? Apply now!

Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

## About Launch Potato

## Company Overview
- **One-liner**: Launch Potato is a bootstrapped, profitable digital media company that owns and operates a portfolio of brands and technologies designed to connect consumers with new products and services.
- **Entity Type**: Private (Bootstrapped, no external investment)
- **Headquarters**: Delray Beach, Florida, United States
- **Founded**: 2014
- **Founders**: Not publicly listed, but described as a group of young, ambitious entrepreneurs. The CTO is Ryan Van Horn.

## Core Business
- **Primary industry/industries**: Digital Media, Advertising Services, Performance Marketing, Content Publishing
- **Target customers**: B2B (advertisers and brands looking for customer acquisition) and B2C (consumers discovering products and services through their content brands).
- **Mission or purpose statement**: To connect consumers with the world’s leading brands through data-driven content and technology. The company describes itself as "The Discovery and Conversion Company."

## Products & Services
- **Content & Media Brands**: A portfolio of owned-and-operated digital properties that attract over 30M+ monthly visitors. Key brands include:
    - **FinanceBuzz**: Personal finance content and product recommendations.
    - **All About Cookies**: Digital privacy and security advice.
    - **OnlyInYourState**: Travel and lifestyle content focused on U.S. states (acquired in July 2025).
- **Technology & Marketing Platform**: A proprietary technology stack for audience development, engagement, viral distribution, and monetization. This includes data pipelines, A/B testing (over 10,000 variations tested), and conversion optimization tools that connect advertisers to consumers.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (bootstrapped, no external investment).
- **Key Metric**: Annual Revenue of approximately **$41.5 million** (as of latest data).
- **Notable Investors/Partners**: No external investors (bootstrapped). Partners are the world's leading brands and advertisers they connect with consumers.
- **Growth Signals**: 
    - Reaches over 30 million monthly active users across its portfolio.
    - Has grown several digital properties to over 10 million active monthly users.
    - Acquired the travel publication "Only In Your State" in July 2025.
    - Named the 3rd Fastest-Growing Technology Company in South Florida (2021) and #4 (2024).
    - Tripled the size of its team in recent years.
    - Named an Inc. Magazine Best Workplace.

## Competitive Advantages
- **Bootstrapped & Profitable**: The company is self-funded and profitable, allowing for long-term strategic thinking and reinvestment without external pressure.
- **Proprietary Tech & Data**: A sophisticated, in-house technology stack focused on data science, A/B testing, and conversion optimization gives them a competitive edge in performance marketing.
- **Diversified Portfolio**: A portfolio of strong, independent content brands (FinanceBuzz, All About Cookies, OnlyInYourState) across different verticals reduces risk and provides multiple traffic and revenue streams.
- **Remote-First Culture**: A proven, globally distributed team operating across 15+ countries, allowing them to hire top talent regardless of location.

## Strategic Focus
- **Portfolio Growth & Acquisition**: Actively acquiring and scaling new digital media brands, as evidenced by the recent acquisition of OnlyInYourState.
- **Technology & Data Science**: Continuing to invest in and enhance its proprietary technology stack, data pipelines, and machine learning capabilities to improve audience targeting, content personalization, and conversion rates.
- **Audience Expansion**: Growing the reach of its existing brands (30M+ monthly visitors) and entering new content verticals to capture more consumer attention.
- **Engineering Excellence**: Building scalable web applications, large-scale data pipelines, and front-end libraries to support rapid experimentation and growth.

## Why Work Here
- **Culture**: Described as a high-growth, high-performance culture with a focus on ownership, speed, and measurable impact. Core values include "Focus and Win," "Better Every Day," "Stronger Together," and "Embrace Change."
- **Remote/Hybrid Policy**: **Remote-first**. The company was an early advocate for remote work and has a global team across 15+ countries. They also have a headquarters office in downtown Delray Beach, Florida, which is dog-friendly and steps from the beach.
- **Engineering Culture**: Engineers work with a modern tech stack (Python, Django, VueJS/Nuxt, GraphQL, PostgreSQL, AWS, Docker, RabbitMQ, Celery) and are encouraged to solve complex problems at scale. They have a strong emphasis on data science and A/B testing.
- **Notable Perks**: Flexible work environment and vacation policy, unlimited monitors and standup desks, a stocked kitchen with healthy drinks and snacks, and a dog-friendly office. The company emphasizes employee well-being and mental health.

## Sources
1. [launchpotato.com](https://launchpotato.com/about)
2. [launchpotato.com](https://launchpotato.com/careers)
3. [linkedin.com](https://www.linkedin.com/company/launchpotato)
4. [job-boards.greenhouse.io](http://job-boards.greenhouse.io/launch2)

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