---
title: 'Senior Business Development Manager at PlayStation Global'
canonical: 'https://feeny.ai/job/senior-business-development-manager-playstation-global-london-j46gagqfb84h'
type: 'job'
last_seen: '2026-09-12'
---

# Senior Business Development Manager at PlayStation Global

- **Company:** PlayStation Global
- **Location:** London, United Kingdom
- **Posted:** 2026-09-11
- **Last confirmed live:** 2026-09-12
- **Apply:** https://job-boards.greenhouse.io/sonyinteractiveentertainmentglobal/jobs/6189590004

## Job description

Why Sony Interactive Entertainment?

Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

Role Overview:

Reporting to the Director, Business Development, the Sr. Business Development Manager will play a key role in driving strategic partnerships and leading the commercial structuring, negotiation and execution of commercial arrangements across Studio Business Group (SBG). SBG supports PlayStation Studios’ first-party business, working across studios and teams to enable the development and delivery of world-class gaming experiences. Working within the broader business development strategy, this role will lead deals from initial evaluation and commercial structuring through negotiation, contracting, internal approvals and execution. The Sr. Business Development Manager will work closely with Legal, Finance and business stakeholders to evaluate deal economics, develop commercial terms, navigate contractual and IP considerations, and drive deals toward successful completion.

The successful candidate will be an experienced and confident deal leader who combines strong commercial judgement with disciplined execution. They will be comfortable independently leading complex negotiations with external partners, while recognizing when strategic, financial or risk considerations require alignment or escalation to the Director and other senior stakeholders.

This role is located in the UK and you will operate as part of a global team, with primary responsibility for commercial matters in Europe and support for matters in other regions as business needs require.

What You'll Be Doing:

Deal Management & Negotiation

- Lead and manage commercial negotiations and strategic deals from initial opportunity assessment through execution.
- Develop negotiation approaches and commercial structures aligned with established business and commercial objectives.
- Evaluate deal economics, key value drivers, financial implications and trade-offs to support recommendations and decision-making.
- Negotiate with external partners and identify practical solutions that balance commercial opportunity with appropriate management of risk.
- Partner with senior business development and business leaders on particularly complex, high-value or strategically significant transactions.

Commercial Structuring & Contracting

- Develop and negotiate commercial terms across a range of arrangements, including partnerships, licensing and other strategic commercial arrangements.
- Partner closely with Legal, Finance and relevant business teams to evaluate contractual, licensing, intellectual property and financial considerations.
- Translate business requirements and negotiated positions into clear commercial terms.
- Identify commercial, contractual and operational risks and work with appropriate stakeholders to develop solutions or escalation paths.

End-to-End Deal Execution

- Support the commercial management of agreements throughout their lifecycle, including amendments, renewals, extensions, commercial issues and exits, working with Legal and relevant business owners as appropriate.
- Manage the deal process from initial evaluation and negotiation through contracting, approvals, execution and handoff.
- Coordinate cross-functional stakeholders throughout the deal lifecycle to maintain alignment and drive timely decision-making.
- Develop business cases, deal recommendations and materials to support internal reviews and approvals.
- Maintain clear documentation of commercial positions, approvals, commitments and key decisions.
- Contribute to the continued development of deal-management processes, tools and governance.

Stakeholder & Partner Management

- Build strong relationships with internal stakeholders and serve as a knowledgeable commercial partner throughout the deal process.
- Act as a trusted commercial partner to business leaders and cross-functional stakeholders, providing advice on deal structures, commercial terms, negotiation strategy, rights and obligations, and commercial risk.
- Develop and maintain trusted relationships with external partners.
- Navigate differing priorities across internal teams and external partners to build alignment and move negotiations forward.
- Support ongoing partner relationships and identify opportunities to strengthen or expand commercial partnerships.

What We Are Looking For:

- 8+ years of experience in business development, deal management, commercial strategy, partnerships or a related field, with a demonstrated track record of independently leading complex commercial negotiations.
- A bachelor’s degree (or equivalent qualification or relevant professional experience) in Business, Law, Finance, or a related field.
- Demonstrated experience structuring, negotiating and executing commercial arrangements, ideally within gaming, entertainment, media, tech or other IP-led industries.
- Strong commercial acumen with the ability to assess deal economics, value drivers, financial trade-offs and business implications.
- Working knowledge of commercial contracts, licensing and intellectual property considerations, with experience partnering closely with Legal.
- Experience managing deals across the full lifecycle, including negotiation, contracting, approvals and execution.
- Strong stakeholder-management skills and experience working across complex, cross-functional organizations.
- Ability to build credible and productive relationships with external partners.
- Sound judgement and the ability to balance commercial opportunity with legal, financial and operational considerations.
- Strong organizational skills and attention to detail, with the ability to manage multiple deals and priorities simultaneously.
- Excellent written and verbal communication skills, including the ability to clearly communicate commercial issues, trade-offs and recommendations.
- High standards of professionalism and integrity.
- Some domestic and international travel will be required.

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to our [Candidate Privacy Notice](https://www.playstation.com/legal/careers-privacy-notice/) for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

## About PlayStation Global

## Company Overview
- **One-liner**: Sony Interactive Entertainment (SIE) is the global leader in interactive entertainment behind the PlayStation brand, delivering generation-defining hardware, pioneering network services, and award-winning games.
- **Entity Type**: Private (wholly owned subsidiary of Sony Group Corporation)
- **Headquarters**: San Mateo, California, USA (with global functions in London, United Kingdom, and Tokyo, Japan)
- **Founded**: 1994 (with the launch of the original PlayStation in Japan)
- **Founders**: Not publicly available as a single founder; the PlayStation brand was created by Sony Corporation

## Core Business
- **Primary industry**: Gaming & Interactive Entertainment
- **Target customers**: B2C (gamers and consumers worldwide), B2B (game developers, publishers, and partners)
- **Mission or purpose statement**: "To be the best place to play" – pushing the boundaries of play and inspiring remarkable experiences for players everywhere.

## Products & Services
- **PlayStation 5 (PS5)**: Flagship home video game console, including PS5 Pro model, with cutting-edge hardware and immersive gaming experiences.
- **PlayStation Network (PSN)**: Online service platform enabling multiplayer, digital storefront, and social features.
- **PlayStation Plus**: Subscription service offering online multiplayer, monthly games, and cloud storage.
- **PlayStation VR2**: Next-generation virtual reality headset for PS5.
- **PlayStation Studios**: A collective of first-party game development studios producing iconic franchises (The Last of Us, God of War, Horizon, Spider-Man, etc.).
- **PlayStation Accessories**: Controllers (DualSense), headsets, and other peripherals.
- **PlayStation Store**: Digital marketplace for games, add-ons, and media.
- **PlayStation 5 Console & Games**: Hardware and software sold globally.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (wholly owned subsidiary of Sony Group Corporation)
- **Key Metric**: PS5 generation has generated more than **$136 billion in sales** and **$13 billion in operating income** as of March 31, 2026. PlayStation 5 sold-in over **93 million units** worldwide. **125 million monthly active users** (as of March 31, 2026). **Over 1.64 billion software units** sold across PS4 and PS5. **51 billion hours** of annual gameplay (as of March 31, 2025).
- **Notable Investors/Partners**: Sony Group Corporation (parent company); extensive network of third-party publishers, developers, and platform partners.
- **Growth Signals**: Record-high engagement levels; continued expansion of first-party studios; successful launch of PS5 Pro; increasing digital and subscription revenue; strong global brand recognition.

## Competitive Advantages
- **Integrated Ecosystem**: End-to-end control over hardware, software, network services, and first-party content creation.
- **Iconic IP Portfolio**: Beloved franchises (The Last of Us, God of War, Horizon, Gran Turismo, etc.) that drive platform loyalty.
- **Global Brand Power**: PlayStation is one of the most recognized entertainment brands worldwide.
- **Scale & Reach**: 125 million MAU, 93 million PS5 consoles sold, and a massive library of software.
- **Innovation Track Record**: Consistently pushing boundaries in graphics, haptics, VR, and online services.

## Strategic Focus
- Continuing to grow the PlayStation 5 install base and expand into new hardware (PS5 Pro, PS VR2).
- Strengthening first-party game development and acquiring/expanding studios.
- Growing network services and subscription revenue through PlayStation Plus.
- Leveraging IP across other media (film, TV, merchandise) via Sony Pictures.
- Enhancing cloud gaming and streaming capabilities.
- Fostering an inclusive, diverse, and innovative workplace culture.

## Why Work Here
- **Culture**: Celebrated for being "trailblazers, passionate, one" – a united, diverse, and innovative global team. Recognized as a 2025 & 2026 Company Leader in LGBTQ+ Workplace Inclusion (Human Rights Campaign Corporate Equality Index 100).
- **Flexible Work**: "Flex Modes" blend in-person collaboration and remote flexibility, allowing teams to connect when it counts and work from anywhere.
- **Benefits & Perks**: Comprehensive benefits package including learning & development tailored paths, well-being initiatives, and top-tier amenities.
- **Engineering & Tech**: Opportunities across software engineering, game development, network services, cybersecurity, data analytics, and more.
- **Global Presence**: Offices in San Mateo (HQ), London, Tokyo, and additional studios worldwide.
- **Internship Program**: "Internships that Inspire" for students and early-career talent.

## Sources
1. [playstation.com](https://www.playstation.com/en-us/corporate/about-us/) – About Us, facts, and leadership
2. [sonyinteractive.com](https://sonyinteractive.com/en/our-company/) – Company overview, values, fast facts
3. [careers.playstation.com](https://careers.playstation.com/) – Careers page with culture, benefits, and hiring process
4. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/sonyinteractiveentertainmentglobal) – Current job listings (e.g., Corporate Development, Business Analyst)

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