---
title: 'Senior Business Strategy Analyst at Emma – The Sleep Company'
canonical: 'https://feeny.ai/job/senior-business-strategy-analyst-emma-the-sleep-company-lisbon-erkzp5wf00xd'
type: 'job'
last_seen: '2026-09-13'
---

# Senior Business Strategy Analyst at Emma – The Sleep Company

- **Company:** Emma – The Sleep Company
- **Location:** Lisbon, Portugal
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-03
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.lever.co/emma-sleep/8d088ada-c473-4a05-aa5f-d00f62ae0b18

## Job description

Ready to lead, disrupt and reinvent the sleep industry? We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe. Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide. It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together. Ready to awaken your best with us?

## About The Role

We are looking for a Senior Business Strategy Analyst to drive commercial excellence and regional performance for Emma's European D2C business. You will be responsible for building scalable frameworks, processes, and cross-market initiatives that enable country teams to deliver consistent results and accelerate EU growth. You'll report to the Business Strategy Manager and work closely with Ecommerce Country Teams, Global Marketing, Category Management, and Webshop and Operations.

What You'll Do:

- Own and drive regional commercial excellence by defining scalable campaign structures, testing pipelines, and implementation playbooks that deliver measurable impact across EU markets.
- Lead high-impact cross-country initiatives that create regional advantage, embed best practices, and establish clear decision-making models across European markets.
- Build scalable systems and processes that enable local country teams to deliver consistent commercial results independently while maintaining strong regional alignment.
- Lead strategic projects at the intersection of operations, commercial strategy, and execution, ensuring Europe-wide coordination, accountability, and business impact.
- Drive forward-looking forecasting, budget planning, and market performance visibility in alignment with country teams, Controlling, and P&L ownership.
- Monitor process governance and KPIs across markets, identifying risks and growth opportunities to accelerate Emma's EU commercial performance.
- Act as a strategic sparring partner to country teams, enabling knowledge transfer, performance scaling, and alignment while respecting local market ownership.
- Partner cross-functionally with Global Marketing, Category Management, and Webshop and Operations to align on trends, priorities, and commercial execution.

Who We're Looking For:

- You hold a Bachelor's or Master's degree in Business, Economics, Finance, Engineering or a related field.
- You have 3–5+ years of experience in business operations, strategy, or consulting, ideally within e-commerce or performance-driven commercial environments.
- You are skilled in translating campaign mechanics, financial KPIs, and supply constraints into coherent regional planning and structured execution.
- You are data-led and commercially sharp — you use data to make decisions, quantify impact, and challenge assumptions in campaign and financial planning.
- You act with full ownership mentality: you define the "how," drive initiatives forward independently, and thrive without waiting for perfect conditions.
- You lead by influence, not authority — you bring cross-functional teams together and drive alignment between Global, Regional, and Local stakeholders.
- You are fluent in English and communicate with clarity and confidence across multicultural, distributed, international teams.

What We Offer:

- The opportunity to create real impact, take ownership and accountability, and drive meaningful change.
- Continuous learning and development through hands-on experience, mentoring, formal training, and access to tools such as our Learning Hub and Nilo.
- A collaborative community of smart, driven people where you learn, contribute, and connect, every day and through team events.
- A global environment, working daily with diverse perspectives across 4 offices and 70+ nationalities.
- Private Health Insurance and 24 vacation days per year, with 1 extra day per year worked (until a limit of 29 days per year).
- A flexible hybrid setup with up to 22 remote days per quarter.
- A modern, pet-friendly office in Parque das Nações, Lisbon.

Become an Emmie We are on a mission to become No.1 in the world of sleep, and we’re looking for driven, ambitious people to help us shape what’s next. If you’re curious, hands-on, and ready to challenge the status quo, you’ll find the space here to make things happen and create real impact. We are proud to be an equal opportunity employer and are committed to building an inclusive workplace. We celebrate diversity and consider all qualified applicants regardless of race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age. Our aim is to get back to you within a few days. Due to the high volume of applications, there may be slight delays, but we’ll get back to you as soon as possible.

## About Emma – The Sleep Company

## Company Overview
- **One-liner**: Emma – The Sleep Company is the world’s largest direct-to-consumer sleep brand, designing and selling mattresses and sleep accessories in over 35 countries.
- **Entity Type**: Private (backed by FRANZ HANIEL & CIE. GMBH; one prior funding round)
- **Headquarters**: Frankfurt am Main, Germany
- **Founded**: 2015
- **Founders**: Not publicly disclosed in available sources

## Core Business
- **Primary industry**: Retail / Consumer Sleep Products (D2C)
- **Target customers**: B2C – end consumers looking for better sleep comfort
- **Mission**: “Enhance people's sleep” and “Awaken your best every day” through innovative sleep products.

## Products & Services
- **Emma Mattress (Original & Hybrid)**: Multi-layer foam and hybrid mattresses featuring proprietary AirGrid lattice technology for breathability, pressure relief, and support. Sold with a 100‑day free trial.
- **Pillows, Mattress Toppers & Bedding**: Complementary sleep comfort products.
- **Physical Retail Stores**: 25+ stores across Europe offering in‑person tryouts.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Annual revenue of $500M+ (LinkedIn estimate)
- **Notable Investors/Partners**: Parent company is FRANZ HANIEL & CIE. GMBH, a German industrial group.
- **Growth Signals**:
  - Headcount of 1,002 employees (+9.4% YoY as of 2025)
  - Operations in 20+ countries with 4 global offices (Frankfurt, Lisbon, Manila, Mexico City)
  - 1.5 million mattresses sold in 2020; now available in 35+ countries
  - Transitioning from e‑commerce into sleep tech

## Competitive Advantages
- **Proprietary AirGrid Technology**: A lattice structure that combines memory‑foam pressure relief with enhanced breathability and responsiveness.
- **Strong Brand Recognition**: Recommended by leading consumer associations in EMEA, APAC, and the Americas.
- **Test‑and‑Learn Culture**: Data‑driven, hypothesis‑led execution that allows rapid iteration.
- **Global Direct‑to‑Consumer Model**: Vertical integration from design to delivery, bypassing traditional retail mark‑ups.

## Strategic Focus
- **Sleep Tech Expansion**: Moving beyond mattresses into technology‑driven sleep solutions (careers page lists “Transform sleep through tech” as a key area).
- **Offline Retail Growth**: Expanding physical store presence across Europe to complement online sales.
- **International Scaling**: Continued market entry (e.g., Taiwan & Hong Kong) and deepening local operations.

## Why Work Here
- **Culture**: “Start‑up heart with corporate power” – high ownership, bias for action, data‑informed decision making.
- **Hybrid & Flexibility**: Office‑first with up to 40% home office (22 home office days per quarter), flexible hours, pet policy in EU & Mexico offices.
- **Learning & Growth**: 70-20-10 model (70% hands‑on, 20% mentorship/coaching, 10% workshops). Access to 40+ mentors, 300+ self‑paced courses, and above‑benchmark coaching investment.
- **Diverse Community**: 900+ employees from 70+ nationalities, offices across 3 continents.
- **Compensation & Rating**: LinkedIn rating 3.4/5 (982 reviews) – strengths in work‑life balance (3.5) and culture (3.3), compensation rated lower (2.9).

## Sources
1. [team.emma-sleep.com](https://team.emma-sleep.com/about-emma)
2. [jobs.lever.co](https://jobs.lever.co/emma-sleep)
3. [team.emma-sleep.com](https://team.emma-sleep.com/life-at-emma)
4. [teams.emma-sleep.com](https://teams.emma-sleep.com/)
5. [linkedin.com](https://de.linkedin.com/company/lifeatemma)

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