---
title: 'Senior Category Manager at The Vita Coco Company'
canonical: 'https://feeny.ai/job/senior-category-manager-the-vita-coco-company-remote-xhtcwsk4sdwp'
type: 'job'
last_seen: '2026-09-13'
---

# Senior Category Manager at The Vita Coco Company

- **Company:** The Vita Coco Company
- **Location:** Remote
- **Compensation:** $130k–$140k
- **Work type:** remote
- **Posted:** 2026-07-28
- **Last confirmed live:** 2026-09-13
- **Apply:** https://job-boards.greenhouse.io/thevitacococompany/jobs/4306843009

## Job description

Vita Coco is the leading coconut water brand in the world, built on a simple idea: bring better-for-you, natural hydration to more people. Since starting in 2004, we’ve grown into a global business with teams in New York, London, and Singapore, and we’re now publicly traded on NASDAQ under COCO.

As a Public Benefit Corporation and Certified B Corp, we’re committed to supporting farming communities, sourcing responsibly, and building products that are better for people and the planet. We move fast, stay scrappy, and care deeply about doing the right thing.

We’re now looking for someone who’s excited to join a growing, purpose-driven company and help shape what comes next.

Our Values:

- Human First: We lead with inclusivity, transparency, and empathy.
- Nothing is Impossible: We experiment, learn, and keep moving forward.
- United by Our Will to Win: We stay aligned, work collaboratively, and push toward shared goals.
- Part of Something Bigger: We’re committed to uplifting the communities we’re connected to locally and globally

What You’ll Do:

The Senior Category Manager is a motivated self-starter and creative storyteller who thrives in a dynamic and fast-paced environment. They are a strategic thinker with the hustle to effectively solve problems when the answers are not easy to find. They are a collaborative and flexible team player with a strong desire to make an impact. They have exceptional communication skills (both written and verbal), keen attention to detail, and a high level of personal accountability.

The Senior Category Manager will be an expert in The Vita Coco Company businesses across Grocery, Natural, and Drug retailers, with direct ownership of Kroger, Albertsons, and the Drug Channel. This person will play an instrumental role in our growth acceleration in those channels and will be responsible for coaching and developing a team of direct reports.

This remote role will report to the Senior Director of Category & Consumer Insights.

How You’ll Do It:

Storytelling

- Embrace a true storytelling mindset, shifting from presenting data to bringing the audience along on a data-based story journey
- Know your audience and how to adapt presentation style/content accordingly to achieve maximum impact
- Elevate presentations from the “what” to the “so what” and the “now what”
- Navigate ambiguity and connect the dots for audiences, using insights to drive action

Relationships

- Become a close partner to the Sales team, working arm-in-arm to enhance business management capabilities, identify opportunities, and cement Vita Coco’s position as a best-in-class partner to retailers
- Influence through collaboration and negotiation, and operate with the understanding that relationships are built on mutual trust
- Collaborate cross-functionally with team members across departments to drive business success
- Establish and cultivate relationships with external Insights partners (vendors, KDP counterparts, etc.) via recurring connects
- Act as a trusted category advisor to retailers, presenting retailers with opportunities and insights that they are unable to see themselves

Leadership

- Manage the development of channel and retailer-specific selling materials
- Own the crafting of the category look of success for Grocery, Natural, and Drug retailers, including making recommendations to retailers on best-in-class shelving designs to capture future category growth
- Coach and develop your team of direct reports, including prioritizing full team workload to maximize business impact
- Drive strategy and thought leadership with outside-the-box thinking

Analysis

- Maintain a close pulse on business performance via ongoing evaluation with Sales counterparts
- Synthesize multiple data sources into compelling and concise fact-based stories
- Establish and track KPIs to measure progress and success in achieving channel objectives
- Analyze shelving, pricing, assortment, and merchandising variables to identify account and channel-specific growth opportunities
- Take on special projects as business needs warrant

What You’ll Bring to Vita Coco:

- Bachelor’s degree in a business-related field required
- 7-10 years of category management experience required
- Experience with 84.51 required
- Significant experience with scanning data sources, such as Circana or NIQ
- Strong mastery of panel data sources, such as Numerator, Circana, and/or retailer-specific data sources
- Experience with JDA or other space planning software
- Proficient in Microsoft Office (Word, Excel, PowerPoint)
- A natural curiosity for and expertise in natural + functional beverage trends and strategy
- A continuous improvement mindset rooted in a genuine desire to understand what’s working and what’s not
- Proactivity and the desire to go above and beyond to achieve results

This is a reasonable estimate of the current pay range for this position. The base pay actually offered may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

US Pay Range $130,000—$140,000 USD

## A NOTE FROM US

We welcome you to apply—even if you don’t check every box. We’re big fans of curious, growth-minded people who want to learn, contribute, and make an impact. If you feel connected to our brands and our mission, we’d love to hear from you.

[Privacy Policy](https://vitacoco.com/pages/privacy-policy)

## About The Vita Coco Company

## Company Overview
- **One-liner**: The Vita Coco Company is the world’s leading coconut water brand, pioneering the packaged coconut water category since 2004 and expanding into other better-for-you beverages.
- **Entity Type**: Public (NASDAQ: COCO)
- **Headquarters**: New York, NY, USA
- **Founded**: 2004
- **Founders**: Michael Kirban, Ira Liran

## Core Business
- **Primary industry/industries**: Beverage (Functional Beverages, Coconut Water, Plant-Based Waters)
- **Target customers**: B2C (mass market, health-conscious consumers) and B2B (club, food, drug, mass, convenience, e-commerce, foodservice, and on-premise accounts)
- **Mission or purpose statement**: To deliver great-tasting, natural, and nutritious products that are better for consumers and better for the world.

## Products & Services
- **Vita Coco**: The flagship brand of coconut water, available in multiple flavors and sizes. Also includes coconut oil, juice, and milk offerings.
- **Ever & Ever**: A sustainably packaged still and sparkling water brand.
- **PWR LIFT**: A protein-infused fitness drink.
- **Private Label**: The company is a large supplier of private label coconut water and coconut oil to key retailers.
- **Bulk Sales**: Revenue generated from bulk product sales to other beverage and food companies.

## Market Standing
- **Valuation/Market Cap**: Publicly traded on NASDAQ (COCO). Market cap varies; check recent filings for current data.
- **Key Metric**: Annual Revenue (FY2024): $497.2 million (per 10-K filed 02/26/2025) [investors.thevitacococompany.com](https://investors.thevitacococompany.com/static-files/7f3984d2-926a-4745-962e-d0fad4df5542)
- **Notable Investors/Partners**: Public company; major institutional investors include Vanguard Group, BlackRock, and Dimensional Fund Advisors. Key retail partners include Costco, Target, Walmart, and Amazon.
- **Growth Signals**: Global presence in over 35 countries; primary markets include North America, UK, and Germany. Diversified supply chain across 17 factories in 7 countries. Certified B Corporation and Public Benefit Corporation (PBC) status.

## Competitive Advantages
- **Category Leader**: Dominant market share in the U.S. coconut water category.
- **Asset-Light Supply Chain**: No ownership of factories, allowing for flexibility and rapid adaptation to market changes.
- **Strong Brand Recognition**: “Vita Coco” is a household name synonymous with coconut water.
- **Sustainability Commitment**: Certified B Corp and PBC status, with initiatives like Seedlings for Sustainability (10 million seedlings by 2030).

## Strategic Focus
- **Category Expansion**: Extending into other better-for-you beverage categories (Ever & Ever, PWR LIFT).
- **Global Growth**: Deepening presence in existing markets (North America, UK, Germany) and expanding into new geographies.
- **Sustainability & Impact**: Strengthening supply chain resilience, regenerative agriculture, and community support (The Vita Coco Project®).
- **Product Innovation**: Developing new flavors and formats to meet consumer demand for natural hydration.

## Why Work Here
- **Culture & Values**: Emphasizes inclusivity, transparency, and optimism. Describes itself as a place for “challengers, rule breakers, team players, and changemakers.” [vitacoco.com](https://vitacoco.com/pages/careers)
- **Hybrid Office & Remote Work Capabilities**: Offers flexible work arrangements, including hybrid and remote options for certain roles.
- **Generous Parental Leave Policies**: Provides robust parental leave benefits.
- **Unlimited Vacation Day**: Policy of unlimited paid time off.
- **Competitive Health Insurance Plans – No Waiting Period**: Health benefits start immediately upon hire.
- **Monthly Product Allowance**: Employees receive a monthly allowance of Vita Coco products.
- **Pet Insurance & Pet Friendly Office**: The New York HQ is pet-friendly and offers pet insurance.
- **Diversity & Inclusion**: 48% of employees identify as female; 39% identify as Latin, Hispanic, Black, Asian, Pacific Islander, and/or multiracial. Active Culture & Belonging Committee. [vitacoco.com](https://vitacoco.com/pages/careers)
- **Global Team**: 301 employees across 5 countries (New York, London, Germany, Spain, Singapore).
- **Impact**: Certified B Corporation and Public Benefit Corporation, with a strong focus on community support and environmental sustainability.

## Sources
1. [The Vita Coco Company 10-K (FY2024)](https://investors.thevitacococompany.com/static-files/7f3984d2-926a-4745-962e-d0fad4df5542)
2. [Vita Coco Careers Page](https://vitacoco.com/pages/careers)
3. [Vita Coco Impact Page](https://vitacoco.com/pages/impact)
4. [Vita Coco Jobs on Greenhouse](https://job-boards.greenhouse.io/thevitacococompany)

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