---
title: 'Senior Communications Manager, Shows at Substack'
canonical: 'https://feeny.ai/job/senior-communications-manager-shows-substack-san-francisco-42pdnv2yk6sf'
type: 'job'
last_seen: '2026-10-25'
---

# Senior Communications Manager, Shows at Substack

- **Company:** Substack
- **Location:** San Francisco, CA
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-19
- **Last confirmed live:** 2026-10-25
- **Apply:** https://jobs.ashbyhq.com/substack/be1ebf8e-e04d-4745-b66a-c9ac4acde94a

## Job description

Substack is building a new economic engine for culture, giving the brightest, most interesting, and most creative people on the internet the power of their own publishing platform. Substack empowers independent writers, artists, videographers, podcasters, and creators of all types to create, share, and make a living off their work through subscriptions, while offering them creative freedom, ownership, and a direct connection to their audiences.

We're looking for a Senior Communications Manager, Shows to lead Substack's communications efforts across its audio and video offerings. Working closely with product, creator partnerships, and editorial, this person will own audio and video product communications and develop creative, integrated initiatives that highlight our products, elevate the creators building on the platform, and help Substack reach new audiences.

The ideal candidate is an exceptional writer and creative thinker with sharp editorial instincts, deep knowledge of the audio and video creator ecosystem, and strong industry relationships. They know how to use editorial, social, publicity, partnerships, and events to reach different audiences, and are just as comfortable developing a strategy as they are executing it.

This position will sit on the Brand & Communications team and will report directly to the Communications Lead.

Core responsibilities

- Lead audio and video storytelling. Own and execute an integrated communications strategy across editorial, social, publicity, events, and creator channels, driving awareness of Substack's audio and video offerings.
- Own product storytelling and education. Lead communications for Substack's audio and video products, from launches and feature announcements to ongoing storytelling and creator education, working closely with product and creator partnerships to proactively identify opportunities and bring them to life.
- Elevate creators. Build an ongoing pipeline of stories about podcasters and video-first creators building on Substack, developing content and campaigns across owned and earned channels.
- Identify industry opportunities. Stay close to the podcasting and video landscape, including competitor platforms, emerging trends, and industry conversations, to identify opportunities for Substack and bring insights back to product and storytelling.
- Shape our presence at industry events. Bring a strong perspective to Substack’s presence at major industry gatherings, including SXSW and podcast festivals. Work closely with events and creator partnerships to identify opportunities, shape compelling programming and storytelling, and ensure our presence builds awareness of Substack and elevates creators on the platform.
- Be a voice in the creator ecosystem. Serve as a visible voice for Substack’s audio and video offerings, building in public, sharing stories and insights, and actively participating in the conversations shaping podcasting and video. Build relationships and engage directly with creators and industry voices across X, YouTube, Substack, and other relevant channels.

## About You

- 6+ years of relevant experience. Experience developing and executing integrated communications strategies across earned, owned, social, and experiential channels.
- Exceptional writer and editor. Sharp editorial judgment and the ability to identify compelling stories, develop strong angles, and write clear, engaging content across formats.
- Creator ecosystem fluency. Understands where conversations and influence happen across the audio and video creator ecosystem, from traditional media to podcasts, social platforms, and creator communities. Comfortable building in public, engaging directly with creators and industry voices, and representing Substack in those conversations.
- Audio and video expertise. Deep knowledge of the podcasting and YouTube ecosystems, ideally with firsthand experience creating, producing, or growing shows.
- Entrepreneurial spirit. Creative, proactive, and self-directed, with the ability to spot opportunities, develop ideas, and execute independently in a fast-moving environment.
- Engage with all voices. Willing to collaborate with any writer or creator on the platform regardless of their views.
- Flexibility to travel. Available to travel to oversee on-site execution when needed.
- Location. Based in San Francisco (preferred) or New York City.

Substack offers a competitive compensation package that includes salary, equity, and exceptional benefits. The salary range for this role is $150k-180k with final offers based on experience and expertise. Substack is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, gender identity or transgender status), age, national origin, veteran or disability status. We’re seeking people passionate about enabling independent expression and building a better business model for creators. If you want to see what media, communities, and content can become when unmoored from advertising models, and you have the skills and experience to contribute, we’d love to meet you. Please see our Privacy Notice for details regarding Substack's collection and use of personal information relating to the application and recruitment process by clicking [here](https://docs.google.com/document/d/1UjmY1acxnd27iIde83PxR7XdecR29aIyfkkmEOwAMGY/edit?tab=t.0#heading=h.a0wuzmt3mjmm).

## About Substack

## Company Overview
- **One-liner**: Substack provides a platform for independent writers, podcasters, and creators to publish, build audiences, and earn revenue directly through paid subscriptions.
- **Entity Type**: Private (Series C)
- **Headquarters**: San Francisco, California, USA (with a new office in New York City)
- **Founded**: 2017
- **Founders**: Chris Best (CEO), Jairaj Sethi (CTO), Hamish McKenzie (CWO)

## Core Business
- Primary industry/industries: Media, Publishing, Creator Economy, SaaS
- Target customers: Individual writers, podcasters, video creators, independent publishers, media companies, experts, and educators (B2C and B2B)
- Mission or purpose statement: "To build a new economic engine for culture — empowering writers, creators, and publishers to own their work, own their audience, and earn directly from their ideas."

## Products & Services
- **Publishing Platform**: A full-featured CMS and writing tool designed for longform content, with support for posts, newsletters, scheduling, and media embedding.
- **Substack App**: A mobile and web app that connects readers with creators, featuring discovery tools like recommendations, Notes, trending topics, and leaderboards.
- **Native Podcasting**: Built-in recording studio and live video capabilities, with automatic distribution to Substack, Apple, Spotify, and YouTube, including premium episode options.
- **Payments & Subscription Management**: Handles all billing, subscriber management, and revenue tools (welcome sequences, win-back campaigns, analytics). Creators keep 90% of revenue minus credit card fees.
- **Community Tools**: Subscriber chats, comment threads, and moderation features to turn publications into communities.
- **Substack Defender**: Legal support program providing publishers access to legal fees, advice, and pre-publication review for defamation, trademark, and copyright issues.
- **Network Discovery**: Built-in growth engine where more than half of new subscribers come from within Substack’s network, including recommendations and collaborations.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (last raised $100M in Series C in July 2025)
- **Key Metric**: Over 5 million paid subscriptions across the network; more than 30% of paid subscriptions come from within Substack’s network; tens of millions of posts discovered daily in the app.
- **Notable Investors/Partners**: Andreessen Horowitz, BOND, The Chernin Group (TCG); part of Y Combinator’s winter 2018 batch.
- **Growth Signals**: Raised $100M Series C in July 2025; team has grown to over 100 people across the US, Canada, and UK; opened a new New York City office; top writers earn millions annually.

## Competitive Advantages
- **Creator-first economic model**: Writers keep 90% of revenue, own their audience and content, and can leave anytime with no platform fees or contracts.
- **Built-in network effects**: More than half of new subscribers come from within the platform’s discovery tools, reducing the need for creators to build audiences from scratch.
- **All-in-one platform**: Combines publishing, payments, growth tools, analytics, podcasting, video, and community management — no technical expertise required.
- **Legal support**: Substack Defender provides unique legal protection that reduces risk for independent publishers.
- **Brand trust and ecosystem**: A recognized leader in the creator economy with a strong network of high-profile writers and millions of paying subscribers.

## Strategic Focus
- Expanding the platform beyond newsletters into a full "media app" for all creator formats (writing, podcasting, video, live content).
- Growing the network effect through recommendations, Notes, and app-driven discovery to reduce customer acquisition costs for creators.
- Scaling the enterprise offering for media companies and full newsrooms.
- Deepening community features to increase subscriber engagement and retention.
- Building out the New York City office to expand talent and presence on the East Coast.

## Why Work Here
- **Culture**: Small but growing team (100+ people) with a strong mission-driven focus on empowering creators and independent culture. Every employee participates in customer support to build empathy with users.
- **Remote/Hybrid Policy**: Hybrid model; employees can work from San Francisco HQ, the new New York office, or remotely across the US, Canada, and UK.
- **Benefits**: 100% premium coverage for employees and dependents (health care), fully funded HRA plans, generous parental leave, monthly internet/phone stipend, flexible vacation, 12 paid holidays, and a winter office shutdown between Christmas Eve and New Year’s.
- **Engineering Culture**: Pragmatic approach to problem-solving, shipping high-quality products; team works on a platform that directly impacts millions of creators and subscribers.
- **Perks**: Home office customization allowance, internet stipends, and a strong emphasis on work-life balance with flexible time off.

## Sources
1. [substack.com/about](https://substack.com/about)
2. [substack.com/jobs](https://substack.com/jobs)
3. [jobs.ashbyhq.com/substack](https://jobs.ashbyhq.com/substack)
4. [builtin.com/company/substack](https://builtin.com/company/substack)
5. [linkedin.com/company/substack](https://www.linkedin.com/company/substack)

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