---
title: 'Senior Communications Manager, Sponsorships at Substack'
canonical: 'https://feeny.ai/job/senior-communications-manager-sponsorships-substack-new-york-tdxwkq331r28'
type: 'job'
last_seen: '2026-11-08'
---

# Senior Communications Manager, Sponsorships at Substack

- **Company:** Substack
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-30
- **Last confirmed live:** 2026-11-08
- **Apply:** https://jobs.ashbyhq.com/substack/3b674bad-21f5-4962-8eda-86c551a543f4

## Job description

Substack is building a new economic engine for culture, giving the brightest, most interesting, and most creative people on the internet the power of their own publishing platform. Substack empowers independent writers, artists, videographers, podcasters, and creators of all types to create, share, and make a living off their work through subscriptions, while offering them creative freedom, ownership, and a direct connection to their audiences.

We're looking for a Senior Communications Manager, Sponsorships to lead B2B communications and storytelling around Substack's sponsorships program. Serving as a dedicated communications partner to the Sponsorships team, this individual will develop and execute communications strategies that support business priorities and marketing initiatives, build relationships with industry media, and elevate Substack's presence in the advertising industry.

The ideal candidate is an exceptional writer and creative thinker with deep knowledge of the advertising industry, established relationships across the ecosystem, and strong media relations experience. They understand Substack's subscription-first model and are excited to tell the story of sponsorships as an optional, additional revenue opportunity for creators. They know how to turn business developments, product launches, industry trends, and creator success stories into compelling press and speaking opportunities, and are just as comfortable developing a strategy as they are executing it.

This position will sit on the Brand & Communications team and will report directly to the Communications Lead.

Core responsibilities

- Own sponsorships communications. Develop and execute an ongoing B2B communications strategy that builds Substack's visibility and reputation in the advertising industry through earned media, editorial storytelling, executive visibility, industry speaking opportunities, and other communications channels, reaching brands, agencies, advertisers, and creators.
- Drive sponsorships product and creator storytelling. Partner with product and sponsorships teams to develop compelling narratives around sponsorships-related features, product launches, and successful brand-creator partnerships, translating them into press announcements, media pitches, and interviews.
- Build industry visibility through media relations. Leverage existing relationships with advertising and marketing trade press to proactively pitch compelling stories, secure coverage, and establish Substack's voice in the advertising industry. Own reporter outreach, briefings, interview preparation, and press engagement.
- Lead executive visibility and thought leadership. Identify and secure opportunities for Substack's sponsorship leaders to participate in industry conversations, including podcasts, interviews, panels, and speaking engagements. Develop executive messaging, talking points, and briefing materials, and help leaders communicate Substack's perspective on the evolving advertising and creator economy.
- Identify industry opportunities. Stay close to the advertising landscape, including competitor platforms, emerging trends, and industry conversations, to proactively identify opportunities for Substack and bring insights back to the sponsorships and product teams.
- Amplify our presence at industry events. Partner closely with the Sponsorships Marketing Lead on communications for major industry gatherings, including Cannes Lions, Advertising Week, CES, and Davos. Own the communications strategy and execution surrounding these moments, including earned speaking opportunities, media outreach, reporter attendance, executive preparation, and relevant announcements.
- Travel as needed. Attend key industry gatherings and oversee on-site communications execution when needed.

## About You

- 8+ years of communications experience. Experience leading B2B communications strategies, particularly in advertising, technology, media, or the creator economy, with a strong track record in media relations and executive communications.
- Exceptional writer and editor. Sharp editorial judgment and the ability to identify compelling stories, develop strong angles, and write clear, engaging content for different audiences. Comfortable drafting press materials, including media pitches, executive talking points, and briefing materials.
- Advertising industry expertise. Deep understanding of the advertising ecosystem, including brands, agencies, publishers, and major industry gatherings.
- Strong media and industry relationships. An established network across the advertising and marketing industries, including journalists and editors at relevant trade publications, brands, agencies, and industry leaders.
- Strategic and hands-on. Able to independently develop a communications plan, identify priorities, manage multiple workstreams, and execute the details, from pitching reporters to preparing executives for interviews. You know when to seek input and when to move work forward independently.
- Substack fluency. Familiar with the platform and excited about helping creators build sustainable businesses through subscriptions and optional sponsorships.
- Engage with all voices. Willing to collaborate with any writer or creator on the platform regardless of their views.
- Location. Based in New York City (preferred) or San Francisco.

Substack offers a competitive compensation package that includes salary, equity, and exceptional benefits. The salary range for this role is $150,000 -$180,000 with final offers based on experience and expertise. Substack is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, gender identity or transgender status), age, national origin, veteran or disability status. We’re seeking people passionate about enabling independent expression and building a better business model for creators. If you want to see what media, communities, and content can become when unmoored from advertising models, and you have the skills and experience to contribute, we’d love to meet you. Please see our Privacy Notice for details regarding Substack's collection and use of personal information relating to the application and recruitment process by clicking [here](https://docs.google.com/document/d/1UjmY1acxnd27iIde83PxR7XdecR29aIyfkkmEOwAMGY/edit?tab=t.0#heading=h.a0wuzmt3mjmm).

## About Substack

## Company Overview
- **One-liner**: Substack provides a platform for independent writers, podcasters, and creators to publish, build audiences, and earn revenue directly through paid subscriptions.
- **Entity Type**: Private (Series C)
- **Headquarters**: San Francisco, California, USA (with a new office in New York City)
- **Founded**: 2017
- **Founders**: Chris Best (CEO), Jairaj Sethi (CTO), Hamish McKenzie (CWO)

## Core Business
- Primary industry/industries: Media, Publishing, Creator Economy, SaaS
- Target customers: Individual writers, podcasters, video creators, independent publishers, media companies, experts, and educators (B2C and B2B)
- Mission or purpose statement: "To build a new economic engine for culture — empowering writers, creators, and publishers to own their work, own their audience, and earn directly from their ideas."

## Products & Services
- **Publishing Platform**: A full-featured CMS and writing tool designed for longform content, with support for posts, newsletters, scheduling, and media embedding.
- **Substack App**: A mobile and web app that connects readers with creators, featuring discovery tools like recommendations, Notes, trending topics, and leaderboards.
- **Native Podcasting**: Built-in recording studio and live video capabilities, with automatic distribution to Substack, Apple, Spotify, and YouTube, including premium episode options.
- **Payments & Subscription Management**: Handles all billing, subscriber management, and revenue tools (welcome sequences, win-back campaigns, analytics). Creators keep 90% of revenue minus credit card fees.
- **Community Tools**: Subscriber chats, comment threads, and moderation features to turn publications into communities.
- **Substack Defender**: Legal support program providing publishers access to legal fees, advice, and pre-publication review for defamation, trademark, and copyright issues.
- **Network Discovery**: Built-in growth engine where more than half of new subscribers come from within Substack’s network, including recommendations and collaborations.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (last raised $100M in Series C in July 2025)
- **Key Metric**: Over 5 million paid subscriptions across the network; more than 30% of paid subscriptions come from within Substack’s network; tens of millions of posts discovered daily in the app.
- **Notable Investors/Partners**: Andreessen Horowitz, BOND, The Chernin Group (TCG); part of Y Combinator’s winter 2018 batch.
- **Growth Signals**: Raised $100M Series C in July 2025; team has grown to over 100 people across the US, Canada, and UK; opened a new New York City office; top writers earn millions annually.

## Competitive Advantages
- **Creator-first economic model**: Writers keep 90% of revenue, own their audience and content, and can leave anytime with no platform fees or contracts.
- **Built-in network effects**: More than half of new subscribers come from within the platform’s discovery tools, reducing the need for creators to build audiences from scratch.
- **All-in-one platform**: Combines publishing, payments, growth tools, analytics, podcasting, video, and community management — no technical expertise required.
- **Legal support**: Substack Defender provides unique legal protection that reduces risk for independent publishers.
- **Brand trust and ecosystem**: A recognized leader in the creator economy with a strong network of high-profile writers and millions of paying subscribers.

## Strategic Focus
- Expanding the platform beyond newsletters into a full "media app" for all creator formats (writing, podcasting, video, live content).
- Growing the network effect through recommendations, Notes, and app-driven discovery to reduce customer acquisition costs for creators.
- Scaling the enterprise offering for media companies and full newsrooms.
- Deepening community features to increase subscriber engagement and retention.
- Building out the New York City office to expand talent and presence on the East Coast.

## Why Work Here
- **Culture**: Small but growing team (100+ people) with a strong mission-driven focus on empowering creators and independent culture. Every employee participates in customer support to build empathy with users.
- **Remote/Hybrid Policy**: Hybrid model; employees can work from San Francisco HQ, the new New York office, or remotely across the US, Canada, and UK.
- **Benefits**: 100% premium coverage for employees and dependents (health care), fully funded HRA plans, generous parental leave, monthly internet/phone stipend, flexible vacation, 12 paid holidays, and a winter office shutdown between Christmas Eve and New Year’s.
- **Engineering Culture**: Pragmatic approach to problem-solving, shipping high-quality products; team works on a platform that directly impacts millions of creators and subscribers.
- **Perks**: Home office customization allowance, internet stipends, and a strong emphasis on work-life balance with flexible time off.

## Sources
1. [substack.com/about](https://substack.com/about)
2. [substack.com/jobs](https://substack.com/jobs)
3. [jobs.ashbyhq.com/substack](https://jobs.ashbyhq.com/substack)
4. [builtin.com/company/substack](https://builtin.com/company/substack)
5. [linkedin.com/company/substack](https://www.linkedin.com/company/substack)

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