---
title: 'Senior Communications Manager at The Vita Coco Company'
canonical: 'https://feeny.ai/job/senior-communications-manager-the-vita-coco-company-new-york-mb8dxt7bq61s'
type: 'job'
last_seen: '2026-11-08'
---

# Senior Communications Manager at The Vita Coco Company

- **Company:** The Vita Coco Company
- **Location:** New York, NY
- **Compensation:** $130k–$150k
- **Posted:** 2026-11-05
- **Last confirmed live:** 2026-11-08
- **Apply:** https://job-boards.greenhouse.io/thevitacococompany/jobs/4363732009

## Job description

Vita Coco is the leading coconut water brand in the world, built on a simple idea: bring better-for-you, natural hydration to more people. Since starting in 2004, we’ve grown into a global business with teams in New York, London, and Singapore, and we’re now publicly traded on NASDAQ under COCO.

As a Public Benefit Corporation and Certified B Corp, we’re committed to supporting farming communities, sourcing responsibly, and building products that are better for people and the planet. We move fast, stay scrappy, and care deeply about doing the right thing.

We’re now looking for someone who’s excited to join a growing, purpose-driven company and help shape what comes next.

Our Values:

- Human First: We lead with inclusivity, transparency, and empathy.
- Nothing is Impossible: We experiment, learn, and keep moving forward.
- United by Our Will to Win: We stay aligned, work collaboratively, and push toward shared goals.
- Part of Something Bigger: We’re committed to uplifting the communities we’re connected to locally and globally

The Senior Communications Manager is responsible for protecting, promoting, and elevating the Vita Coco brand and corporate reputation through integrated communications strategies across consumer, corporate, internal, and crisis communications. This role serves as the central communications lead, partnering closely with Marketing, Executive Leadership, and ESG to ensure Vita Coco's stories are effectively told to consumers, customers, and employees. The Senior Communications Manager owns external PR agency management, executive thought leadership, internal communications programs, and enterprise brand risk communications. This person will proactively identify opportunities to enhance Vita Coco's reputation while ensuring the organization is prepared to respond to potential issues that could impact brand trust or business performance. This role sits within the Marketing team and will report into the Director of Brand & Trade Marketing.

Key Responsibilities:

Consumer Communications & Public Relations

- Develop communication plans for innovation launches, partnerships, sponsorships, retail moments, and company milestones with the goal of securing earned media across verticals
- Manage external PR agency, establishing clear objectives, KPIs, priorities, budgets, and performance expectations.
- Identify and secure high-impact media opportunities that increase awareness, relevance, and credibility for Vita Coco
- Partner with Brand Marketing, Content, Influencer, and Creative teams to ensure earned media efforts are integrated into broader marketing campaigns and programmatic recaps

Corporate Communications & Executive Visibility

- Develop and execute corporate storytelling strategies that elevate Vita Coco's business, culture, innovation, sustainability, and growth story
- Lead visibility opportunities for founder Mike Kirban, including speaking engagements, panels, media interviews, conference participation, and thought leadership content
- Manage media relations for corporate announcements, business milestones, partnerships, earnings-related communications, and leadership positioning
- Draft executive messaging, talking points, Q&A documents, speeches, and media preparation materials.

Internal Communications

- Ensure key business, marketing, and commercial updates are effectively communicated throughout the organization.
- Create and manage recurring internal communications materials, including internal quarterly Town Hall presentations, internal marketing updates, and leadership presentation materials
- Partner with cross-functional teams to translate complex initiatives into clear, engaging communications for employees.

Brand Risk & Crisis Communications

- Lead Vita Coco's brand risk communications workstream, partnering with ESG, Ops, ESG, legal, and leadership to proactively identify potential reputational risks.
- Facilitate regular cross-functional risk reviews to ensure communication readiness and alignment.
- Develop and maintain crisis communications frameworks, response protocols, and communication playbooks.
- Create proactive and reactive communication strategies for potential brand and business issues
- Serve as communications lead during issues and crisis situations, coordinating messaging across stakeholders.

## Qualifications

- 8+ years of communications, public relations, corporate communications, or brand communications experience either in-house or at an agency
- Experience with public company comms preferred
- Experience managing external PR agencies and communications partners.
- Proven success securing and managing earned media opportunities.
- Experience working cross-functionally within a fast-paced environment
- Ability to navigate potentially sensitive and high-pressure situations with discretion and professionalism
- Collaborative and comfortable navigating across all levels of the organization

This is a reasonable estimate of the current pay range for this position. The base pay actually offered may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

US Pay Range $130,000—$150,000 USD

## A NOTE FROM US

We welcome you to apply—even if you don’t check every box. We’re big fans of curious, growth-minded people who want to learn, contribute, and make an impact. If you feel connected to our brands and our mission, we’d love to hear from you.

[Privacy Policy](https://vitacoco.com/pages/privacy-policy)

## About The Vita Coco Company

## Company Overview
- **One-liner**: The Vita Coco Company is the world’s leading coconut water brand, pioneering the packaged coconut water category since 2004 and expanding into other better-for-you beverages.
- **Entity Type**: Public (NASDAQ: COCO)
- **Headquarters**: New York, NY, USA
- **Founded**: 2004
- **Founders**: Michael Kirban, Ira Liran

## Core Business
- **Primary industry/industries**: Beverage (Functional Beverages, Coconut Water, Plant-Based Waters)
- **Target customers**: B2C (mass market, health-conscious consumers) and B2B (club, food, drug, mass, convenience, e-commerce, foodservice, and on-premise accounts)
- **Mission or purpose statement**: To deliver great-tasting, natural, and nutritious products that are better for consumers and better for the world.

## Products & Services
- **Vita Coco**: The flagship brand of coconut water, available in multiple flavors and sizes. Also includes coconut oil, juice, and milk offerings.
- **Ever & Ever**: A sustainably packaged still and sparkling water brand.
- **PWR LIFT**: A protein-infused fitness drink.
- **Private Label**: The company is a large supplier of private label coconut water and coconut oil to key retailers.
- **Bulk Sales**: Revenue generated from bulk product sales to other beverage and food companies.

## Market Standing
- **Valuation/Market Cap**: Publicly traded on NASDAQ (COCO). Market cap varies; check recent filings for current data.
- **Key Metric**: Annual Revenue (FY2024): $497.2 million (per 10-K filed 02/26/2025) [investors.thevitacococompany.com](https://investors.thevitacococompany.com/static-files/7f3984d2-926a-4745-962e-d0fad4df5542)
- **Notable Investors/Partners**: Public company; major institutional investors include Vanguard Group, BlackRock, and Dimensional Fund Advisors. Key retail partners include Costco, Target, Walmart, and Amazon.
- **Growth Signals**: Global presence in over 35 countries; primary markets include North America, UK, and Germany. Diversified supply chain across 17 factories in 7 countries. Certified B Corporation and Public Benefit Corporation (PBC) status.

## Competitive Advantages
- **Category Leader**: Dominant market share in the U.S. coconut water category.
- **Asset-Light Supply Chain**: No ownership of factories, allowing for flexibility and rapid adaptation to market changes.
- **Strong Brand Recognition**: “Vita Coco” is a household name synonymous with coconut water.
- **Sustainability Commitment**: Certified B Corp and PBC status, with initiatives like Seedlings for Sustainability (10 million seedlings by 2030).

## Strategic Focus
- **Category Expansion**: Extending into other better-for-you beverage categories (Ever & Ever, PWR LIFT).
- **Global Growth**: Deepening presence in existing markets (North America, UK, Germany) and expanding into new geographies.
- **Sustainability & Impact**: Strengthening supply chain resilience, regenerative agriculture, and community support (The Vita Coco Project®).
- **Product Innovation**: Developing new flavors and formats to meet consumer demand for natural hydration.

## Why Work Here
- **Culture & Values**: Emphasizes inclusivity, transparency, and optimism. Describes itself as a place for “challengers, rule breakers, team players, and changemakers.” [vitacoco.com](https://vitacoco.com/pages/careers)
- **Hybrid Office & Remote Work Capabilities**: Offers flexible work arrangements, including hybrid and remote options for certain roles.
- **Generous Parental Leave Policies**: Provides robust parental leave benefits.
- **Unlimited Vacation Day**: Policy of unlimited paid time off.
- **Competitive Health Insurance Plans – No Waiting Period**: Health benefits start immediately upon hire.
- **Monthly Product Allowance**: Employees receive a monthly allowance of Vita Coco products.
- **Pet Insurance & Pet Friendly Office**: The New York HQ is pet-friendly and offers pet insurance.
- **Diversity & Inclusion**: 48% of employees identify as female; 39% identify as Latin, Hispanic, Black, Asian, Pacific Islander, and/or multiracial. Active Culture & Belonging Committee. [vitacoco.com](https://vitacoco.com/pages/careers)
- **Global Team**: 301 employees across 5 countries (New York, London, Germany, Spain, Singapore).
- **Impact**: Certified B Corporation and Public Benefit Corporation, with a strong focus on community support and environmental sustainability.

## Sources
1. [The Vita Coco Company 10-K (FY2024)](https://investors.thevitacococompany.com/static-files/7f3984d2-926a-4745-962e-d0fad4df5542)
2. [Vita Coco Careers Page](https://vitacoco.com/pages/careers)
3. [Vita Coco Impact Page](https://vitacoco.com/pages/impact)
4. [Vita Coco Jobs on Greenhouse](https://job-boards.greenhouse.io/thevitacococompany)

## Other roles at The Vita Coco Company

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- [Global Supply Chain Project Manager](https://feeny.ai/job/global-supply-chain-project-manager-the-vita-coco-company-new-york-yhzfng81d9qe) — New York, NY
- [Brand Manager - Emerging Markets](https://feeny.ai/job/brand-manager-emerging-markets-the-vita-coco-company-london-frzg8aenj3se) — London, United Kingdom
- [National Accounts Manager - Convenience Channel](https://feeny.ai/job/national-accounts-manager-convenience-channel-the-vita-coco-company-united-e2bsgnyt83jp) — United States
- [Quality Manager](https://feeny.ai/job/quality-manager-the-vita-coco-company-singapore-vkf2wcpjwxp7) — Singapore
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- [Director of 3Pl Warehouse Operations](https://feeny.ai/job/director-of-3pl-warehouse-operations-the-vita-coco-company-new-york-ayn51sssfthg) — New York, NY
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