---
title: 'Senior Consumer Researcher (P1222) at 84.51°'
canonical: 'https://feeny.ai/job/senior-consumer-researcher-p1222-84-51-cincinnati-2v0nsk0vtc5b'
type: 'job'
last_seen: '2026-10-31'
---

# Senior Consumer Researcher (P1222) at 84.51° 

- **Company:** 84.51° 
- **Location:** Cincinnati, OH / Chicago, IL
- **Compensation:** $98k–$139k
- **Posted:** 2026-10-29
- **Last confirmed live:** 2026-10-31
- **Apply:** https://job-boards.greenhouse.io/8451/jobs/8923812002

## Job description

84.51° Overview:

84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.

Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.

84.51° follows a 5‑day in‑office work schedule to support collaboration, alignment, and team connection.

Join us at 84.51°!

__________________________________________________________

The Consumer Research team at 84.51° uncovers the “why” that complements the deep behavioral understanding 84.51° uniquely delivers.  Our focus is uncovering the “Why,” integrating it with the “What,” and turning these insights into human stories and business recommendations that compel actions to be taken that delight our customers in ways no other retailer can.  We strive to consistently bring this human understanding to the business and serve as a strategic partner to leaders at 84.51° and Kroger.

A Senior Researcher on our Research Insights team is a hands-on researcher accountable for independently leading the day-to-day execution and delivery of consumer research projects from start to finish. This role translates business questions into research approaches, executes research across qualitative and quantitative methodologies, and synthesizes new and existing learning into clear insights and recommendations that inform business decisions.

## RESPONSIBILITIES:

- Research Execution & Delivery:

- Independently execute research projects end‑to‑end partnering with Lead Researchers and stakeholders to:

- Recommend and align on appropriate scope and method

- Clarify business questions and translate them into research objectives

- Design or customize questionnaires / discussion guides

- Manage vendors and internal partners through fieldwork

- Synthesize across new and existing research, behavioral data and other relevant sources

- Develop clear, decision‑oriented insights and recommendations

- Apply strong judgment in balancing speed, depth, feasibility, and cost in execution

- Ensure quality, rigor, and clarity across all deliverables

- Stakeholder & Project Management:

- Serve as the day‑to‑day research owner for assigned projects

- Proactively manage timelines, dependencies, and risks

- Communicate clearly with partners on status, tradeoffs, and implications

- Show up as a confident research partner in working sessions and readouts

- Ways of Working & Team Contribution:

- Operate effectively within CR request intake, scoping, and prioritization processes

- Leverage existing research, AI-enabled capabilities, products, and tools before defaulting to custom solutions

- Contribute to shared learning by documenting work, sharing best practices, and flagging patterns across projects

- Partner closely with Lead Researchers, Consultants, CX Measurement, and Research Operations

QUALIFICATIONS, SKILLS, AND EXPERIENCE:

- Experience executing multiple research projects simultaneously with minimal oversight

- Comfort working across data types (qual, quant, secondary) and synthesizing into clear stories

- Strong analytical thinking and ability to translate findings into implications and recommendations

- Clear, concise communicator—able to present insights to non‑research audiences

- Strong organizational skills and attention to detail

- Comfortable operating in a fast‑moving, sometimes ambiguous environment

- Tools & Platforms (experience with some preferred): Qualtrics, SPSS/R/Python/Alteryx, Tableau/PowerPoint, insights repositories, and qualitative platforms (e.g., VoxPopMe, QualBoard)

## EDUCATION:

- Bachelor’s degree or equivalent, ideally in business, marketing, social sciences, psychology or analytics/statistics.

- 3-5 years of industry experience

## #LI-AB1

Pay Transparency and Benefits

- The stated salary range represents the entire span applicable across all geographic markets from lowest to highest.  Actual salary offers will be determined by multiple factors including but not limited to geographic location, relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data and cost of labor. In addition to salary, this position is also eligible for variable compensation.
- Below is a list of some of the benefits we offer our associates:
- Health: Medical: with competitive plan designs and support for self-care, wellness and mental health. Dental: with in-network and out-of-network benefit. Vision: with in-network and out-of-network benefit.
- Wealth: 401(k) with Roth option and matching contribution. Health Savings Account with matching contribution (requires participation in qualifying medical plan). AD&D and supplemental insurance options to help ensure additional protection for you.
- Happiness: Paid time off with flexibility to meet your life needs, including 5 weeks of vacation time, 7 health and wellness days, 3 floating holidays, as well as 6 company-paid holidays per year. Paid leave for maternity, paternity and family care instances.

Base Pay Range $98,000—$139,150 USD

## About 84.51° 

## Company Overview
- **One-liner**: A retail data science, insights and media company that leverages first-party data from over 62 million U.S. households to help The Kroger Co. and consumer goods brands create personalized shopping experiences.
- **Entity Type**: Private (wholly-owned subsidiary of The Kroger Co.)
- **Headquarters**: Cincinnati, Ohio, United States
- **Founded**: 2015
- **Founders**: Not publicly available (formed from Kroger’s acquisition of dunnhumby’s North American operations)

## Core Business
- **Primary industries**: Retail data science, consumer insights, retail media, loyalty marketing
- **Target customers**: B2B – consumer packaged goods companies, agencies, publishers, and business-affiliated partners; also serves Kroger’s internal business units
- **Mission statement**: “We create results-driving shopper insights and activation strategies that build measurable value for our clients.” (via [8451.com](https://www.8451.com/who-we-are/))

## Products & Services
- **84.51° Insights**: Custom research and analytics to understand the shopper’s path to purchase.
- **84.51° Loyalty Marketing**: Targeted and personalized marketing programs leveraging Kroger’s loyalty card data.
- **Kroger Precision Marketing (KPM)**: Retail media advertising solution on Kroger-owned and partner properties, offering addressable, actionable audiences.
- **84.51° Stratum**: A breakthrough analytics solution for deep customer intelligence.
- **84.51° Collaborative Cloud**: A platform for collaborative data sharing and insights.
- **84.51° In-Queries**: In-store analytics and query tools.

## Market Standing
- **Valuation / Market Cap**: Not publicly available (private subsidiary of Kroger, a public company – NYSE: KR)
- **Key Metric**: Data covers **over 62 million households** and **2 billion+ transactions** in the U.S. (per [8451.com](https://www.8451.com/) and [linkedin.com](https://www.linkedin.com/company/84-51))
- **Notable Investors/Partners**: The Kroger Co. (parent); works with **1,500+ consumer packaged goods brands** and agencies.
- **Growth Signals**: LinkedIn reports **57,238 followers** (yearly growth +9.8%). Active job postings: **60 positions** as of mid-2025. Headquartered in Cincinnati with ~1,400 employees (LinkedIn breakdown).

## Competitive Advantages
- **Exclusive first-party data**: Access to Kroger’s loyalty card data from nearly one in two U.S. households, providing granular purchase behavior across grocery, health, beauty, and personal care.
- **Integrated ecosystem**: Combines data science, loyalty marketing, and retail media under one roof, creating a “repeatable infinite loop” of engagement.
- **Scale**: Serves over 1,500 CPG clients and has deep relationships with the largest U.S. grocery retailer.
- **Advanced AI & analytics**: Heavy investment in AI, data science, and engineering to derive actionable insights at scale.

## Strategic Focus
- **AI integration**: Under Chief Data & AI Officer Milen Mahadevan, the company is expanding AI integration across customer intelligence, decision-making, and personalization.
- **Enterprise AI program**: Building reusable tools, services, and patterns to make AI “safer, faster, better, and more cost-effective.”
- **Retail media growth**: Growing Kroger Precision Marketing as an alternative profit portfolio and expanding addressable media audiences.

## Why Work Here
- **Culture**: Described as “Limitless Minds, Fearless Hearts, Relentless Delivery” with employee resource groups such as ITOPiA (introverts), Women’s EDGE, Allyship In Action, and Men for Equality.
- **Career paths**: Clear tracks in Data Science, Engineering, Product & Design, Consumer Research, Consulting, and Corporate functions. Emphasis on meaningful, challenging work from day one.
- **Perks**: Competitive medical, dental, vision; 401(k) with matching; paid time off (vacation, health/wellness days, floating holidays); paid parental and family leave; health savings account with matching.
- **Work environment**: Hybrid presence in Cincinnati; collaborative, tech-forward office culture. The company values “naturally curious” people and supports long tenure (many employees stay 10+ years).
- **Compensation examples** (from LinkedIn): Business Analyst ~$95,442/yr; Intern ~$39,963/yr; Senior Account Executive ~$90,274/yr.

## Sources
1. [8451.com – Homepage](https://www.8451.com/)
2. [8451.com – Who We Are](https://www.8451.com/who-we-are/)
3. [8451.com – Careers](https://www.8451.com/careers/)
4. [linkedin.com – 84.51° Company Page](https://www.linkedin.com/company/84-51)

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