--- title: 'Senior Content Designer UK at VML' canonical: 'https://feeny.ai/job/senior-content-designer-uk-vml-london-qzrjfp6846rw' type: 'job' last_seen: '2026-10-23' --- # Senior Content Designer UK at VML - **Company:** VML - **Location:** London, United Kingdom - **Posted:** 2026-10-23 - **Last confirmed live:** 2026-10-23 - **Apply:** https://www.vml.com/careers/job/8893983002?gh_jid=8893983002 ## Job description ## Who We Are VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, please visit [www.vml.com](http://www.vml.com/)and follow along on  [LinkedIn](https://urldefense.proofpoint.com/v2/url?u=https-3A__urldefense.com_v3_-5F-5Fhttps-3A_www.linkedin.com_company_vml_-5F-5F-3B-21-21JboVxjCXSME-21OhlpCfbkl1UcWPwns1-2DGtvHOzFh0QwHV49fsPgGw-2DVCCU1bCg8aQFI9vN-2Dy-2DVwaQcITH2j2XKzGKBIFRLYf2AUWVYY1dFGK6-24&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=zouFnm4jZMgDFaYF1uVcRY3rbgHWPca_luUrBUkT6Yc&m=QzcCgXCAOjzj5hiU48_CKOdHRSJ4_YpuqfviT9yjlzH5VrkzySTZ-WaQXlYAnj4W&s=jJ7q5V70u9oUx7ONPm5jC3IK8y6vxDilX6BGTlqlWlA&e=) #WeAreVML. Senior Content Designer needed to join our Design Team on a permanent basis. The opportunity We’re looking for a confident, creative and versatile Senior Content Designer to work on our client’s website experience. As a Senior Content Designer, you’ll be shaping experiences that are rewarding, personalised and effortless in every interaction. You’ll find new opportunities and improve existing journeys, crafting intuitive and engaging solutions for major product initiatives, multi-step journeys, campaign activity and vehicle launches. You’ll weigh business objectives with user expectations, delivering content that exceeds both. And you’ll use language to engage, inform, guide and persuade. So, you’ll really need to know the value the right content can add to a customer journey. Plus, you’ll need a big appetite for using customer research, data and analytics and smart uses of AI to guide your design process. You’ll work mostly independently, with support from a Content Lead to provide direction, review your work and help navigate complex decisions. ## What you’ll be doing - Own Major Initiatives & Launches: Drive the end-to-end content design for flagship launches, multi-step customer flows, and complex campaign-driven journeys across digital platforms. - Be the Content Advocate in Early Discovery: Partner early with product managers and UX leads in the concept phase, shaping product intent, defining information hierarchy, and solving UX problems with content before visuals are developed. - Architect Complex Journeys: Design and structure multi-step content architecture, taxonomy, and navigation paths to ensure seamless transitions across complex digital touchpoints. - Evolve the Content Design System: Define and document reusable content components, patterns, and copy standards within our design system to ensure long-term consistency across digital products. - Establish Governance Frameworks: Define clear content governance models, review processes, and quality frameworks so high standards and brand consistency are maintained post-launch. - Drive Data-Informed Decisions: Interrogate quantitative performance data (conversion, drop-off, engagement) and qualitative research to formulate hypotheses, test copy variations, and make evidence-based design iterations. - Foster Cross-Functional Alignment: Work autonomously with cross-functional partners across Product, Engineering, Brand, Marketing, and Legal to align journey messaging with product requirements. - Ensure Accessibility & Inclusivity: Ensure all multi-step flows and launch content comply with modern accessibility standards (WCAG), plain language requirements, and assistive technology needs. - Leverage Modern Tooling: Work hands-on in tools like Figma and FigJam to document user flows, wireframe content layouts, prototype copy in situ, and explore AI-assisted workflows to optimise efficiency. ## What we want from you - Deep Content Design Experience: Proven track record designing content for complex digital products, multi-step journeys, or major customer-facing campaign launches. - Complex Journey & Architecture Skills: Demonstrated capability in content architecture, information hierarchy, and structuring complicated user flows into clear, intuitive journeys. - Early-Phase UX Advocacy: Experience collaborating with product and design partners at the problem-framing stage, shaping the solution before high-fidelity design work starts. - Design Systems & Governance Experience: Practical experience developing, documenting, or applying content design system components, style guidelines, and governance processes. - Strong Data Literacy: Comfortable using analytics, conversion metrics, and user research findings to steer content decisions and evaluate performance. - Cross-Discipline Alignment: Skilled at collaborating autonomously with stakeholders across product, marketing, and brand to align on goals and resolve conflicting priorities. - Figma & Prototyping: Hands-on experience working directly inside Figma and modern collaborative tools to prototype content alongside UX/UI designers. - Accessibility Expertise: A thorough working knowledge of digital accessibility, screen-reader compatibility, and inclusive language principles. - Relevant Background: A degree or equivalent hands-on experience in English, Communications, Human-Computer Interaction (HCI), UX Design, or a related field. Proof of user-centred decisions, testing or iteration. If you know some of this, even better - Experience working on major product rollouts or campaign launches within automotive, luxury, or high-volume e-commerce. - Specialist training or certifications in Information Architecture or Content Strategy. - Experience establishing content governance or editorial review workflows across large, multi-brand platforms. ## What we can offer you Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are. Permanent only We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more. Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage. We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish. We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges. And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday. How we use AI in the recruitment process: To ensure more focused and engaging conversations, we leverage AI in our recruitment process exclusively for secure, objective note-taking, never for evaluative judgments. This allows our team to be fully present with you. You are always welcome to request a transcript of these notes or opt out of this feature at any time. Opting out will not impact  the outcome of the interview process" At  WPP Enterprise Solutions WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernisation, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX, work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. We have received distinction as a leader in Commerce Services and CX Strategy Consulting by the Forrester Wave™ To find out more, visit [enterprisesolutions.wpp.com](https://enterprisesolutions.wpp.com/) and follow us on [LinkedIn](https://www.linkedin.com/company/wpp-enterprise-solutions). WPP Enterprise Solutions is part of [WPP](https://urldefense.com/v3/__http:/wpp.com/__;!!IfJP2Nwhk5Z0yJ43lA!L_cfT4E3gsmmDY1lVQTB6ihlfPeBl9X4sMM2KI6iWZYexC2nCeZ9oxgP9qvgbrqxIBpx82rGb_mWqh5F0zKxq5_dP7Y$), the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. ## #LI-EMEA #LI-HYBRID We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our [Recruitment Privacy Policy](https://www.vml.com/recruitment-privacy-policy). California residents should read our [California Recruitment Privacy Notice](https://www.vml.com/california-recruitment-privacy-notice). This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it. ## About VML ## Company Overview - **One-liner**: VML is a global creative company that helps brands drive growth by seamlessly connecting Brand Experience, Customer Experience, and Commerce through a human-first, tech-enabled approach. - **Entity Type**: Public (subsidiary of WPP, LSE: WPP) - **Headquarters**: New York, United States - **Founded**: 2024 (formed from the merger of VMLY&R and Wunderman Thompson, with legacy agencies dating back to 1864) - **Founders**: Not applicable – the company was formed by merging two WPP agencies; Global CEO is Jon Cook ## Core Business - **Primary industry/industries**: Advertising services, marketing, digital transformation, brand consulting - **Target customers**: B2B – large enterprise brands across sectors (consumer goods, healthcare, technology, retail, etc.) - **Mission or purpose statement**: “Create connected brands that become a part of people’s lives and drive growth for client partners” – guided by a “Human First” creative philosophy. ## Products & Services - **Brand Experience (BX)**: Compelling brand worlds and creative platforms that build emotional connections from the first touchpoint. - **Customer Experience (CX)**: Intelligent digital platforms, loyalty programs, and data-driven customer journeys that deepen relationships. - **Commerce**: Seamless, innovative commerce solutions that convert interest into action. - **Technology Transformation**: Digital infrastructure, platform engineering, and AI-powered marketing via WPP Open. - **Health**: Specialized healthcare marketing and communications (VML Health). ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed for VML (parent WPP’s market cap is ~£8B as of mid-2025). - **Key Metric**: 26,000+ employees across 150+ offices globally (vml.com); some sources report 34,000+ on LinkedIn. - **Notable Investors/Partners**: Parent company WPP; key clients include blue-chip global brands (not publicly listed). - **Growth Signals**: - Formed in 2024 from two major WPP agencies, consolidating over 300 years of combined expertise. - 373 active job postings (LinkedIn, as of mid-2026) with +80.2% quarterly growth in postings. - Named No. 3 on an unspecified industry ranking (vml.com/expertise). - VML Foundation has contributed over $3.2 million to charitable causes. ## Competitive Advantages - **Human First approach**: A creative philosophy that prioritizes deep understanding of human needs, making campaigns more resonant and effective. - **Connected capabilities**: Unlike pure creative or tech firms, VML integrates BX, CX, and Commerce into a single, unified offering. - **Scale and heritage**: 26,000 people in 50+ markets, with legacy from J. Walter Thompson, Y&R, Wunderman, and VML. - **WPP Open**: Access to WPP’s AI-powered marketing operating system for intelligent, measurable, and scalable solutions. - **Inclusion Experience**: A dedicated consultancy helping clients design inclusive experiences for people with disabilities. ## Strategic Focus - Deepening the integration of creativity and technology to deliver “connected brands.” - Expanding AI-driven marketing and personalization through WPP Open. - Growing the Health practice and Commerce capabilities. - Investing in talent development and culture (e.g., Emerge Internship Program, Catalyst Academy, All Win Program). - Continuing to build a diverse, inclusive workforce and culture of belonging. ## Why Work Here - **Culture**: Emphasizes “Human First” internally – belonging, continuous learning, and authentic personal branding. The Culture & Belonging team actively fosters understanding and empathy. - **Career Development**: Bespoke platforms for career mapping, feedback coaching, and skills building. Programs like Catalyst Academy (12-month global program) and Emerge US Internship (10-week) provide structured growth. - **Work Environment**: Hybrid and office-based roles; 150+ offices worldwide offer global mobility. The Detroit Experience Studio and All Win Program show community engagement. - **Perks & Benefits**: VML Foundation (employee-led giving), wellness resources, and a focus on mental and physical health. - **Engineering Culture**: For tech roles, exposure to large-scale digital transformation projects, WPP Open AI platform, and modern data/tech stacks. ## Sources 1. [vml.com/careers](https://www.vml.com/careers) – Careers page with culture, programs, and values. 2. [vml.com/about-us](https://www.vml.com/about-us) – About page with company overview, leadership, and history. 3. [vml.com/expertise](https://www.vml.com/expertise) – Description of core services and capabilities. 4. [linkedin.com/company/vml](https://www.linkedin.com/company/vml) – LinkedIn company page with employee count, job postings, and recent departures. ## Other roles at VML - [Analista de Dados Pleno II - Remoto](https://feeny.ai/job/analista-de-dados-pleno-ii-remoto-vml-sao-paulo-gcf6kjfznj3n) — São Paulo, Brazil - [Dupla Creativa Semi Senior (Art Director y Copywriter)](https://feeny.ai/job/dupla-creativa-semi-senior-art-director-y-copywriter-vml-buenos-aires-a2mnwy56mbn5) — Buenos Aires, Argentina - [Analista de Dados Pleno II (Retail Media) - Remoto](https://feeny.ai/job/analista-de-dados-pleno-ii-retail-media-remoto-vml-sao-paulo-7z3cqs6fnzfa) — São Paulo, Brazil - [Product Modernization - ACC+AJO Migration - Senior Technical Consultant](https://feeny.ai/job/product-modernization-acc-ajo-migration-senior-technical-consultant-vml-noida-e8tm1vvy55dr) — Noida, India - [Content Designer UK](https://feeny.ai/job/content-designer-uk-vml-london-qyna3n4cjfmp) — London, United Kingdom - [Motion Designer](https://feeny.ai/job/motion-designer-vml-mexico-city-ajt5rj0g82ag) — Mexico City, Mexico - [Account Supervisor](https://feeny.ai/job/account-supervisor-vml-mexico-city-m8c4xt0c4mzj) — Mexico City, Mexico - [Group Creative Director](https://feeny.ai/job/group-creative-director-vml-mexico-city-n7kt3j3vchwj) — Mexico City, Mexico - [Managing Director, Delivery](https://feeny.ai/job/managing-director-delivery-vml-chicago-rp936hcwrt7n) — Chicago, IL - [Copywriter: Od dobrého nápadu ke skvělé kampani.](https://feeny.ai/job/copywriter-od-dobreho-napadu-ke-skvele-kampani-vml-prague-h83xb5msemz7) — Prague, Czechia