--- title: 'Senior Content Designer UK at VML/WPPEnterprise Solutions' canonical: 'https://feeny.ai/job/senior-content-designer-uk-vml-wppenterprise-solutions-london-6ps201ek455n' type: 'job' last_seen: '2026-10-28' --- # Senior Content Designer UK at VML/WPPEnterprise Solutions - **Company:** VML/WPPEnterprise Solutions - **Location:** London, United Kingdom - **Posted:** 2026-10-23 - **Last confirmed live:** 2026-10-28 - **Apply:** https://job-boards.greenhouse.io/vmlenterprisesolutions/jobs/8893982002 ## Job description ## Who We Are WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience. Senior Content Designer needed to join our Design Team on a permanent basis. The opportunity We’re looking for a confident, creative and versatile Senior Content Designer to work on our client’s website experience. As a Senior Content Designer, you’ll be shaping experiences that are rewarding, personalised and effortless in every interaction. You’ll find new opportunities and improve existing journeys, crafting intuitive and engaging solutions for major product initiatives, multi-step journeys, campaign activity and vehicle launches. You’ll weigh business objectives with user expectations, delivering content that exceeds both. And you’ll use language to engage, inform, guide and persuade. So, you’ll really need to know the value the right content can add to a customer journey. Plus, you’ll need a big appetite for using customer research, data and analytics and smart uses of AI to guide your design process. You’ll work mostly independently, with support from a Content Lead to provide direction, review your work and help navigate complex decisions. ## What you’ll be doing - Own Major Initiatives & Launches: Drive the end-to-end content design for flagship launches, multi-step customer flows, and complex campaign-driven journeys across digital platforms. - Be the Content Advocate in Early Discovery: Partner early with product managers and UX leads in the concept phase, shaping product intent, defining information hierarchy, and solving UX problems with content before visuals are developed. - Architect Complex Journeys: Design and structure multi-step content architecture, taxonomy, and navigation paths to ensure seamless transitions across complex digital touchpoints. - Evolve the Content Design System: Define and document reusable content components, patterns, and copy standards within our design system to ensure long-term consistency across digital products. - Establish Governance Frameworks: Define clear content governance models, review processes, and quality frameworks so high standards and brand consistency are maintained post-launch. - Drive Data-Informed Decisions: Interrogate quantitative performance data (conversion, drop-off, engagement) and qualitative research to formulate hypotheses, test copy variations, and make evidence-based design iterations. - Foster Cross-Functional Alignment: Work autonomously with cross-functional partners across Product, Engineering, Brand, Marketing, and Legal to align journey messaging with product requirements. - Ensure Accessibility & Inclusivity: Ensure all multi-step flows and launch content comply with modern accessibility standards (WCAG), plain language requirements, and assistive technology needs. - Leverage Modern Tooling: Work hands-on in tools like Figma and FigJam to document user flows, wireframe content layouts, prototype copy in situ, and explore AI-assisted workflows to optimise efficiency. ## What we want from you - Deep Content Design Experience: Proven track record designing content for complex digital products, multi-step journeys, or major customer-facing campaign launches. - Complex Journey & Architecture Skills: Demonstrated capability in content architecture, information hierarchy, and structuring complicated user flows into clear, intuitive journeys. - Early-Phase UX Advocacy: Experience collaborating with product and design partners at the problem-framing stage, shaping the solution before high-fidelity design work starts. - Design Systems & Governance Experience: Practical experience developing, documenting, or applying content design system components, style guidelines, and governance processes. - Strong Data Literacy: Comfortable using analytics, conversion metrics, and user research findings to steer content decisions and evaluate performance. - Cross-Discipline Alignment: Skilled at collaborating autonomously with stakeholders across product, marketing, and brand to align on goals and resolve conflicting priorities. - Figma & Prototyping: Hands-on experience working directly inside Figma and modern collaborative tools to prototype content alongside UX/UI designers. - Accessibility Expertise: A thorough working knowledge of digital accessibility, screen-reader compatibility, and inclusive language principles. - Relevant Background: A degree or equivalent hands-on experience in English, Communications, Human-Computer Interaction (HCI), UX Design, or a related field. Proof of user-centred decisions, testing or iteration. If you know some of this, even better - Experience working on major product rollouts or campaign launches within automotive, luxury, or high-volume e-commerce. - Specialist training or certifications in Information Architecture or Content Strategy. - Experience establishing content governance or editorial review workflows across large, multi-brand platforms. ## What we can offer you Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are. Permanent only We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more. Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage. We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish. We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges. And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday. How we use AI in the recruitment process: To ensure more focused and engaging conversations, we leverage AI in our recruitment process exclusively for secure, objective note-taking, never for evaluative judgments. This allows our team to be fully present with you. You are always welcome to request a transcript of these notes or opt out of this feature at any time. Opting out will not impact  the outcome of the interview process" At  WPP Enterprise Solutions WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernisation, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX, work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. We have received distinction as a leader in Commerce Services and CX Strategy Consulting by the Forrester Wave™ To find out more, visit [enterprisesolutions.wpp.com](https://enterprisesolutions.wpp.com/) and follow us on [LinkedIn](https://www.linkedin.com/company/wpp-enterprise-solutions). WPP Enterprise Solutions is part of [WPP](https://urldefense.com/v3/__http:/wpp.com/__;!!IfJP2Nwhk5Z0yJ43lA!L_cfT4E3gsmmDY1lVQTB6ihlfPeBl9X4sMM2KI6iWZYexC2nCeZ9oxgP9qvgbrqxIBpx82rGb_mWqh5F0zKxq5_dP7Y$), the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. ## #LI-EMEA  #LI-HYBRID ## About WPP WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit [WPP.com](http://wpp.com/). WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. When you click "Submit Application", this will send any information you add below to WPP (VML/WPP Enterprise Solutions). Before you do this, we think it's a good idea to read through our [Recruitment Privacy Policy](https://www.vml.com/recruitment-privacy-policy). California residents should read our [California Recruitment Privacy Notice](https://www.vml.com/california-recruitment-privacy-notice). This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it. ## About VML/WPPEnterprise Solutions ## Company Overview - **One-liner**: VML Enterprise Solutions is the technology and data consulting arm of global creative agency VML, delivering digital transformation, customer experience, commerce, and AI-driven solutions for the world’s largest brands. - **Entity Type**: Division of VML, a subsidiary of WPP plc (NYSE: WPP, LSE: WPP). WPP is publicly traded. - **Headquarters**: London, United Kingdom - **Founded**: 2023 (formed as a unified unit within VML, inheriting legacy from Wunderman Thompson Commerce and VMLY&R) - **Founders**: Not applicable (organizational unit); leadership includes Global CEO Jeff Geheb (Enterprise Solutions) and UK CEO Joe Petyan. ## Core Business - **Industries**: IT Services and IT Consulting, Digital Transformation, Customer Experience (CX), Commerce, Marketing Technology, AI - **Target customers**: Large enterprise and multinational B2C and B2B brands across retail, CPG, automotive, financial services, and technology - **Mission**: *“We are driven by technology, but inspired by people – customers, clients, partners and colleagues.”* Focus on closing the gap between AI ambition and AI readiness. ## Products & Services For each major offering: - **Technology Transformation**: Modernizing legacy systems, implementing AI-driven operating models, and migrating platforms (e.g., Adobe Experience Cloud) to unlock new capabilities. - **Customer Experience (CX)**: End-to-end CX design and implementation, including CRM, loyalty solutions, personalization at scale, and digital product innovation. - **Commerce**: Omnichannel retail and B2B commerce experiences across DTC, marketplace, and B2B channels; powered by Adobe Commerce, Shopify, and Salesforce. - **Consulting**: Strategy, innovation, analytics, and marketing effectiveness measurement to drive business impact. - **Data & AI**: Advanced analytics, data clean rooms, AI-mediated recommendation, and scaled automation. ## Market Standing - **Valuation/Market Cap**: Not publicly available for the division. Parent WPP’s market cap is approximately £8–9 billion (as of mid-2025). VML itself is a top global agency network. - **Key Metric**: Total headcount of **10,000+ experts** across 40+ global offices (vml.com). Active job postings as of mid-2025: 201, with year-over-year posting growth of **+428.9%** (LinkedIn). - **Notable Clients**: The Coca-Cola Company, Ford, Mars, Nestlé, Unilever, Sainsbury’s, KFC, Microsoft (Xbox Design Lab), United Rentals. - **Notable Partners**: Adobe, Salesforce, Google, Microsoft, Braze, Shopify, MACH Alliance (over 50 technology vendor partnerships). - **Growth Signals**: Rapid hiring surge (+428.9% YoY); new AI-focused whitepapers (“Share of Decision”, “Mastering Modernization”); expansion of Enterprise Solutions as a distinct operating unit under VML; recent CEO appointments (Joe Petyan as UK CEO in 2025). ## Competitive Advantages - **Scale & Integration**: Combines deep creative capabilities of VML (award-winning global agency) with dedicated technology and data teams, allowing clients to move from strategy to execution under one roof. - **Platform Ecosystems**: Long‑standing, certified partnerships with the largest enterprise platforms (Adobe, Salesforce, Shopify, Google, Microsoft) enable best‑in‑class delivery. - **Proven Track Record**: Delivered “world’s largest grocery eCommerce replatform” (Sainsbury’s) and transformed customer experiences for Ford across Europe. - **AI‑First Focus**: Actively publishing frameworks and whitepapers on AI readiness, LLM integration, and data clean rooms – positioning as a thought leader in enterprise AI. ## Strategic Focus - Scaling AI‑driven transformation and automation for enterprise clients. - Deepening omnichannel commerce capabilities (B2B, DTC, marketplace). - Expanding consulting and CX services alongside technology delivery. - Building out global delivery centers (India, Poland, Portugal, Hungary, US) to increase cost‑effective capacity. - Investing in talent acquisition – especially in engineering, data, and AI roles – reflected in the surge of job postings. ## Why Work Here - **Culture**: Emphasizes transformation of both client businesses and employee careers. Described as supportive, inclusive, and committed to personal growth. “[We] cherish unique perspectives” (vml.com/es-emea-careers). - **Learning & Development**: Ongoing targeted learning, development opportunities, and a graduate programme for early‑career talent. - **Work Policy**: Not explicitly stated, but offices exist across 40+ locations (London, New York, Bengaluru, Warsaw, Lisbon, etc.) with flexible/remote practices common in agency/consulting environments. - **Notable Perks**: Work with iconic global brands (Coca-Cola, Ford, Microsoft); access to cutting‑edge technology stacks; high growth trajectory with increasing headcount and project demand. - **Engineering Culture**: Strong focus on modern engineering (cloud, AI, headless commerce, MACH architecture) and cross‑functional collaboration between designers, engineers, and strategists. ## Sources 1. [vml.com – Enterprise Solutions](https://www.vml.com/expertise/enterprise-solutions) 2. [vml.com – Enterprise Solutions EMEA Careers](https://www.vml.com/es-emea-careers) 3. [LinkedIn – VML Enterprise Solutions](https://www.linkedin.com/company/vml-enterprise-solutions) 4. [Greenhouse – VML Enterprise Solutions Jobs](http://job-boards.greenhouse.io/vmlenterprisesolutions) ## Other roles at VML/WPPEnterprise Solutions - [Technical Lead with Contentful](https://feeny.ai/job/technical-lead-with-contentful-vml-wppenterprise-solutions-katowice-2eg6254qmcp6) — Katowice, Poland / Poznań, Poland - [Senior Project and Release Manager](https://feeny.ai/job/senior-project-and-release-manager-vml-wppenterprise-solutions-faro-2hd5m8kejchp) — Faro, Portugal / Lisbon, Portugal / Porto, Portugal - [Analytics](https://feeny.ai/job/analytics-vml-wppenterprise-solutions-noida-d1cajbm3ppk1) — Noida, India - [Analista de Martech Pleno II](https://feeny.ai/job/analista-de-martech-pleno-ii-vml-wppenterprise-solutions-sao-paulo-bsbhthgxm7vx) — São Paulo, Brazil - [Analista de Segurança da Informação SR](https://feeny.ai/job/analista-de-seguranca-da-informacao-sr-vml-wppenterprise-solutions-sao-paulo-dn4z05t1xh00) — São Paulo, Brazil - [Product Modernization - ACC+AJO Migration - Senior Technical Consultant](https://feeny.ai/job/product-modernization-acc-ajo-migration-senior-technical-consultant-vml-wjmwzycej1t3) — Bengaluru, India / Noida, India - [Content Designer UK](https://feeny.ai/job/content-designer-uk-vml-wppenterprise-solutions-london-j4jyyj6qh01a) — London, United Kingdom - [Senior Data Engineer](https://feeny.ai/job/senior-data-engineer-vml-wppenterprise-solutions-cape-town-jp3ccsqy1g7c) — Cape Town, South Africa - [Senior Analytics Implementation Specialist](https://feeny.ai/job/senior-analytics-implementation-specialist-vml-wppenterprise-solutions-cape-town-psk0vd8xkf9x) — Cape Town, South Africa - [Coordenador de Retail Media](https://feeny.ai/job/coordenador-de-retail-media-vml-wppenterprise-solutions-sao-paulo-zwg3t6ag27sc) — São Paulo, Brazil