--- title: 'Senior Content Marketing Manager at GC AI' canonical: 'https://feeny.ai/job/senior-content-marketing-manager-gc-ai-san-mateo-v99va7kp0rbr' type: 'job' last_seen: '2026-10-14' --- # Senior Content Marketing Manager at GC AI - **Company:** GC AI - **Location:** San Mateo, CA - **Compensation:** $165k–$185k - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-10-08 - **Last confirmed live:** 2026-10-14 - **Apply:** https://jobs.ashbyhq.com/gc-ai/81af23d4-2e57-4b03-a67b-9381f1911e24 ## Job description [GC AI](https://gc.ai/) is the legal intelligence platform built for in-house legal teams and companies. Your decisions shape the product, your impact is immediate, and you own your work from day one. More than [2,100 companies](https://gc.ai/customers) run their legal work on GC AI, including 300+ public companies, 75+ unicorns, and teams at Nestlé, Hitachi Digital, Lockheed Martin, Miro, Bass Pro Shops, Riot Games, SKIMS, Liquid Death, Vercel, TIME, and Post Holdings. The platform holds an 80 NPS, more than double the B2B SaaS industry average, reinforcing GC AI as the leading legal AI platform for companies of all sizes. GC AI has doubled ARR in six months. We won [#1 Highest Customer Satisfaction](https://gc.ai/blog/gc-ai-saas-award-winner-2026) at the 2026 SaaS Awards. Our investors include Scale Venture Partners, Northzone, Sound Ventures, and Guillermo Rauch, CEO of Vercel. You’ll define how things get built, not follow someone else’s playbook. Six principles guide how the team works: - 📈 1% Better Every Day: small, compounding improvements across everything you ship. - ❤️‍🔥 Customer Obsession: start with the customer and work backward. - 🚀 Ship Today: bias toward action and iteration over perfection. - 🧗 Find a Way: resourcefulness and ambition over constraint. - 🤝 Care: be direct, like an honest friend, even when it’s uncomfortable. - 🎯 Own It: full accountability, proactive communication, and attention to detail. ## About The Role We’re hiring a Senior Content Marketing Manager to scale GC AI’s content strategy. You’ll lead the editorial direction that shapes how GC AI shows up in the legal, AI, and tech ecosystem, from thought leadership to demand gen to storytelling. This role is equal parts strategist, editor-in-chief, and operator. We’re looking for a sharp, versatile storyteller who can translate complex legal and AI topics into content people actually want to read. We move fast, value clarity over polish, and prioritize content that informs rather than advertises. This role requires legal expertise. You’ll help set the content agenda, manage execution across multiple channels, and ensure every asset moves the needle on brand credibility, pipeline generation, and customer engagement. You’ll collaborate closely with Demand Gen, Product Marketing, Sales, Events, and Product to align content with revenue goals and company narrative. ## What You’ll Do - Set Content Strategy: Define and own GC AI’s content strategy, aligning it with GTM priorities and industry trends. - Content Mix: Deliver a balanced mix of long-form content (white papers, reports), short-form thought leadership (LinkedIn posts, blogs), and campaign assets (email, landing pages, ads). - Taste and Craft: Uphold high editorial standards for clarity, precision, and restraint. Ensure GC AI’s content feels sophisticated, useful, personal, and unmistakably “ours.” - Editorial Leadership: Build and maintain a quarterly editorial calendar that supports awareness, demand gen, and customer marketing. - SEO and AEO partnership. Work with the digital/SEO+AEO lead to turn keyword and prompt opportunities into content. - Distribution and Amplification: Oversee cross-channel distribution (email, social, website, partner syndication) and ensure every piece is tracked and optimized for reach and impact. - Thought Leadership Engine: Elevate GC AI’s voice in the in-house legal community by producing high-value articles, white papers, op-eds, and bylined content. - Contributor Management: Commission and manage external contributors, subject-matter experts, and guest authors while ensuring consistency in tone, brand voice, and quality. - Quality and brand voice. Protect the voice. Every piece adheres to guidelines and hits a quality bar. - Measurement. Track performance: engagement, captures, pipeline contribution, share of voice. - Cross-functional support. Partner with PMM (positioning), DG (campaigns), corporate comms (PR), and the executive team (thought leadership). - Process & Operations: Manage editorial workflow, review cycles, and content library. Scale processes to support rapid growth. ## What You'll Bring - A legal background is required - Proven track record of developing and scaling content strategies that drive brand authority and measurable pipeline impact. - Exceptional editorial instincts and writing/editing skills. - Experience commissioning and managing contributors, thought leaders, or SMEs. - Strong ability to write about a technical product. - Ability to juggle multiple initiatives, stakeholders, and deadlines. - Proven success partnering with sales, product, events, and PR. - Bonus: Executive ghostwriting or publishing in legal/regulated industries. A Note On Pace We’re building something new in a once-in-a-generation shift in technology and the legal industry, so we move at a relentless pace. We expect urgency, ownership, and good judgment even when things aren’t perfectly clear. If you need structure and consensus to do your best work, this isn’t the right place for you. If you thrive in ambiguity and growth, work with intensity, and want real responsibility, keep reading. We’re excited to meet you. ## How We Work Together GC AI is a distributed company with team members across North America, and soon Europe. We believe that because our business is AI, human connection matters more, not less. We invest in bringing people together through our hub model: regular coworking sessions, customer dinners, team and company offsites. If you’re in a location without an office, expect up to 10% travel (and more for customer-facing roles). Team members in the San Francisco Bay Area and Provo, UT (within 50 miles of the office) work together on Tuesdays, Wednesdays, and Thursdays. As we grow, we plan to establish permanent offices in [more hub cities](https://gc-ai.notion.site/faq-careers-at-gc-ai), and we will look to our team members to help build that in-person culture. We currently hire across the United States and Canada. ## Perks & Benefits We proudly offer the following benefits for our full-time employees: 🏥 Medical, Dental & Vision — Comprehensive coverage for you and your family ❤️ Life & Disability Insurance — Added protection when you need it most 💰 Retirement Plan — Plan and save for your future 👶 Parental Leave — Time to focus on what matters most 📚 Continuous Development — Up to $3,000/year for job-related learning & development 🍽️ In-Office Meals — DoorDash credits for breakfast, lunch & dinner 🌴 Paid Time Off — 15 PTO days + 5 sick days, with opportunities to accrue more 🎉 Company Holidays — 15 company holidays + 3 additional “Me Days” 💻 Home Office Setup — $500 for new hires to build out their workspace 📱 Cell Phone Reimbursement — $50/month toward your phone bill 🚚 Relocation Support — Assistance to help make your move easier ## Equal Opportunity Employment GC AI is an equal opportunity employer that supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity/expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical or mental disability, or any other protected class. GC AI is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. #LI-GCAI Fraud Notice to GC AI Applicants To protect yourself against phishing and recruitment fraud, please note that GC AI only accepts job applications through our official careers page athttps://gc.ai/careers and through sponsored jobs on LinkedIn. All legitimate communication from our team regarding job opportunities will come from a GC AI team member with a @[gc.ai](http://gc.ai) or @[getgc.ai](http://getgc.ai) email address. GC AI will never: - Refer you to external websites to apply - Conduct interviews over email, chat platforms, or messaging apps - Ask you to provide payment or purchase equipment - Request personal or financial information such as your mailing address, social security number, credit card numbers, or banking information during the application process Examples of fraudulent email addresses: - info.gcai.careers.com@gmail.com - info.gc.aicareers.online.com@gmail.com - Any email address ending in @[gmail.com](http://gmail.com), @[yahoo.com](http://yahoo.com), or other free email services If you are contacted by someone claiming to be from GC AI via an unofficial channel or from a suspicious email address, please do not share any information. Mark the communication as "phishing" or "spam" and do not respond. ## About GC AI ## Company Overview - **One-liner**: GC AI is an AI platform purpose-built for in-house legal teams, enabling faster drafting, reviewing, researching, and redlining of legal documents. - **Entity Type**: Private (Startup) - **Headquarters**: San Mateo, California, USA - **Founded**: 2023 - **Founders**: Cecilia Ziniti (CEO) and Bardia Pourvakil (CTO) ## Core Business - **Primary industry/industries**: Legal Technology (Legal AI) - **Target customers**: In-house legal teams and corporate counsel at companies of all sizes, from solo GCs to enterprise legal departments. - **Mission or purpose statement**: To empower in-house lawyers to be strategic business partners through faster and more accurate legal work, built by in-house lawyers for in-house lawyers. ## Products & Services - **GC AI Platform**: An AI platform for in-house legal teams that can draft, review, research, and redline legal documents. It uses a multi-model RAG system (calling 5 different AI models) and features proprietary methods like Easy Prompt™ and Exact Quote™ for accuracy and verifiable citations. - **GC AI for Word**: A native Microsoft Word integration that allows users to surgically redline clauses, draft, review, and edit contracts directly within Word documents. - **Skill Library**: A pre-built library of workflows for common in-house legal tasks (MSAs, NDAs, DPAs, privacy matters) that can be chained, self-improved, and attached to conversations. - **Playbooks**: A feature that allows commercial teams to apply their company's own standards consistently across all contract reviews. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed. - **Key Metric**: Total Funding: Not publicly disclosed. The company is backed by notable angel investors. - **Notable Investors/Partners**: Guillermo Rauch (CEO of Vercel) is listed as an investor. The company is backed by a group of angel investors. - **Growth Signals**: Trusted by over 1,800 legal teams globally (as of mid-2025), including brands like News Corp, Skims, TIME Inc., Liquid Death, Vercel, Snyk, Tipalti, Gusto, Hitachi, Tonal, and Arc'teryx. The company has grown from 0 to 1,800+ customers in under two years. ## Competitive Advantages - **Purpose-built for in-house counsel**: Unlike competitors like Harvey (built for law firms), GC AI is designed specifically for the workflows of in-house legal teams, with concise, business-focused outputs shaped by a 20,000-line system prompt. - **Enterprise-grade security**: SOC 2 Type II and SOC 3 certified, GDPR compliant, with zero data retention agreements with AI providers (OpenAI, Anthropic, Cohere), AES-256 encryption, and segregated databases. This ensures attorney-client privilege is maintained, a key differentiator from generalist tools like ChatGPT. - **Founder-market fit**: CEO Cecilia Ziniti is a three-time General Counsel, giving the product deep domain expertise. CTO Bardia Pourvakil has been building in AI since GPT-2. - **High accuracy**: Uses a multi-model RAG system (calls 5 different AI models) and features Exact Quote™ for verifiable, character-level citations, addressing a key pain point for legal professionals. - **High adoption**: 97.5% of teams see value from the platform. ## Strategic Focus - **Product expansion**: Continuing to build out the platform with features like agents, the Skill Library, and deeper integrations (e.g., Microsoft Word). - **Customer growth**: Scaling from 1,800+ teams to a larger global footprint, with a focus on enterprise legal departments. - **AI leadership**: Maintaining a lead in the in-house legal AI space by leveraging the latest models and proprietary technology, while ensuring security and accuracy. ## Why Work Here - **Culture**: The company is built on six principles that define how they work, emphasizing a future-focused, collaborative, and high-agency environment. The team is described as "building the #1 in-house legal platform." - **Remote/Hybrid Policy**: Hybrid workspace with offices in San Mateo, CA, and Provo, UT. Employees within 50 miles of an office are expected to work in-person on Tuesday, Wednesday, and Thursday. Many roles are eligible for remote work in the U.S. and Canada. - **Team**: 100 total employees, with 25 in Product + Tech. The company is growing and hiring across engineering, product, and go-to-market roles. - **Founder-led**: Led by a three-time General Counsel (Cecilia Ziniti) and a deep AI engineer (Bardia Pourvakil), offering a unique blend of legal and technical expertise. ## Sources 1. [gc.ai](https://gc.ai/) 2. [gc.ai/company/about](https://gc.ai/company/about) 3. [gc.ai/company/careers](https://gc.ai/company/careers) 4. [builtin.com](https://builtin.com/company/gc-ai) 5. [linkedin.com](https://www.linkedin.com/company/gc-ai) ## Other roles at GC AI - [People Operations Coordinator](https://feeny.ai/job/people-operations-coordinator-gc-ai-united-states-xkc2sf19bk5n) — United States - [Customer Success Manager, Enterprise](https://feeny.ai/job/customer-success-manager-enterprise-gc-ai-san-mateo-sj7ffcgesj81) — San Mateo, CA - [Director of Demand Generation](https://feeny.ai/job/director-of-demand-generation-gc-ai-san-mateo-jtznmf230s7k) — San Mateo, CA - [VP of Customer Success](https://feeny.ai/job/vp-of-customer-success-gc-ai-united-states-k8g1bzn4v8xx) — United States - [R&D Attorney](https://feeny.ai/job/r-d-attorney-gc-ai-north-america-texas-kkyfwe4edvcs) — North America / Texas - [Marketing Operations Lead](https://feeny.ai/job/marketing-operations-lead-gc-ai-san-mateo-mw9nmqyqts3c) — San Mateo, CA - [VP of People](https://feeny.ai/job/vp-of-people-gc-ai-united-states-82n97rww5ece) — United States - [Director of Product Marketing](https://feeny.ai/job/director-of-product-marketing-gc-ai-san-mateo-3zbdd8ee7y0r) — San Mateo, CA - [R&D Attorney](https://feeny.ai/job/r-d-attorney-gc-ai-united-states-3nsd324tcnvz) — United States - [Senior Commercial Counsel](https://feeny.ai/job/senior-commercial-counsel-gc-ai-san-mateo-0j8kk6bdbrkr) — San Mateo, CA