---
title: 'Senior Content Producer at Newform'
canonical: 'https://feeny.ai/job/senior-content-producer-newform-new-york-jkppy3jsv8ga'
type: 'job'
last_seen: '2026-09-07'
---

# Senior Content Producer at Newform

- **Company:** Newform
- **Location:** New York, NY
- **Compensation:** $110k–$120k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-08-20
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.ashbyhq.com/newform/ae0b2f44-4e73-4d64-a19b-3f57bdef118c

## Job description

## ABOUT

NewForm is the creative intelligence company. We help category disruptors like Kalshi, ElevenLabs, Ro and others scale paid ads by turning creative into a measurable, repeatable growth system.

We oversee $100M+ per year in paid media spend and launch hundreds of ads each month, with each ad making our system smarter. We just cracked 300+ shoots per month and are pushing toward 1,000+. Production is one of the cornerstones of our growth, and we're looking for a Senior Content Producer to help us build the right team and processes to raise our output and our quality at the same time.

## THE ROLE

This is a hands-on production role - but we're not just looking for someone who can shoot a high volume of short-form social media ads, we're looking for people who are motivated to also build and scale our production team to new heights.

You're likely a videographer/DP who can shoot high-quality content. You can run a great set. You can direct talent to give their best performances. But you’re not just thinking about execution - you’re thinking bigger about the systems behind it. You can build the team and processes to scale our production volume. You can coach junior talent to produce, shoot and direct better. You understand what works in paid social ads, and you've probably worked inside an agency or brand team.

This is a fully onsite, hands-on role from day one, reporting to our Head of Creative. You'll be shooting, directing, and owning sets personally, while also helping shape how production gets staffed and run as we scale. You’ll have a direct hand in designing our new studios and modular sets. We're looking for people who are ambitious, want to grow, and are excited by the idea of helping scale a production team from the ground up.

We're outcomes-obsessed. We care more about the work getting made and being great than about how the process looked. The right person pushes our quality bar higher and does whatever it takes to get the work done right.

## RESPONSIBILITIES

- Own on-set production end to end: prep, shoot, wrap, across formats from phone-first run-and-gun to fully lit multi-camera DSLR setups
- Operate and set up camera, lighting, and audio with precision on Sony cameras (FX30 or similar) and phone
- Direct and coach talent, including trained actors, to deliver strong, natural performances on camera
- Help design and build our new studios and sets as we grow our physical production space
- Help design and build the systems, workflows, and standards our production team runs on
- Recruit, train, and mentor other producers and production staff as the team grows
- Partner with our Forward Deployed Creative team to translate briefs into production-ready plans at high volume
- Bring paid social and performance marketing fluency to every creative and production decision

## REQUIREMENTS

- Excellent technical camera skills and strong experience as a videographer or DP, including Sony cameras (FX30 or similar)
- Agency production experience, ideally with paid social or performance marketing exposure
- Proven ability to direct actors and get strong performances on camera
- A track record of building or contributing to a production team or function, not just executing within one
- High ownership instinct. You think about the business, not just the shoot list
- Comfortable operating with significant autonomy in a fast-moving, high-growth environment

## COMPENSATION & BENEFITS

- $110,000 - $120,000, with bonus potential up to $150,000
- Unlimited PTO / sick days
- Full medical/dental/vision benefits package
- $300 commuter benefits
- Annual team offsites

## About Newform

## Company Overview
- **One-liner**: NewForm is a creative intelligence company that combines a full-service studio with proprietary software (Framework) to produce, test, and scale high-volume ad creative for performance marketing.
- **Entity Type**: Private (Bootstrapped / Self-funded)
- **Headquarters**: New York City, New York, United States
- **Founded**: 2023
- **Founders**: Hamza Alsamraee (CEO) and Alec Velikanov (CTO); Andrew Presser (COO)

## Core Business
- **Primary Industry**: Performance Marketing / Ad Creative Technology
- **Target Customers**: B2B — brands and marketing teams needing high-volume, data-driven ad creative for platforms like Meta, TikTok, and other paid social channels.
- **Mission Statement**: To combine human-made creative with software intelligence to build a "living map of what works for your brand," making every ad smarter than the last.

## Products & Services
- **Framework (Software)**: A proprietary creative operating system that tags every ad by hook, angle, format, talent, and platform; launches structured tests at 95% statistical significance; auto-scales winners and turns off losers; and surfaces creative intelligence patterns after 10 data points per tag.
- **WillBot (AI Agent)**: An AI performance marketing agent that integrates with ad platforms, analyzes creative, and delivers actionable insights in natural language. Designed to replace repetitive tasks like client questions and performance analysis.
- **NewForm Studio (Service)**: A full-scale, in-house production studio ("NOMAD" — 5,000 sq ft) that produces 2,500+ human-made ads per month across 30–400 original ads per brand. Includes real producers, editors, strategists, sets, talent, and scripts.
- **Creative Ontology**: A research-backed taxonomy system that tags every ad across dimensions like hook, format, audience, claim, and talent to surface winning patterns.

## Market Standing
- **Valuation**: Not publicly available (private, bootstrapped company).
- **Key Metric**: 41,000+ ads tagged on the platform; 2,500+ ads produced per month; 47+ brands served.
- **Notable Investors/Partners**: No external investors confirmed (appears bootstrapped). Partners include major ad platforms (Meta, TikTok) and a growing roster of performance marketing brands.
- **Growth Signals**: Headcount grew 100% year-over-year to ~47 employees as of mid-2026; operates in 11 countries; launched WillBot (AI agent) which received significant LinkedIn engagement (6,898 reactions); expanded studio capacity to 5,000 sq ft; currently running 16 active job postings.

## Competitive Advantages
- **Human + Software Model**: Unlike pure AI generation tools, NewForm uses human creatives (writers, editors, producers) to make ads and software to learn from them. This avoids the quality ceiling of fully automated creative.
- **Volume + Statistical Rigor**: Produces 2,500+ ads/month and tests every variant at 95% confidence — a scale and scientific approach most agencies or in-house teams cannot match.
- **Creative Ontology**: A proprietary tagging system that creates a "living map" of what works, making each batch of creative smarter than the last.
- **Forward Deployed Creatives**: Embedded creative teams that work closely with client brands, combining deep brand knowledge with real-time performance data.

## Strategic Focus
- **Scaling the AI Agent (WillBot)**: Expanding the capabilities of their AI agent to handle more client-facing tasks and deeper platform integrations.
- **Multi-Language Expansion**: Already shipping ads in 6 languages natively (no dubbing/subtitles) — a key differentiator for global brands.
- **Deepening the Studio + Software Loop**: Continuously improving the feedback loop between human-produced creative and software-driven testing/learning.
- **Hiring for Scale**: Actively growing engineering, creative, and account management teams to support increasing client volume.

## Why Work Here
- **Culture**: Described as a "tech-enabled agency" blending creative and engineering. The company emphasizes that "people make the ads" and "software learns from them" — appealing to those who want hands-on creative work backed by data.
- **Work Mode**: Hybrid. HQ in New York City (NOMAD studio), with remote roles available. Some positions require on-site presence in NYC.
- **Engineering Culture**: Small but growing engineering team (3 engineers currently, ~7% of workforce). Engineers work on Framework, WillBot, and the creative ontology — high-impact, data-intensive problems.
- **Growth Trajectory**: 100% headcount growth YoY; company is still early-stage (founded 2023) but scaling fast — opportunity for early employees to shape the direction.
- **Perks**: Not explicitly listed, but the company offers a referral bonus ($5k) and operates a cutting-edge studio environment. Note: Glassdoor-style reviews on LinkedIn rate the company 2.1/5.0 (8 reviews) with criticism around work-life balance and compensation — candidates should verify current culture directly.
- **Diversity**: Operates across 11 countries with employees in the US, Mexico, India, Canada, Indonesia, Pakistan, South Africa, UK, Philippines, Italy, and more.

## Sources
1. [newform.com](https://www.newform.com/)
2. [newform.com/careers](https://www.newform.com/careers)
3. [builtin.com](https://builtin.com/company/newform)
4. [linkedin.com](https://www.linkedin.com/company/newformai)
5. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/newform)

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