--- title: 'Senior Content Strategist - Freelancer at VML' canonical: 'https://feeny.ai/job/senior-content-strategist-freelancer-vml-luxembourg-nzby432p95fn' type: 'job' last_seen: '2026-09-25' --- # Senior Content Strategist - Freelancer at VML - **Company:** VML - **Location:** Luxembourg, Luxembourg - **Posted:** 2026-09-25 - **Last confirmed live:** 2026-09-25 - **Apply:** https://www.vml.com/careers/job/8844336002?gh_jid=8844336002 ## Job description ## Who We Are VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, please visit [www.vml.com](http://www.vml.com/)and follow along on  [LinkedIn](https://urldefense.proofpoint.com/v2/url?u=https-3A__urldefense.com_v3_-5F-5Fhttps-3A_www.linkedin.com_company_vml_-5F-5F-3B-21-21JboVxjCXSME-21OhlpCfbkl1UcWPwns1-2DGtvHOzFh0QwHV49fsPgGw-2DVCCU1bCg8aQFI9vN-2Dy-2DVwaQcITH2j2XKzGKBIFRLYf2AUWVYY1dFGK6-24&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=zouFnm4jZMgDFaYF1uVcRY3rbgHWPca_luUrBUkT6Yc&m=QzcCgXCAOjzj5hiU48_CKOdHRSJ4_YpuqfviT9yjlzH5VrkzySTZ-WaQXlYAnj4W&s=jJ7q5V70u9oUx7ONPm5jC3IK8y6vxDilX6BGTlqlWlA&e=) #WeAreVML. VML Luxembourg VML Luxembourg is one of the leading Amazon consulting agencies in Europe. Offering 360° services for Amazon, we have a diverse range of products and services in various sectors to ensure long-term sales growth, ranging from creating multilingual content and listings to all aspects of advertising, including sales promotion, PPC and programmatic campaigns. We are part of WPP, the world’s largest digital media agency, and manage WPP’s European Center of Excellence for Amazon (ACE) dedicated to maximising performance, driving sales and building brands on the Amazon platform. The opportunity: A Senior Content Strategist is required to support our Luxembourg Content Team on a freelancer basis. We are looking for someone with a strategic mindset to shape and optimise e-commerce content in a rapidly evolving search landscape for marketplaces on various markets. Own the content strategy from audit to execution - benchmarking performance across markets, building scalable playbooks and guardrails, and leading projects, teams, and stakeholders to turn data into prioritised, measurable action. What you’ll be doing: - Develop clear, scalable content strategies: Build playbooks, templates, and guardrails across titles, bullets, imagery, enhanced content, Brand Story, and Store architecture to drive consistency, conversion, and seamless adoption across categories and markets. - Lead strategic projects end-to-end: Manage deliverables, timelines, and budgets; safeguard quality and compliance across the delivery lifecycle. - Lead audit execution that turns evidence into action: Baseline Store, Product Detail Page, and search performance across markets, score content against best practice, and convert findings into prioritised roadmaps with owners, timelines, and impact estimates. - Turn data into action: Identify performance trends and translate findings into clear, actionable recommendations that continuously elevate content effectiveness. - Connect the dots across disciplines: Partner with internal stakeholders and freelancer to align on priorities and next steps. What we want from you: - Proven experience as a Content/Brand Strategist or a similar role - Familiarity with the e-commerce ecosystem and major marketplaces such as Amazon and Walmart - Strong command of English, for collaboration with our international team - Data literacy: comfortable reading simple performance metrics and turning them into next steps - Hands-on experience with content strategy and SEO, plus an understanding of GEO principles for AI-powered search - Attention to detail and quality assurance - Good knowledge of Microsoft Office - University/college degree (preferably in marketing, communication, or a related field) If you know some of this, even better: - Knowledge of additional EU languages welcome - Understanding of Amazon Advertising What we can offer you: Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are. ## AT VML Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands. We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business. As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our [Recruitment Privacy Policy](https://www.vml.com/recruitment-privacy-policy). California residents should read our [California Recruitment Privacy Notice](https://www.vml.com/california-recruitment-privacy-notice). This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it. ## About VML ## Company Overview - **One-liner**: VML is a global creative company that helps brands drive growth by seamlessly connecting Brand Experience, Customer Experience, and Commerce through a human-first, tech-enabled approach. - **Entity Type**: Public (subsidiary of WPP, LSE: WPP) - **Headquarters**: New York, United States - **Founded**: 2024 (formed from the merger of VMLY&R and Wunderman Thompson, with legacy agencies dating back to 1864) - **Founders**: Not applicable – the company was formed by merging two WPP agencies; Global CEO is Jon Cook ## Core Business - **Primary industry/industries**: Advertising services, marketing, digital transformation, brand consulting - **Target customers**: B2B – large enterprise brands across sectors (consumer goods, healthcare, technology, retail, etc.) - **Mission or purpose statement**: “Create connected brands that become a part of people’s lives and drive growth for client partners” – guided by a “Human First” creative philosophy. ## Products & Services - **Brand Experience (BX)**: Compelling brand worlds and creative platforms that build emotional connections from the first touchpoint. - **Customer Experience (CX)**: Intelligent digital platforms, loyalty programs, and data-driven customer journeys that deepen relationships. - **Commerce**: Seamless, innovative commerce solutions that convert interest into action. - **Technology Transformation**: Digital infrastructure, platform engineering, and AI-powered marketing via WPP Open. - **Health**: Specialized healthcare marketing and communications (VML Health). ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed for VML (parent WPP’s market cap is ~£8B as of mid-2025). - **Key Metric**: 26,000+ employees across 150+ offices globally (vml.com); some sources report 34,000+ on LinkedIn. - **Notable Investors/Partners**: Parent company WPP; key clients include blue-chip global brands (not publicly listed). - **Growth Signals**: - Formed in 2024 from two major WPP agencies, consolidating over 300 years of combined expertise. - 373 active job postings (LinkedIn, as of mid-2026) with +80.2% quarterly growth in postings. - Named No. 3 on an unspecified industry ranking (vml.com/expertise). - VML Foundation has contributed over $3.2 million to charitable causes. ## Competitive Advantages - **Human First approach**: A creative philosophy that prioritizes deep understanding of human needs, making campaigns more resonant and effective. - **Connected capabilities**: Unlike pure creative or tech firms, VML integrates BX, CX, and Commerce into a single, unified offering. - **Scale and heritage**: 26,000 people in 50+ markets, with legacy from J. Walter Thompson, Y&R, Wunderman, and VML. - **WPP Open**: Access to WPP’s AI-powered marketing operating system for intelligent, measurable, and scalable solutions. - **Inclusion Experience**: A dedicated consultancy helping clients design inclusive experiences for people with disabilities. ## Strategic Focus - Deepening the integration of creativity and technology to deliver “connected brands.” - Expanding AI-driven marketing and personalization through WPP Open. - Growing the Health practice and Commerce capabilities. - Investing in talent development and culture (e.g., Emerge Internship Program, Catalyst Academy, All Win Program). - Continuing to build a diverse, inclusive workforce and culture of belonging. ## Why Work Here - **Culture**: Emphasizes “Human First” internally – belonging, continuous learning, and authentic personal branding. The Culture & Belonging team actively fosters understanding and empathy. - **Career Development**: Bespoke platforms for career mapping, feedback coaching, and skills building. Programs like Catalyst Academy (12-month global program) and Emerge US Internship (10-week) provide structured growth. - **Work Environment**: Hybrid and office-based roles; 150+ offices worldwide offer global mobility. The Detroit Experience Studio and All Win Program show community engagement. - **Perks & Benefits**: VML Foundation (employee-led giving), wellness resources, and a focus on mental and physical health. - **Engineering Culture**: For tech roles, exposure to large-scale digital transformation projects, WPP Open AI platform, and modern data/tech stacks. ## Sources 1. [vml.com/careers](https://www.vml.com/careers) – Careers page with culture, programs, and values. 2. [vml.com/about-us](https://www.vml.com/about-us) – About page with company overview, leadership, and history. 3. [vml.com/expertise](https://www.vml.com/expertise) – Description of core services and capabilities. 4. [linkedin.com/company/vml](https://www.linkedin.com/company/vml) – LinkedIn company page with employee count, job postings, and recent departures. ## Other roles at VML - [Freelance Brand Strategist](https://feeny.ai/job/freelance-brand-strategist-vml-atlanta-georgia-e28g3k723wg3) — Atlanta Georgia, United States - [Community Manager - Jr/Ssr](https://feeny.ai/job/community-manager-jr-ssr-vml-buenos-aires-qewq450twv1d) — Buenos Aires, Argentina - [Freelance Senior Copywriter](https://feeny.ai/job/freelance-senior-copywriter-vml-kansas-city-missouri-5jgqe7497acq) — Kansas City Missouri, United States - [Lead Solution Architect](https://feeny.ai/job/lead-solution-architect-vml-mumbai-1gb9fav59q10) — Mumbai, India - [Brand Manager](https://feeny.ai/job/brand-manager-vml-jakarta-bt55k5s74196) — Jakarta, Indonesia - [Senior Video Editor](https://feeny.ai/job/senior-video-editor-vml-lima-3q11spaxqsj2) — Lima, Peru - [Senior UI Designer- Freelance](https://feeny.ai/job/senior-ui-designer-freelance-vml-kansas-city-missouri-779nj3swpqr1) — Kansas City Missouri, United States - [Redactor Creativo](https://feeny.ai/job/redactor-creativo-vml-santiago-cx17b88xczv6) — Santiago, Chile - [Account Director-Experiential](https://feeny.ai/job/account-director-experiential-vml-detroit-michigan-jz2xa8r154d6) — Detroit Michigan, United States - [Manager, Marketing Effectiveness & Intelligence](https://feeny.ai/job/manager-marketing-effectiveness-intelligence-vml-detroit-michigan-kywjgfy98mbe) — Detroit Michigan, United States