---
title: 'Senior Coordinator, Corporate Communications & Publicity - The Orchard at The Orchard'
canonical: 'https://feeny.ai/job/senior-coordinator-corporate-communications-publicity-the-orchard-the-orchard-wjqnfzxkcfst'
type: 'job'
last_seen: '2026-09-15'
---

# Senior Coordinator, Corporate Communications & Publicity - The Orchard at The Orchard

- **Company:** The Orchard
- **Location:** New York, NY
- **Compensation:** $55k–$60k
- **Posted:** 2026-08-18
- **Last confirmed live:** 2026-09-15
- **Apply:** https://job-boards.greenhouse.io/theorchard/jobs/8716034002

## Job description

## About The Orchard

The Orchard is a leading global music distributor and Artist & Label services company operating in 50+ markets worldwide. The Orchard empowers creators and businesses to grow and adapt in the dynamic global music industry. We specialize in being artist focused, blending industry expertise and technology, leveraging data to drive success, and providing streamlined digital and physical distribution solutions. The Orchard’s comprehensive artist & label services offerings include marketing, sync licensing, premium video services, transparent data analysis, advertising, rights management, radio promotion, D2C, and more.

The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity.

The Orchard is seeking an experienced and clever communicator to join our global Corporate Communications team. The Senior Coordinator, Corporate Communications and Publicity will lead strategies that enhance The Orchard’s public profile and key messaging via an informed, amplified voice in media including press coverage, industry events, speaking engagements, as well as internal communications and client-focused initiatives. The role is essential to enhancing the communications department goals and coordinating with other departments to ensure overall brand visibility. The Senior Coordinator, Corporate Communications is a full-time, in-office position based in New York City at The Orchard’s headquarters and reports to the VP Global Corporate Communications.

What you'll do:

- Office- first role, in office 4 days a week.
- Aid in the planning and execution of communications initiatives that support The Orchard’s internal and external strategic priorities
- Assist in drafting press materials, including releases, bios, talking points, decks as necessary
- Collaborate with departments company-wide, assuring clear, consistent, and compelling messaging
- Maintain close relationship with umbrella corporate communications department; uphold and enforce guidelines
- Perform department admin duties such as invoices, press tracking, face sheets, guest lists, and more
- Hire and direct photographers as necessary; Service photographs to media
- Compile and distribute weekly and semi-annual media reports for leadership
- Manage company-wide approvals for all speaking engagements
- Maintain Comms calendar with speaking events, artist performances, social events, trade shows, awards shows, and other appropriate opportunities for company leadership
- Maintain and organize departmental resources and records including annual subscriptions, press database, photos, bios, media mentions, and more
- Adopt and implement new technology initiatives including daily news circulation, media briefs, and more
- Compile targeted media lists as directed by the department lead; maintain journalist beats and moves
- Collaborate with the Director of Media & Artist Relations to support publicity campaigns and media outreach for select artists across The Orchard's roster
- Track and submit information/submissions for industry power lists
- Collaborate with external media partners
- Monitor client nominations and wins at global awards ceremonies
- Identify story ideas aligning with company goals and select client initiatives
- Elevate internal and external company events, coordinate conference participation
- Identify and evaluate music industry-related data including trends, current events, hot topics, etc.
- Attend company events and shows

Who you are:

- 2+ years of music industry corporate communications or publicity experience, preferably at a label or independent PR firm
- Strong understanding of the music media and PR landscape; understanding of digital distribution preferred
- Some established relationships with reporters, editors, social media influencers, photographers, and cultural tastemakers
- Experience executing press campaigns
- Excellent written and oral communication skills; business writing experience preferred
- Proven effective relationship builder and collaborator
- Strong organizational skills with the ability to effectively prioritize, multitask, meet tight deadlines and stay focused under pressure
- Solid project management capabilities
- Highly proficient ability to think both analytically and creatively
- Ability to work in a fast paced, dynamic, and collaborative environment
- Experience with media monitoring and press release distribution services (e.g. Cision, Constant Contact, Muckrack)
- Discretion and experience handling sensitive/confidential information
- Knowledge of all major social media platforms and content creation
- Tech-savvy with facility to learn and use new platforms and programs
- Passionate about independent music sector

What we give you:

- You’ll join an inclusive, collaborative, and global community where you have the opportunity to fuel the creative journey.
- A modern office environment designed to foster productivity, creativity, and teamwork
- Opportunities to connect with our valuable resources, such as our Counsel of Equity & Progressive Action (CEPA). A group created by a group of our employees tasked with developing and implementing innovative solutions to advance a globally shared goal of ensuring fair and inclusive spaces for all
- An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
- Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
- We invest in your professional growth & development
- Time off for a winter recess

The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law. The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for.  The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. New York Pay Range $55,000—$60,000 USD

## About The Orchard

## Company Overview
- **One-liner**: The Orchard is a global tech-driven music distribution and services company that empowers independent artists and labels to grow and adapt in the dynamic music industry.
- **Entity Type**: Private (wholly owned subsidiary of Sony Music Entertainment)
- **Headquarters**: New York, New York, USA
- **Founded**: 1997
- **Founders**: Richard Gottehrer, Scott Cohen, and John Hecker

## Core Business
- **Primary industry/industries**: Music distribution, artist and label services, digital marketing, rights management
- **Target customers**: Independent artists, record labels, content owners (B2B focus, serving creators and rights holders)
- **Mission or purpose statement**: "To empower creators to grow and adapt in the dynamic, global industry" – with a commitment to transparency, flexibility, and artist-first values.

## Products & Services
- **Music Distribution**: Global digital and physical distribution of recorded music to streaming platforms, download stores, and retail.
- **Artist & Label Services**: Marketing, promotion, sync licensing, royalty accounting, and data analytics for independent artists and labels.
- **Digital Operations & Channel Strategy**: YouTube channel management, content policy, and monetization optimization.
- **Kids & Family Division**: Specialized distribution and administration for children’s and family content (e.g., Hasbro partnership).
- **Physical Merchandise**: Via subsidiary Kings Road Merch, offering e-commerce and warehouse services for artists.
- **Metal Injection**: An online metal music publication (owned by The Orchard).

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (subsidiary of Sony Music, which is part of Sony Group Corporation)
- **Key Metric**: Over 500 employees worldwide in 45 cities; vast roster of independent labels and artists across all genres globally.
- **Notable Investors/Partners**: Sony Music Entertainment (parent company); Hasbro (global administration deal); Above Board (recent acquisition for dance/electronic expansion); Music Business Academy for Africa (talent project partnership).
- **Growth Signals**: Recent acquisition of Above Board (dance/electronic roster); promotion of Tricia Arnold to EVP, Global Artist/Label Services and Sales; expansion of Kids & Family division with Hasbro deal; presence in growing markets like Thailand, Korea, Mexico.

## Competitive Advantages
- **Global Reach**: Presence in 45+ cities worldwide with locally expert teams, enabling tailored market strategies.
- **Tech-Driven Foundation**: Built as a technology-first music company with proprietary tools for distribution, analytics, and rights management.
- **Artist-First Transparency**: Commitment to transparent royalty reporting and flexible partnerships, differentiating from major-label models.
- **Sony Music Backing**: Access to Sony’s resources, network, and industry influence while retaining independent agility.
- **Diverse Roster**: Covers all genres and includes both emerging and established independent acts, plus specialized divisions (kids, metal, dance).

## Strategic Focus
- **Global Expansion**: Strengthening presence in Asia (Thailand, Korea), Latin America (Mexico City), and Africa through partnerships and local hiring.
- **Digital & Channel Growth**: Investing in YouTube channel strategy, content policy, and paid media to maximize artist revenue.
- **Genre Diversification**: Acquiring specialized labels (e.g., Above Board for dance/electronic) and building verticals like Kids & Family.
- **Talent & Culture**: Committed to diversity, equity, and social justice through internal councils (Council for Equity and Progressive Action) and external initiatives.

## Why Work Here
- **Culture**: Emphasis on creativity, tenacity, and passion for music; described as a "global team of diverse individuals united in our love for music."
- **Diversity & Inclusion**: Active Council for Equity and Progressive Action; commitment to racial equity and amplifying underrepresented voices.
- **Growth Opportunities**: 32+ open roles globally across finance, marketing, operations, label management, and technology; promotes internal mobility and "a place to grow."
- **Work Environment**: Hybrid/office depending on location (roles in New York, Los Angeles, London, Berlin, Toronto, Seoul, etc.); some remote college marketing roles.
- **Perks**: Being at the intersection of music and technology; ability to work with independent artists and labels; transparent, artist-first ethos.

## Sources
1. [theorchard.com](https://www.theorchard.com/) – Company overview, mission, values
2. [theorchard.com/careers](https://www.theorchard.com/careers/) – Careers page with values, diversity info
3. [boards.greenhouse.io/theorchard](https://boards.greenhouse.io/theorchard) – Current job listings
4. [theorchard.com/about-us](https://www.theorchard.com/about-us/) – About page
5. [theorchard.com/careers/openings](https://www.theorchard.com/careers/openings/) – Openings page with talent community
6. (Search result) The Orchard Promotes Tricia Arnold – News on executive promotion
7. (Search result) The Orchard Expands Dance and Electronic Music Roster with Acquisition of Above Board – Growth signal
8. (Search result) Hasbro Signs Exclusive Global Administration Deal with Sony Music Publishing – Partnership mention

## Other roles at The Orchard

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- [Solutions Manager - The Orchard](https://feeny.ai/job/solutions-manager-the-orchard-the-orchard-berlin-ek8kbewz1613) — Berlin, Germany
- [VP, Commerce, Latin/Iberia - The Orchard](https://feeny.ai/job/vp-commerce-latin-iberia-the-orchard-the-orchard-miami-8xxa4x8scsgh) — Miami, FL
- [YouTube Channel Strategy Manager](https://feeny.ai/job/youtube-channel-strategy-manager-the-orchard-london-pntqnsmq89pf) — London, United Kingdom
- [Business and Legal Affairs Manager, GSA](https://feeny.ai/job/business-and-legal-affairs-manager-gsa-the-orchard-berlin-yv0c3fw7yswa) — Berlin, Germany
- [Manager, Relationship Manager, Argentina - The Orchard](https://feeny.ai/job/manager-relationship-manager-argentina-the-orchard-the-orchard-buenos-aires-6nd06yspa3qf) — Buenos Aires, Argentina
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