--- title: 'Senior Copywriter - Donut Studios at New Engen, Inc.' canonical: 'https://feeny.ai/job/senior-copywriter-donut-studios-new-engen-inc-remote-6ctq521vwase' type: 'job' last_seen: '2026-10-20' --- # Senior Copywriter - Donut Studios at New Engen, Inc. - **Company:** New Engen, Inc. - **Location:** Remote - **Work type:** remote - **Posted:** 2026-10-16 - **Last confirmed live:** 2026-10-20 - **Apply:** https://job-boards.greenhouse.io/newengeninc/jobs/4449009009 ## Job description WHY DONUT STUDIOS? At New Engen, we help brands grow, not just bigger, but smarter. We’re a digital marketing agency that drives meaningful impact across the entire customer journey by integrating media, creative, analytics, influencer, and retail strategies into performance-driven campaigns. Donut Studios is our in-house creative studio, purpose-built to craft high-performing, platform-native, and digital content for the world’s most ambitious brands. As a key part of New Engen’s suite of specialized solutions, alongside offerings like the Acorn Creator Suite -  Donut Studios helps unlock breakthrough creative that drives results, fast. We’re a collaborative group of strategists, content creators, copywriters, editors, designers, account strategists, and more who are all in on helping brands, and each other,  thrive. We work hard, stay humble, and build with purpose. ## WHAT YOU'LL DO Write Performance-Driven Copy Across Channels Create compelling, conversion-focused copy across paid social, landing pages, email, video scripts, and other digital marketing channels. Develop messaging that captures attention quickly, keeps audiences engaged, and drives action without feeling overly promotional. Concept High-Performing Social Creative Write platform-native short-form content designed for channels like TikTok and Instagram that feels authentic, entertaining, and culturally relevant. Develop concepts, hooks, and scripts that blend storytelling with performance marketing goals. Adapt Seamlessly Across Brand Voices Translate complex ideas and dramatically different brand personalities into clear, engaging copy. Move fluidly between tones and industries while maintaining authenticity, consistency, and strong creative standards. Craft Hooks, Messaging, and Calls-to-Action Develop scroll-stopping hooks, memorable one-liners, and persuasive CTAs designed to improve engagement and conversion performance. Apply audience psychology and direct-response principles to create copy that resonates and performs. Collaborate Cross-Functionally to Develop Creative Partner closely with designers, editors, strategists, and cross-functional teams to bring creative concepts to life. Contribute ideas that strengthen both the creative quality and performance of campaigns. Stay Ahead of Trends and Emerging Formats Monitor social trends, platform updates, pop culture moments, and emerging content formats to keep creative fresh and relevant. Continuously bring new ideas and creative angles rooted in what’s resonating with audiences online. Optimize and Iterate Based on Performance Data Use campaign performance insights to refine messaging, test new approaches, and improve conversion outcomes over time. Continuously iterate on copy and creative concepts to help drive stronger engagement and lower CPAs. Maintain a High Editorial Standard Approach writing with a strong editorial eye, ensuring all copy is polished, grammatically sound, and aligned with brand voice. Self-edit rigorously and provide thoughtful feedback that strengthens the quality and clarity of creative work. ## WHAT YOU BRING - 3-6 years of experience in copywriting, content marketing, or a related creative field, with a strong focus on direct response and performance-driven writing. - A strong digital portfolio showcasing direct response copywriting work across channels like paid social, video scripts, landing pages, email, or other digital formats. Candidates without a portfolio will not be considered. - Bachelor’s degree in Advertising, Communications, English, or a related field preferred. - Experience writing across multiple brands and adapting to different brand voices, with the ability to shift tone seamlessly while maintaining authenticity and clarity. - Deep familiarity with TikTok, social media trends, and internet culture, with a strong understanding of what captures attention and drives engagement across platforms. - Ability to manage multiple projects and workstreams simultaneously, while staying organized and meeting deadlines in a collaborative, fast-paced environment. - Strong communication and collaboration skills, with the ability to work effectively across creative, strategy, and production teams. - A self-starter mindset and positive attitude, bringing curiosity, initiative, and enthusiasm to both the work and the team. ## PERKS & BENEFITS - Remote or hybrid work environment with flexible hours - Unlimited PTO + company holidays - Comprehensive medical, dental, vision, and disability coverage - Life & AD&D insurance - 401(k) with company match - Paid parental leave & family support - Pet care perks & insurance - Learning & career development programs - Commuter & transit benefits - Exclusive employee discounts Salary Range: Compensation for each opportunity is determined based on the applicable labor market, the scope and structure of the role or engagement, and the individual’s qualifications and experience. New Engen is proud to have offices in Seattle, New York, and Northwest Arkansas, each one anchoring teams that drive creativity, collaboration, and culture. But great work isn’t limited to those zip codes. We also support a distributed team of remote employees across the country, giving people the flexibility to do their best work wherever they are. We currently hire full-time employees in the following states: Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and Wisconsin Let’s Build What’s Next Together — If you’re passionate about media and eager to make a meaningful impact with a team that’s all in, we’d love to hear from you. Important Notice About Job Openings: Please be aware of fraudulent job postings, consulting engagements, solicitations, or employment offers from suspicious sources. These attempts are often designed to steal your personal information or trick you into paying fees for recruitment or training services. New Engen does NOT charge any application, processing, or training fees at any stage of the recruitment or hiring process. All legitimate job openings will be posted directly on our careers page. Communication about these roles will come exclusively from New Engen Recruitment through our ATS, Greenhouse. We will never conduct recruiting outreach through unsolicited text messages or from the @newengen.online domain. If you have any concerns about the authenticity of any message claiming to be from New Engen, please contact us immediately at peopleteam@newengen.com before taking any further action. We take your security seriously and are here to support you, ensuring your job search is a safe, positive experience. ## About New Engen, Inc. ## Company Overview - **One-liner**: New Engen is a full-funnel digital marketing agency that combines performance media, scalable content, influencer marketing, affiliate management, and cross-channel measurement to drive growth for consumer brands. - **Entity Type**: Private (funding stage: Private Equity; total funding $10.6M) - **Headquarters**: Seattle, WA, United States (837 N 34th St, Seattle, WA 98103) - **Founded**: 2016 - **Founders**: Justin Hayashi (CEO & Founder) ## Core Business - **Primary industries**: Advertising Services, Digital Marketing, Performance Marketing, Influencer Marketing, Affiliate Marketing - **Target customers**: B2B (brands, marketing leaders, investors) across fashion/apparel, beauty, health/wellness, food & beverage, CPG, entertainment, ecommerce, and financial services - **Mission/purpose**: To help brands grow “not just bigger, but smarter” by pairing media strategy with scalable content infrastructure, measured by outcomes and refined through iteration. ## Products & Services - **Media**: Performance media planning and buying across paid social (Meta, TikTok), search, and display; focused on CAC reduction, ROAS, and incremental revenue. - **Creative (Donut Studios)**: In-house studio producing platform-native, high-performance creative assets; integrated with media to test and refine based on engagement/conversion data. - **Influencer & Creator Marketing**: Management of creator-led campaigns from sourcing to performance tracking; expanded via Grapevine acquisition; open creator network (New Engen Creators). - **Affiliate Marketing**: Channel strategy, publisher recruitment, commission design, fraud mitigation, and reporting; led by Ashley Hill (VP, Affiliate) and Steve Tazic (VP, Technology & Affiliate Ops). - **Measurement (LIFT Platform)**: Cross-channel attribution, marketing mix modeling, incrementality testing, and AI-driven insights; aggregates data to guide budget allocation. - **Strategic Consulting**: Standalone offering for CEOs and investors – quantitative competitive analysis, audience research, media planning audits, and growth opportunity identification. ## Market Standing - **Valuation / Market Cap**: Not disclosed (private company) - **Key Metric – Annual Revenue**: $34.2M (as of most recent data) [LinkedIn] - **Total Funding**: $10.6M across 3 rounds: - Seed (Sep 2016): $2.5M – 1 investor - Series A (May 2017): $8.1M – 4 investors - Private Equity (Dec 2021): led by Insignia Capital Group [LinkedIn] - **Notable Acquisitions**: Acorn (Jan 2022), LT Partners (Jun 2023), Grapevine (creator-led paid social) [LinkedIn] - **Growth Signals**: 2.7% YoY headcount growth (276 employees); operates in 8 countries (US, India, South Africa, Brazil, Mexico, UK, Portugal, Argentina); LinkedIn followers up 47.2% YoY; 18 active job postings (as of recent data) [LinkedIn] ## Competitive Advantages - **Integrated full-funnel model**: Media, creative, influencer, affiliate, and measurement are interconnected, not siloed – creative is informed by media performance, creator content is repurposed as paid ads. - **Proprietary measurement platform (LIFT)**: Provides multi-method attribution and ROI quantification, helping clients avoid reliance on single-touch models. - **Deep vertical expertise**: Proven results across 100+ consumer brands with case studies showing 44% CAC reduction (Altra), 629% TikTok ROAS (Zazzle), and 15.2M impressions (Ocean Spray). - **In-house creative studio + influencer network**: Donut Studios and the Grapevine acquisition create a content supply chain that’s both scalable and data-driven. ## Strategic Focus - **Expanding creator-led paid social**: The Grapevine acquisition signals a push to integrate influencer content more tightly with paid media. - **AI-powered measurement**: LIFT AI is being developed to provide incremental impact quantification and smarter investment decisions. - **Scalable consulting practice**: Offering strategic services to C-level leaders and investors, leveraging proprietary data from hundreds of brand engagements. - **International growth**: Offices in Seattle, Northwest Arkansas, Brooklyn, and Manhattan Beach, with employees in 8 countries – indicating a distributed, global reach. ## Why Work Here - **Culture & values**: Described as “collaborative group of strategists, creatives, analysts, and makers” who “work hard, stay humble, and build with purpose.” - **Remote/hybrid policy**: Not explicitly stated; multiple office locations suggest a hybrid or in-office preference, but global team presence implies flexibility. - **Employee rating**: 3.7/5.0 on LinkedIn (145 reviews) – with strengths in Career (3.9) and Culture (3.7), but lower in Compensation (3.2) and Work-Life (3.1). - **Salary examples**: Digital Marketing Manager ~$98k/yr; Associate ~$51k/yr (LinkedIn estimates). - **Engineering/analyst roles**: Active postings include Senior Data Engineer, Senior Analyst (Measurement Strategy), and Creative Strategy Analyst – pointing to a data-driven, tech-enabled environment. - **Career page note**: The official careers page (newengen.applytojob.com) showed no open positions at the time of the search, but LinkedIn listed 18 active openings; candidates should check both. ## Sources 1. [newengen.com – Company page](https://newengen.com/company/) 2. [newengen.com – Services](https://newengen.com/services/) 3. [LinkedIn – New Engen Company Profile](https://www.linkedin.com/company/new-engen) 4. [New Engen Career Page (ApplyToJob)](http://newengen.applytojob.com/) ## Other roles at New Engen, Inc. - [Manager, Programmatic Marketing](https://feeny.ai/job/manager-programmatic-marketing-new-engen-inc-seattle-df8rdpcxjv56) — Seattle, WA / New York, NY - [Lead Creative Strategist - Donut Studios](https://feeny.ai/job/lead-creative-strategist-donut-studios-new-engen-inc-remote-fkebszga5cvs) - [Senior Creative Strategist - Donut Studios](https://feeny.ai/job/senior-creative-strategist-donut-studios-new-engen-inc-remote-1fvfahnakgde) - [Senior Account Strategist - Donut Studios](https://feeny.ai/job/senior-account-strategist-donut-studios-new-engen-inc-remote-b8cj1abzea1q) - [Manager, Affiliate](https://feeny.ai/job/manager-affiliate-new-engen-inc-seattle-p6mttnb2g5dy) — Seattle, WA / New York, NY - [Manager, Paid Search](https://feeny.ai/job/manager-paid-search-new-engen-inc-united-states-94yyf4zjq6xs) — United States - [Associate, Affiliate Marketing (Temp-to-Perm)](https://feeny.ai/job/associate-affiliate-marketing-temp-to-perm-new-engen-inc-new-york-8cnw2dfak2pg) — New York, NY - [Sr. Designer, B2B - Donut Studios](https://feeny.ai/job/sr-designer-b2b-donut-studios-new-engen-inc-remote-xbvhn7nrdj1p) - [Senior Analyst, Marketing Analytics](https://feeny.ai/job/senior-analyst-marketing-analytics-new-engen-inc-seattle-wa-new-york-city-denver-wgpzwhhypep9) — Seattle WA & New York City & Denver, CO - [Principal Project Manager (B2B) - Donut Studios](https://feeny.ai/job/principal-project-manager-b2b-donut-studios-new-engen-inc-remote-2z8kke88v3n4)