---
title: 'Senior Copywriter at Hook'
canonical: 'https://feeny.ai/job/senior-copywriter-hook-remote-t0t0dc4yybdy'
type: 'job'
last_seen: '2026-10-12'
---

# Senior Copywriter at Hook

- **Company:** Hook
- **Location:** Remote
- **Work type:** remote
- **Posted:** 2026-07-21
- **Last confirmed live:** 2026-10-12
- **Apply:** https://job-boards.greenhouse.io/hook/jobs/8643763002

## Job description

## WHO WE ARE

We’re Hook—an award-winning creative content agency. With a collaborative, maker-centric team and an emphasis on production-led design, we make ads, campaigns, and experiences that drive growth for the world’s most innovative brands.

Our mission is to integrate creative and production to help grow brands faster, but we believe what’s most important are the people who work with us and the experience they have along the way. We want clients to think of us as the best agency they’ve ever worked with, and we want everyone at Hook to feel like this is the best job they’ve had yet.

WHAT’S A SENIOR COPYWRITER AT HOOK?

Senior Copywriters work to solve client marketing challenges with an emphasis on ideating creative concepts, developing strategic messaging frameworks, and articulating key messages within a designated narrative framework and brand voice. Their core responsibilities include technical writing, concept development built on a foundation of strategic insight, and detailed oversight during creative production, regardless of medium and campaign size.

A successful Senior Copywriter is an experienced leader in advertising, capable of guiding clients through the creative process with a collaborative approach. They lead projects in all stages of development with intelligence and positivity—from research and pitching to production and delivery. They help the team to balance the needs of clients with production capabilities, ultimately working to ensure the success of every deliverable.

## WHAT YOU’LL DO

- Lead conceptual development and pitching efforts by creating and directing visually inspiring concepts and content.
- Lead the creation of client approved messages and themes that succeed across mediums, formats, and campaign types.
- Establish and maintain positive relationships with relevant client contacts, becoming an expert on brand culture, products, preferences, and expectations.
- Lead client-facing conversations focused on the development of campaign messaging and assets.
- Maintain a positive relationship with Design, Motion, and Production staff, ensuring that concepts meet the requirements of all departments.
- Maintain and promote an internal awareness of industry design trends and standards, including relevant cultural and digital news.
- Facilitate creative development by providing detailed direction, feedback and constructive criticism to design and motion staff.
- Promote a positive creative culture through teamwork, and lead by example.
- The occasional on-site content shoot (may require travel between 1-2 times per year).

## WHAT YOU’LL NEED

- 5+ years of copywriting experience working directly with clients to develop successful ad campaigns and branded assets.
- Confident writing and conceptual skills with an expertise in presenting ideas to clients.
- Experience working alongside an Art Director partner to deliver a range of approaches to any brief.
- An inspiring portfolio with a variety of work across different deliverable types (social, digital, video, integrated campaigns).
- Ability to travel for on-site support during the occasional video shoot (less than 10% of the work annually and will likely require overnight stay).

## WHAT ELSE

Qualified applicants will include a resume and a statement of interest that allows us to learn a little more about you.

We are a remote first organization with a “work from wherever” approach (within the US). We're a collaborative group of people who love the internet, and want to create phenomenal work. Company benefits include health, dental, matching 401k, paid vacation and holidays, and more.

At Hook, we value what makes everyone different. We look for the best talent, no matter the background. We know that great work requires diverse perspectives, which is why we strive to create a place of belonging where everyone can express who they are. Come join us!

Hook believes in equity and compensation transparency. We’ve designed a 10-level advancement framework that’s applied consistently across disciplines and departments, aligning with our location-based salary ranges. This role is leveled as an L5. We’ll review your location, skills, experience, and other relevant factors during the interview process to determine where you fall within our leveling framework and corresponding salary ranges. Please follow this [link](https://byhook.com/careers#compensation) to learn more.

Please review our[Transparent Compensation Philosophy](https://byhook.com/careers). We are not currently considering candidates in the Tier 4 market band for this role at this time.

## About Hook

## Company Overview
- **One-liner**: Hook is an award-winning creative content agency that produces ads, campaigns, and digital experiences for the world’s most innovative brands like Google, Amazon, and Mailchimp.
- **Entity Type**: Private (Bootstrapped/Profit-sharing)
- **Headquarters**: Ann Arbor, Michigan, United States (operates in 6 countries including South Africa, Egypt, India, Canada, and Brazil)
- **Founded**: 2006
- **Founders**: Not publicly listed

## Core Business
- **Primary industry**: Advertising Services / Digital Production / Creative Content Agency
- **Target customers**: B2B Enterprise (brand teams at Google, Amazon, Indeed, Mailchimp, YouTube)
- **Mission or purpose statement**: To be everyone’s favorite agency—where clients feel it’s the best agency they’ve ever worked with, and where employees feel it’s the best job they’ve ever had.

## Products & Services
- **Full-Service Creative Campaigns**: Strategy, concept development, and production for brand advertising across paid and owned channels.
- **Digital Content Production**: Video, animation, social content, and banner ads.
- **Experimental & Experience Design**: Interactive experiences and experiments for brands.
- **Post-Production & Craft Services**: Specialized motion design, editing, and finishing.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (privately held)
- **Key Metric**: Annual Revenue of **$31.4M** (latest estimate)
- **Notable Clients/Partners**: Google, YouTube, Amazon (music, fashion, entertainment), Indeed, Mailchimp
- **Growth Signals**: Employs 87 people (-0.6% YoY), operates in 6 countries, LinkedIn followers growing +17.8% YoY (16,911 followers). Maintains a deliberate, stable growth philosophy rather than reacting to single projects.

## Competitive Advantages
- **Production-led approach**: Founded as a digital production company, they prioritize craft and iterative making, not just strategy.
- **Small, diverse, interdisciplinary teams**: Teams of ~20 people formed from an equal mix of artists, creatives, engineers, and producers, enabling rapid iteration.
- **Remote-first culture**: Equitable experience for in-office and remote employees.
- **Transparent compensation & leveling**: A 10-level framework applied consistently across all departments, with location-based salary adjustments (4 tiers). Includes a "Principal" track for craft-focused individuals who don’t want to manage people.
- **Profit-sharing**: All full-time staff receive discretionary annual profit-sharing when margin targets are met.

## Strategic Focus
- **Deliberate scaling**: Only hire when there is a definitive, long-term need—not in reaction to a single project.
- **Diverse sourcing**: Actively recruits through niche platforms like Where Are the Black Designers, Panimation, and the One Club for Creativity to find talent beyond traditional pedigree.
- **Craft-first hiring**: Prioritizes an individual’s ability to create over where they learned it, valuing multidisciplinary and self-taught backgrounds.
- **Continued service to top tech brands**: Deepening relationships with Google, Amazon, and other major platform companies.

## Why Work Here
- **Culture**: Emphasizes inclusivity, risk-taking, and belonging. "Half of us are working to build a company where everyone can belong."
- **Remote Policy**: **Remote-first**—work experience is equitable whether in a workspace or your own home.
- **Benefits**:
  - 100% employee coverage for health, vision, and dental insurance (PPO or HSA)
  - 401K matching up to 3% of compensation
  - Up to $1,000 annual Growth & Wellbeing stipend
  - Professional growth stipends, mentorship programs
  - Parental leave: Primary caregivers get up to 12 weeks paid + 12 weeks unpaid; Secondary caregivers get up to 8 weeks paid
  - PTO: 15 days (<3 years), 20 days (3-8 years), 25 days (8+ years), plus 7 paid sick days and 1 flex holiday
  - Sabbatical and discretionary bonuses
- **Engineering/Craft Culture**: Offers a "Principal" track for senior individual contributors who want to stay close to the work and become industry skill experts, rather than moving into management.
- **Visa Sponsorship**: **Not available**—candidates must have permanent US work authorization.

## Sources
1. [byhook.com - Homepage](https://byhook.com/)
2. [byhook.com - Careers](https://byhook.com/careers)
3. [byhook.com - Who We Are](https://byhook.com/whoweare)
4. [byhook.com - Hiring Philosophy](https://byhook.com/activity/hooks-hiring-philosophy)
5. [LinkedIn - Hook](https://www.linkedin.com/company/hooknotthemovie)

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