---
title: 'Senior Copywriter, Member Activation at Lantern'
canonical: 'https://feeny.ai/job/senior-copywriter-member-activation-lantern-dallas-92a36t5mv0g3'
type: 'job'
last_seen: '2026-09-07'
---

# Senior Copywriter, Member Activation at Lantern

- **Company:** Lantern
- **Location:** Dallas, TX / New York, NY
- **Work type:** hybrid
- **Posted:** 2026-09-03
- **Last confirmed live:** 2026-09-07
- **Apply:** https://job-boards.greenhouse.io/employerdirecthealthcare/jobs/5229350007

## Job description

## About Lantern

Lantern is the specialty care platform connecting people with the best care when they need it most. By curating a Network of Excellence comprised of the nation's top specialists for surgery, cancer care, infusions and more, Lantern delivers excellent care with significant cost savings to employers and their workforces. Lantern also pairs members with a dedicated care team, including Care Advocates and nurses, for the entirety of their care journey, helping them get back to good health, back to their families and back to work. With convenient access to specialists nationwide, Lantern means quality care is within driving distance for most. Lantern is trusted by the nation's largest employers to deliver care to more than 6 million members across the country. Learn more about us at lanterncare.com.

## SENIOR COPYWRITER, MEMBER ACTIVATION

Lantern helps employers reduce medical spend by getting members to the right specialty care center of excellence for plannable surgery, cancer support, and specialty infusions. The Member Activation team owns the outreach and engagement engine that turns eligible members into first calls and cases, the leading indicator for procedure volume and revenue. This role is a direct bet on one of our biggest 2027 priorities: scaling campaign execution with agents, not headcount.

We are hiring a short-form specialist, not a long-form writer. This is not a blogger, an articles writer, or someone whose background is internal communications or PR. This is someone who has written email, SMS, direct mail, and digital ad copy that had to convert, who can point to the metric it moved, and who wants to spend their time testing, measuring, and rebuilding rather than writing one perfect piece and moving on.

Location: Dallas, TX, New York, NY - Hybrid schedule (3x in office per week)

Responsibilities:

- Write short-form, conversion-focused copy across direct mailers, email, text, display ads, outbound calling scripts, and digital surfaces (landing pages, app, portal).
- Design and run structured tests (A/B and multivariate) on messaging, offers, and creative, with a clear hypothesis and a defined metric for every test.
- Build and maintain agentic workflows comprised of insights-driven value proposition messaging that let a small team produce and personalize campaign copy at scale, with a human checkpoint built into the process rather than bolted on after.
- Partner with Product, Analytics & Member Experience to turn proven copy patterns into repeatable, configurable templates.
- Use performance data and member feedback loops to continuously retire what's not working and scale what is.
- Monitor campaign performance dashboards and channel-level conversion metrics to decide what gets tested next.
- Maintain a shared style, voice, and compliance checklist so AI-generated variants stay on-brand and audit-ready.

Requirements:

- A portfolio of short-form, consumer-facing campaign copy (email, text, direct mail, landing pages, or paid ads) with stated results, not just creative samples.
- Direct experience designing and reading A/B or multivariate tests, including ones that lost, and the ability to explain what you did with the result.
- Hands-on experience using AI tools to build a repeatable production or QA workflow, not just to draft copy faster.
- Comfort working from data and being wrong in public — you'd rather ship a testable hypothesis than defend a favorite line.
- Nice to have: experience writing for healthcare, insurance, benefits, or another regulated consumer category.
- Nice to have: familiarity with Salesforce Marketing Cloud or comparable ESPs/CDPs.
- Nice to have: experience writing for contact-center scripts.

Strong Candidates will:

- Have written short-form, conversion-focused copy (email, SMS, direct mail, digital ads) that had to convert — not long-form articles, blog posts, or internal communications.
- Come from a direct-response or growth marketing background, not corporate communications or PR.
- Want to spend their time testing, measuring, and rebuilding rather than writing one perfect piece and moving on.
- Rather ship a testable hypothesis than defend a favorite line — comfortable being wrong in public and letting the data pick the winner.

## Benefits

- Medical Insurance
- Dental Insurance
- Vision Insurance
- Short & Long Term Disability
- Life Insurance
- 401k with company match
- Paid Time Off
- Paid Parental Leave

Compensation: Base salary range: $95k–$130k plus variable compensation, depending on relevant experience, location, and qualifications.

About You:

- You use LOGIC in your decision making and understand that progress is critical to making change. You focus on the execution of your content while balancing a fast-paced environment and you take the time to celebrate both the small & big wins.
- INCLUSION is a core tenant of your personal beliefs. A diverse and inclusive environment is incredibly important to you. You understand and desire to be a part of a diverse team with different experiences and perspectives & you cherish the differences in each individual that you interact with.
- You have the GRIT, drive and ambition to tackle big problems. Big problems require big ideas and a team that supports new ideas.
- You care deeply for your customers are driven to keep HUMANITY in all decisions. Your customers aren’t just the individuals using your product. They are the driving factor in your motivation to make a change.
- Integrity guides you in life. Focusing on the TRUTH vs. giving people the answers they want to hear.
- You thrive in a Team Environment. Collaboration is key in innovation and creating change.

These pillars of LIGHT are a reminder to our team that we are making a difference by providing guidance and support in navigating the often complex and confusing landscape of healthcare. We hope that through this LIGHT, individuals can find their way to the best care, resources, and support they need to get back to life.

If this sounds like you, we would love to connect to speak further about career opportunities at Lantern.

Please apply to our role & someone from our Talent Acquisition Team will reach out to help you navigate our interview process.

Lantern does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

## About Lantern

## Company Overview
- **One-liner**: Lantern is a specialty care platform that connects members with top-tier surgeons, oncologists, and infusion providers to deliver high-quality, affordable care for surgery, cancer, and infusion therapy.
- **Entity Type**: Private (bootstrapped/venture-backed – funding details not publicly disclosed)
- **Headquarters**: Dallas, Texas, USA
- **Founded**: 2011 (originally as SurgeryPlus)
- **Founders**: Not publicly named on the site (founded by a team that identified the need for better specialty care navigation)

## Core Business
- Primary industry: Healthcare services / specialty care management
- Target customers: B2B – employers and health plans that offer Lantern as a benefit to their members; also serves members directly (B2B2C)
- Mission statement: “Help make excellent, affordable care more accessible to everyone.”

## Products & Services
- **Surgery**: Curated Network of Excellence for elective surgeries – members get access to top-performing surgeons with <1% complication rate vs. 8–15% national average, 55%+ lower rates, and faster scheduling (17 days vs. 38 average).
- **Cancer Care**: Oncology navigation program – connects members to community cancer centers and NCI-designated centers with average access in under 10 days; dedicated Nurse Navigators.
- **Infusion Therapy**: In-network infusion services for conditions like cancer, rheumatoid arthritis, and multiple sclerosis – includes at-home options; employers save 40%+ on infusion costs.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: 12 million lives covered; over $1 billion saved for members and employers.
- **Notable Investors/Partners**: Not listed publicly; the company partners with top health plans and employers across the US.
- **Growth Signals**: Hired 354 people in 2024; expanded from surgery into cancer care and infusion therapy; <1% member complication rate; member NPS of 85.

## Competitive Advantages
- Network of Excellence – providers are hand-selected based on quality, not just reviews, leading to significantly better outcomes (complication rate <1% vs. 8-15% industry average).
- Cost savings – negotiated rates 55%+ lower than traditional insurance, with average employer savings of 40%+ on infusions.
- Personalized care – each member gets a dedicated Care Advocate and clinical support from Care Advocates and Nurse Navigators.
- End-to-end platform covering three highest-cost categories (surgery, cancer, infusions) that account for 50% of healthcare spend.

## Strategic Focus
- Expanding services to address more high-cost, high-complexity care needs – most recently adding infusion therapy.
- Scaling the curated provider network nationally while maintaining quality standards.
- Driving adoption among employers and health plans to cover more lives.

## Why Work Here
- Culture driven by the LIGHT values: Logic, Inclusion, Grit, Humanity, Truth.
- Fast-growing company – added 354 employees in 2024, actively hiring across roles.
- Fully remote or hybrid? The careers page suggests employees “work from across the U.S.” with a Dallas home office; likely offers flexible work arrangements.
- Comprehensive benefits: Health Insurance, Health Savings Account, Dental, Vision, Paid Parental Leave, Short & Long Term Disability, Life and AD&D Insurance, Paid Vacation, Retirement Savings Plan, and commuter spending.
- Mission-driven work: directly improving access to excellent, affordable specialty care for millions.

## Sources
1. [Lantern Careers Page](https://lanterncare.com/about-us/careers/)
2. [Lantern About Us](https://lanterncare.com/about-us/)
3. [Lantern Home Page (The Specialty Care Platform)](https://lanterncare.com/)
4. [Lantern Leadership Team](https://lanterncare.com/our-team/)
5. [Lantern Contact Page](https://lanterncare.com/contact-us/)
6. [Greenhouse Careers (Employer Direct Healthcare)](https://job-boards.greenhouse.io/employerdirecthealthcare)

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