--- title: 'Senior Copywriter, Performance Marketing at Ethos Life' canonical: 'https://feeny.ai/job/senior-copywriter-performance-marketing-ethos-life-united-states-0mqskevz5psm' type: 'job' last_seen: '2026-11-02' --- # Senior Copywriter, Performance Marketing at Ethos Life - **Company:** Ethos Life - **Location:** United States - **Work type:** remote - **Posted:** 2026-10-30 - **Last confirmed live:** 2026-11-02 - **Apply:** https://job-boards.greenhouse.io/ethoslife/jobs/8919259002 ## Job description ## About Ethos Ethos (Nasdaq: $LIFE) is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten. ## About the role Someone is standing at the mailbox, sorting bills from junk. Someone else is thumbing through their feed with half their attention. You get about three seconds with each of them, and the topic is life insurance. We're looking for the writer who wins those three seconds, then earns the rest of the read and the response. This is the writer we’re looking for. Someone who thinks like a journalist and converts like a direct response marketer. Someone obsessed with the question: what's the angle that makes this actually worth reading? This role is focused on performance channels, primarily Direct Mail and paid social statics and text-overlay ads, and is for someone who understands that a great headline isn't just a sentence, it's a strategy that has to earn its response rate. Duties and Responsibilities: - Concept and write copy for Direct Mail, including envelope teasers, letters, postcards, self-mailers, and inserts, from brief through final delivery. - Concept and write headlines, body copy, and CTAs for paid social statics and text-overlay ads across Meta and other social platforms, built to stop the scroll and drive action. - Develop original angles, offers, and messaging territories that push beyond what's already running and find new ways to make Ethos feel urgent and worth people's attention. - Write against clear test hypotheses (control vs. challenger, headline, offer, hook, CTA) and turn results into the next round of copy. - Collaborate closely with designers, the Creative Director of Paid Social, and performance marketing to understand what's working and use those insights to inform what to write next. - Partner with compliance and legal to make sure copy meets the requirements of a regulated industry without losing its persuasive edge. - Use AI fluently as part of your concepting and writing process, generating ideas at volume, exploring new angles, and iterating fast without losing the quality filter. - Write with a performance lens: every piece should have a clear hook, a compelling argument, and a specific reason to act now. Qualifications and Skills: - 8+ years of experience writing direct response or performance copy, with a strong portfolio that includes Direct Mail and paid social, with results you can speak to. - You think like a journalist with a beat. You know how to find the angle that makes something genuinely interesting, and you're always scanning for it. - Deep command of direct response principles: offer construction, headline and hook writing, long-form and short-form persuasion, urgency, and clear calls to action. You know the difference between copy that gets attention and copy that gets a response, and you can write both. - Comfort with testing and metrics. You understand response rate, CPA, and ROAS, and you use test results to sharpen your work. - Instinct for what motivates different audiences, across ages, income levels, and genders, to consider life insurance, and the ability to craft messages with the right tone, clarity, and trust for each segment, especially on a topic as sensitive as protecting your family. - Comfort writing for older and mid-life audiences (for example, 55+), where clarity and trust carry extra weight. - Ability to write tight, high-impact copy within the constraints of a static ad or a mail piece, where every word has to earn its place. - Experience working in a regulated category such as insurance, financial services, or healthcare, and the ability to write persuasively within compliance guardrails. Preferred, not required. - Fluent in AI tools for concepting, ideation, and writing. You use them to generate at scale and iterate fast, but your taste is the filter. - Ability to generate a high volume of concepts without losing creative sharpness. - Collaborative and fast-moving. You work well with designers, creative leads, and performance teams and don't need a lot of hand-holding to deliver. #LI-Remote #LI-CM1 The US national base salary range for this full-time position is $127,000 - $223,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits. You can find further details of our US benefits at https://www.ethoslife.com/careers/ Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace. We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records. To learn more about what information we collect and how it may be used, please refer to our [California Candidate Privacy Notice](https://res.cloudinary.com/getethos/image/upload/v1684458868/00_CMS/CURRENT_CRPA_Privacy_Notice_for_Job_Applicants_05-23.docx_-_Google_Docs_lr4j43.pdf). Recruitment Notice: Please be aware of recruitment scams. All legitimate communication from our team will only come from email addresses ending in @ethos.com or @getethos.com. We will never ask for payment, banking details, or sensitive personal information during the hiring process. If you are contacted by someone claiming to represent us from a different email address, please treat it as fraudulent. ## About Ethos Life ## Company Overview - **One-liner**: Ethos is a technology company that simplifies and accelerates the process of buying life insurance using AI-driven underwriting and a fully digital, vertically integrated platform. - **Entity Type**: Public (NASDAQ: LIFE) - **Headquarters**: San Francisco, California, USA - **Founded**: 2016 - **Founders**: Peter Colis (CEO), Lingke Wang ## Core Business - **Primary industry**: Insurance (Insurtech / Life Insurance) - **Target customers**: B2C (consumers seeking life insurance), B2B (independent agents and brokers), and B2B (carrier partners). - **Mission or purpose statement**: "To protect families by democratizing access to life insurance and empowering agents at scale." [sec.gov](https://www.sec.gov/Archives/edgar/data/1788451/000119312526029993/d901135d424b4.htm) ## Products & Services - **Term Life Insurance**: Digital-first, fully online application and underwriting, with instant decisions for 95% of applicants. No medical exam required for many policies. - **Whole Life Insurance**: Permanent life insurance product with a cash value component, offered fully online. - **Indexed Universal Life (IUL) Insurance**: Flexible premium, permanent life insurance with growth potential tied to a market index. - **Accumulation IUL**: An IUL product focused on cash value accumulation. - **Supplemental Health Insurance**: Including Cancer Insurance and other health-related products. - **Wills & Estate Planning**: A digital service to create wills and estate plans, extending the company's role in long-term family financial planning. [ethos.com](https://www.ethos.com/) - **Agent OS**: An all-in-one operating system for independent agents that streamlines quoting, application submission, and policy management, enabling them to sell more policies efficiently. [sec.gov](https://www.sec.gov/Archives/edgar/data/1788451/000119312526029993/d901135d424b4.htm) ## Market Standing - **Valuation/Market Cap**: Market Cap at IPO price (late 2025) was approximately $1.6B. Currently a public company; market cap fluctuates. Total funding prior to IPO was $606.5M. [linkedin.com](https://www.linkedin.com/company/ethoslife) - **Key Metric**: Annual Revenue was **$387.6M** in the latest fiscal year. [linkedin.com](https://www.linkedin.com/company/ethoslife) - **Key Metric**: **Over 500,000 policies activated** since inception. As of Sept 30, 2025, over **10,000 active selling agents** on the platform. [sec.gov](https://www.sec.gov/Archives/edgar/data/1788451/000119312526029993/d901135d424b4.htm) - **Notable Investors/Partners**: General Catalyst, Sequoia Capital, Accel Partners, Google Ventures, SoftBank Vision Fund, Jay-Z, Kevin Durant, Robert Downey Jr. [job-boards.greenhouse.io](http://job-boards.greenhouse.io/ethoslife) - **Growth Signals**: Revenue grew **60%** (from $160M to $255M) from FY2023 to FY2024. Headcount grew **35.5%** YoY. Expanded product lineup from 1 product in 2019 to 10 by end of 2024. Achieved GAAP profitability in 2023 and has maintained positive net income. Named to CB Insights' Global Insurtech 50 list and BuiltIn's Top 100 Midsize Companies in San Francisco. [sec.gov](https://www.sec.gov/Archives/edgar/data/1788451/000119312526029993/d901135d424b4.htm) ## Competitive Advantages - **Proprietary AI Underwriting Engine**: Ingests up to 250,000 data points per application (prescription history, credit scores, MVRs) to assess risk instantly and individually, leading to 95% of applicants getting a decision in minutes vs. weeks for traditional insurers. [sec.gov](https://www.sec.gov/Archives/edgar/data/1788451/000119312526029993/d901135d424b4.htm) - **Asset-Light, Scalable Model**: Does not take balance sheet risk; partners with carriers for underwriting. This allows rapid scaling and high gross margins (97-98%). - **Vertically Integrated Tech Stack**: Full-stack, cloud-native platform handles everything from distribution to underwriting, activation, and administration, creating a seamless experience and durable network effects across consumers, agents, and carriers. - **Strong Network Effects**: As the platform scales and collects more data, the underwriting engine improves, which improves conversion and attracts more agents and carriers, creating a self-reinforcing flywheel. ## Strategic Focus - **Product Expansion**: Rapidly adding new life insurance and adjacent financial products (IUL, estate planning, supplemental health). - **Agent & Channel Growth**: Scaling the independent agent channel via Agent OS, while maintaining a strong direct-to-consumer channel. - **International Expansion**: Operating in 10 countries (including India, Singapore, Canada, Lithuania), with significant engineering and operations hubs in Bangalore, India. - **Continued AI & Data Science Moat**: Deepening the proprietary underwriting engine's capabilities to further improve conversion, pricing, and risk selection. ## Why Work Here - **Culture**: Described as having "intellectual rigor," a "bias for impact," and a "one-team, one-dream mentality." Employees are empowered to dream big and execute quickly with minimal red tape. Values include "speak your mind" and "serve our families." [ethos.com](https://www.ethos.com/careers/) - **Remote/Hybrid Policy**: "Digital-first" company. Over half of the team is remote across the US. Has offices in San Francisco, Bangalore, and Singapore. Many roles are "Remote US." [ethos.com](https://www.ethos.com/careers/) - **Compensation & Benefits**: - Top-tier medical, dental, vision insurance. - 401(k) plan with company contributions. - Generous paid time off + full company holiday schedule. - **100% wage replacement** for new parents during parental leave; coverage for family planning and fertility. - **Company equity** for all employees. [ethos.com](https://www.ethos.com/careers/) - **Impact**: Employees report having "outsized impact and true ownership" over successes, with the chance to "revitalize an industry for good." [ethos.com](https://www.ethos.com/careers/) - **Growth Trajectory**: Rapidly growing (35%+ headcount growth), with recent IPO strength and a clear, well-funded path to market leadership in a massive, legacy industry. ## Sources 1. [ethos.com](https://www.ethos.com/) 2. [ethos.com/careers/](https://www.ethos.com/careers/) 3. [job-boards.greenhouse.io](http://job-boards.greenhouse.io/ethoslife) 4. [linkedin.com](https://www.linkedin.com/company/ethoslife) 5. [sec.gov](https://www.sec.gov/Archives/edgar/data/1788451/000119312526029993/d901135d424b4.htm) ## Other roles at Ethos Life - [Support Operations Manager](https://feeny.ai/job/support-operations-manager-ethos-life-bengaluru-wpvdqmbm52zk) — Bengaluru, India - [Senior Director, Offline Marketing](https://feeny.ai/job/senior-director-offline-marketing-ethos-life-united-states-85x1xwbxz4bn) — United States - [Staff Site Reliability Engineer](https://feeny.ai/job/staff-site-reliability-engineer-ethos-life-united-states-bbr835znmyc2) — United States - [Partnership Operations Associate](https://feeny.ai/job/partnership-operations-associate-ethos-life-bengaluru-48hnh9hxke0e) — Bengaluru, India - [Senior Marketing Designer](https://feeny.ai/job/senior-marketing-designer-ethos-life-bengaluru-9btsq8n8adb1) — Bengaluru, India - [Senior Manager, Distribution & Revenue Strategy](https://feeny.ai/job/senior-manager-distribution-revenue-strategy-ethos-life-united-states-gnxwb4gxrf6m) — United States - [Product Support Associate](https://feeny.ai/job/product-support-associate-ethos-life-bengaluru-bsk9qnpb420x) — Bengaluru, India - [Director, Life Underwriting](https://feeny.ai/job/director-life-underwriting-ethos-life-bengaluru-t8fkwry4q9a6) — Bengaluru, India - [Director of Sales Development & Training](https://feeny.ai/job/director-of-sales-development-training-ethos-life-united-states-z2aw884qzm67) — United States - [CX Trainer](https://feeny.ai/job/cx-trainer-ethos-life-bengaluru-ek0p26qr1bz0) — Bengaluru, India