---
title: 'Senior Copywriter (Sports Emphasis) at Hook'
canonical: 'https://feeny.ai/job/senior-copywriter-sports-emphasis-hook-remote-8w99rg1dnttf'
type: 'job'
last_seen: '2026-10-19'
---

# Senior Copywriter (Sports Emphasis) at Hook

- **Company:** Hook
- **Location:** Remote
- **Work type:** remote
- **Posted:** 2026-10-06
- **Last confirmed live:** 2026-10-19
- **Apply:** https://job-boards.greenhouse.io/hook/jobs/8872113002

## Job description

## WHO WE ARE

We’re Hook—an award-winning creative content agency. With a collaborative, maker-centric team and an emphasis on production-led design, we make ads, campaigns, and experiences that drive growth for the world’s most innovative brands.

Our mission is to integrate creative and production to help grow brands faster, but we believe what’s most important are the people who work with us and the experience they have along the way. We want clients to think of us as the best agency they’ve ever worked with, and we want everyone at Hook to feel like this is the best job they’ve had yet.

WHAT’S A SENIOR COPYWRITER AT HOOK?

Senior Copywriters aim to solve client marketing challenges with an emphasis on ideating creative concepts, developing messaging strategy, speaking within a designated brand narrative, and technical constraint writing. Regardless of output medium, their core responsibilities include insightful concept development, detailed creative oversight during campaign production, and hands-on writing across multiple workstreams.

A great Senior Copywriter is an experienced and articulate advertising leader that’s capable of collaboratively guiding clients through the creative process. They strike a balance between performing individual contributor duties and working toward broader solutions as part of a creative leadership cohort. They intelligently lead projects through all phases of development, from research and pitching to delivery — acting as a skilled interface between client needs and production capabilities, ultimately working to ensure the success of all work they touch — whether delegating or directly completing.

## WHAT YOU’LL DO

- Lead the creation of brand messaging and themes that succeed across mediums, formats, and campaign types with a focus on Direct Response writing.
- Lead conceptual development and pitching efforts by writing and/or directing strategically driven messaging and creative deliverables.
- Lead client-facing conversations focused on the development and refinement of campaign messaging.
- Work with producers to ensure copy is delivered on deadline and in accordance with brand standards and client criteria.
- Maintain a positive working relationship with Motion and Design, ensuring that concepts meet the requirements for all formats and mediums.
- Maintain and promote an internal awareness of industry creative trends and standards with a strong focus on narrative tone and ideation.
- Explore AI tools related to messaging, ideation, and tasks that impact client work
- Mentor and support junior creative staff toward the goal of accelerating skill progression through a culture of collaboration and knowledge sharing.
- Offer the team support through creative problem-solving, process improvements, synthesizing briefs, and elevating the work, with a focus on areas other than copywriting.

## WHAT YOU’LL NEED

- Agency or equivalent copywriting experience for national and/or global brands, with some experience in tech, product features.
- An interest in sports and broadcast entertainment.
- The ability to project a conversational and experienced temperament when presenting.
- An inspiring portfolio of work that successfully addresses complex marketing objectives.
- A collaborative spirit, with the ability to navigate workstreams and effectively communicate.
- A proactive mindset towards solving client challenges and driving work forward.

## WHAT ELSE

Qualified applicants will include a resume and a statement of interest that allows us to learn a little more about you.

We are a remote first organization with a “work from wherever” approach (within the US). We're a collaborative group of people who love the internet, and want to create phenomenal work. Company benefits include health, dental, matching 401k, paid vacation and holidays, and more.

At Hook, we value what makes everyone different. We look for the best talent, no matter the background. We know that great work requires diverse perspectives, which is why we strive to create a place of belonging where everyone can express who they are. Come join us!

Hook believes in equity and compensation transparency. We’ve designed a 10-level advancement framework that’s applied consistently across disciplines and departments, aligning with our location-based salary ranges. This role is leveled as an L5. We’ll review your location, skills, experience, and other relevant factors during the interview process to determine where you fall within our leveling framework and corresponding salary ranges. Please follow this [link](https://byhook.com/careers#compensation) to learn more.

Please review our [Transparent Compensation Philosophy](https://byhook.com/careers). We are not currently considering candidates in the Tier 4 market band for this role at this time.

## About Hook

## Company Overview
- **One-liner**: Hook is an award-winning creative content agency that produces ads, campaigns, and digital experiences for the world’s most innovative brands like Google, Amazon, and Mailchimp.
- **Entity Type**: Private (Bootstrapped/Profit-sharing)
- **Headquarters**: Ann Arbor, Michigan, United States (operates in 6 countries including South Africa, Egypt, India, Canada, and Brazil)
- **Founded**: 2006
- **Founders**: Not publicly listed

## Core Business
- **Primary industry**: Advertising Services / Digital Production / Creative Content Agency
- **Target customers**: B2B Enterprise (brand teams at Google, Amazon, Indeed, Mailchimp, YouTube)
- **Mission or purpose statement**: To be everyone’s favorite agency—where clients feel it’s the best agency they’ve ever worked with, and where employees feel it’s the best job they’ve ever had.

## Products & Services
- **Full-Service Creative Campaigns**: Strategy, concept development, and production for brand advertising across paid and owned channels.
- **Digital Content Production**: Video, animation, social content, and banner ads.
- **Experimental & Experience Design**: Interactive experiences and experiments for brands.
- **Post-Production & Craft Services**: Specialized motion design, editing, and finishing.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (privately held)
- **Key Metric**: Annual Revenue of **$31.4M** (latest estimate)
- **Notable Clients/Partners**: Google, YouTube, Amazon (music, fashion, entertainment), Indeed, Mailchimp
- **Growth Signals**: Employs 87 people (-0.6% YoY), operates in 6 countries, LinkedIn followers growing +17.8% YoY (16,911 followers). Maintains a deliberate, stable growth philosophy rather than reacting to single projects.

## Competitive Advantages
- **Production-led approach**: Founded as a digital production company, they prioritize craft and iterative making, not just strategy.
- **Small, diverse, interdisciplinary teams**: Teams of ~20 people formed from an equal mix of artists, creatives, engineers, and producers, enabling rapid iteration.
- **Remote-first culture**: Equitable experience for in-office and remote employees.
- **Transparent compensation & leveling**: A 10-level framework applied consistently across all departments, with location-based salary adjustments (4 tiers). Includes a "Principal" track for craft-focused individuals who don’t want to manage people.
- **Profit-sharing**: All full-time staff receive discretionary annual profit-sharing when margin targets are met.

## Strategic Focus
- **Deliberate scaling**: Only hire when there is a definitive, long-term need—not in reaction to a single project.
- **Diverse sourcing**: Actively recruits through niche platforms like Where Are the Black Designers, Panimation, and the One Club for Creativity to find talent beyond traditional pedigree.
- **Craft-first hiring**: Prioritizes an individual’s ability to create over where they learned it, valuing multidisciplinary and self-taught backgrounds.
- **Continued service to top tech brands**: Deepening relationships with Google, Amazon, and other major platform companies.

## Why Work Here
- **Culture**: Emphasizes inclusivity, risk-taking, and belonging. "Half of us are working to build a company where everyone can belong."
- **Remote Policy**: **Remote-first**—work experience is equitable whether in a workspace or your own home.
- **Benefits**:
  - 100% employee coverage for health, vision, and dental insurance (PPO or HSA)
  - 401K matching up to 3% of compensation
  - Up to $1,000 annual Growth & Wellbeing stipend
  - Professional growth stipends, mentorship programs
  - Parental leave: Primary caregivers get up to 12 weeks paid + 12 weeks unpaid; Secondary caregivers get up to 8 weeks paid
  - PTO: 15 days (<3 years), 20 days (3-8 years), 25 days (8+ years), plus 7 paid sick days and 1 flex holiday
  - Sabbatical and discretionary bonuses
- **Engineering/Craft Culture**: Offers a "Principal" track for senior individual contributors who want to stay close to the work and become industry skill experts, rather than moving into management.
- **Visa Sponsorship**: **Not available**—candidates must have permanent US work authorization.

## Sources
1. [byhook.com - Homepage](https://byhook.com/)
2. [byhook.com - Careers](https://byhook.com/careers)
3. [byhook.com - Who We Are](https://byhook.com/whoweare)
4. [byhook.com - Hiring Philosophy](https://byhook.com/activity/hooks-hiring-philosophy)
5. [LinkedIn - Hook](https://www.linkedin.com/company/hooknotthemovie)

## Other roles at Hook

- [Associate Design Director](https://feeny.ai/job/associate-design-director-hook-remote-a701arb1zt70)
- [Join our Freelance Community](https://feeny.ai/job/join-our-freelance-community-hook-to-be-considered-for-future-open-positions-vfzd6qmwq6c4) — To Be Considered For Future Open Positions
- [Senior Copywriter](https://feeny.ai/job/senior-copywriter-hook-remote-t0t0dc4yybdy)
- [Senior Art Director](https://feeny.ai/job/senior-art-director-hook-remote-r4qbqkw2r32m)
- [Senior Designer I](https://feeny.ai/job/senior-designer-i-hook-remote-mz1c30x6kgfh)
- [Associate Design Director](https://feeny.ai/job/associate-design-director-hook-remote-9za97gqqhkjt)
- [Join our Full-time Community](https://feeny.ai/job/join-our-full-time-community-hook-to-be-considered-for-future-open-positions-1278fgj68jev) — To Be Considered For Future Open Positions